Twitter Overview for Beginners


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An overview on the main features of Twitter I presented to colleagues at the Markkula Center for Applied Ethics, Santa Clara University, on July 22, 2014, to coach and educate. Includes sample viral campaigns such as the Oreo - Superbowl incident, BatBoy and its campaign by Clever Girls Marketing in San Francisco, and huge Twitter hashtag days, such as the birth of the Royal Baby and Miracle on the Hudson.

Nonprofit uses for Twitter are explored, including my top 12 reasons nonprofits should tweet, and great case studies, such as from Charity Water. In my original I included a sample Vine video as a campaign by The American Red Cross.

Resources include "Things A Little Bird Told Me," by Biz Stone, and "Twitter for Authors," compiled by East Bay writer Beth Barany. I have a chapter in her book on my interesting "relationship" with Twitter, which blossomed with the "Balloon Boy" story from 2009.

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Twitter Overview for Beginners

  1. 1. By Carrie Jaffe-Pickett Assistant Director of Communications and Social Marketing ! Twitter Presentation
  2. 2. Overview Source: Media Bistro! 2014 Social Media Stats
  3. 3. Overview
  4. 4. Overview
  5. 5. Who's on Twitter?
  6. 6. Overview Twitter Most Effective for Nonprofits Through These Top 12 Features ! 1. *# Hashtags for events, campaigns, trends, programs, ! Ex #DalaiLamaSCU #ConscienceProject #beautifulSCU! #GivingTuesday #bringbackourgirls! Consolidates audience for content aggregation ! ! 2.*Lists! Create your own, Subscribe to others! Fast Track way to group similar entities! Ex ethics influencers, Bay Area media, Campus tweeters
  7. 7. Overview 3.*Related Applications, esp micro video-- ! Vine, Instagram, Instagram Video! ! 4.*Blog and website Promotion/General Promotion (Light)! ! 5.*Fundraising! ! 6.*Feedback/Crowdsourcing/Market Research
  8. 8. Overview 7.*Alliance with Influencers/Lead Capture/Potential Audiences, Customers, etc! ! 8. Immediacy/Surprise/Drama (Oreos at Super Bowl)! ! 9. Bridge to Offline/Realtime events, relationships, etc! ! 10. Press/PR! ! 11. "Voice" and Personality for your brand! ! 12. Multimedia connect
  9. 9. Top Nonprofits on Twitter
  10. 10. Best Practices and Tips Credit: ! Janet Fouts!
  11. 11. Best Practices and Tips ! *set up a dynamic profile that uses keywords for your bio and ! use good quality prof pic! (Avoid the default egg) ! ! *keep an even ratio of followers/ following! ! *tweet a variety of media to keep it interesting! ! *try live tweeting events and Follow others doing the same! ! *Listen!
  12. 12. Best Practices and Tips ! *use Twitter Search and other tools to find influencers ! in your area of interest! ! *be strategic about lists and hashtags! ! *no more then 2 hashtags per tweet or hard to read! ! *keep tweets short so they can be easily retweeted
  13. 13. Best Practices and Tips ! *Tweet photos as often as possible! ! *Voice and personality for your brand! ! *Avoid self-promotion: 20% 80% rule! ! *Use apps such as Hootsuite, Tweetdeck, Buffer, rather then basic Twitter
  14. 14. Our Team
  15. 15. Examples
  16. 16. Reciprocity
  17. 17. Cool Case Studies
  18. 18. Cool Case Studies
  19. 19. Cool Case Studies
  20. 20. Cool Case Studies
  21. 21. Oops!
  22. 22. Common Terms ! Twitter Profile Your homepage on Twitter, including 140 character bio and photo! ! Tweet ! 140 characters! Can be text only, text with link, image, etc.! ! RT: Retweet Retweet what someone else posted, shows to your followers! ! Klout! App that uses social media analytics to rank user influence! You need to register! ! Trending Extremely popular at this moment
  23. 23. Common Terms @reply! Public response/answer to someone, when first word in the tweet! ! @mention! Public mention, when last word in tweet! ! DM! direct message (private)! ! Twitter "handle"! Someone's Twitter identity! ! Stream/Feed history of tweets! !
  24. 24. Common Terms ! Follow Following others of interest! ! Followers others following you! ! #Hashtag Targets the conversation, event, campaign! ! Favorite little gold star that shows others what kind of content you prefer! ! Lists Users grouped by category! You can create your own and subscribe to others! Can be private or public
  25. 25. Tools and Timesavers ! *Hootsuite! ! *Tweetdeck! ! *Buffer! ! *Tweet Stats! ! *Follow/Unfollow! ! *Nutshell Mail
  26. 26. And Then There's Vine... Fastest growing app in the world! 40 million+ users! 1 in 5 tweets = vine link
  27. 27. Resources
  28. 28. ! ! One last thing...