Goel Community is a community development organization established in Cambodia in 2006. With the mission of providing economic opportunities the poor provincial villages in Cambodia. Goel Community started its first mission by reviving natural dye and weaving skills to young and sincere Cambodians from Takeo province.

1. #206B, St. 12BT, Sangkat Boeung Tompun,
Khan Meanchey, Phnom Penh, Cambodia
Tel : English (+885) 17 444 010
Cambodian (+855) 70 444 010
Email : goelplus@gmail.com
Facebook :www.facebook.com/goelplus
Website: www.goelcommunity.org
AN INTRODUTION TO
GOEL COMMUNITY

2. Contents
Community
Overview
Foundation
Background
Business
Model
Market
Access
Vision
2

3. 01 About Goel Community
02 Our Mission
03 Our Philosophy
04 Timeline
05 Organization Chart
Community
Overview
Foundation
Background
Business
Model
Market
Access
Vision
Contents
3

4. ABOUT GOEL COMMUNITY01 Goel Community
What is Goel?
Social
Enterprise
Family
&
Community
Hand
Weaving
&
Natural
Dyeing
4
Name: Goel Community
Business: Handmade products from hand weaving and
natural dyeing
Founder: Han Jungmin
Establishment: June 6, 2016
Products
Range:
Fabric: cotton, silk, linen and mix
Scarves: cotton, silk, linen and mix
Children: dolls, new born baby set, dolls, kid’s
wear, shirts, pants, blouses
Bags: Smock bags, tote bags, clutch bags, pouch
Women: dresses, blouses, pants, shirts
Men: shirts, pants
Home décor & bedding set: cushion covers,
pillow covers, blankets
Accessories: bags, phone covers, shoes, etc.
Goel Community is a community development organization
established in Cambodia in 2006. With the mission of providing
economic opportunities the poor provincial villages in
Cambodia. Goel Community started its first mission by
reviving natural dye and weaving skills to young and sincere
Cambodians from Takeo province.
Goel is the participle of the Hebrew word gal’al (to deliver, to
redeem). Aside from its common usage, it is the technical term
applied to a person who, as the nearest relatives of another, is
placed under certain obligations to him.
Production Capacity
Regular Fabric: 7,000 meters / month
Scarves: 3,500 pieces / month
Items: Varies on each items

5. Our Mission02
5
“To enhance, enrich and empower the lives of
marginalized producers and artisans.”
Enhance – Alleviate from poverty life towards better living
conditions.
Enrich – Access to education (training) and sharing of
relevant information for continuous learning.
Empower – Challenging and bargaining for a fairer
business/trade model.
Marginalized Producers/Artisans
Creating sustainable business and job opportunities to this
marginalized group as a cooperative enterprise and encouraging
participation and harmony through community building.
Suppliers
Prioritizing to buy from environmentally friendly suppliers and to
build strong business relationship as Fair Trade partners.
Staff
Equipping and training staff timely thus enable them to handle
new challenges and changes in their work. Their lives can be
improved physically, spiritually and emotionally through gainful
employment with Goel Community.
Customers/Partners
Providing quality and unique natural woven fabric products to
customers/partners and concurrently creating awareness of their
support for these marginalized groups.
Environment
Protecting the environment through responsible manufacturing
processes and purchasing of environmentally friendly raw
materials wherever possible.

6. OUR PHILOSOPHY03
Sustainable
Management
“ ” Sustainability
Social
Value Relationship
Environment
Ethical
6
Goel Community encourages the revival of the traditional
processes of producing naturally grown and dyed materials as
well as woven fabrics. We are one of the few organizations
dealing only with natural dyes.
We are committed to provide economic opportunities for 120
weaving families in Cambodia. Since its establishment in 2006,
our organization has provided jobs to farmers in poor provincial
villages in the country, helped them learn craft production and
improve the livelihoods of their families.

7. TIMELINE04
2006
2007
2009 2011
2014
- Takeo workshops established
- Angkor International Handcraft Fair (-2013)
- Phnom Penh showroom established
- Vietnam International Home Décor,
Gift and Homewares Fair (-2013)
- Sep: Paris MAISON & OBJET Exhibition
- Sep: Seoul International Handmade Fair
- Nov: Tokyo, Japan Exhibition
7
- Mar: Sharing first natural dyed yarns to home based weavers
- Feb: Natural dyeing course
- Jun: Goel Community established
2016
- WFTO’s member application process
- Jan: Angkor International Handcraft Fair
- Jun: Seoul International Handmade Fair

8. Takeo
Natural
Dyeing
Home
Based
Weaving
Supply
Hand
WeavingPhnom Penh
Fabric
Tailoring
and
Design
Sale
Showroom
ORGANIZATION CHART05
Goel Community is based in two locations. The
Phnom Penh office is also included a showroom and
workshop. There are also a warehouse to keep the
natural dyed fabric and a sewing place for making
clothes and other accessories. Goel Community also
has a workshop in an area of Takeo province which is
60 minutes away from Phnom Penh. There, we do
the yarns dyeing process with natural materials in
Cambodia and give the dyed yarns to the people of
the village to weave with their handlooms.
8

9. Community
Overview
Foundation
Background
Business
Model
Market
Access
Impact
01 Community Problems
02 Solutions
Contents
9

10. COMMUNITY PROBLEMS01
Low Income Chemical Dye
 Pollution
Damaging of
Traditional
Weaving
Industry
Unfair Labor
10
The lack of water resources and
destruction of water reservoir
over decades of civil wars makes
90% of the rice fields be
cultivated only once a year. This
means most of the farmers were
unemployed for at least eight
month a year.
Most of the weavers deal with
chemical dye materials which are
harmful to both environment
and human life. Chemical staining
while the sewage is not properly
built and are causing serious
pollution.
Due to the long civil war and
the Khmer Rouge regime,
hand weaving almost lost its
existence. Moreover, the
system of home based textile
industry in villages were not
very much appropriate for
most of the weaving families.
Many weavers do not receive a
fair payment for their sweat. The
value of weaving has been
devalued. Most of the weavers
are tenant weavers that most of
the profit goes to few rich
families.

11. SOLUTIONS02
Job Creation
Introduction
of Natural
Dye
Reconstruction of
Traditional Loom &
Weaving Manner
Fair Trade
11
Create job opportunities for the
villagers so that besides farming
they have another job in natural
dyeing and hand weaving
industry enabling them to earn
enough living for their families.
Instead of chemical dye which
is harmful to the environment,
we only deal with natural dye.
Even though we use natural
dye, we also built a dyed water
drainage system for bringing
after-use dyed water to a safe
place.
Reconstruct and develop
traditional hand weaving
loom to meet the needs of
modern market. Moreover,
we built a center that
weavers can work and make
good friends with each other.
Fair Trade is happened when
producer get a fair payment.
Women who join our program can
secure themselves a stable income
to support their families.

12. Community
Overview
Foundation
Background
Business
Model
Market
Access
Impact
01 Value Proposition
02 Business Process
Contents
12

13. VALUE PROPOSITION01
Recovery“ ”
Natural Dyeing
Weaving Loom
Community Service
Fair Trade
Nature
Recovery
Self-
Supportable
Community
Labor Value
Recovery
Heritage
Restoration
13
Goel Community works with natural elements. We
hope to live together in harmony with nature
through natural dyeing.
Goel Community is working to revive the
traditional hand weaving skills. We dream to see a
restoration of the disappeared heritages of
Cambodia due to the civil war. Goel is a
community that began with Cambodian young
generation to assist the poor villages in the
country. We dream of a community that is
responsible and self-supportable.
Goel Community supplies natural dyed yarn to
home based weavers and pays a fair price for their
labor. We dream of a restoration of labor value
through fair trade.

14. BUSINESS PROCESS02
14
1
2 3 4
5 6
Production of
Natural Dyes
Yarn Preparation
Dyeing Process
Hand Weaving
Design and Tailoring
Product Sales
Natural Dyeing
Job Creation
Fair Trade

15. Community
Overview
Foundation
Background
Business
Model
Market
Access
Impact
01 Enter to Global Market
02 Business Benefits
Contents
15

16. ENTER TO GLOBAL MARKET01
16
What makes Goel Community stand out in the global
market?
1. Not Artificial But Natural
2. Revive Traditional Skills & Introduce to Modern World
3. Met the Suitable & Mature Buyer (Fair Trade)
4. Social Value
5. Uniqueness
6. Good Design & Suitable Item Development

17. 17
Restoration of the traditional loom weaving industry
Solving poverty by creating jobs for the community
Natural dyes and hand weaving
Traditional and culture reconstruction; inspire the pride of Cambodia
Indigenous regional development and
sustainable rural community development
BUSINESS BENEFITS02

18. Community
Overview
Foundation
Background
Business
Model
Market
Access
Impact
Contents
18
01 Our Impact

19. OUR IMPACT01
Change
The World
“ ”
19
By the end of 2006, after months of research and resting and an
increase in the number of students, Goel could share its first
naturally dyed yarn to weave with seven families in Bati district.
By 2008, Goel could hire fourteen paid staffs. In February 2012,
we built a village center, which is role as a workshop for
training, producing natural dye and weaving process, on our
purchased 3000 meters square land in Takeo province.
Currently, we have more than thirty members and we share our
life by providing naturally dyed yarn, on a monthly basis, to
some 89 families.
Since its founding, the Goel Community has been providing a
platform for the jobless and the poor in the villages to earn a
living. We are committed to provide economic opportunities for
120 weaving families in Cambodia. Furthermore, we have been
witnessing tremendous changes within the families. Fathers of
weaving families stopped drinking and would work, holding the
wheel during the spinning process, in order to help support the
family, consequently leading to the disappearance of husband-
wife arguments. In addition to parents being able to support
their children's education, many other positive changes have
been taking place within the families.

20. 20
Yourparticipation will help
further our ancient future…
As we seek to provide stability for the poor provincial
families in Cambodia, your participation will help
further our project. Therefore, by purchasing Goel
natural dyed and handwoven products, you will
contribute to our project becoming self-sustainable
and towards helping the weaving families earn a living.
In essence, it will enable the people to recognize the
integrity of self-support.
#206B, St. 12BT, Sangkat Boeung Tompun,
Khan Meanchey, Phnom Penh, Cambodia
Tel : English (+885) 17 444 010
Cambodian (+855) 70 444 010
Email : goelplus@gmail.com
Facebook :www.facebook.com/goelplus
Website: www.goelcommunity.org