The document discusses different types of anchor text, which is the clickable text found in hyperlinks. It defines exact match, branded, naked, phrase, generic, referrer, and image anchor text. The types of anchor text refer to how the clickable text relates to the linked page content and keywords, such as using a brand name, website name, phrase, general term, or description of an image.

1. Satish Shende
Technical Head
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[Digital Marketing ] Consultant | Trainer | Web Operations
Anchor Text
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2. Anchor Text
Anchor Text is the visible clickable text usually found in blue
and underline on any webpage.
Code example of Anchor text : <a herf “http://satish.com”>
Click here </a>
In this example click here is anchor text

3. Types of Anchor text
1)Exact match Anchor text : in a webpage if
anchor text given to specific keyword that
keyword define as exact match as searcher type
that specific keyword in search box to such
specific results.

4. Types of Anchor text
2) Branded Anchor text : Brand name or Brand
of company use as Anchor text.
i.e. ralco, palekar etc.

5. Types of Anchor text
3) Naked Anchor text : if direct name of web site
include in Anchor text this call open or naked anchor text
i.e. abcd.com, google.com, yahoo.com etc.

6. 4) Phrase Anchor text : If a phrase used to
as clickable text it is call as PHRASE anchor
text. Usually phrase search like “Sports shooes
in Winter” search with “--------”

7. 5) Generic Anchor Text : General
keyword used as anchor text call as Generic
Anchor text
i.e. click here, read more, visit here, watch
now, details
Are some of the examples of Generic Anchor
text.

8. 6) Referrer Anchor text : reference given
another page or same page or any other websites
page is call as referrer Anchor Text.

9. 7) Image Anchor Text : Google Search Engine does
recognize what image is about.
It’s important to give detail about image what it is
about into anchor text. This called Image Anchor text.
i.e. this is a pink box
So anchor text may be “pink box of abcd”