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THE

IS GOING TO GET YOU
Matt Roberts
Co-founder & VP Product
Lots of years in digital

@Linkdex
Consumers Are Complicated

@Linkdex
Multiple Devices

@Linkdex
Moments Of Truth

@Linkdex
Moments Of Truth

@Linkdex
Stimulus

@Linkdex
Zero Moment Of Truth

@Linkdex
First Moment Of Truth

@Linkdex
Google Ecosystem Matters

@Linkdex
Last Click Keyword Attribution

Brand
47 %

@Linkdex

Generic
53 %
ZMOT Content
Visible

Influences

Resonates

Trusted

@Linkdex
ZMOT Content
Visible

Influences

Resonates

Trusted

@Linkdex

Sociable
Shopping At 35,000 ft

@Linkdex
General Product / Model

@Linkdex
Specific Product / Model

@Linkdex
Specific Product / Model

@Linkdex
Product Categories

@Linkdex
“Best” In Category

@Linkdex
“Best” In Category

@Linkdex
Category “Reviews”

@Linkdex
Complex Is OK

@Linkdex
Procedures, Process & Framework
Prioritize

Review

Audit

Measure

Plan

Execute

@Linkdex
Procedures, Process & Framework
Prioritize

Audit

Review

Measure

Plan

Execute

@Linkdex
ZMOT Is Dangerous &
An Opportunity
•

ZMOT Awareness

•

Content is key

•

It’s a team game

•

It needs ownership

•

How does it apply to you?

@Linkdex

=

REVENUE
Download Both Books

@Linkdex
Free eBook

@Linkdex

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The ZMOT is going to get you

Editor's Notes

  1. Brands are becoming publishers of content that gets promoted and creates value.
  2. Brands are becoming publishers of content that gets promoted and creates value.
  3. Brands are becoming publishers of content that gets promoted and creates value.
  4. Brands are becoming publishers of content that gets promoted and creates value.
  5. Brands are becoming publishers of content that gets promoted and creates value.
  6. Brands are becoming publishers of content that gets promoted and creates value.
  7. Brands are becoming publishers of content that gets promoted and creates value.
  8. Brands are becoming publishers of content that gets promoted and creates value.
  9. Brands are becoming publishers of content that gets promoted and creates value.
  10. Brands are becoming publishers of content that gets promoted and creates value.