question one for media studies

1. I found that Azealia Banks video for 1991 follows a similar
pattern but with her top half of the body. Also her lips
stand out as the darkest but our artists lips stand out for its
colour.
The simple two frame lip sequence
is used in very visually appealing
music videos.
We decided to use lips in our video as it expresses femininity and beauty but also power
of the voice which is what the song is about; expressing your opinion.

2. The mid shot of our girl group “Midnight Effect”
conveys a sisterhood with Pati putting her arm on
Jade’s shoulder whilst Eleanor brings her chest to
Jade’s other arm.
It is a girl group
convention to have 3
or more
members, within
these photos the
members are close
together like the still.

3. The nature sequence has been given a colour
correction effect to emphasise the autumn colours;
which is the album theme “Fall”.
The effect gives it a more hippie look to the video with the guitar riffs playing over
giving it a cinematic aspect to it. Like in Lana Del Ray’s Blue Jeans video using the
location to tell the story.

4. The flashback sequences is a convention if the song and
music video is telling a narrative. The use of saturation
making it visually cold and stone like given the audience the
feel of that the lead singer’s solo is about the bad times of
her now ex lover.

5. We decided that stop motion would give this video an edge and that indie rock uses
quirky technology in their music videos.
These examples
use mainly stop
motion in all of
their music
videos.

6. The darkness and the lighting show the drum
which is an essential part of a song as it gives it
a beat.

7. Jade’s spinning sequence gives it an effect and
focus on Jade whilst the camera is spinning
blurring the background.
I see this effect done before in many music
videos but not as much as Ronan Keating’s
Rollaocoster video.

8. Slow motion is used to emphasise the drum hitting the flour covered drum
conveying a sense of power in the song and music video. This technique of
slow motion is used nearly in every music video to emphasise the impact or
image.

9. The digi-pack and magazine
advert have the same theme
which is autumn. The colour
purple shows femininity and
it’s a colour which is used for
indie rock women as women in
pop have pink or a deep red
for their colours.
Indie bands with women do not focus on
one person its about being part of the
gang or sisterhood.