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An overview on the main features of Twitter I presented to colleagues at the Markkula Center for Applied Ethics, Santa Clara University, on July 22, 2014, to coach and educate. Includes sample viral campaigns such as the Oreo - Superbowl incident, BatBoy and its campaign by Clever Girls Marketing in San Francisco, and huge Twitter hashtag days, such as the birth of the Royal Baby and Miracle on the Hudson.
Nonprofit uses for Twitter are explored, including my top 12 reasons nonprofits should tweet, and great case studies, such as from Charity Water. In my original I included a sample Vine video as a campaign by The American Red Cross.
Resources include "Things A Little Bird Told Me," by Biz Stone, and "Twitter for Authors," compiled by East Bay writer Beth Barany. I have a chapter in her book on my interesting "relationship" with Twitter, which blossomed with the "Balloon Boy" story from 2009.