Discovery Place is expanding its educational offerings by opening Discovery Place Kids locations across North Carolina. The first opened in Huntersville in 2010. A new Discovery Place Kids will open in the old McKenzie Furniture building in Rockingham in 2013. It will target an older age group than Huntersville and have more affordable admission. Exhibits will reflect the local community and industries like railroads and NASCAR. The goal is to add educational value and opportunities to the Rockingham community.