The document discusses conventions used in the film poster for "Kidnap" and how the author applied or challenged some of those conventions in their own film poster. Specifically: 1) They replicated the use of red and white text and colors from "Kidnap" to represent danger/violence and purity for their thriller genre. 2) They used a large title font at the top of the poster, like "Kidnap", but added a red splatter to represent violence in their crime thriller. 3) Dark colors like black were used instead of light colors to create more mystery and danger, while still using red and white text to portray the narrative in a similar way. 4)

1. Conventions I have used, developed or challenged
Film Poster For 'Clue'

2. 'Kidnap' Conventions
• When researching and planning, I really
liked the conventions used in 'Kidnap' film
poster. Therefore, I tried to replicate some
of its conventions used for example, for
the title and texts I used the same colours
which are white and red. The use of red
connotes with danger and sinister which is
closely linked to our genre being a thriller.
Also, white represents purity which links
to our plot; how two innocent sisters face
problems and shows they are the victims.

3. 'Kidnap' film poster compared to 'Clue'
• The title of the film is the largest font on the poster
which is the same as my film poster. This helps to
grab audiences’ attention and find out the name of
the film. Also, the use of white and red colours help
to portray the genre of ‘Kidnap’ being an action
thriller, which is a convention of real media products
evident on the ‘Kidnap’ poster; using red and white
to make the title stand out. However, I decided to
write my title in a plain white colour and add a red
splat to give it a dramatic effect. This is because as
our film is a crime thriller, it should include violence
and death which is why adding a red splat across the
title helps to show the audience the film include
violence which can easily attract our male audiences
to go watch the film.

4. The use of colour
• Colours in ‘Kidnap’ poster used does not create a sense of
mystery and danger because it is mostly light colours such as
white and light grey. However, for my poster, I have used
dark colours such as black which represents the narrative of
my film and the genre really well. However, the way the
character is looking at the camera in ‘Kidnap’ poster makes
the poster really stand out because it looks very serious
which suggests the character’s dark and deep past or what
the dangerous things she may do within the film. Whereas,
the white text shows her attempts to try and find her son
and the lighting in the brighter future compares to her dark
past which is losing her son. Hence why I used the same
colours for the text to help portray the narrative in the same
way. As the genres of both films are similar and the
narrative is similar, it was a good idea to use these two
colours to show the genre really well as it allows the
audience to see into the characters feelings and life along
with gaining a sense of the narrative.

5. Use of image/Layout
• ‘Kidnap’ film poster have used a portrait image which is one of the conventions of film posters. I used the
same type of image style because since I wanted both my characters to be on the film poster, portrait image
helps to cover the poster making it the first thing audiences notice about my poster.
• The layout of ‘Kidnap’ poster is a portrait with the main character looking as if she is angry over something.
This shows her importance and authority in the film. Also, represents the character’s feelings which create a
tense atmosphere. With the title of the film being in the left of the poster in capital letters and bold text,
catches the eye of the audiences and is the first thing they see after the image. Compared to my film poster, I
chose to design it in a similar way; portrait best suited the poster because of two characters being involved in
the picture. They are shown to be very close to each other which makes the audiences think about what their
relationship is and how they are related to each other. These questions persuades the audiences to go watch
the trailer and find out more. The trailer may persuade them then to go watch the film making our film
successful.