JJ Schmidt, Senior Vice President at York Risk Services Group, presented on making the most of predictive analytics. The presentation covered definitions of key terms, how predictive analytics work by analyzing data to find patterns and insights, and what predictive analytics can do such as improve decision making and reduce costs. Schmidt discussed considerations like tying analytics to objectives and ensuring data quality. He also presented a case study where predictive analytics reduced claim costs and durations. The key takeaways were that predictive analytics can help make decisions more accurately, consistently, and timely by using data as a tool to guide decisions about the past, present, and future.