The document contains survey results from ancillary task data about color scheme preferences, typography for mastheads, whether protagonists or antagonists are preferred on book covers, which mood board best represents the thriller genre, the most used social media platform, and where posters are mostly seen.

1. Ancillary task data

2. What is your preferred colour scheme?
Response
Black & Red
Blue & White
Black & White
Black & Blue

3. What is your preferred typography for
the masthead?
Sales
1
2
3
4

4. Would you prefer the protagonist or
the antagonist on the front cover?
0
2
4
6
8
10
12
Protagonist Antagonist
Series 1
Column1
Column2

5. Which mood board do you believe
represents the thriller genre most?
0
1
2
3
4
5
6
7
8
1 2 3 4
Series 1
Column1
Column2

6. What social media platform do you
use most?
Response
Instagram
Twitter
Tumblr
Snapchat

7. Where do you mostly see posters?
0 2 4 6 8
Train stations
Bus
Billboard
Online
Column2
Response
Column1