Analysis of Digipak for Bruno Mars

1. Analysis of a Digipak

2. This digipak was used for the single release of Bruno
Mars’ When I Was Your Man. Therefore, we see a
cohesive style in both the cover used for this single
and that of the album. Furthermore, the style of this
single is similar to that used for the album’s lead single
‘Locked Out Of Heaven’ and the single that followed
this one, ‘Gorilla’.
The cream and ‘burnt red’
colour scheme matches
the retro theme that
Mars clearly aimed to
create when he released
his album. This is evident
in the album’s title
‘Unorthodox Jukebox’, as
a jukebox is intrinsically
linked to retro style and
culture. Also, the use of
the small, square picture
in the centre of the front
cover is reminiscent of a
polaroid picture, another
intrinsically retro
The artist is featured in the picture. This is element.
unusual for Bruno Mars, as he is not normally
pictured on his album and single covers. The
shot depicts Mars in a fedora hat. This styling is
known to be his trademark, and therefore this
effectively promotes the song and the artist’s
‘brand’. Moreover, as Mars does not normally
feature on his covers, it could suggest that this
song holds specific meaning to him.

3. Examples of Cohesion in Unorthodox Jukebox