The Ultimate Conversion: Tying Ad Campaigns to Pipeline & RevenueMarketo
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Nowadays, front end metrics such as clicks and click-through-rates (CTR) simply aren't enough to prove your digital ads are driving revenue. View the slides to discover how you can leverage Marketo to truly unveil the direct impact your ad campaigns have on pipeline and revenue.
Your website is one of the most effective channels for acquiring and engaging prospective and existing customers today. But do you have the right tools to maximize revenue by engaging your website visitors in personalized conversations? Join our Web personalization experts as they share best practices for delivering relevant messaging to every site visitor â even anonymous ones!
Marketo@Marketo: Putting Together Your Program PalaceMarketo
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Marketo is chock-full of amazing functionality. Unfortunately, you won't be able to effectively leverage key features such as Marketing Calendar and Advanced Analytics without one essential component; Marketo Programs!
Join Marketo's Rick Siegfried as he walks you through Marketo's own structure and thought process behind Program building.
Content to include:
Why Programs are important
How to build Programs for scale
Tips for successful planning & reporting with proper Program procedures
Predictive Content: Engineer Higher Conversions with Machine LearningMarketo
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In tomorrowâs marketing world, websites will automatically discover all of your content assets and use machine learning algorithms to recommend the right content to the right person in real-time. Guess what? Tomorrow is here.
Metrics and Insights Behind the ABM RevolutionDemandbase
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As B2B marketers, it's easy to get excited about the latest trends in our space. But when it comes to making strategic changes or big technology purchases, you need some cold, hard facts to inform your decisions. Thatâs why the ABM Leadership Alliance is excited to release its latest industry research. It captures insights and critical data points from real marketers who are using Account-Based Marketing (ABM). This research proves that ABM is not just a trend but rather a key strategy for B2B marketers to succeed in 2017. Join Craig Rosenberg, Chief Analyst, TOPO and Jessica Fewless, Sr. Director Partner and Field Marketing, Demandbase to learn first-hand how ABM is:
- Outperforming traditional marketing
- Growing lifetime value of customers
- Driving positive organizational change
- Increasing value and results over time
The Ultimate Conversion: Tying Ad Campaigns to Pipeline & RevenueMarketo
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Nowadays, front end metrics such as clicks and click-through-rates (CTR) simply aren't enough to prove your digital ads are driving revenue. View the slides to discover how you can leverage Marketo to truly unveil the direct impact your ad campaigns have on pipeline and revenue.
Your website is one of the most effective channels for acquiring and engaging prospective and existing customers today. But do you have the right tools to maximize revenue by engaging your website visitors in personalized conversations? Join our Web personalization experts as they share best practices for delivering relevant messaging to every site visitor â even anonymous ones!
Marketo@Marketo: Putting Together Your Program PalaceMarketo
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Marketo is chock-full of amazing functionality. Unfortunately, you won't be able to effectively leverage key features such as Marketing Calendar and Advanced Analytics without one essential component; Marketo Programs!
Join Marketo's Rick Siegfried as he walks you through Marketo's own structure and thought process behind Program building.
Content to include:
Why Programs are important
How to build Programs for scale
Tips for successful planning & reporting with proper Program procedures
Predictive Content: Engineer Higher Conversions with Machine LearningMarketo
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In tomorrowâs marketing world, websites will automatically discover all of your content assets and use machine learning algorithms to recommend the right content to the right person in real-time. Guess what? Tomorrow is here.
Metrics and Insights Behind the ABM RevolutionDemandbase
Â
As B2B marketers, it's easy to get excited about the latest trends in our space. But when it comes to making strategic changes or big technology purchases, you need some cold, hard facts to inform your decisions. Thatâs why the ABM Leadership Alliance is excited to release its latest industry research. It captures insights and critical data points from real marketers who are using Account-Based Marketing (ABM). This research proves that ABM is not just a trend but rather a key strategy for B2B marketers to succeed in 2017. Join Craig Rosenberg, Chief Analyst, TOPO and Jessica Fewless, Sr. Director Partner and Field Marketing, Demandbase to learn first-hand how ABM is:
- Outperforming traditional marketing
- Growing lifetime value of customers
- Driving positive organizational change
- Increasing value and results over time
B2B Go-to-Market (GTM) has been evolving rapidly over the last few years and the biggest driver of change is data. Regardless of the type of GTM strategy being deployed, data is driving significantly higher effectiveness by helping organizations decide who to target, when to target them, what to message, and more.
Join Craig Rosenberg, Distinguished VP from Gartner, as he presents frameworks and realistic, proven use cases of data-driven GTM strategies and tactics.
In this webinar, youâll learn:
Trends and data driving key changes in the market
The use of data in target account selection and prioritization
How data is driving a dynamic customer engagement engine (supporting any GTM)
The role of data in making sales prospecting easier and more effective (hint: these things go hand-in-hand)
Lead scoring is a shared sales and marketing process for identifying the hottest leads for sales-readiness. It is an invaluable tactic that most companies are struggling with. Watch this 30 minute, fast-paced webinar to get the latest and greatest tips on lead scoring whether you are setting up scoring for the first time or you are looking to optimize your current model.
Whether balancing brick, catalog, B2B, International, or pure digital businesses; understanding how to strategically utilize SEO is critical for all marketing channels.
This presentation was shared at the Kibo Commerce Summit in Half Moon Bay, CA on March 24,2016.
The Secret to Sales and Marketing AlignmentMarketo
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You probably already know that alignment between marketing and sales teams is important â but how do you make it work? Is it even possible?
Heidi Bullock, VP of Demand Generation Marketing and Michael Mansour, Sr. Manager of Sales Development at Marketo, present how to more effectively align marketing and sales, and ultimately win more business!
Check out this presentation to learn how Jessica Kao used Marketoâs Revenue Cycle Analytics (RCA) at two different companies, Fluidigm and GuideSpark, to help marketing speak the language of business. Learn how she did it, where to begin, and expert tips for overcoming obstacles in your own measurement journey.
Heidi Bullock, VP of Demand Gen at Marketo, presents how to create a solid planning strategy for 2015. She discusses how to handle any challenges you may face next year, secrets to success, and great ideas for marketing programs.
Weâre going back to the basics. Join Mike Tomita, Director of Online Marketing at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of digital marketing. We'll define the acronyms, translate the buzzwords, and give you the foundation you need to understand and implement an effective digital marketing strategy.
You'll learn:
- How digital marketing fits into your marketing mix
- Best practices for getting started and optimizing your programs
- Pitfalls, perils, and how to avoid them
Content creation should carry the brand throughout the customer journey that 1. aids the customer decision process and 2. integrates the brand in their everyday lives. This can lead to increased conversions, repeat visits and much more. Learn more at http://www.pistonagency.com
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
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The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. Weâll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when itâs business as usual.
B2B Go-to-Market (GTM) has been evolving rapidly over the last few years and the biggest driver of change is data. Regardless of the type of GTM strategy being deployed, data is driving significantly higher effectiveness by helping organizations decide who to target, when to target them, what to message, and more.
Join Craig Rosenberg, Distinguished VP from Gartner, as he presents frameworks and realistic, proven use cases of data-driven GTM strategies and tactics.
In this webinar, youâll learn:
Trends and data driving key changes in the market
The use of data in target account selection and prioritization
How data is driving a dynamic customer engagement engine (supporting any GTM)
The role of data in making sales prospecting easier and more effective (hint: these things go hand-in-hand)
Lead scoring is a shared sales and marketing process for identifying the hottest leads for sales-readiness. It is an invaluable tactic that most companies are struggling with. Watch this 30 minute, fast-paced webinar to get the latest and greatest tips on lead scoring whether you are setting up scoring for the first time or you are looking to optimize your current model.
Whether balancing brick, catalog, B2B, International, or pure digital businesses; understanding how to strategically utilize SEO is critical for all marketing channels.
This presentation was shared at the Kibo Commerce Summit in Half Moon Bay, CA on March 24,2016.
The Secret to Sales and Marketing AlignmentMarketo
Â
You probably already know that alignment between marketing and sales teams is important â but how do you make it work? Is it even possible?
Heidi Bullock, VP of Demand Generation Marketing and Michael Mansour, Sr. Manager of Sales Development at Marketo, present how to more effectively align marketing and sales, and ultimately win more business!
Check out this presentation to learn how Jessica Kao used Marketoâs Revenue Cycle Analytics (RCA) at two different companies, Fluidigm and GuideSpark, to help marketing speak the language of business. Learn how she did it, where to begin, and expert tips for overcoming obstacles in your own measurement journey.
Heidi Bullock, VP of Demand Gen at Marketo, presents how to create a solid planning strategy for 2015. She discusses how to handle any challenges you may face next year, secrets to success, and great ideas for marketing programs.
Weâre going back to the basics. Join Mike Tomita, Director of Online Marketing at Marketo, for this short, easy-to-digest, and actionable 15-minute webinar to learn the fundamentals of digital marketing. We'll define the acronyms, translate the buzzwords, and give you the foundation you need to understand and implement an effective digital marketing strategy.
You'll learn:
- How digital marketing fits into your marketing mix
- Best practices for getting started and optimizing your programs
- Pitfalls, perils, and how to avoid them
Content creation should carry the brand throughout the customer journey that 1. aids the customer decision process and 2. integrates the brand in their everyday lives. This can lead to increased conversions, repeat visits and much more. Learn more at http://www.pistonagency.com
The Power of SEO: Protect Your Bottom Line & Future Proof Your BrandCatalyst
Â
The economic rollercoaster of 2020 has forced many marketers to pause paid media, scale back campaigns, and reevaluate future strategies. In the face of this rapid and unpredictable change, SEO has remained a tried and true way to generate cost efficiencies, own your brand, and future-proof your business. Catalyst, part of GroupM, is hosting a new SEO webinar with MediaPost to show you how and why. Tim Eschenauer, Head of SEO for GroupM, will discuss the SEO imperative, exploring how SEO can maximize performance regardless of economic climate.
Learn how SEO can help:
- Create efficiencies & save costs. Discover how SEO can prevent you from needlessly paying paid search premiums. Weâll discuss how SEO can increase your paid quality scores to maximize efficiencies and benefit your bottom line.
- Own your brand presence. Uncover how SEO can help you take control of your brand presence, fend off competition, and reach consumers.
- Future-proof your business (for the good times & bad). Learn how building a strong organic presence today can prepare your brand for future, regardless of what that future holds. Prioritizing SEO now can better prepare you for future disruptions or paid media reductions while also maximizing results when itâs business as usual.
Optimize Digital Marketing Success with Your Site Launch or RedesignPerficient, Inc.
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Designing a new website, launching international sites, or even starting from scratch in the digital space, are all common challenges facing our customers. Often, budgets are spent crafting the ideal user experience without much attention to maintaining traffic and retaining customers after the project goes live. We covered our best practices for addressing these common challenges and showed you how to look like a rock star within months after launch. The digital marketing ecosystem is complex with many factors impacting site speed, search engine optimization (SEO), paid search effectiveness, advertising, and conversion rates.
We broke down these factors with a 9-step approach to digital marketing success through a redesign that enables you to make the smartest and most cost-effective decisions.
Data, Content & Automation at the center of your Digital Performance Marketing Activations . Your Digital Master class starts with an introduction to the Digital Marketing Landscape focusing on the prominence of embracing digital performance as a key marketing media in order to get the closest possible to your business goals. We will also cover how a coherent and efficient digital strategy can be thought to perfectly complement your global business strategy. Planning and operating digital campaigns will also be an important component of this master class followed by some key guidelines related to data and content automation. How do you define the effectiveness of your digital marketing efforts without measurement and reporting? We will end the session by answering this question and discussing some case studies along with various tips & tricks to keep you innovative and ahead of your competition.
Presented in Belfast by Steven Parker and John cave for CIM
Covers:
What is analytics?
What is measurement?
Attribution models
Google Analytics / Tag Manager / Data Studio / Optimize
www.cim.co.uk
Pubstack is an advertising performance monitoring platform.
We empower publishersâ monetization teams with real-time ad revenue analytics to help them make better decisions and maximize their outcomes.
Search Engine Optimization Service IndiaDigant Bhatt
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Elite Infoworld is a Internet Marketing Service Provider located in Ahmedabad, India. At Elite Infoworld we offer Search engine optimization (SEO) Services to our Global Client.
This presentation was given for the American Public Garden Association's 2018 e-conference. There are a lot of details that won't come with the slides themselves, so feel free to reach out to me for more information!
Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed.
Growth Hacking in 2016: How to Acquire Users at Low PriceDigital Vidya
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Wish to know how can you use 'Growth hacking in 2016 to acquire users at a low price'. You will find this deck presented by Ravi Trivedi, Founder of PushEngage during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
How to Engage the Mobile Consumer: The New Rules For Success (Dx3 2016)iProspect Canada
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As we enter 2016, we continue to experience the proliferation of mobility as more aspects of consumers lives become digitally, and particularly mobile enabled. This new reality is forcing retailers to adopt a new set of rules - a set of rules that put the consumer right at the heart of marketing strategies.
Through actionable solutions and business cases, discover the rules retailers should adopt to become more precise in their targeting, more relevant to the point of engagement while also delivering greater value to consumers.
Utilizing Digital Performance to Overcome Industry ChallengesiProspect Canada
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In the next 3-5 years, weâll see a radical integration of the banking and financial experience across physical and virtual environments.
Customers will soon be able to search for financial products by image, voice, and gesture. See how you engage customers in these digital channels matters greatly.
Conversion Optimization: Fighting the Most Common RoadblocksiProspect Canada
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Conversion Optimization is the process of continuously improving a website or landing page to create the most effective experience for new and recurring customers. However, implementing a conversion optimization process within your organization can be challenging. Here is how to fight the most common roadblocks.
Discover the evolution of Google's "not provided" situation, the reasons behind this change, the implications and, most importantly, find out what to do to adjust to the new situation.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
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Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
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Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
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Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
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The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties â USA
Expansion of bot farms â how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks â Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
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Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But thereâs more:
In a second workflow supporting the same use case, youâll see:
Your campaign sent to target colleagues for approval
If the âApproveâ button is clicked, a Jira/Zendesk ticket is created for the marketing design team
Butâif the âRejectâ button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
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Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
DevOps and Testing slides at DASA ConnectKari Kakkonen
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My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
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Confoo 2010
1. INTERACTIVE STRATEGY - 55 AV. MONT-ROYAL W., SUITE 999, MONTREAL (QC) H2T 2S6 T 514.524.7149 NVISOLUTIONS.COM THE IDEAL MARKETING MIX WITH SEARCH & SOCIAL MEDIA
2. AGENDA - SEARCH > QUEBEC DEMOGRAPHICS > QUEBEC FRENCH AUDIENCE > SEARCH ENGINE SHARES IN QUEBEC - GOOGLE.CA - BING - QC.YAHOO.COM > QUEBEC MARKET DISTRIBUTION > ORGANIC SEARCH - SEO > PAID SEARCH - PPC > SEO VS PPC SHOWDOWN > 2 CONFOOSIONS IN OUR INDUSTRY > BUSINESS CASES INTERACTIVE STRATEGY â NVISOLUTIONS.COM
3. AGENDA â SOCIAL MEDIA > SOCIAL MEDIA STATISTICS > WEB 1.0 vs 2.0 > SOCIAL MEDIA USERS > THE EVOLUTION OF THE WEB > ECONOMIC OPPORTUNITIES > TYPE OF SOCIAL MEDIA INITIATIVES - Online PR - Social Content Promotion - Community Involvement - Widget Strategy - Brand Monitoring > SOCIAL MEDIA METRICS & KPIs > BUSINESS CASES INTERACTIVE STRATEGY â NVISOLUTIONS.COM
4. QUEBEC DEMOGRAPHICS > In May 2009, 73.5% of Quebecers used the Internet regularly > Over 1 out of 6 Quebec Internet users go online at least once per day from a mobile device, 65% of them more than once > 55% made purchases online over the past semester > Numbers would be higher if debit payment was widely accepted > Quebec users trust their banks, not 3rd party websites! > 4-5 million active users > 70% French / 30% English > Montreal is a bilingual market: 60% French, 40% English > Any other city or region besides Montreal = 90% + French INTERACTIVE STRATEGY â NVISOLUTIONS.COM
6. GOOGLE IN QUEBEC > Educated guess monthly searches: ~80-82% with 600-650 million searches INTERACTIVE STRATEGY â NVISOLUTIONS.COM Major Strengths Major Weaknesses Quebec and France sites are well divided More likely to get spammed Easiest to setup / most traffic Content network quality is below average Best ratio between time spent / ROI Confusion of Google.ca and Google.com in English
7. BING.CA IN QUEBEC > Our estimate on monthly searches: ~8-12% with 80-100 million searches INTERACTIVE STRATEGY â NVISOLUTIONS.COM Major Strengths Major Weaknesses Traffic quality Relevance is sometimes inaccurate Not a lot of advertisers (lower CPC!) Finally a decent branded name for Canada Time consuming platform and not a lot of traffic
8. QC.YAHOO.COM > Our estimate on monthly searches: ~3-5% with 30-40 million searches INTERACTIVE STRATEGY â NVISOLUTIONS.COM STRENGTHS WEAKNESSES Best traffic quality / ROI Small (for some verticals?) French content network Great Quebec French portal Generates lower traffic volume than Google/Bing Great Canadian account managers network Weaker in Quebec than in the rest of Canada (FR vs EN)
9. QUEBEC MARKET DISTRIBUTION > Several Major Quebec properties and verticals owned by a few actors: PowerCorp, Transcontinental, Quebecor > Top 3 actors strategy is mainly based on vertical acquisitions > Because of their size, the turnaround is much slower, they have a hard time to be agile > This leaves multiple opportunities to create many verticals (and maybe get acquired by any of those 3 leaders later!) INTERACTIVE STRATEGY â NVISOLUTIONS.COM
10. SEO // ROI CURVE NVI INTERACTIVE STRATEGY â NVISOLUTIONS.COM
11. SEO // CORE 3 PRINCIPLES INDEXATION > Opting for a technological solution respecting SEO best practices > Site architecture mapped in accordance with semantic verticals > Archiving system that conserves the proper integration of site content. RELEVANCE > Optimization of keywords into silos > I nternal linking strategy to equitably and intelligently distribute SEO page ranking value POPULARITY > Quantity / Quality / Age / Regularity of links obtained > The semantic aspect of incoming links obtained (anchor text) > Diversification of entry points for links towards your site INTERACTIVE STRATEGY â NVISOLUTIONS.COM
12. SEO INDEXABILITY // SITE REVIEW ANALYZING EXISTING PROGRESS > Discuss existing situation > Define key actions that need to be reviewed EXHAUSTIVE SITE REVIEW > Analyze upcoming website from a user and search engine perspective > Deliver a report and a plan of action on all issues > Needs cooperation from the client & the agency for implementation INTERACTIVE STRATEGY â NVISOLUTIONS.COM
13. SEO RELEVANCY // KEYWORD RESEARCH EXPLORATION OF TARGET MARKETS > C reate an initial keyword list (based on industry, competitors, etc.) > Use keyword generator tools to add depth to the list DETERMINATION OF THE SEARCH POTENTIAL > Test of the volume / relevance of listed keywords > Analysis and filtering of results KEYWORD OPTIMIZATION > Competitiveness test on search requests > M apping of keywords to the appropriate pages / content (SEO Tree) > Support for the implementation of the SEO Tree with the internal team INTERACTIVE STRATEGY â NVISOLUTIONS.COM
14. SEO POPULARITY // LINKBUILDING KEYWORD SELECTION > Identify which keywords have less competition but a decent volume > Ensure those keywords can yield conversions TACTICS SELECTION > Select different sources and tactics to attract links > Identify which tactics work best for each industry SUSTAINABILITY > Find ways to generate more links every month with the same time spent > Calculate ROI / hour worked / keyword targeted INTERACTIVE STRATEGY â NVISOLUTIONS.COM
15. PPC // ROI CURVE NVI INTERACTIVE STRATEGY â NVISOLUTIONS.COM
16. PPC // USEFULNESS USE > Measuring tool for keyword competition > Test for relevance / volume of search requests > Targeted traffic for specific terms ADVANTAGES > Immediate results > Useful for visibility / profitability on a site not yet ranking organically (site launch, event-driven, etc.) DISADVANTAGES > Increased costs since 2004 > I ncrease in fraud on competitive terms > No equity is being built (similar to display advertising) INTERACTIVE STRATEGY â NVISOLUTIONS.COM
17. SEO VS PPC SHOWDOWN > SEO is better to grow audience, PPC is smarter to push events > SEO has a shady reputation while PPC is Googleâs main revenue driver > SEO conversion is better than PPC (Clickfraud? Trust?) > SEO requires team commitment while PPC can almost be a 1 man show > SEO & PPC used together will improve Clickthrough & conversion rates > SEO can easily be much cheaper than PPC > SEO is long term, PPC is short term or event-driven > SEO doesnât force you to pay for your own brand name but PPC lets you buy your competitors brand name ï INTERACTIVE STRATEGY â NVISOLUTIONS.COM
18. CONFOOSION #1: GOOGLE.COM International vs US > Since early 2008, Google.com international â Google.com US > Canada is considered international > If you want to rank on Google.com US, act American (has setbacks) > Top5 that matters: Backlink profile, hosting, physical addresses listed on site, text about the country, Google local listing > Add the query &gl=us to see Google.com US results > Use the query &pws=0 to anonymize your results CONFOOSION #2: SPEND IS OPPOSITE OF CURRENT DEMAND > Current availability of clicks on Search Engines - 82â88% in organic (when in recession, it gets higher) - 12â18% in paid (when in recession, it gets higher) > Current spend of major clients on Search Engines - 10-12% in organic - 88-90% in paid INTERACTIVE STRATEGY â NVISOLUTIONS.COM
19. PROFILE: KIJIJI.CA SEOmoz et NVI were mandated to analyze the Kijiji.ca free classified ads website (which turned into a partly paid one), a property of eBay. Kijiji.ca is Canadaâs leader for free classified ad service, with a network stretching from Vancouver to Rimouski. Kijiji.ca, in a major recasting of their site, hoped primarily to improve their usability and organic search engine optimization. INTERACTIVE STRATEGY â NVISOLUTIONS.COM
20. PROFILE: KIJIJI.CA OUR ROLE NVI was chosen to support Kijiji.ca in identifying potential profit points to leverage, as well as functional and structural problems on their existing site. All this with the ultimate goal of increasing conversion rates and visibility in the search engines. RESULTS eBay launched the new version of the Kijiji.ca portal, now better positioned in search engines and offering a rich user experience, with a monetized paid version. INTERACTIVE STRATEGY â NVISOLUTIONS.COM
21. PROFILE: MONSTER.CA Monster.ca is one of the leading employment sites in Canada, part of Monster Worldwide, the largest group in the online job search industry. Monster.ca âs objectives were to strengthen their leading position and identify key factors to increase their ROI on 3 principal channels: PPC, media placement (banners), and SEO. INTERACTIVE STRATEGY â NVISOLUTIONS.COM
22. PROFILE: MONSTER.CA OUR ROLE NVI was mandated to analyze the 55 sub-domains and verticals on Monster.ca with the goal of improving visibility in the search engines and increasing the ROI of their SEO and PPC campaigns. We provided a complete site analysis from an SEO standpoint and bilingual keyword research, then established a link building strategy. We also developed a B2C blog to promote the content on their site. RESULTS Monster.ca ranked, after NVIâs efforts, in the Top 5 in Canada on their 25 most important B2B and B2C keywords : ex :âJobâ, âHiringâ, âHireâ, âRecruitâ, âPost Jobâ and improved their ROI on their Banners/PPC spend. INTERACTIVE STRATEGY â NVISOLUTIONS.COM
23. PROFILE: CANPAGES.CA How do you take on a giant? When Canpages entered the world of print and online directories in Canada, thatâs exactly what they aspired to do. Already making great headway with their 70+ printed books, they wanted to go hard at the web, conscious of an evolving market. Canpages knows that weâve entered the Information Age, and that running an online business directory requires adaptation to be effective. INTERACTIVE STRATEGY â NVISOLUTIONS.COM
24. PROFILE: CANPAGES.CA OUR ROLE NVI worked with Canpages towards an extensive technical re-tooling of their site, with successive levels of cosmetic and strategic upgrades. Then followed a heavy marketing push, building brand exposure and traffic, while perfecting the effectiveness of their search function. RESULTS Canpages visibility has leapt forward, already eclipsing some of the competition and pushing to go beyond. Despite being relatively new on the scene, theyâve established themselves as a force in the online directory world, poised and driven to take an industry lead for innovation and effectiveness. In 12 months, their unique visitors traffic jumped from 30k UVs to than 3.0 million UVs, a 100x fold increase! INTERACTIVE STRATEGY â NVISOLUTIONS.COM
25. INTRODUCTION TO SOCIAL MEDIA SOCIAL MEDIA > The use and sharing of content in a web 2.0 environment. SOCIAL MEDIA MARKETING > Moderation and catalyzing of social media. > An increasingly necessary adaptation. In 2005, only one out of the top ten sites on the web was a social site (MySpace). In 2009, that number rose to 5 (YouTube, MySpace, Facebook, hi5, Orkut). INTERACTIVE STRATEGY â NVISOLUTIONS.COM
26. WEB 1.0 READING > Users read what they are given WEBMASTER & AUDIENCE > Webmasters define the experience SELECTIVE REPRESENTATION > One-way message communication MANAGEABLE CHANNELS > A businessâ market WEB 2.0 READING, WRITING, SHARING > Users create, comment, share COMMUNITY > Users largely define the experience TRANSPARENCY > Two-way public discussion LACK OF CONTROL > A userâs market INTERACTIVE STRATEGY â NVISOLUTIONS.COM
27. SOCIAL MEDIA STATISTICS GOOGLE 1 000 000 000 000 pages indexed (1 trillion) WIKIPEDIA 75 000 contributors, 2,7M EN articles, 700M UV / year YOUTUBE Hundreds of millions videos seen / day, hundreds of thousands uploaded, every minute = 20hours BLOGOSPHERE 150M blogs, 346M readers, 900 000 posts/day, 55% drink 2 or more coffee, 77% users read blog TWITTER 1 200 000 000 tweets / month, 63% male, 40M tweets / day FACEBOOK 400M active users, average user spends 55minutes a day! DIGG 250M UV / year, 125 000 dugg stories by MrBabyMan INTERACTIVE STRATEGY â NVISOLUTIONS.COM
28. SOCIAL MEDIA USERS DIFFERENT PARTICIPATION LEVELS > Creators, Critics, Collectors, Joiners, Spectators EDUCATED > 87% of Digg users have gone to college SUCCESSFUL > Digg usersâ average household income: $85,000 ACTIVE > Americans spent a total of 558 million hours watching online video in July 2008 > Facebook active user base doubles every 6 months OF ANY GIVEN AGE > 2 nd most active group on the Web are the 65+ (after 15-24) > Average age of users on social media sites is ~35 years old (wow!) INTERACTIVE STRATEGY â NVISOLUTIONS.COM
29. THE EVOLUTION OF THE WEB GREATER USER FAMILIARITY > User competency, participative potential GREATER MAINSTREAM WEB SATURATION > The Internetâs cultural integration TECHNOLOGY > Improved computers, increased bandwidth INTERACTIVE STRATEGY â NVISOLUTIONS.COM
30. ECONOMIC ADVANTAGES VOLUNTEER-MADE CONTENT > Editors and copywriters can encourage user contribution (crowdsourcing) > The more content, the better is it for users + Search Engines (Google) FEEDBACK > Obtain valuable user opinions and improve your offering > Give better customer service GREATER EXPOSURE > Plugged into channels for viral spreading > Advertising revenue and brand value INTERACTIVE STRATEGY â NVISOLUTIONS.COM
31. SOCIAL MEDIA INITIATIVES SOCIAL CONTENT PROMOTION > Digg, Reddit, Stumble Upon, Mixx COMMUNITY MANAGEMENT > Facebook, MySpace, YouTube ONLINE PR > Branding to underground crowd WIDGET STRATEGY > To export content & gather relevant traffic & links BRAND MONITORING > To ensure you listen to what the world is telling you INTERACTIVE STRATEGY â NVISOLUTIONS.COM
32. SOCIAL CONTENT PROMOTION // PLATFORMS Digg .com > Onsite voting > All or none > Tough to succeed > Can get âburiedâ > Large traffic spike > Success = home page StumbleUpon .com > Toolbar voting > Proportional results > Not as tough to succeed > Can get down-thumbed > Lower total, more gradual spike > Success = recommendation surge Worth a look - Propeller.com AOL.com showcase - Reddit.com Intelligent, savvy crowd - Mixx.com Do-follow links - Buzz.yahoo.com Yahoo.com showcase INTERACTIVE STRATEGY â NVISOLUTIONS.COM
33. SOCIAL CONTENT PROMOTION // PROCESS Communities gather, share and synthesize ânewsâ content. Best content rewarded with greater exposure. INTERACTIVE STRATEGY â NVISOLUTIONS.COM
34. SOCIAL CONTENT PROMOTION // STRATEGY ACCOUNT CREATION, DEVELOPMENT, AND MAINTENANCE > Continuous integration within the social community PLATFORM CREATION > Development of social friendly setting (topic, social buttons) CONTENT CREATION > Crafting a fun, informative, relevant piece VOTE SOLICITATION > Users determine their own level of involvement in the creation process INTERACTIVE STRATEGY â NVISOLUTIONS.COM
35. SOCIAL CONTENT PROMOTION - LINKS > Generally peak between 1-3 months after the push > Content determines success, but also backlinks > Time of day hitting the home page Of course, whichever totals you want to work with are up to you⊠INTERACTIVE STRATEGY â NVISOLUTIONS.COM Levels of Success Total Y! Site Explorer Links Total Y! Minus Social Sites (-site: command) Total Minus Social Sites & Repeated Domain links Minimum Success 100 â 300 15 â 50 1 â 5 Good Success 500 â 1,000 50 â 100 6 â 19 Strong Success 1,000 - 10,000 100 â 200 20 â 50+
36. SOCIAL CONTENT PROMOTION - TRAFFIC > Digg traffic spike much sharper than SU > You can try multiple pushes with the same content on SU > Time of day hitting the home page After the spike, traffic tends to level off slightly above the pre-push mark. INTERACTIVE STRATEGY â NVISOLUTIONS.COM Levels of Success Digg Spike Total Visits StumbleUpon Spike Total Visits Minimum Success 500 - 3,000 100 â 1,000 Good Success 3,000 â 50,000 1,000 - 15,000 Strong Success 50,000 - 200,000+ 15,000 - 75,000+
37. COMMUNITY INVOLVEMENT ESTABLISHING USER IDENTITY > Full indexable Profiles > Identify its psychographic elements TRIGGER USER INVOLVEMENT > Options to comment, tag, share > Rewards and perks related to the level of involvement COMMUNITY MANAGEMENT > Discussion & moderation > Event coordination > Feedback on existing features or modules > Updating business profile / group creation > Adding friends, promoting membership > Incentivized spread of focused PR message > Contests, updates, get-togethers, and other relevant information > Integration with other social strategies (blogs, forums, twitter) INTERACTIVE STRATEGY â NVISOLUTIONS.COM
38. ONLINE PR (THROUGH BLOGGERS) TRANSPARENCY > Keeping your ambitions hidden is wrong â you will be exposed sooner or later > Opt for sincerity â go straight to the goal INTEREST > Offer something exclusive and with real value (for bloggers and their readers) > Your creativity and openness will always be rewarded SPICY SAUCE > Create controversy and incite participation > Donât be afraid to meet and discuss with your detractors PROCESS > Brainstorming and conceptualization of the online PR campaign > Contact bloggers to seed and viralize your PR concepts > Participate strongly and positively through the campaign INTERACTIVE STRATEGY â NVISOLUTIONS.COM
39. BRAND MONITORING MONITORING TOOLS > Google Alerts, Omgili, Trackur, etc. PROACTIVE POSITIVE BRANDING > Generating discussion/buzz > Twitter NEGATIVE BRANDING > Listening, assessing, and responding to brand criticism INTERACTIVE STRATEGY â NVISOLUTIONS.COM
40. WIDGET STRATEGY DEVELOPMENT > Creation of branded, useful tools PROMOTION ON RELEVANT SITES > Offering widgets and building relationships online EXAMPLE > blogue.clubmed.ca INTERACTIVE STRATEGY â NVISOLUTIONS.COM
41. SOCIAL MEDIA SUCCESS METRICS TRAFFIC > Visits, unique visitors and views BACKLINK GENERATION > Search engine traffic BRANDING > Brand discussion and growth MEMBERS > Community expansion COMMENTS & TAGS > On social sites and actual content CONVERSIONS > Direct and indirect INTERACTIVE STRATEGY â NVISOLUTIONS.COM
43. TIME LEFT? LIVE REVIEW? > EMAIL [email_address] > NVI SITE NVISOLUTIONS.COM > NVI BLOG (EN) NVISOLUTIONS.COM/BLOG > NVI BLOG (FR) GO-REFERENCEMENT.ORG Find us on twitter @NVI or on facebook INTERACTIVE STRATEGY â NVISOLUTIONS.COM
Editor's Notes
.ca getting more relevance for users : 63% of Google Quebequers users use the .CA, while 29% use the .COM (mostly english ppl) â source: Skooiz study
http://images.google.com/images?q=fish
- Online PR - Social Content Promotion - Brand & Community Management