The opening of The Avengers shows close-ups of various heroic characters in different costumes, revealing it will feature a diverse group of heroes with unique powers. The bold, grey/silver text fits the action genre by conveying bravery. The music starts tense but builds to a heroic theme that grows louder as more images appear, establishing the courageous and fearless traits of the characters. The music plays throughout the opening until the first scene begins.

1. HULK

2. Images
In the background there are images of
cells mutating and skulls. As the tense
music is playing during the images, the
audience will feel there’s a link between
something biological and a threat. It
foreshadows what the film will be
revolved around. The images shown are
related to laboratory experiment which
reinforces the fact that something
biological may be a threat. It reveals
something needs fixing.

3. TEXT
The text is in bold and in green because
its fits perfectly into that genre. Its
common for all action film opening to
have the text in really bold writing. Also
the colour green is frequent throughout
all the text. This could be done as that
colour is very specific to the film as the
main character changes into a green
‘monster’. The colour of the text ties the
film together with the text. Its directing a
clear link of the film being related to
something green.

4. Characters
The main character is first introduced.
The long shot is used to show he is in a
lab, implying something is not right with
him biologically. The previous images in
the background start making sense,
which is something is wrong with him
and is being experimented on. He is part
of a co-operation which he needs help
from.
We are then introduced to a female
who he is directly looking at. This
could suggest there may be some
romance between them two and
she too will also be a significant
character within the film. This is
also emphasised by when he winks
at her. It shows there is a close
relationship between the two.

5. The tense music is played in background,
building up, making the audience sense
distress. It then gradually build up into
heroic music up until we see the film tittle.
The change in music shows a contrast and a
change in attitude. The Music then stops as
the film tittle is shown of ‘The Incredible
Hulk’.
The pace of music begins to go faster once
there are close up of the surroundings
inside the laboratory. The movement of
the camera is really fast which also fits
with the music. It builds up tension and
audience can already feel something bad is
going to happen. As it shows an
experiment on a guy, the audience gets an
idea that the experiment they are doing is
going to go wrong. The music still carries
on, getting more forceful.
SOUND
In addition as soon as we see the
danger sign, the pitch of music
gets higher and the music is then
overpowered by a roar. The only
thing audience can hear mainly
is a roar which then finally
reveals something went wrong
and its associated with a
‘monster’. He turned into a
monster. It makes sense why the
guy was getting experimented
on and what was wrong with

6. THE
AVENGERS

7. Images in the background
The film starts off by showing close ups of
different aspect of different characters. There’s a
variety of costumes shown and all appear to be
heroic. Audiences will start to get a brief idea on
what kind of characters will be involved as each
of the shots express a certain characteristic. The
opening of the film reveals it will be about a
group of ‘hero’s’ which all have something unique
about them and a speciality. This is reinforced by
the different images shown as each image
shown, show a diverse range of power.

8. TEXT
The text also used in this opening is bold text. The
colour It is in is a solid grey/silver colour. As mentioned
before this is common in all action films because bold
text shows confident and symbolises daring and
bravery. The genre ‘action’ always consists of bravery
and courageous characters so the film tittle needs to fit
in with that. Bold text stands out and the colour of the
text is always a solid dark colour. The colour implies the
film is more serious and thoughtful.

9. Sound
As soon as the film starts the music is almost tense but
gradually build up to heroic music. The Heroic music
starts to slowly come in when the images of the
characters are showing. As the images start to show
more the music gets more and more louder and heroic.
This is done to show the courageousness of the
different characters and the heroism. They are related
to fearlessness, the ‘hero's’. The music continues
throughout the whole opening. It stops when the
beginning of the first scene which shows a sky.

10. Sound
As soon as the film starts the music is almost tense but
gradually build up to heroic music. The Heroic music
starts to slowly come in when the images of the
characters are showing. As the images start to show
more the music gets more and more louder and heroic.
This is done to show the courageousness of the
different characters and the heroism. They are related
to fearlessness, the ‘hero's’. The music continues
throughout the whole opening. It stops when the
beginning of the first scene which shows a sky.