A brief document of guideline for Unitary Helion

1. BRAND GUIDELINE

2. Our Team Works Towards
One Goal: Your Success.
Helping you employ data science for growth, preparing you
for fund raising, finding and pitching to your dream hires.
We will show up when needed.We will take the midnight
calls. We will be around. But always in the background.
OUR TEAM
OUR PHILOSOPHY
OUR LOGO
LOGO VARIANTS
LOGO PLACEMENTS
LOGO PADDING
DON’TS FOR LOGO
FONTS
COLOURS

3. Our Philosophy
With a focus on Digitisation of India's core economy, we partner
with founders who are fanatical about Product, use Data to
understand the customer, know what to Validate and can blend
Execution style with digital & offline.
Because we believe in driving the economies of future by
mobilising capital into markets that need Aggregation of
consumers or suppliers, have deep Information gaps, need
Scalable solutions that can cut through the noise of inefficiency
and affect the 100s of million lives.
OUR TEAM
OUR PHILOSOPHY
OUR LOGO
LOGO VARIANTS
LOGO PLACEMENTS
LOGO PADDING
DON’TS FOR LOGO
FONTS
COLOURS

4. Our Logo
Our logo represents our values and mirrors honesty,
solidarity and stability at the highest level. It blends
humility, harmony, love and strong commitment to
mutual learning and progress.
OUR TEAM
OUR PHILOSOPHY
OUR LOGO
LOGO VARIANTS
LOGO PLACEMENTS
LOGO PADDING
DON’TS FOR LOGO
FONTS
COLOURS

5. OUR TEAM
OUR PHILOSOPHY
OUR LOGO
LOGO VARIANTS
LOGO PLACEMENTS
LOGO PADDING
DON’TS FOR LOGO
FONTS
COLOURS
Different variants of the logo to fit all channels and platforms
Regular Horizontal Vertical

6. OUR TEAM
OUR PHILOSOPHY
OUR LOGO
LOGO VARIANTS
LOGO PLACEMENTS
LOGO PADDING
DON’TS FOR LOGO
FONTS
COLOURS
Prefered examples of backgrounds and usage to maintain legibility.

7. OUR TEAM
OUR PHILOSOPHY
OUR LOGO
LOGO VARIANTS
LOGO PLACEMENTS
LOGO PADDING
DON’TS FOR LOGO
FONTS
COLOURS
Ensure that clear space is maintained around the seal
for legibility and prominence.

8. OUR TEAM
OUR PHILOSOPHY
OUR LOGO
LOGO VARIANTS
LOGO PLACEMENTS
LOGO PADDING
DON’TS FOR LOGO
FONTS
COLOURS
Don’t skew, rotate stretch,
condense or change the
dimensions of the identity
Don’t alter the placement
or scale of the elements.
Don’t add colors to
Individual elements.
Don’t use drop shadows,
strokes or other visual effects.
Don’t use colors other
than those specified in
this document.
Don’t add any extra
elements to the identity.

9. Latin Modern Roman
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Gill Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
OUR TEAM
OUR PHILOSOPHY
OUR LOGO
LOGO VARIANTS
LOGO PLACEMENTS
LOGO PADDING
DON’TS FOR LOGO
FONTS
COLOURS

10. Primary
Secondary
#3D5B80
C 83% M 64% Y 30% K 11%
R 61 G91 B 128
H 211º S 52% B 50%
#ED6B4D
C 2% M 73% Y 73% K 0%
R 237 G107 B 77
H 9º S 67% B 92%
#FFCC00
C 0% M 19% Y 100% K 0%
R 255 G 204 B 0
H 48º S 100% B 100%
#EEEEEE
C 5% M 4% Y 4% K 0%
R 238 G 238 B 238
H 48º S 0% B 93%
#339999
C 77% M 21% Y 41% K 1%
R 51 G 153 B 153
H 179º S 66% B 60%
OUR TEAM
OUR PHILOSOPHY
OUR LOGO
LOGO VARIANTS
LOGO PLACEMENTS
LOGO PADDING
DON’TS FOR LOGO
FONTS
COLOURS

11. THANK YOU
https://www.behance.net/JobbyJose