www.MyModelCoach.com founder Rickey Ray's presentation on what any person can do to establish a global Personal Brand similar to Beyonce or Gisele.

1. BRAND YOU
IDENTIFY & DESIGN A BRAND FOR YOUR FANS

2. BRAND
 A trademark or distinctive name identifying a product or service
 A product or service line that is identifiable

3. MARKETING
 The activities associated with buying or selling a product or
service

4. YOUR GOAL
USE YOUR BRAND TO MARKET (sell)
YOUR PRODUCTS & SERVICES TO YOUR FANS.

5. BRAND IS YOUR IDENTITY
YOUR BRAND IS YOU
 IT COMPLIMENTS YOUR QUALITIES
 IT COMMUNICATES TO PEOPLE
 IT ATTRACTS CUSTOMERS

6. THERE IS AN AUDIENCE
FOR EVERY BRAND
 Find YOUR AUDIENCE
 Allow YOUR AUDIENCE to FIND YOU

7. WHAT IS YOUR BRAND
 YOUR NAME
 YOUR IMAGE
 YOUR TALENTS
 YOUR PERSONA

8. YOUR BRAND NAME
 YOUR NAME (Personal Name or Business Name)
 STYLIZED LOGO (Identifies Who You Are)

9. YOUR BRAND IMAGE
 YOUR PROFESSIONAL IMAGES (PHOTOSHOOT)
 USE TO PERSONIFY YOUR PRODUCTS AND SERVICES


10. YOUR BRAND IMAGE
IDENTIFY WHO YOU ARE
HIGHLIGHT YOUR DISTINCTIVE PHYSICAL ATTRIBUTES
1.
2.
3.
Ex. JLO’s Backside…India Arie’s Natural Hair

11. YOUR BRAND TALENTS
IDENTIFY WHAT YOU DO BEST
HIGHLIGHT YOUR CREATIVE & PROFESSIONAL TALENTS
1.
2.
3.
Ex. Beyonce’s Voice & Dancing Skills…Gisele’s Model Walk
Ex. Oprah’s Conversational Skills

12. YOUR BRAND IDENTITY
 YOUR AGE DEMOGRAPHIC (GENERATION)
 YOUR RACE
 YOUR CULTURAL BACKGROUND
 YOUR LANGUAGE
 YOUR RELIGION
 YOUR SEXUAL PREFERENCE

13. YOUR BRAND IDENTITY
 WHERE YOU ARE FROM
CITY, STATE, COUNTRY
 WHERE YOU LIVE
CITY, STATE, COUNTRY

14. YOUR BRAND PERSONA
YOUR PERSONALITY DETERMINES
YOUR BRAND PERSONA
EMBRACE & PROMOTE PRODUCTS & SERVICES
THAT FIT WITH YOUR PERSONALITY TYPE

15. YOUR BRAND PERSONA
CHOOSE A NICHE
 FAITH BASED PERSONA
Promote Faith & Harmony ex. Mary Mary
 INTELLECTUAL BASED PERSONA
Promote Knowledge & Education ex. Cathy Hughes & Debra Lee
 REBEL BASED PERSONA
Promote Boldness & Nonconformity ex. Rihanna

16. YOUR BRAND PERSONA
CHOOSE A NICHE
 HUMOR BASED PERSONA
Promote Comedy & Fun ex. Maya Rudolph (SNL)
 100% REALNESS BASED PERSONA
Promote Realness & Modesty ex. India Ari
 MOTHERLY BASED PERSONA
Promote Strong Motherly Roles ex.Phylicia Rashad

17. YOUR BRAND PERSONA
CHOOSE A NICHE
 DIVA BASED PERSONA
Promote Confidence & Empowerment ex. Beyonce
 CREATIVITY BASED PERSONA
Promote Artistry & Thought ex. Maya Angelou
 EXPLORATION BASED PERSONA
Promote Adventure & Challenge ex. Amelia Earhart

18. YOUR BRAND PERSONA
CHOOSE A NICHE
 SEDUCTION BASED PERSONA
Promote Love & Affection ex. Marilyn Monroe
 COURAGEOUS BASED PERSONA
 Promote Strength & Athleticism ex. Laila Ali

19. ALWAYS KEEP YOUR FANS
(CUSTOMERS) IN MIND
 KNOW WHO YOUR BRAND ATTRACTS
 KNOW WHY THEY’RE ATTRACTED TO YOUR BRAND
 KNOW THE BEST WAY TO COMMUNICATE TO THEM

20. WHO DOES YOUR
BRAND ATTRACT?
YOUR BRAND ATTRACTS THOSE THAT SHARE YOUR:
 PERSONA & IDENTITY
 LIKES & DISLIKES
 PHYSICAL ATTRIBUTES (or desires)

21. BRAND YOU
PRODUCTS & SERVICES
YOUR INITIAL LAUNCH
A REFLECTION OF YOUR BEST TALENT
WHAT DO YOU DO BEST?
Music, Film, Modeling, Business Ownership, etc.

22. BRAND YOU
INITIAL LAUNCH
 BRAND NAME
Packaging
 BRAND IMAGE
Packaging
 YOUR BEST TALENT
 MARKET TO YOUR NICHE

23. COMMUNICATE TO YOUR
FANS (CUSTOMERS)
 WHERE DO THEY SHOP? (ONLINE/OFFLINE)
Market Your Branded Products & Services There
 WHO CURRENTLY PROVIDES SERVICES TO THEM?
Create A Brand Partnership For Your Products & Services
 WHAT DO THEY READ & WATCH & LISTEN TO?
Advertise Your Branded Products & Services There

24. BRAND YOU
IMAGE IS EVERYTHING
 PROFESSIONAL PHOTOSHOOT
Brand Image
 PROFESSIONAL NAME LOGO
Brand Image

25. BRAND YOU
IMAGE IS EVERYTHING
 WEBSITE .COM
YourBrandName.com
Professional Logo & Professional Photo
Products & Services
Contact Details & Email Submission Form (For Fan Updates)

26. BRAND YOU
MORE EXPOSURE IS KEY
 SET UP A BLOG
Separate From Your Brand Website (Additional Web Presence)
Funnel Fans to Brand Website
Your Current Events, Photos, Thoughts
Respond To Comments (Connect with Fans)

27. BRAND YOU
MORE EXPOSURE IS KEY
 SET UP A FACEBOOK FAN PAGE (+LIKES)
 SET UP A INSTAGRAM PAGE (+FOLLOWERS)
 SET UP A TWITTER PAGE (+FOLLOWERS)
 SET UP A YOUTUBE PAGE (PERFORMERS)
Funnel Fans To Your Brand Website & Blog

28. BRAND YOU
GOAL: THE MOST EXPOSURE YOU CAN GET
BUILD A TEAM THAT WORKS FOR YOUR BRAND
SEEK THE BEST REPRESENTATION
 PERSONAL MANAGER
 TALENT AGENT (CREATIVE TALENT)
 PUBLICIST

29. BRAND YOU
GOAL: THE MOST EXPOSURE YOU CAN GET
 PERSONAL MANAGER
Career Advice & Guidance
Long Term Guidance on Your Brand
Media Coaching (Interviews & TV Appearances)

30. BRAND YOU
GOAL: THE MOST EXPOSURE YOU CAN GET
 TALENT AGENT (CREATIVE TALENT)
Finds You Creative Work
Places You In The Room With Decision Makers

31. BRAND YOU
GOAL: THE MOST EXPOSURE YOU CAN GET
 PUBLICIST
Media Promotion of Your Brand
Media Mentions & Interviews (Print/Radio/TV)
Special Events (Public Appearances & VIP Invites)
Protection of Your Brand (Spin Negative Media Stories)

32. BRAND YOU
GOAL: THE MOST EXPOSURE YOU CAN GET
PERSONAL MANAGER + TALENT AGENT + PUBLICIST
=
ALWAYS STAY BUSY!!!
WORKING ON YOUR TALENT
NETWORKING WITH THE RIGHT PEOPLE AT THE RIGHT PLACES
MEDIA PROMOTION OF YOUR BRAND

33. BRAND YOU
GOAL: THE MOST EXPOSURE YOU CAN GET
 NETWORK WITH THE BEST IN YOUR INDUSTRY
“It’s Who You Know”
Be Seen: RIGHT Places & RIGHT Events with the RIGHT people
 PHOTO OPPORTUNITIES FOR THE BLOG & MEDIA
 MATERIAL FOR YOUR BLOG & SOCIAL MEDIA FANS

34. BRAND YOU
“I’m not a businessman, I’m a business, man!” –Jay-Z
 A business man is someone who puts on a suit every day and goes
to work. That’s not what Jay does.
 A business is a brand and operation. That’s what Jay is.

35. BRAND YOU
“I’m not a businessman, I’m a business, man!” –Jay-Z
 PERSONAL ASSISTANT
Handles Your Schedule & Takes Your Calls & Runs Your Errands
 PERSONAL STYLISTS
Wardrobe Stylist & Hair Stylist (Image is Everything)
Crucial For Your Public Appearances

36. BRAND YOU
“I’m not a businessman, I’m a business, man!” –Jay-Z
 REFER MEDIA REQUESTS & BUSINESS PROPOSALS
“I’ll talk to my manager about it”
“Contact my personal assistant with the details”
“Contact my personal assistant for my schedule”
Accept Appearances ONLY IF Other Star Brands Attend

37. BRAND YOU
“I’m not a businessman, I’m a business, man!” –Jay-Z
 BUSINESS MANAGER
Handles Your Finances & Spending
 ATTORNEY
Handles the Negotiations & Paperwork for Your Business Contracts

38. BRAND YOU
“I’m not a businessman, I’m a business, man!” –Jay-Z
 ENTOURAGE
Public Appearances & Hosting Events
Personal Photographer & Personal Bodyguard
 DEMAND STAR TREATMENT
Transportation & Perks
Privacy & Space

39. BRAND YOU
 YOUR FANS
Thank Your Fans & Make Them Feel Appreciated
 BE ASSOCIATED WITH OTHER STAR BRANDS
Star Customers & Star Parties & Star Relationships
 ATTAIN A PROMINENT POSITION
Ex. Beyonce’s Super Bowl Performance & Gisele’s Victoria Secret Show

40. BRAND YOU
 ACCOMPLISH A NOTABLE ACHIEVEMENT
Ex. Beyonce’s Number 1 Albums
Gisele’s $25 Million Victoria Secret Deal
 CONTROVERSY SELLS
Rivalry & the Erotic
 SURPRISE YOUR FANS
Spontaneous Events & Product Releases

41. BRAND YOU
CROSS-PROMOTION
 CROSS PROMOTE YOUR BRAND
You Are A Walking Product Placement
Launch New Projects With The Success of Your Initial Product
 BRAND ENDORSEMENTS
Pursue Opportunities to be “the Face” of related Brands
Offer Fan Referrals & Photo Opportunities

42. BRAND YOU
CROSS-PROMOTION
 BRAND LICENSING
Pursue Opportunities for related Brands to name a “line” after you
Offer Fan Referrals & Photo Opportunities

43. BRAND YOU
CROSS-PROMOTION
 BRAND EMPIRE
AUTHOR- GUEST COLUMNIST
PUBLIC SPEAKER -WORKSHOPS
MEDIA EXPERT -TALK SHOW HOST
FASHION DESIGNER-RETAILER
ACTOR-WRITER-PRODUCER
SINGER-WRITER-PRODUCER
MODEL-PHOTOGRAPHER-FASHION SHOW PRODUCER
CHARITY-PHILANTHROPHY
SOCIAL ACTIVISM-POLITICAL OFFICE

44. BRAND YOU