Students are required to design an installation that illustrates synaesthetic experience that involves all sensual experiences in space. The installation can be used as part of a future children museum.

1. Qatar University
College of Engineering
Department of Architecture and Urban Planning
ARCT211Architectural Design Studio I - 2011-2012
Instructor: Dr. Yasser Mahgoub

2.  Knowledge: To know how to design a space
installation that elicits all sensual
experiences.
 Ability: To express and discuss architectural
design ideas and concepts.
 Skill: To design, draw and make models for an
architectural idea.
 Theme: The design should provide an exciting
spatial experience for children.

3.  Students are required to design an
installation that illustrates synaesthetic
experience that involves all sensual
experiences in space.
 The installation can be used as part of a
future children museum.
 The installation should cover an area
between 30m2 and 50m2 with a maximum
height of 3 m and a minimum height of 50
cm.

4.  Team of 3 students are required to develop a
model of the installation scale 1:10 using
cardboard. Students are also required to
present one 100x70 cm drawing board
containing concept statement, pictures of
model illustrating different experiences, plan
and 2 sections scale 1:20 using architectural
rendering techniques.

5.  The due date for the assignment submission
is November 1st, 2011.

7. "Synesthesia is a love story between the
senses" —Dr. Hugo Heyrman

11. Red
Green
Yellow

12. 12345

13. A B C D E

16.  if yuo can raed tihs, You Msut Be Raelly
Smrat.
 Olny 55 plepoe out of 100 can!
 it deosn’t mttaer in waht oredr the
ltteers in a wrod are, olny taht the frist
and lsat ltteres are at the rghit pcleas.
The rset can be a toatl mses and you can
sitll raed it wouthit a porbelm.

17.  "Aoccdrnig to a rscheearch at Cmabrigde
Uinervtisy, it deosn't mttaer in waht oredr the
ltteers in a wrod are, the olny iprmoatnt tihng is
taht the frist and lsat ltteers be at the rghit
pclae. The rset can be a toatl mses and you can
sitll raed it wouthit porbelm. Tihs is bcuseae the
huamn mnid deos not raed ervey lteter by istlef,
but the wrod as a wlohe."
Chances are you also understand it. It purports that the order of the letters inside a given
word doesn't matter, as long as the first and last letters of each word are in the right
place. You can read the words because the human mind reads words as a whole, and not
letter-by-letter.

20.  Arabish is a combination of
an Arabic pronunciation,
and Latin written characters. Its
been widely used lately. In terms of
users, many from the Middle
Eastern users on the internet can
understand and communicate
through Arabish.

24.  How someone with grapheme → color synesthesia might
perceive (not "see") certain letters and numbers.

25.  How someone with grapheme → color synesthesia might
perceive (not "see") certain letters and numbers.

26.  How someone with grapheme → color synesthesia might
perceive (not "see") certain letters and numbers.

27.  How someone with grapheme → color synesthesia might
perceive (not "see") certain letters and numbers.

28.  How someone with grapheme → color synesthesia might
perceive (not "see") certain letters and numbers.

39. Marilyn Monroe Visual Illusion

40.  Synesthetes are in some sense, people of the
future.
 "Synesthesia is seven times more common
among artists, novelists and poets, and
creative people in general," says neuroscientist
Dr. Ramachandran, "artists often have the
ability to link unconnected domains, have the
power of metaphor and the capability of
blending realities," he says.

41.  Synesthetic art: a cross-sensory perception evocated by the
experience of an artwork
 Synesthetic images: images that accumulate striking
metaphorical resonance
 Literary synesthesia: a poetic expression or metaphorical
articulation of a sensorial correspondence
 Synesthetic metaphor: a metaphor that exploits a similarity
between experiences in different sense modalities
 Poetic synesthesia: a semantic metaphoric fusion, to create a
virtual image

42.  Kinetic synesthesia: experiencing dance in multimedia
scenographiesSynesthetic canvas: an electronic screen
 Conceptual synesthesia: elicited from time, graph, grapheme,
written word, personality, or thought/memory
 Synesthetic cinema: translating consciousness and perception
into sound and moving imagesTele-synesthesia: a synesthetic
experience evoked by a telematic use of new media; the
'travelling' senses

43.  Art is sensuous knowledge
 Art and synesthesia are both the result of the
united senses of the mind
 The arts offer multisensory forms of knowing
and communicating
 A synesthetical approach to reality is one of the
primal sources of art
 In art one dimension is often evocated by
another
 Art makes new connections between the senses
 Synesthesia appears in all forms of art

44.  Works of art are literally pregnant with meaning.
 The highest form of symbiosis (relationship)
between synesthesia and metaphor happens in
art, because synergy (functioning together) is
the essence of the living present and the essence
of art.
 Basically, science examines and explains
'how' and art provides a vision of 'why'.
 Art points a direction, and science provides the
transportation to get you there.

45. What do you notice
in the picture to
the left?

46. Kiki Bouba
 95% to 98% of people choose kiki for the angular shape and bouba for the rounded one 
 Ramachandran and Hubbard suggest the kiki/bouba effect has implications for the
evolution of language, because the naming of objects is not completely arbitrary.
 The rounded shape may intuitively be named bouba because the mouth makes a more
rounded shape to produce that sound, while a more taut, angular mouth shape is needed to
articulate kiki. The sound of K is also harder and more forceful than that of B.
Experiment first designed by Wolfgang Köhler

47.  “Art does not reproduce the visible; rather, it
makes visible.” —Paul Klee