Twitter on its own means nothing. It’s about building your brand, growing and audience and driving them to your website, blog, office, contact you etc.Say anything you want.Be funny, interesting, give something – links, photos, video, be informative, informal.Don’t get into arguments.Remember there’s no copyright and it’s public.Particular dangers for sports people – competitive advantage, disruption to team.It can be used to search, find out what people are saying. It has an impact on search.
Links – say what it is. URL shortener.Don’t use all 140 char – we’ll come on to RTs later
Name, face, bio, link
This is just nonsense. It’s not saying anything, he’s made up a hashtag. So what?!Graeme Swann has 187,597 followers.
See what gets retweeted.Use hashtags so that people searching for these subjects will find your tweets, not just those people following you.
See what people respond to
Ask a question
Retweet from people you want to follow youCredit them.Leave space so people can retweet you
Credit the person who originally tweeted.Add something yourself.In your tweets leave space to be retweeted.Consider thanking people who retweet you.
Content can be photos, information, video, links
This will help get anyone you mention to follow you, plus people who follow them.
#FF – Follow Friday. They’ll follow you.They’ll probably #FF you back, so their followers may follow you.
It’s a part of your online footprint.It can drive traffic.It impacts on search.You should coordinate it with Facebok and LinkedIn