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What is Twitterand how can you use it?
[object Object]
 Andy Gaukrodger, Content, Search and Social Specialist,[object Object]
What is Twitter?
The numbers
[object Object]
 What can you do with Twitter?
 What should you say?
 What shouldn’t you say?
 What else can it do?How is it used?
Why should brands Tweet? ,[object Object]
Drive people to your website
 Drive people to other branded properties – blog, YouTube, Flickretc
 Grow your audience
Give something to your audience
Test the opinion of your audience,[object Object]
[object Object]
 # hashtags
 Links
 AttachmentsThe anatomy of a Tweet
10 Points to remember in 140 characters Using your real name and face adds trust to your profile
Profile
10 Points to remember in 140 characters Don’t worry about getting it wrong – learn by doing
Don’t worry about getting it wrong
10 Points to remember in 140 characters It’s not about what you’re doing, it’s about what you’re interested in
It’s whatever you’re interested in
10 Points to remember in 140 characters Tweet, listen, engage – repeat...
Tweet, listen, engage
Tweet, listen, engage
10 Points to remember in 140 characters It’s called social networking, so have a conversation
Have a conversation
Have a conversation
10 Points to remember in 140 characters Regularity is the stuff of good Tweeters
Regularity
10 Points to remember in 140 characters Pay it forward: Retweet, don’t steal

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An introduction to Twitter

Editor's Notes

  1. Twitter on its own means nothing. It’s about building your brand, growing and audience and driving them to your website, blog, office, contact you etc.Say anything you want.Be funny, interesting, give something – links, photos, video, be informative, informal.Don’t get into arguments.Remember there’s no copyright and it’s public.Particular dangers for sports people – competitive advantage, disruption to team.It can be used to search, find out what people are saying. It has an impact on search.
  2. Links – say what it is. URL shortener.Don’t use all 140 char – we’ll come on to RTs later
  3. Name, face, bio, link
  4. This is just nonsense. It’s not saying anything, he’s made up a hashtag. So what?!Graeme Swann has 187,597 followers.
  5. See what gets retweeted.Use hashtags so that people searching for these subjects will find your tweets, not just those people following you.
  6. See what people respond to
  7. Ask a question
  8. Retweet from people you want to follow youCredit them.Leave space so people can retweet you
  9. Credit the person who originally tweeted.Add something yourself.In your tweets leave space to be retweeted.Consider thanking people who retweet you.
  10. Content can be photos, information, video, links
  11. This will help get anyone you mention to follow you, plus people who follow them.
  12. #FF – Follow Friday. They’ll follow you.They’ll probably #FF you back, so their followers may follow you.
  13. It’s a part of your online footprint.It can drive traffic.It impacts on search.You should coordinate it with Facebok and LinkedIn