An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

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Richard’s presentation focused on his personal experiences of switching to an in-house role vs working for an agency and where he thinks both sides go wrong. There was a particular focus on reporting, in fitting with the title of the day itself.

@RichardShove http://www.buyagift.com
An Insider’s Perspective
From Agency to In-House

@RichardShove http://www.buyagift.com
Who Are You?
PreviouslyCurrent

@RichardShove http://www.buyagift.com
Differences?

@RichardShove http://www.buyagift.com
Cross Discipline and Cross Team
Measure
UX
CRO
SEO
Other Internal Teams
• Designers
• Developers
• Product Managers
• Operations
• Senior Management
• Customer Services

@RichardShove http://www.buyagift.com
Major Changes = Squeaky Bum Time

@RichardShove http://www.buyagift.com
Lessons Learned

@RichardShove http://www.buyagift.com
Yes, It’s Political

@RichardShove http://www.buyagift.com
Know Your Audience

@RichardShove http://www.buyagift.com
Don’t Promise What You Can’t Deliver

@RichardShove http://www.buyagift.com
Align Your Processes

@RichardShove http://www.buyagift.com
Attention to Detail

@RichardShove http://www.buyagift.com
Your Reports (probably) Suck

@RichardShove http://www.buyagift.com
TL;DR

@RichardShove http://www.buyagift.com
Automate But Provide Value

@RichardShove http://www.buyagift.com
Align Sources and KPIs

@RichardShove http://www.buyagift.com
What Metrics?

@RichardShove http://www.buyagift.com
Educate

@RichardShove http://www.buyagift.com
Report Progress and Success

@RichardShove http://www.buyagift.com
You Are Disposable

@RichardShove http://www.buyagift.com
Questions?

With User Experience designers in such high demand, those entering the field today have more choices than ever before. There’s no single right way to embark on your journey, but many before you have uncovered a path to success, so why not learn from them? Matt Dente has shared insights from surveys and interviews with UX professionals in this presentation. If you’re planning your first step in a career, or considering your next move, this presentation will provide insights that will help you make the right choices for your own path.

In House vs. Agency

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An Insider's Prospective : From Agency to In-House - Richard Shove, Buyagift - Linkdex Think Tank

1. @RichardShove http://www.buyagift.com An Insider’s Perspective From Agency to In-House

2. @RichardShove http://www.buyagift.com Who Are You? PreviouslyCurrent

3. @RichardShove http://www.buyagift.com Differences?

4. @RichardShove http://www.buyagift.com Cross Discipline and Cross Team Measure UX CRO SEO Other Internal Teams • Designers • Developers • Product Managers • Operations • Senior Management • Customer Services

5. @RichardShove http://www.buyagift.com Major Changes = Squeaky Bum Time

6. @RichardShove http://www.buyagift.com Lessons Learned

7. @RichardShove http://www.buyagift.com Yes, It’s Political

8. @RichardShove http://www.buyagift.com Know Your Audience

9. @RichardShove http://www.buyagift.com Don’t Promise What You Can’t Deliver

10. @RichardShove http://www.buyagift.com Align Your Processes

11. @RichardShove http://www.buyagift.com Attention to Detail

12. @RichardShove http://www.buyagift.com Your Reports (probably) Suck

13. @RichardShove http://www.buyagift.com TL;DR

14. @RichardShove http://www.buyagift.com Automate But Provide Value

15. @RichardShove http://www.buyagift.com Align Sources and KPIs

16. @RichardShove http://www.buyagift.com What Metrics?