How to get Google adwords Client outside of marketplaces and social mediaMD RIAJUL ISLAM
In this slide I try to share 3 tricks to get google ads client without marketplace or social media. One just have to follow my methods to get recurring traffics easily to provide services.
Today's world is driven by technology-savvy consumers who use the internet for instant gratification to search for knowledge and solutions. As a Consultant, it is essential to establish a professional online image that reflects your expertise and builds trust. In this presentation, Ms. Franklin debunks the notion that you have to be a young Silicon Valley Coder to launch and maintain your own website by sharing her simplified approach for creating an online presence that generates business. Expand your knowledge base of "the internet of things" and learn about inexpensive and strategic methods that will improve your name recognition and visibility.
Today's world is driven by technology-savvy consumers who use the internet for instant gratification to search for knowledge and solutions. As a Consultant, it is essential to establish a professional online image that reflects your expertise and builds trust. In this presentation, Ms. Franklin debunks the notion that you have to be a young Silicon Valley Coder to launch and maintain your own website by sharing her simplified approach for creating an online presence that generates business. Expand your knowledge base of "the internet of things" and learn about inexpensive and strategic methods that will improve your name recognition and visibility.
SearchLeeds, Russell McAthy 'Marketing Attribution - don't nerf your marketing' Branded3
Russell McAthy explains marketing attribution in this presentation. Russell leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands understand how consumers truly interact with their marketing activity both on and offline.
How to get Google adwords Client outside of marketplaces and social mediaMD RIAJUL ISLAM
In this slide I try to share 3 tricks to get google ads client without marketplace or social media. One just have to follow my methods to get recurring traffics easily to provide services.
Today's world is driven by technology-savvy consumers who use the internet for instant gratification to search for knowledge and solutions. As a Consultant, it is essential to establish a professional online image that reflects your expertise and builds trust. In this presentation, Ms. Franklin debunks the notion that you have to be a young Silicon Valley Coder to launch and maintain your own website by sharing her simplified approach for creating an online presence that generates business. Expand your knowledge base of "the internet of things" and learn about inexpensive and strategic methods that will improve your name recognition and visibility.
Today's world is driven by technology-savvy consumers who use the internet for instant gratification to search for knowledge and solutions. As a Consultant, it is essential to establish a professional online image that reflects your expertise and builds trust. In this presentation, Ms. Franklin debunks the notion that you have to be a young Silicon Valley Coder to launch and maintain your own website by sharing her simplified approach for creating an online presence that generates business. Expand your knowledge base of "the internet of things" and learn about inexpensive and strategic methods that will improve your name recognition and visibility.
SearchLeeds, Russell McAthy 'Marketing Attribution - don't nerf your marketing' Branded3
Russell McAthy explains marketing attribution in this presentation. Russell leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands understand how consumers truly interact with their marketing activity both on and offline.
Julio Taylor and Ben Wood - SEO and UX teams, unite!Hallam
Quality UX will be required to succeed as we move rapidly into an era of search engine ranking technology that is becoming more opaque, dominated by machine learning, and better than ever at interpreting consumer behavior. If SEO teams can’t influence (or be a central part of) brands’ UX approach, then a key performance lever will be outside of their control. In what should be an entertaining talk, Julio and Ben will provide practical steps for collaboration between SEO and design teams, and how to combine UX and SEO strategies to promote better rankings, and produce better converting pages.
Introduction to Google Analytics Data - #SFGettingSmarterSearch Factory
This session of #SFGettingSmarter covers the hierarchy of google analytics data. Essential for every webmaster, marketer and business owner, understanding analytics data informs important business decisions.
Lead generation webinar - by Sanjay SinghSanjay Singh
If you are a #Sales #Manager your wait is now over. You must have been wondering about #lockdown and the effect of the same on your profession of “Selling”.
#LeadGeneration contributes 60% to the Sales process. Today as we #workfromhome,
· How do we work proactively towards #LeadGeneration ?
· How do I ensure the process of “Suspecting” is aligned to “Prospecting”?
· What is the algorithm of converting contacts to sales leads?
· What is the role of “Influencers” and “Aggregators” on Lead Generation?
· Can I generate enough leads now so that when market opens up I can start my attack while others are still busy generating leads?
· How do I generate new leads or business from existing customers?
This webinar will help you #bounceback to business and always keep you ready for meeting serious buyers.
My 2 cents at the SpotXchange programmatic day in Amsterdam. How do companies see the rise of programmatic marketing and do they get it what it is about?
Pubcon 2010 : How SMBs Can Use PR Campaigns to Grow Traffic - Guillaume BouchardiProspect Canada
PubCon Las Vegas is one of the most popular conference about Search, Social Media and Internet Marketing in the industry. Guillaume Bouchard participated to the session How SMBs Can Use PR Campaigns to Grow Traffic?
The convention of Canadian University (CUCCOA) will take place from February 2nd to 4th in Montreal. Thomas Langdale, SMO Lead for NVI will present 3 relevant strategies in Social Media : Online PR, SEO online and SNO.
Julio Taylor and Ben Wood - SEO and UX teams, unite!Hallam
Quality UX will be required to succeed as we move rapidly into an era of search engine ranking technology that is becoming more opaque, dominated by machine learning, and better than ever at interpreting consumer behavior. If SEO teams can’t influence (or be a central part of) brands’ UX approach, then a key performance lever will be outside of their control. In what should be an entertaining talk, Julio and Ben will provide practical steps for collaboration between SEO and design teams, and how to combine UX and SEO strategies to promote better rankings, and produce better converting pages.
Introduction to Google Analytics Data - #SFGettingSmarterSearch Factory
This session of #SFGettingSmarter covers the hierarchy of google analytics data. Essential for every webmaster, marketer and business owner, understanding analytics data informs important business decisions.
Lead generation webinar - by Sanjay SinghSanjay Singh
If you are a #Sales #Manager your wait is now over. You must have been wondering about #lockdown and the effect of the same on your profession of “Selling”.
#LeadGeneration contributes 60% to the Sales process. Today as we #workfromhome,
· How do we work proactively towards #LeadGeneration ?
· How do I ensure the process of “Suspecting” is aligned to “Prospecting”?
· What is the algorithm of converting contacts to sales leads?
· What is the role of “Influencers” and “Aggregators” on Lead Generation?
· Can I generate enough leads now so that when market opens up I can start my attack while others are still busy generating leads?
· How do I generate new leads or business from existing customers?
This webinar will help you #bounceback to business and always keep you ready for meeting serious buyers.
My 2 cents at the SpotXchange programmatic day in Amsterdam. How do companies see the rise of programmatic marketing and do they get it what it is about?
Pubcon 2010 : How SMBs Can Use PR Campaigns to Grow Traffic - Guillaume BouchardiProspect Canada
PubCon Las Vegas is one of the most popular conference about Search, Social Media and Internet Marketing in the industry. Guillaume Bouchard participated to the session How SMBs Can Use PR Campaigns to Grow Traffic?
The convention of Canadian University (CUCCOA) will take place from February 2nd to 4th in Montreal. Thomas Langdale, SMO Lead for NVI will present 3 relevant strategies in Social Media : Online PR, SEO online and SNO.
Easy Marketing Hacks for Channel Partners (Like You!) Part 2: How to Win on t...Angela Leavitt
Telecom agents, IT VARs and MSPs: learn everything you need to know for a killer website, from web design, messaging SEO, calls to action (CTAs) and more. Presented by Angela Leavitt and Justine Dolorfino of Mojo Marketing.
Conversion Optimisation for Professional Servicesryan-webb
Advice for Professional Services websites, covering some of the critical elements of a high performing website. Tips on what you can do to encourage more visitors to enquire. This doesn't tell you to rebuild your website, but rather looks at it from a different perspective - how to find opportunities for significant improvement.
How content marketing is driving measurable business successGiuseppe Caltabiano
Slide deck of my session at #DBS2017, October 2017, Barcelona.
- The rise of data scientist and hybrid marketer
- Embracing content marketing to drive measurable business results that impact the bottom line
- What to measure: How to gain actionable insights
- Having a better understanding of content efforts to reach new audiences, drive business, and become a more cost-effective marketing channel
Infopresse Marketing de Contenu 2017 - Acqusition et optimisation d'auditoire...iProspect Canada
Lorsqu’une entité entreprend de produire son propre contenu, l’un des premiers défis est celui de l’acquisition d’auditoire. Quels sont les outils et partenariats à mettre en place afin de trouver ses premiers lecteurs? Une fois cette étape franchie, comment optimiser son contenu et le diffuser efficacement parmi l’infinité des plateformes sur le web?
Guillaume Bouchard livrera des conseils pratiques afin comprendre comment toucher un auditoire à la fois large et pertinent.
Les Affaires Sommet Marketing - Mesurer l'impact de vos campagnes en ligne su...iProspect Canada
Chaque entreprise est à la recherche de la combinaison optimale de stratégies numériques qui générera un retour maximal selon ses contraintes et particularités propres. À travers différents cas pratiques, découvrez comment démontrer l’impact des campagnes en ligne sur la performance globale de l’entreprise, bien au-delà des résultats purement numériques.
L'impact des bloqueurs de publicité sur le média et les solutionsiProspect Canada
Le phénomène du blocage publicitaire a causé une crise existentielle à l’industrie de la publicité, plus encore à celle de l’édition de contenu. Si nous voulons stimuler un public à prêter attention aux messages de marketing, il faut faire preuve d’intelligence et de créativité.
Les consommateurs sont de plus en plus informés, demandants et impatients. Ils rejettent en bloc toute forme de publicité intrusive nuisant à leur expérience. L’inbound marketing et ses disciplines (contenu natif, personnalisation, optimisation pour les moteurs de recherche, entre autres) s’avèrent des solutions de choix pour contrer le problème et leur offrir ce qu’ils veulent vraiment: une expérience adaptive, à valeur ajoutée et sans interruption.
Cette conférence permettra de bien saisir l’impact des bloqueurs de publicité dans l’industrie actuelle. Elle offrira des solutions optionnelles efficaces pour faire passer votre message de marketing auprès de vos auditoires-clés.
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)iProspect Canada
As we enter 2016, we continue to experience the proliferation of mobility as more aspects of consumers lives become digitally, and particularly mobile enabled. This new reality is forcing retailers to adopt a new set of rules - a set of rules that put the consumer right at the heart of marketing strategies.
Through actionable solutions and business cases, discover the rules retailers should adopt to become more precise in their targeting, more relevant to the point of engagement while also delivering greater value to consumers.
Utilizing Digital Performance to Overcome Industry ChallengesiProspect Canada
In the next 3-5 years, we’ll see a radical integration of the banking and financial experience across physical and virtual environments.
Customers will soon be able to search for financial products by image, voice, and gesture. See how you engage customers in these digital channels matters greatly.
RDV_DTAIL 2015 - Devenir performant dans le commerce de détailiProspect Canada
Les organisations dans le commerce du détail sont en perpétuel état de transformation et le numérique ne fait qu’accélérer ces transformations. Les détaillants doivent apprendre à comprendre, guider, influencer et gérer ces transformations. Pour ce faire, ils doivent façonner leur organisation afin qu’elle puisse apprendre mieux et plus rapidement que la compétition.
Alors que le marketing numérique donne désormais accès à une quantité infinie de données en temps réel, encore faut-il les bons outils, les bons processus et les bonnes personnes pour transformer ces données complexes en prises de décision éclairées.
Guillaume Bouchard, chef de la direction d’iProspect Canada, la plus grande agence de performance numérique au pays, vous guidera vers les meilleurs moyens pour que toute votre organisation, en commençant par votre équipe marketing, apprenne à être performante.
Conversion Optimization: Fighting the Most Common RoadblocksiProspect Canada
Conversion Optimization is the process of continuously improving a website or landing page to create the most effective experience for new and recurring customers. However, implementing a conversion optimization process within your organization can be challenging. Here is how to fight the most common roadblocks.
Expérience Consommateur : 3 principes que les marques ne peuvent plus ignoreriProspect Canada
Conférence donnée lors du Symposium de l'Association du Marketing Relationnel le 25 février dernier.
Téléchargez l'étude complète ici : http://www.iprospect.com/amr
Influencer les influenceurs: Les spécificités générationnelles de vos plus im...iProspect Canada
Présenté par Benoît Chiasson, Vice-président, développement des affaires
et Sonia Allard, Directrice, marketing de iProspect Canada lors du RDV Marketing 2014.
Pour chaque entreprise, les consommateurs ne sont pas tous égaux. Certains, de par leur potentiel d’investissement ou d’influence, monopolisent davantage l’attention des marketers, qui se demandent comment obtenir leurs faveurs.
Ces consommateurs d’intérêt sont dispersés dans trois générations : la génération Y, la génération X et les bébés-boomers. À partir d’une étude réalisée par iProspect, Benoît Chiasson et Sonia Allard présenteront ce qui distingue et rassemble ces trois générations quant à leurs valeurs, attitudes, intérêts, activités médias et sphères d’influence.
L’objectif : établir une liste des meilleures pratiques à mettre en œuvre, convaincre ces consommateurs de choix, puis identifier les tactiques à éviter.
Discover the evolution of Google's "not provided" situation, the reasons behind this change, the implications and, most importantly, find out what to do to adjust to the new situation.
Bâtir une stratégie de contenu numérique durable pour un maximum de visibilité.iProspect Canada
Maxime Gaudreau, vice-président Innovation et performance numérique chez nvi nous présente comment bâtir une stratégie de contenu numérique durable en 6 étapes, afin d'assurer un maximum de visibilité numérique à son entreprise. Conférence présenté lors de la Journée Infopresse du 20 mars, "Marketing de contenu".
http://www.nvisolutions.com/fr
Le 6eme camp DoYouSEO tenu le 13 février 2013 chez nvi traite de l’anatomie d’une bonne landing page. Domenico Micheletti, notre expert UIUX a présenté quelques exemples et cas pratiques pour améliorer les taux de conversions.
L’importance de la performance numérique au sein d’un marketing mixiProspect Canada
Conférence de Guillaume Bouchard, président chez nvi, présentée à l'événement SUR LE WEB à Trois-Rivières, le 6 décembre 2012. Cette présentation aborde les sujets suivants:
- La place du numérique dans le marketing mix
- La performance numérique
- Le référencement organique (SEO)
- Le zoo de Google
- La notoriété
- Le référencement payant (PPC)
- Cas pratiques
Utilisation des medias sociaux dans une strategie de SEOiProspect Canada
Avec les dernières mises à jour de Google Panda et Penguin, il est clair que le travail du référenceur implique, plus que jamais, une veille constante des annonces officielles ainsi que du fonctionnement même des résultats de recherche. Développer une culture du changement est donc essentiel. Cristian Oana propose ici des outils et des pratiques à mettre en place pour réagir rapidement et efficacement.
Tourisme numérique: tirer son épingle du jeu dans une industrie de géantsiProspect Canada
Maxime Gaudreau propose des tactiques simples et concrètes qui vous permettront de vous distinguer en investissant votre énergie et vos budgets pour un maximum d’impact.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
1. INTERACTIVE STRATEGY - 55, AV. MONT-ROYAL W., SUITE 999, MONTRÉAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM CASE STUDY MEASURING SUCCESS: SMO Augustin VazquezLevi @oggy
2. CASE STUDY > Client description > Client’s immediate Goals > Potential danger to brand > Measuring Short Term Success > Final Suggestions and Conclusions INTERACTIVE STRATEGY – NVISOLUTIONS.COM
3. CLIENT DESCRIPTION > Vertical: Major Men’s Magazine Website, a “Cosmo for guys” > Traffic: Receives over 10 Million monthly visits. > Target is Males aged 18-35 … Data based on 44 Articles in a 6 month period. INTERACTIVE STRATEGY – NVISOLUTIONS.COM
5. SHORT TERM SUCCESS DEFINED > Revenue from display ads (CPM). Increase Page Views and Visits > Generating quick and natural backlinks to affect SE Rankings INTERACTIVE STRATEGY – NVISOLUTIONS.COM
6. QUICK & IMMEDIATE TRAFFIC Multi Page Articles = 3 X more Average page views per visit Multi-page articles containing 2, 3, 4 or 11 pages. INTERACTIVE STRATEGY – NVISOLUTIONS.COM
7. THE SOCIAL MOB Negative Comments on longer Multi-page articles became very aggressive. “ Someone copy/pasted a 5 page article as a comment. 400 people up-voted this comment and left replies.” Was this detrimental to short term goals? INTERACTIVE STRATEGY – NVISOLUTIONS.COM
9. SOCIAL TRAFFIC VS ALL TRAFFIC > All Traffic had an average 37% drop after first few pages, while Socially referred traffic had a less severe average dropout ratio of 22%. (Surprising!) INTERACTIVE STRATEGY – NVISOLUTIONS.COM
10. LONG TERM SUCCESS THREATENED? > Recruitment of new readers (Repeat Visits were still higher than average traffic) > Brand perception and promotion of Site: seen as a drop of natural submissions on social platforms & more effort required to push) INTERACTIVE STRATEGY – NVISOLUTIONS.COM
11. CALMING THE MOB > Finding a reasonable article length without compromising Page Views. Best ratio seemed to be around 3-4 pages for a top 10 Article. > Introduce existing fans to social media sites. INTERACTIVE STRATEGY – NVISOLUTIONS.COM
12. BE CREATIVE WITH YOUR METRICS “ SOCIAL METRICS” LIKE ANY OTHER METRIC IS USELESS WITHOUT SEGMENTATION. SOME SEGMENTING IDEAS: > Vertical of the article: Sports, Finance, Science, Entertainment, etc. Benchmark with each other. > If pushed on a a particular platform, try segmenting by submitter > Effects on different Platforms > ETC. INTERACTIVE STRATEGY – NVISOLUTIONS.COM