1. The document provides sample profiles of 50 retail shops located across different areas in Bhavnagar city that were surveyed as part of the research on Amul Kool Flavored Milk.
2. The research was conducted over approximately 6 weeks and involved collecting primary data through questionnaires from 150 retail shops and 100 consumers in Bhavnagar city.
3. The objectives of the research were to analyze the market potential, consumption patterns, awareness levels, and factors influencing purchase decisions regarding Amul Kool Flavored Milk.
To Study the Consumer satifaction for Amul Milk in Nashk RegionYash Desai
The document provides information about Amul milk and Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), including their mission, vision, competitors, and details about GCMMF such as its annual turnover, milk procurement amounts, member unions, and product range. It discusses GCMMF's role in marketing Amul and Sagar branded products and describes some of its achievements and international exports.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
Consumer satisfaction on sudha milk and Productvishalkmr44
This document provides information about a project report submitted by Vishal Kumar to Pondicherry University on consumer satisfaction with Sudha milk and Sudha products in Bokaro and Dhanbad, India. It includes an introduction, literature review, research methodology, analysis, findings, suggestions, and conclusion. Specifically, the document examines Sudha Dairy's market share and potential in Bokaro and Dhanbad, analyzes its product and market strategy, and identifies ways to increase its market share.
To develop a competitive strategy of Sudha milk for DRMU,Baruni (COMFED)Nikhil kumar
The document discusses developing a competitive strategy for Sudha milk produced by DRMU, Baruni. It begins with introducing the Indian dairy industry and COMFED. It then analyzes Sudha milk's market share and competitors. Key findings show Sudha faces challenges from loose milk due to price, delivery and quality perception. The recommended strategy has three parts - an offensive frontal attack on loose milk's price and delivery advantages, a defensive positioning against quality perceptions, and an offensive attack on organized competitors' distribution and communication. Specific tactics proposed include reducing price gaps, offering credit, advertising and improving availability.
This document provides a summary of a summer internship project report on the effectiveness of training and development at Sumul Dairy in Surat District, India. The report includes an introduction to Sumul Dairy and its history, an overview of the company including its vision, mission, objectives and departments. It also includes a literature review on training and development and describes the types of training conducted at Sumul Dairy, which primarily uses on-the-job training. Charts are provided on Sumul's investments, manpower, production and marketing departments as well as its product mix.
This document is a summer internship project report submitted by Ankita Singh to SIES College of Management Studies. The report studies the market potential of Amul Slim Trim in Thane. Amul is India's largest food product marketing organization owned by the Gujarat Cooperative Milk Marketing Federation. The objectives of the research were to bridge gaps between distributors and retailers, increase awareness of new product launches, and tap into untapped markets. The research involved collecting data from distributors and visiting 25 retail outlets in different areas of Thane over 3 months. The data analyzed availability, awareness, visibility and placement of products. Strategic models like SWOT analysis, product life cycle, segmentation, targeting and positioning were used
this project was made by me individually with latest feeds and error free..u can simply dwnld it and print it...specially bihari students will find it helpful, though i am sharing it 4 u all...so enjoy and goodluk..!!
This document discusses a study of consumer buying behaviour towards Amul milk in Jaipur, India. The study surveyed 50 consumers to understand awareness of Amul products, factors influencing purchase decisions, and satisfaction levels. Key findings include that most customers purchase Amul milk for self-use and are satisfied with qualities like taste, price, and availability. Ease of purchasing Amul products from nearby retailers also influences consumer behaviour positively. The conclusion discusses Amul's goal to become a leading dairy marketing organization through expanding its product range and distribution network across India and neighboring countries.
To Study the Consumer satifaction for Amul Milk in Nashk RegionYash Desai
The document provides information about Amul milk and Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), including their mission, vision, competitors, and details about GCMMF such as its annual turnover, milk procurement amounts, member unions, and product range. It discusses GCMMF's role in marketing Amul and Sagar branded products and describes some of its achievements and international exports.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's founding in 1946 in response to exploitation of milk farmers by private traders. Amul now has over 3 million milk producer members. The document profiles Amul's organizational structure and operations, products including milk, butter, ghee, and ice cream. It analyzes the Indian and world dairy industries and Amul's role in India's White Revolution. The document also examines Amul's marketing strategies and provides profiles and analyses of new Amul Lactose Free Milk and Liquid Creamer products.
Consumer satisfaction on sudha milk and Productvishalkmr44
This document provides information about a project report submitted by Vishal Kumar to Pondicherry University on consumer satisfaction with Sudha milk and Sudha products in Bokaro and Dhanbad, India. It includes an introduction, literature review, research methodology, analysis, findings, suggestions, and conclusion. Specifically, the document examines Sudha Dairy's market share and potential in Bokaro and Dhanbad, analyzes its product and market strategy, and identifies ways to increase its market share.
To develop a competitive strategy of Sudha milk for DRMU,Baruni (COMFED)Nikhil kumar
The document discusses developing a competitive strategy for Sudha milk produced by DRMU, Baruni. It begins with introducing the Indian dairy industry and COMFED. It then analyzes Sudha milk's market share and competitors. Key findings show Sudha faces challenges from loose milk due to price, delivery and quality perception. The recommended strategy has three parts - an offensive frontal attack on loose milk's price and delivery advantages, a defensive positioning against quality perceptions, and an offensive attack on organized competitors' distribution and communication. Specific tactics proposed include reducing price gaps, offering credit, advertising and improving availability.
This document provides a summary of a summer internship project report on the effectiveness of training and development at Sumul Dairy in Surat District, India. The report includes an introduction to Sumul Dairy and its history, an overview of the company including its vision, mission, objectives and departments. It also includes a literature review on training and development and describes the types of training conducted at Sumul Dairy, which primarily uses on-the-job training. Charts are provided on Sumul's investments, manpower, production and marketing departments as well as its product mix.
This document is a summer internship project report submitted by Ankita Singh to SIES College of Management Studies. The report studies the market potential of Amul Slim Trim in Thane. Amul is India's largest food product marketing organization owned by the Gujarat Cooperative Milk Marketing Federation. The objectives of the research were to bridge gaps between distributors and retailers, increase awareness of new product launches, and tap into untapped markets. The research involved collecting data from distributors and visiting 25 retail outlets in different areas of Thane over 3 months. The data analyzed availability, awareness, visibility and placement of products. Strategic models like SWOT analysis, product life cycle, segmentation, targeting and positioning were used
this project was made by me individually with latest feeds and error free..u can simply dwnld it and print it...specially bihari students will find it helpful, though i am sharing it 4 u all...so enjoy and goodluk..!!
This document discusses a study of consumer buying behaviour towards Amul milk in Jaipur, India. The study surveyed 50 consumers to understand awareness of Amul products, factors influencing purchase decisions, and satisfaction levels. Key findings include that most customers purchase Amul milk for self-use and are satisfied with qualities like taste, price, and availability. Ease of purchasing Amul products from nearby retailers also influences consumer behaviour positively. The conclusion discusses Amul's goal to become a leading dairy marketing organization through expanding its product range and distribution network across India and neighboring countries.
The document reports on a study conducted on the market analysis and sales development of Amul Taaza milk in Kanpur City. The study involved collecting primary data through questionnaires distributed to retailers and customers, as well as secondary data from the Amul website and other sources. The objective of the study was to analyze Amul's retail network and market share in Kanpur, understand customer preferences, and identify areas for improving sales of Amul Taaza milk.
A Study on Consumer Perception about Amul Ice CreamAslam Khan
This document provides an overview of a research project report on consumer perception of Amul ice cream compared to Vadilal ice cream in Ghaziabad, India. It includes an introduction to the topic, statements of the problem being examined, profiles of both Amul and Vadilal companies, and outlines of the report contents which will cover objectives of the study, need and scope for the study, literature review, research methodology, data analysis and findings. The project aims to understand consumer preferences and evaluate the market potential for these two ice cream brands in Ghaziabad.
This document is a summer training report submitted by a student to Saurashtra University in India. The report details the student's summer training project at the Gujarat Co-operative Milk Marketing Federation (Amul), focusing on marketing strategies for Amul chocolates.
The student conducted primary research in the towns of Mahesana, Patan, Palanpur, and Deesa to study Amul's existing chocolate market share and identify ways to increase sales. Major findings include low brand awareness for Amul chocolates and a preference for quality and availability among consumers. The student suggests improving regular supply and transportation of chocolates, addressing retailer and consumer complaints, and using films to promote Amul chocolate quality
The document provides information about the MMS program and industrial training. It discusses how the MMS program provides both theoretical and practical knowledge in business management. Industrial training helps students gain real-world experience and knowledge about business practices. It allows students to learn about various departmental operations in an industry. Training is an integral part of the MMS program, with each student required to undergo 2 months of training in a company and then prepare a project report. The training provides valuable experience about how management practices differ in real life compared to theory. It also discusses the importance of having both theoretical and practical knowledge for one's career.
summer internship project report on AMULMayank Patel
1) The document presents information from a survey about dahi (yogurt) consumption conducted in West Ahmedabad.
2) The survey found that most respondents consume homemade dahi daily, preferring it over store-bought brands due to perceptions of better quality.
3) Amul brand masti dahi was the most popular store-bought variety according to 28% of respondents, while 6% preferred loose dahi from local vendors.
This document provides a 3 page summary of a marketing research project report on the effectiveness of chocolate advertisements for Amul. It begins with an introduction to Amul's history starting in 1946 as a milk cooperative in India. It then discusses the main steps involved in marketing research including defining the problem, identifying information needs, determining data sources, research methods, data analysis, and reporting. The document provides background information on Amul's business and plants to help define the context of the marketing research project.
This document provides background information on Amul, including:
- Amul was established in 1946 as a cooperative in Anand, Gujarat to help milk farmers get a fair price for their milk and avoid exploitation by private traders.
- It has since grown to become one of the largest food brands in India, collecting over 11 lakh liters of milk per day from milk producers.
- Amul's success is attributed to establishing a cooperative model that ensures profits go back to farmers, provides a reliable market, and brings technology and support without disrupting local agriculture.
- The document gives a brief history of Amul's founding and expansion over the decades since 1946.
The Amul dairy cooperative was founded in 1946 in Anand, India in response to exploitation of farmers by milk traders. Inspired by Mahatma Gandhi's cooperative movement, farmers formed a cooperative society under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai. Starting with 247 liters of milk from two villages, Amul grew to become the largest dairy in India, establishing the successful Amul model of three-tiered farmer-owned and managed dairy cooperatives. The Amul model was then replicated nationwide by the National Dairy Development Board to empower millions of Indian milk producers.
This document summarizes a student's summer project presentation on a study of consumer behavior towards Amul products in Sabarkantha district, India. It includes an introduction on consumer behavior and the dairy industry. It then outlines the project's objectives, research methodology used which was a random sample of 120 consumers across 3 talukas. Key findings included high consumer satisfaction with quality but some issues with availability and price. Suggestions focused on improving product awareness, like for Amul khoa, and increasing local advertising.
This document provides an overview and history of Amul Ice Cream. It discusses how Amul was founded in 1946 as a dairy cooperative in Anand, Gujarat to eliminate exploitation of farmers by middlemen. Amul replicated this cooperative model nationwide. Amul entered the ice cream market in 1996 and has since become the top ice cream brand in India, offering over 200 products. The document outlines Amul's expansion across different Indian markets from the late 1990s onward. It also notes Amul introduced sugar-free and probiotic ice cream variants in 2007, being the first in India to do so.
Prasenjit sudha project on market potential(final)Prasenjit Kumar
Here are the key points about COMPFED/Sudha Milk:
- COMPFED/Sudha Milk is the Bihar State Cooperative Milk Producers Federation Ltd based in Patna, Bihar.
- It was formally registered on December 14, 1946 starting with 250 liters of milk collected from 2 village cooperatives.
- Today it collects, processes and distributes over 1 million liters of milk and milk products daily through over 1000 village cooperatives owned by 500,000 farmer members.
- In 2011-12 it achieved an 18% growth in turnover closing the year at Rs. 2,882 crores.
- The Magadh Dairy Project in Gaya is one of its
The document provides details about an industrial visit report to Sumul Dairy prepared by a BBA student. It includes an introduction to dairy industry in India, a brief history of the Indian dairy industry, and information about dairy cooperatives and the National Dairy Development Board. The report is submitted to Saurashtra University to fulfill the requirements of the BBA program.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's history, beginning in 1946 as a response to exploitation of milk producers. Amul was formed under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai and Tribhuvandas Patel. It is jointly owned by 3.6 million milk producers in Gujarat. The document outlines Amul's product portfolio and provides background on the dairy industry in India. It also gives a brief company profile, covering Amul's leadership, area served, and operational highlights.
This document is a project report on the promotion and distribution of Amul ice cream. It provides background information on Amul and its ice cream business. Amul launched ice cream in 1996 and has since become the top brand in India with a 38% market share. The report discusses Amul's objectives, supply chain network, distribution challenges, and opportunities for expanding its business through new products and improved distribution. It also includes a SWOT analysis of Amul ice cream that examines its strengths in brand recognition and product quality against weaknesses in advertising and packaging.
consumer behavior & satisfaction towards Amul milkMorisha Roy
The document provides background information on Amul, India's largest dairy cooperative. It discusses how Amul was established in 1946 to empower farmers and end exploitation by private traders. It has since grown to collect over 11 lakh liters of milk daily. Amul pioneered many innovations like chilling centers and brought modern technology to rural areas. It has received several awards and exports products internationally. Amul's success is attributed to providing farmers an assured market while benefiting consumers with quality products.
1. India is the world's largest producer of milk, producing over 140 million tons annually. Dairy production has grown significantly in recent decades as consumption of milk and milk products has increased.
2. The dairy industry was deregulated in 1991 to encourage private investment. However, strict regulations were later implemented to address issues like excess capacity and sale of substandard milk.
3. Demand for dairy products is expected to continue growing strongly in India, driven by population growth, rising incomes, and greater interest in nutrition. However, penetration of processed dairy remains relatively low overall.
This document provides an overview and history of Amul, including its vision, mission, and operations. It discusses:
1) Amul was established in 1946 as the Kaira District Co-operative Milk Producers' Union and is now a major dairy brand in India.
2) The Gujarat Cooperative Milk Marketing Federation (GCMMF) is Amul's parent organization and India's largest food products marketing group.
3) Amul's vision is to use high-tech solutions while maintaining Indian values and serve a large market in India and neighboring countries with over 10,000 crores in annual turnover.
1) The document summarizes a summer training project conducted at Amul (Anand Milk Union Limited) to study consumer buying behavior with respect to Amul milk.
2) The objectives of the project were to understand consumer awareness, reasons for buying or not buying Amul milk, and analyze usage patterns.
3) Surveys were conducted at retail outlets in Nagpur to collect data and feedback from consumers on Amul milk products like Taaza, Gold, and Double Toned varieties.
The document appears to be a questionnaire about biscuit preferences and consumption habits. It contains 21 multiple choice questions regarding topics like why people eat biscuits, favorite biscuit brands, how often and with whom biscuits are consumed, nutritional considerations when purchasing biscuits, preferred biscuit types, places of purchase, and favorite brands for different biscuit categories like sweet, salty, cream etc. The questionnaire is seeking information from respondents about their biscuit preferences to understand consumer behavior and market trends.
A study and analysis of customers perception on nandini milk and it’s product...Projects Kart
The document provides an introduction to a study on customer perception of dairy products from Karnataka Milk Federation (KMF) in Hassan city, India. It discusses the background and history of KMF, which has been serving the area for 33 years. The study aims to assess customer behavior and expectations towards KMF's milk products to help the management improve. It will consider factors like gender, age, occupation, income and family size of 100 respondents. The summaries are:
1) The document introduces a study on customer perception of KMF dairy products in Hassan city, examining the brand image and customer relationships over 33 years of service.
2) The study aims to understand customer expectations and loyalty towards KMF's milk
The document reports on a study conducted on the market analysis and sales development of Amul Taaza milk in Kanpur City. The study involved collecting primary data through questionnaires distributed to retailers and customers, as well as secondary data from the Amul website and other sources. The objective of the study was to analyze Amul's retail network and market share in Kanpur, understand customer preferences, and identify areas for improving sales of Amul Taaza milk.
A Study on Consumer Perception about Amul Ice CreamAslam Khan
This document provides an overview of a research project report on consumer perception of Amul ice cream compared to Vadilal ice cream in Ghaziabad, India. It includes an introduction to the topic, statements of the problem being examined, profiles of both Amul and Vadilal companies, and outlines of the report contents which will cover objectives of the study, need and scope for the study, literature review, research methodology, data analysis and findings. The project aims to understand consumer preferences and evaluate the market potential for these two ice cream brands in Ghaziabad.
This document is a summer training report submitted by a student to Saurashtra University in India. The report details the student's summer training project at the Gujarat Co-operative Milk Marketing Federation (Amul), focusing on marketing strategies for Amul chocolates.
The student conducted primary research in the towns of Mahesana, Patan, Palanpur, and Deesa to study Amul's existing chocolate market share and identify ways to increase sales. Major findings include low brand awareness for Amul chocolates and a preference for quality and availability among consumers. The student suggests improving regular supply and transportation of chocolates, addressing retailer and consumer complaints, and using films to promote Amul chocolate quality
The document provides information about the MMS program and industrial training. It discusses how the MMS program provides both theoretical and practical knowledge in business management. Industrial training helps students gain real-world experience and knowledge about business practices. It allows students to learn about various departmental operations in an industry. Training is an integral part of the MMS program, with each student required to undergo 2 months of training in a company and then prepare a project report. The training provides valuable experience about how management practices differ in real life compared to theory. It also discusses the importance of having both theoretical and practical knowledge for one's career.
summer internship project report on AMULMayank Patel
1) The document presents information from a survey about dahi (yogurt) consumption conducted in West Ahmedabad.
2) The survey found that most respondents consume homemade dahi daily, preferring it over store-bought brands due to perceptions of better quality.
3) Amul brand masti dahi was the most popular store-bought variety according to 28% of respondents, while 6% preferred loose dahi from local vendors.
This document provides a 3 page summary of a marketing research project report on the effectiveness of chocolate advertisements for Amul. It begins with an introduction to Amul's history starting in 1946 as a milk cooperative in India. It then discusses the main steps involved in marketing research including defining the problem, identifying information needs, determining data sources, research methods, data analysis, and reporting. The document provides background information on Amul's business and plants to help define the context of the marketing research project.
This document provides background information on Amul, including:
- Amul was established in 1946 as a cooperative in Anand, Gujarat to help milk farmers get a fair price for their milk and avoid exploitation by private traders.
- It has since grown to become one of the largest food brands in India, collecting over 11 lakh liters of milk per day from milk producers.
- Amul's success is attributed to establishing a cooperative model that ensures profits go back to farmers, provides a reliable market, and brings technology and support without disrupting local agriculture.
- The document gives a brief history of Amul's founding and expansion over the decades since 1946.
The Amul dairy cooperative was founded in 1946 in Anand, India in response to exploitation of farmers by milk traders. Inspired by Mahatma Gandhi's cooperative movement, farmers formed a cooperative society under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai. Starting with 247 liters of milk from two villages, Amul grew to become the largest dairy in India, establishing the successful Amul model of three-tiered farmer-owned and managed dairy cooperatives. The Amul model was then replicated nationwide by the National Dairy Development Board to empower millions of Indian milk producers.
This document summarizes a student's summer project presentation on a study of consumer behavior towards Amul products in Sabarkantha district, India. It includes an introduction on consumer behavior and the dairy industry. It then outlines the project's objectives, research methodology used which was a random sample of 120 consumers across 3 talukas. Key findings included high consumer satisfaction with quality but some issues with availability and price. Suggestions focused on improving product awareness, like for Amul khoa, and increasing local advertising.
This document provides an overview and history of Amul Ice Cream. It discusses how Amul was founded in 1946 as a dairy cooperative in Anand, Gujarat to eliminate exploitation of farmers by middlemen. Amul replicated this cooperative model nationwide. Amul entered the ice cream market in 1996 and has since become the top ice cream brand in India, offering over 200 products. The document outlines Amul's expansion across different Indian markets from the late 1990s onward. It also notes Amul introduced sugar-free and probiotic ice cream variants in 2007, being the first in India to do so.
Prasenjit sudha project on market potential(final)Prasenjit Kumar
Here are the key points about COMPFED/Sudha Milk:
- COMPFED/Sudha Milk is the Bihar State Cooperative Milk Producers Federation Ltd based in Patna, Bihar.
- It was formally registered on December 14, 1946 starting with 250 liters of milk collected from 2 village cooperatives.
- Today it collects, processes and distributes over 1 million liters of milk and milk products daily through over 1000 village cooperatives owned by 500,000 farmer members.
- In 2011-12 it achieved an 18% growth in turnover closing the year at Rs. 2,882 crores.
- The Magadh Dairy Project in Gaya is one of its
The document provides details about an industrial visit report to Sumul Dairy prepared by a BBA student. It includes an introduction to dairy industry in India, a brief history of the Indian dairy industry, and information about dairy cooperatives and the National Dairy Development Board. The report is submitted to Saurashtra University to fulfill the requirements of the BBA program.
This document provides an overview of Amul, an Indian dairy cooperative based in Anand, Gujarat. It discusses Amul's history, beginning in 1946 as a response to exploitation of milk producers. Amul was formed under the guidance of Sardar Vallabhbhai Patel and leaders like Morarji Desai and Tribhuvandas Patel. It is jointly owned by 3.6 million milk producers in Gujarat. The document outlines Amul's product portfolio and provides background on the dairy industry in India. It also gives a brief company profile, covering Amul's leadership, area served, and operational highlights.
This document is a project report on the promotion and distribution of Amul ice cream. It provides background information on Amul and its ice cream business. Amul launched ice cream in 1996 and has since become the top brand in India with a 38% market share. The report discusses Amul's objectives, supply chain network, distribution challenges, and opportunities for expanding its business through new products and improved distribution. It also includes a SWOT analysis of Amul ice cream that examines its strengths in brand recognition and product quality against weaknesses in advertising and packaging.
consumer behavior & satisfaction towards Amul milkMorisha Roy
The document provides background information on Amul, India's largest dairy cooperative. It discusses how Amul was established in 1946 to empower farmers and end exploitation by private traders. It has since grown to collect over 11 lakh liters of milk daily. Amul pioneered many innovations like chilling centers and brought modern technology to rural areas. It has received several awards and exports products internationally. Amul's success is attributed to providing farmers an assured market while benefiting consumers with quality products.
1. India is the world's largest producer of milk, producing over 140 million tons annually. Dairy production has grown significantly in recent decades as consumption of milk and milk products has increased.
2. The dairy industry was deregulated in 1991 to encourage private investment. However, strict regulations were later implemented to address issues like excess capacity and sale of substandard milk.
3. Demand for dairy products is expected to continue growing strongly in India, driven by population growth, rising incomes, and greater interest in nutrition. However, penetration of processed dairy remains relatively low overall.
This document provides an overview and history of Amul, including its vision, mission, and operations. It discusses:
1) Amul was established in 1946 as the Kaira District Co-operative Milk Producers' Union and is now a major dairy brand in India.
2) The Gujarat Cooperative Milk Marketing Federation (GCMMF) is Amul's parent organization and India's largest food products marketing group.
3) Amul's vision is to use high-tech solutions while maintaining Indian values and serve a large market in India and neighboring countries with over 10,000 crores in annual turnover.
1) The document summarizes a summer training project conducted at Amul (Anand Milk Union Limited) to study consumer buying behavior with respect to Amul milk.
2) The objectives of the project were to understand consumer awareness, reasons for buying or not buying Amul milk, and analyze usage patterns.
3) Surveys were conducted at retail outlets in Nagpur to collect data and feedback from consumers on Amul milk products like Taaza, Gold, and Double Toned varieties.
The document appears to be a questionnaire about biscuit preferences and consumption habits. It contains 21 multiple choice questions regarding topics like why people eat biscuits, favorite biscuit brands, how often and with whom biscuits are consumed, nutritional considerations when purchasing biscuits, preferred biscuit types, places of purchase, and favorite brands for different biscuit categories like sweet, salty, cream etc. The questionnaire is seeking information from respondents about their biscuit preferences to understand consumer behavior and market trends.
A study and analysis of customers perception on nandini milk and it’s product...Projects Kart
The document provides an introduction to a study on customer perception of dairy products from Karnataka Milk Federation (KMF) in Hassan city, India. It discusses the background and history of KMF, which has been serving the area for 33 years. The study aims to assess customer behavior and expectations towards KMF's milk products to help the management improve. It will consider factors like gender, age, occupation, income and family size of 100 respondents. The summaries are:
1) The document introduces a study on customer perception of KMF dairy products in Hassan city, examining the brand image and customer relationships over 33 years of service.
2) The study aims to understand customer expectations and loyalty towards KMF's milk
The researcher is conducting a survey about UNIQLO's retail and services marketing in Hong Kong. The survey consists of a 35-question questionnaire regarding respondents' shopping preferences, awareness and perceptions of UNIQLO, H&M, and Zara. Respondents are asked about factors like brand awareness, product evaluations, store accessibility opinions, and preferred shopping locations to enable conclusions and recommendations for the study. All information provided will remain strictly confidential.
This document is a social studies research project submitted by Raheme Matthie to investigate unemployment in the George Mason Drive community. It includes an introduction outlining the topic, a statement of the problem, and reasons for selecting the topic. It then describes the methodology, which involved distributing questionnaires. The findings from analyzing the collected data show that most unemployed persons are males between 19-25 years old. It was found that the main causes of unemployment were a lack of education and skills training. The recommendations call for more educational and job opportunities to address unemployment in the community.
The document outlines a research methodology for studying the effects of advertisements on children with reference to confectionary products. The objectives are to understand children's awareness and the impact of such ads, and whether TV watching habits influence children. A descriptive research design is selected using a stratified random sample of 300 children and parents in Ahmedabad. Primary data will be collected through questionnaires, and secondary data from publications. The study aims to understand how confectionary ads influence children.
This document contains a 20 question survey about customer preferences for fast-moving consumer goods (FMCG) brands in Coimbatore City. The survey collects demographic information and asks respondents to rank their preferences for retail stores, product categories, and specific brands. It also inquires about factors that influence purchasing decisions like price, promotions, advertising, and brand loyalty. The goal is to understand customer preferences for selected FMCG products and brands in the local market.
Questionnaire for the survey of electronics market(for school/college projects)Dan John
The document is a 15 question questionnaire about consumer electronics. It asks respondents for their name, age, gender and occupation. It then asks questions to gauge the respondent's satisfaction with consumer electronics brands, purchase history of electronic gadgets, preferences between brands like Samsung and Apple, and perceptions of Samsung's products and market position.
The document contains a 13 question survey about Lakme cosmetic products. The survey asks respondents for their contact information and then questions about their usage of Lakme products like eyes, lips, face, nails. It asks how long they have been using Lakme, their opinions on quality, reasons for use, and problems faced. Further questions gauge satisfaction levels and ask what other products or changes they would like to see from Lakme. The final questions ask if they would recommend Lakme, their thoughts on healthy makeup from Lakme, and if they would continue purchasing with a price increase.
This document contains a 14 question questionnaire about drug use among teenagers in a community. It asks about the respondent's demographics, family situation, drug use, availability and types of drugs used in the community, reasons for drug use, effects of drug abuse, and recommendations to address the problem. Respondents are asked to select answers or fill in blanks. The goal is to gather information on drug use and abuse among teenagers to understand its causes and impacts, and ways to potentially address the issue.
The document discusses the history and establishment of Amul milk in India. It details that Amul was established in 1946 as the Kaira District Co-operative Milk Producers' Union in Anand, Gujarat by dairy farmers who were frustrated by exploitation from private milk traders. Amul was formally registered as a co-operative in December 1946. It initially collected 250 liters of milk per day but has since grown significantly. Amul helped empower dairy farmers and establish a cooperative model of milk production and distribution in India. Today, Amul collects over 11 lakh liters of milk daily and has expanded its product portfolio beyond milk to include butter, ghee, cheese and other dairy products.
The document contains samples of questionnaires to assess different aspects of branding: brand perception, brand preference, brand image, and brand loyalty. The questionnaires include multiple choice and open-ended questions about the respondent's attitudes toward brands, factors influencing purchase decisions, assessment of a particular brand's image and performance, and areas for potential improvement.
Sumul Dairy was established in 1951 by milk producers in Surat, India to gain fair prices and combat exploitation by private milk traders. It has since grown to include multiple processing plants, chilling centers, and a cattle feed factory. Sumul Dairy was awarded a Certificate of Merit in 2003 for quality. The summary focuses on the cooperative's origins, growth over time, and recent recognition for quality.
The document is a project report on a gap analysis of Amul ice creams in the metro market of West Bengal. It was conducted from June to August 2014. The primary objective was to analyze Amul's retail network and understand retailer views on supply chain, issues, and suggestions for better penetration. Competitors' activities were also examined. Research methods included questionnaires with retailers and secondary data from distributors. Key findings were that Amul has high awareness but average coverage, while competitors like Kwality Walls have larger market share due to policies like providing free refrigerators to retailers. The report provided an analysis of Amul and competitors in the target market.
This document provides an executive summary of a project analyzing consumer preferences for Amul butter and Amul Lite butter. It discusses the compositional and communication differences between the two products that have led to differences in sales volume. Amul has historically been the market leader in India for bread spreads, but its market share has decreased as competitors like Nutralite have emerged and more consumers seek healthier options. The project will investigate the technical differences between Amul butter and Amul Lite, differences in their advertising, and analyze primary consumer data to understand purchasing patterns and preferences.
The document is a student project report analyzing consumer preferences between Amul butter and Amul lite butter. It discusses the compositional and communication differences between the two products that have led to differences in sales volume. The report will examine Amul's market leadership position in the bread spread category in India and investigate why its market share has decreased as competitors like Nutralite have increased their share.
This document provides an overview of Sumul Dairy or the Surat District Co-operative Milk Producers' Union Ltd. It discusses the dairy's history beginning in 1951, operations including milk procurement, production processes, and distribution channels. It also describes the various departments within Sumul Dairy including human resources, marketing, production, and quality management.
The document provides information about Surat District Co-operative Milk Producer's Union Ltd (SUMUL), including:
1) It was established in 1951 to support milk producers in Surat and is part of the Gujarat Co-operative Milk Marketing Federation.
2) It collects milk from farmers, tests quality, processes the milk and sells products like milk, butter, ghee across Surat.
3) It has grown significantly over the years in terms of milk procurement, production and sales.
This document provides a summary of a marketing analysis project presented by four students at Superior University Lahore on Engro Foods. It includes an introduction, table of contents, acknowledgements, history and background of Engro Foods, their vision, mission and core values. It also summarizes Engro's diversified business portfolio, their brands, business segments targeted, sales setup, departments, production process, and concludes with interviews conducted and references. The document analyzes Engro Foods' market performance and strategies.
Hello Friends. This project is represent that what they suffer(like - claims regarding for leakage in pack milk or other customer complains regarding milk, margin on pack milk). All those things has been included in this project and at last i have given some suggestion what should to do for increase in sales and with agents and customer satisfaction also.
Vasudhara Dairy is a milk cooperative in Gujarat, India that produces and markets milk and milk products under the Amul brand. It has over 2 million farmer members and processes 400,000 liters of milk per day. The company's human resources department manages recruitment, training, and policies to effectively utilize its workforce and ensure employee commitment to the organization. Key functions include planning personnel needs based on the company's functions, creating job descriptions, recruiting both internally and externally, providing induction and ongoing training programs, and developing promotion policies.
The document provides details about a project report submitted for a Master of Business Administration degree. It discusses a study conducted on consumer perception and behavior regarding Verka dairy products in Punjab, India. The report includes an introduction covering the dairy cooperative Milkfed and Verka Milk Plant in Mohali. It then discusses the research methodology, data analysis, conclusions, SWOT analysis, and recommendations from the study.
This document summarizes the marketing strategy of Amul dairy. It discusses Amul's unique marketing strategies such as using an iconic mascot girl in advertisements, moment marketing on social media, providing high quality products at affordable prices, using memorable taglines, selling various products under one flagship brand, and implementing a strong digital marketing strategy including SEO. Amul has been able to dominate the dairy industry in India through innovative marketing campaigns that connect with customers while maintaining its goal of benefiting milk producers.
The document provides background information on Amul, including:
1) Amul was established in 1946 as the Kaira District Cooperative Milk Producers' Union Limited in Anand, Gujarat by dairy farmers who were previously exploited by private milk traders.
2) It was founded with the help of Sardar Vallabhbhai Patel and started pasteurizing milk for the Bombay Milk Scheme in 1948.
3) In 1955, Amul set up a milk processing plant to manufacture milk powder and butter to handle excess supply, marking its transition from a cooperative to a processed food brand.
This document provides an overview of the Amul brand and the strategies used to build the brand over time. Some key points:
- Amul was established in 1946 in Anand, Gujarat as a dairy cooperative and is now India's largest food products brand.
- Strategic decisions like a focus on technology, low pricing, high quality, and expanding product portfolio and distribution helped build the brand.
- Amul positions itself as "The Taste of India" and focuses on the middle class with great taste and quality products at affordable prices.
- Iconic advertising featuring a little girl with spoofs of current events has run continuously for over 40 years and plays a key role in brand recognition
Amul was established in 1946 as a cooperative union in Anand, India to help dairy farmers market their milk. It has since grown to become the largest food brand in India. Amul aims to provide fair prices to farmers and high quality products to consumers. Key points:
- Amul was formed to help dairy farmers gain bargaining power against private traders who were exploiting them.
- It started with 250 liters of milk per day collected from a few villages and has grown to collect over 11 lakh liters daily from over 10 lakh farmers.
- Amul pioneered many innovations like chilling centers, computerized collection systems, and achieving international quality standards.
- It is a highly successful
Amul was established in 1946 as a dairy cooperative in Anand, Gujarat. It has grown to become India's largest food products marketing organization. Amul focuses on providing remunerative returns to farmers and high quality products at affordable prices to consumers. Key strategic decisions that helped build the Amul brand include investments in technology, a low price strategy, emphasis on quality, expanding its product portfolio, and developing a large distribution network. Amul gained insights into consumer behavior and segmented its market accordingly. It has strategically positioned itself as "The Taste of India" and run iconic advertising campaigns featuring the Amul girl to build brand recognition and loyalty over several decades.
This document is an internship report submitted by Rohit Pathak analyzing Amul's product development and customer feedback. It includes an executive summary, industry profile on the food industry in India focusing on dairy processing, company profile of Amul, description of Amul Pro, research methodology used, findings, and conclusion. The main task of Rohit's internship was promoting the new Amul Pro product and making it available in stores while gathering feedback from 50 retailers on their views of the product.
Sumul is a cooperative dairy located in Surat, Gujarat that was established in 1951. It procures and processes milk from farmers in the Surat district. Sumul has grown to become one of the largest dairies in Gujarat, procuring over 160 million liters of milk annually. It operates a main dairy plant in Surat as well as chilling centers and cattle feed factories across the district. Sumul produces and sells a variety of milk products and has established a strong brand in the Surat market, commanding over 70% of the liquid milk sales. The cooperative aims to provide farmers a guaranteed market for their milk and maximize returns through efficient procurement and processing operations.
The document provides information about Coca Cola's distribution process in India. It discusses Coca Cola's entry into India in 1950 and re-entry in 1992 after withdrawing operations in 1978. It details Coca Cola's acquisition of Parle brands in the 1990s and integration of bottling units into one pan-India bottler. The objectives of the training project are to analyze Coca Cola's market share and distribution channels in India. Key information provided includes Coca Cola's current market leadership position with approximately 70% share, and details on its product range, pricing, and distribution network in India.
2. A SUMMER TRAINING REPORT
ON
“AMUL KOOL FLAVOR MILK”
“STUDY CONSUMER BEHAVIOR & TRADE RESPONSE FOR
“AMUL KOOL FLAVOR MILK”
SUBMITTED
TO
Shree D. T. RAVAL
MANAGER
AHMEDABAD DEPOT.
GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD.
AHMEDABAD
UNDER THE GUIDANCE OF
PROJECT GUIDE
Dr. B.K. OZA &
Dr. H. D. VYAS
SUBMITTED BY
AMIT SOLANKI
DEPARTMENT OF BUSINESS ADMINISTRATION
BHAVNAGAR UNIVERSITY
BHAVNAGAR.
2
3. PREFACE
The MBA programme is well structured and integrated course of business studies. The main
objective of practical training at MBA level is to develop skill in student by supplement to the
theoretical study of business management in general. Industrial training helps to gain real life
knowledge about the industrial environment and business practices. The MBA programme provides
student with a fundamental knowledge of business and organizational functions and activities as well
as an exposure to strategic thinking of management.
In every professional course, training is an important factor. Professors give us theoretical
knowledge of various subjects in the college but we are practically exposed of such subjects when we
get the training in the organization. It is only the training through which I come to know that what an
industry is and how it works. I can learn about various departmental operations being performed in
the industry, which would, in return, help me in the future when I will enter the practical field.
Training is an integral part of MBA and each and every student has to undergo the training for
2 months in a company and then prepare a project report on the same after the completion of training.
During this whole training I got lot of experience and came to know about the management
practices in real that how it differs from those of theoretical knowledge and the practically in the real
life.
In todays globalize world, where cutthroat competition is prevailing in the market, theoretical
knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an
individual in his/her carrier activities and it is true that “Experience is the best teacher”.
3
4. ACKNOWLEDGEMENT
With immense pleasure, I would like to present this project report on a market research work
on AMUL KOOL FLAVOR MILK for Gujarat Co-operative Milk Marketing Federation Ltd.,
Ahmedabad. It has been an enriching experience for me to undergo my summer training at AMUL,
which would not have possible without the goodwill and support of the people around. As a student
of DEPARTMENT OF BUSINESS OF BUSINESS ADMINISTRATION, I would like to express
my sincere thanks to all those who helped me during my practical training programme.
Words are insufficient to express my gratitude toward Mr. D. T. Raval, the Branch Manager
of AMUL. I would like to give my heartily thanks to Mr. Anil Bayati, who permitted me to get
training at G.C.M.M.F. I am very thankful to Dr. B. K. Oza & Dr. H. D. Vyas, who helped me at
every step whenever needed.
Lastly, I convey my regards to the whole staff, which made my stay at G.C.M.M.F. LTD. A
memorandum part of life.
AMIT SOLANKI
DEPARTMENT OF BUSINESS ADMINISTRATION
BHAVNAGAR UNIVERSITY
BHAVNAGAR.
4
5. PROJECT REPORT CONTENTS
SECTION A
THE PROJECT PROFILE
1. Project Background
2. G.C.M.M.F.: An Overview
3. List of products marketed by G.C.M.M.F.
4. Competitive situation.
SECTION B
THE PROJECT- EXECUTIVE SUMMARY/RESEARCH METHODOLOGY
1. Research Objectives
2. Research Design
3. Research Duration
4. Sampling Design
5. Size of Sample
6. Data Collection Method
7. Sampling Unit
SECTION C
1. Sample Profile for Trade Response.
2. Sample Profile for Consumer Behavior.
3. Questionnaire for Trade Response.
4. Questionnaire for Consumer Behavior.
5. Data analysis & interpretation of Trade Response.
6. Data analysis & interpretation of Consumer Behavior.
7. Market Potential of the product.
8. Findings & conclusion.
9. Suggestions.
10. Limitations.
BIBLIOGRAPHY
5
6. SECTION A
THE PROJECT PROFILE
1. Project Background & introduction
2. G.C.M.M.F.: An Overview
3. List of products marketed by G.C.M.M.F.
4. Competitive situation.
6
7. PROJECT BACKGROUND AND INTRODUCTION
In the year 1946, the first milk union was established. This union was started with 250 litres
of milk per day. In the year 1955, AMUL was established. In the year 1946, the union was known as
KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION. This union selected the brand
name AMUL in 1955.
The brand name Amul means “AMULYA”. This word derived from the Sanskrit word
“AMULYA”. A quality control expert in Anand had suggested the brand name “AMUL”. Amul
products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul
Ghee, Amul spray, Amul Cheese, Amul Munch Times, Amul Shrikhand, Amul Ice Cream, Nuramul,
Amul Milk, Amul Milk Drinks and Amulya have made Amul a leading food brand in India. Today
Amul is a symbol of many things like of the high quality products sold at reasonable prices, of the
genesis of a vast co-operative network, of the triumph of indigenous technology of the marketing
savvy of a farmers organization. And have a proven moldel for dairy development.
7
8. G.C.M.M.F.: AN OVERVIEW
Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing
organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide
remunerative returns to the farmers and also serve the interest of consumers by providing quality
products which are good value for money.
Members: 13 district cooperative milk producers'
Union
No. of Producer Members: 2.6 million
No. of Village Societies: 12,792
Total Milk handling capacity: 10.16 million litres per day
Milk collection (Total - 2006-07): 2.38 billion litres
Milk collection (Daily Average 2006- 6.5 million litres
07):
Milk Drying Capacity: 594 Mts. per day
Cattlefeed manufacturing Capacity: 2640 Mts per day
Rs
Sales Turnover US $ (in million)
(million)
1994-95 11140 355
1995-96 13790 400
1996-97 15540 450
1997-98 18840 455
1998-99 22192 493
1999-00 22185 493
2000-01 22588 500
2001-02 23365 500
2002-03 27457 575
2003-04 28941 616
2004-05 29225 672
8
11. • Amul Milk Chocolate
• Amul Fruit & Nut Chocolate
Brown Beverage:
• Nutramul Malted Milk Food
Milk Drink:
• Amul Kool Flavoured Milk (Mango, Strawberry, Saffron, Cardamom, Rose, Chocolate)
• Amul Kool Cafe
Health Beverage:
• Amul Shakti White Milk Food
11
12. COMPETITIVE SITUATION
Following are the major competitors in the Milk Drink sector:
Competitors Profile:
1. Amul Kool
2. Amul Kool Flavoured Bottled Milk
3. Amul Kool Thandai
4. Nestle Milk
5. Nestle Slim Milk
6. Rajavadi Mast Milk
7. Gaurav Mast Milk
12
13. SECTION B
THE PROJECT – EXECUTIVE SUMMARY/RESEARCH METHODOLOGY
1. Research Objectives
2. Research Design
3. Research Duration
4. Sampling Design
5. Size of Sample
6. Data Collection Method
7. Data Analysis Method
8. Area of Survey
9. Sample Unit
13
14. RESEARCH OBJECTIVES
1. To estimate the market potential and perception towards “Amul Kool Flavor Milk.”
2. To find out the frequency of consumption of “Amul Kool Flavor Milk.”
3. To know the awareness level among the retailers for the “Amul Kool Flavor Milk.”
4. To do market analysis in order to study the usage pattern and buying behavior of
“Amul Kool Flavor Milk.”
5. To know the awareness level of the consumers for the “Amul Kool Flavor Milk.”
6. To find out the causes of not buying the “Amul Kool Flavor Milk.”
RESEARCH DESIGN
EXPLORATORY RESEARCH DESIGN
RESEARCH DURATION
APPROXIMATELY 6 WEEKS
SAMPLING DESIGN
CONVENIENCE BASIS
SIZE OF SAMPLE
150 RETAIL SHOPS & 100 CONSUMERS
14
15. DATA COLLECTION METHOD
1. PRIMARY DATA
Direct Interview through Questionnaire
2. SECONDARY DATA
Websites
DATA ANALYSIS METHOD
GRAPHICAL METHOD
AREA OF SURVEY
BHAVNAGAR CITY
SAMPLING UNIT
RETAIL SHOPS &
CONSUMERS
15
16. SECTION C
1. Sample Profile of retailers.
2. Sample Profile of consumers.
3. Questionnaire for retailers.
4. Questionnaire for consumers.
5. Data analysis & interpretation of Trade Response.
6. Data analysis & interpretation of Consumers.
7. Market Potential of the product.
8. Findings & conclusion.
9. Suggestions.
10. Limitations.
16
17. SAMPLE PROFILE OF RETAILERS
SR NO. SHOP NAME AREA
1. Muralidhar Pan Jasonath Chowk
2. Satnam Bakery Nirmal Nagar
3. Diamond Pan Centre NIrmal Nagar
4. Om Sai Pan Centre NIrmal Nagar
5. Bhagavati Provision Store Bhayani Ni vadi
6. Jalaram Kariyana Store Bhayani Ni vadi
7. Atul Provision Store Shastri Nagar
8. Mahadev Pan Parlour Shastri Nagar
9. Yatra Parlour Kalanala
10. Apna Parlour Madhavdeep
11. Super Cold drinks Madhavdeep
12. Ajay Parlour Madhavjyot
13. Mona Bakery Kalubha Road
14. Anand Pan Parlour Kalubha Road
15. Takteshwar Provision Store Kalubha Road
16. Shriji Provision Store Kalubha Road
17. Jain Provision Store Vidhya Nagar
18. Vidhyanagar Provision Store Vidhya nagar
19. Manpasand Bakery Sahakari hat
20. Soni Fast Food Sahakari hat
21. Mahadev Bakery Sahakari hat
22. Amrut Parlour Madhav Hill
23. Rasmalai Opp. Dr. House
24. Laxmi Bakery Opp.Raymond
25. Ashok Ice Cream Dr. House
26. Tulsi Restaurant Kalanala
27. Arazoo Provision Store NationalLojedel
28. Shetty Masoor Café Pirchhalla Sheri
29. Kishore Pan Parlour Anantvadi
30. Shankar Provision Store Anantvadi
31. Laxminarayan Farasan VirabhadraShop
32. Madhuvan Store Devubag
17
18. 33. Shakti General Store Devubag
34. Shri Ram Lassi Centre Devubag
35. Akshar Cream Parlour Devubag
36. Dessert Parlour Devubag
37. Avani Provision Store Tele. Exchange
38. Adarsh Sweet Mart Jamadar Sheri
39. Shreeji Parlour Main Bazaar
40. Mehta Jethalal Undi Vakhar
41. Muni Pendavala Khar Gate
42. Das Pendavala Khar Gate
43. Dharmik Milk Agency Khar Gate
44. Prakeshkumar Mohanlal Nanbha Sheri
45. Krishna Dairy Rupam Chowk
46. Shiv Colddrink Business Centre
47. Bharati Provision Store Vege. Market
48. Muralidhar Pan Parlour Bhidbhanjan
49. Hari Om Provision Store Bhavnagar Para
50. Raj Ashapura Milk Parlour Press Quarter
51. Khodiyar Milk Dairy S. T. Workshop
52. Amar Enterprise Fulsor
53. Poonam Pan Parlour Fulsor
54. Tulsi Colddrink Fulsor
55. Ashirvad Pan Parlour Chitra
56. Gayatri General Store Chitra
57. Amul Parlour Chitra
58. Bhagavati Pan Parlour Chitra
59. Vishwas Bakery & Store Desai Nagar
60. Sita General Store Press Quarter
61. Samarth Juice Centre Sar. Nag. Circle
62. Khodiyar Ice Cream Sar. Nag. Circle
63. Ashapura Parlour Sar. Nag. Circle
64. Amar Provision Store Sindhu Nagar
65. Jainam Provision Store Rupani Circle
66. Dhanalaxmi Store Rupani Circle
67. Ravi Provision Store Gogha Circle
18
19. 68. Haridarshan Provision Store Gogha Circle
69. Kamal Store Gogha Circle
70. Amarlal Bakery Gogha Circle
71. Anmol Bakery Gogha Circle
72. Satnam Provision Store Gogha Circle
73. Jagadish Provision Store Muni Dairy
74. Mahalaxmi Lassi Centre Ambavadi
75. Tirupati Ice Cream Centre Muni Dairy
76. Khodiyar Dairy Farm Muni Dairy
77. Uttam General Store Muni Dairy
78. Sahin Provision Store Muni Dairy
79. Ratnadeep Provision Store Suvidha Townsh
80. Padmavati Provision Store Suvidha Townsh
81. Shivshakti Colddrink Ring Road
82. Vadavali Ice Cream Centre Gogha Jakatnak
83. Chamunda Provision Store Gogha Jakatnak
84. Deepa General Gogha Jakatnak
85. Mukeshkumar Popatlal Store Gogha Jakatnak
86. Ashok Provision Store Ram Mantra Ma
87. Sadguru Pan Store Ram Mantra Ma
88. Prashant Provision Store Ram Mantra Ma
89. Shri Sriyajin Provision Store Ram Mantra Ma
90. Shri Laxmi Provision Store Lakhubhai Hall
91. Shri Ramkrishna Dairy Farm Lakhubhai Hall
92. Sitaram Provision Store Lakhubhai Hall
93. Pandya Provision Store Lakhubhai Hall
94. Sitaram General Store Bhagavati Park
95. Jalaram Provision Store Sagavadi
96. Top-3 Juice Parlour Top-3 Cinema
97. Food Zone Top-3 Cinema
98. Gayatri Pan House Opp. DSP Offic
99. Himalaya Ice Cream Parlour Divanpara Road
100. Shri Nanak Bakery Navapara Chow
101. Lucky Bakery Store Nagar Pole
102. Sugand Ghar Vora Bazaar
19
20. 103. Royal Bakery Divanpara Road
104. Sadguru Bakers & Cake Shop Shrinathaji Naga
105. Bhagavati Provision Store 12 no. Bus Stop
106. Nilakantha Provision Store Gayatri Nagar
107. Amar Provision Store Gayatri Nagar
108. Pancharatna Provision Store Gayatri Nagar
109. Doli Pan Store Gayatri Nagar
110. Ramdev Colddrink Gayatri Nagar
111. Paras General Store Ring Road
112. Dev Provision Store Devaraj Nagar
113. Bombay Fastfood Cresent Circle
114. Shrinivas Provision Store Cresent Circle
115. Om General Store Meghani Circle
116. N X Zone Rubbery Factory
117. Parth General Store Don Chowk
118. Vijay Provision Store Don Chowk
119. Sadgurukrupa General Store Don Chowk
120. Krishna Lassi Parlour Don Chowk
121. Krishna Colddrink & Pan Parlour Don Chowk
122. Bhagyalaxmi Provision Store Diamond Chow
123. Akshar Provision Store Opp. Blood Ban
124. Lucky Provision Store Shishuvihar Cir.
125. Nazaf Store Shishuvihar Cir.
126. Santosh Pan Parlour Prabhudas Talav
127. Rajchamunda Bakery Bordi Gate
128. Khodiyar Restaurant Dipak Chowk
129. Sunny Provision Store Last Bus Stop
130. Cash & Carry Talaja Road
131. Ankur Consumer Talaja Road
132. Shriji Consumer Talaja Road
133. Novelty Bakery Talaja Road
134. Shreenathaji Provision Store Hill Drive
135. Tulsi Provision Store Sanskar Mandal
136. Famous Amul Parlour Sanskar Mandal
137. Ami Provision Store Sanskar Mandal
20
21. 138. Shraddha Provision Store Sanskar Mandal
139. Shree Ramkrishna General Store Sanskar Mandal
140. Madhur Consumer Store Op.Devumatem.
141. Gopal Bakery Sindhu Nagar
142. Shankar Provision Store Sindhu Nagar
143. Ramdev Cold drink Sindhu Nagar
144. Sadguru Provision Store Sindhu Nagar
145. Ramkrishna General Store Sindhu Nagar
146. Dharmendra Provision Store Atabhai Road
147. Yash Consumer Store Atabhai Chowk
148. Rajshakti Parlour Atabhai Chowk
149. King Bakers & General Store Atabhai Chowk
150. Goodluck General Store Opp. Centralsalt
21
22. SAMPLE PROFILE OF CONSUMERS
NAME ADDRESS
1. Mr.Amit K. Derara Kalubha Chowk
2. Mr.Abhishek Gupta Waghawadi Road
3. Mr.Nitin Patel Mahavir Palace
4. Mr.Manoj Gohil Nirmal Nagar
5. Mr. Jaydee Rav Mahavir Palace
6. Mr. Jay Patel Hill Drive
7. Mr. Nirav Gajjar Ahmedabad
8. Mr. Tarang Sachaniya Kalvibid
9. Mr. Rajesh Dabhi Vijayraj Nagar
10. Mr. Haradevsinh Gohil Kalvibid
11. Mr. Rajesh Lathiya Kalvibid
12. Mr. Vipul Desai Pirachhalla Sheri
13. Mr. Jignesh Gadhi Rajkot
14. Mr. Khodabha Kanani Boratalav
15. Mr. Kishore Kamaliya Sindhunagar
16. Mr. Rajesh Khimanee Sindhunagar
17. Mr. Chirag Desai Sindhunagar
18. Mr. Jitendra Solanki Gayatrinagar
19. Mr. Haribhai Bhatt Kalvibid
20. Mr. Bhavesh Patel Kalubha Chowk
21. Mr. Raju Raychura Kalanala Chowk
22. Mr. Chandresh Jadav Kalvibid
23. Mr. Javerbhai Mavani Fariyadka
24. Mr. Paresh Thakkar Jail Road
25. Mr. Chirag Solanki Bharatnagar
26. Mr. Bhavesh Rathod Gogha Road
27. Mr. Jagdish Rathod Kumbharvada
28. Mr. Nayan Mongia Kanbivad
29. Mr. Bharat Pathak Tulsi Park
30. Mr. Bhavin Lakhani Ayodhyanagar
31. Mr. Dharmendra Pandya Sitaramnagar
32. Mr. Dhiren Pathak Sagwadi
33. Mr. Kuldeepsinh Gohil Ambala-Sihore
34. Mr. Haradevsinh Gohil Tana-Sihore
35. Mr. Nikhilesh Dixit Press Quarter
36. Mr. Jignesh Mehta RLY Stadium Col.
37. Mr. Vishalsinh Gohil Ambala-Sihore
22
23. 38. Mr. Kalpesh Parekh Subhashnagar
39. Mr. Dhirubhai Kataria Kalvibid
40. Mr. Nirmal Shethwala Shivnagar
41. Mr. Rajanikant Kataria Kalvibid
42. Mr. Viral Viradia Rajkot
43. Mr. Rajiv Viradia Rajkot
44. Mr. Dinesh Vala Kalvibid
45. Mr. Dixit Shethwala Shivnagar
46. Mr. Dhirubhai Wala Bharatnagar
47. Mr. Yogesh Raval Mohannagar-Sids.
48. Mr. Rajesh Patel Shantinagar
49. Mr. Sunil Joshi Kalvibid
50. Mr. K.V. Rana Kalvibid
51. Mr. Kamlesh Patel Hill-Drive
52. Mr. Ramanik Soni Hari-Om Nagar
53. Mr. Himmatlal Harasora Devubag
54. Mr. Bipinsinh Shah Sanosara
55. Mr. Hariprasad Raval Sanosara
56. Mr. Bharat Agheda Budhel
57. Mr. Vikramsinh Raval Sagwadi
58. Mr. Nitin Solanki Kumbharwada
59. Mr. Pradeep Solanki Kumbharwada
60. Mr. Manhar Maru Kumbharwada
61. Mrs. Kailash Vegal Amar Society
62. Mrs. Jaya Beladiya Amar Society
63. Mrs. Champa Limbani Amar Society
64. Miss Shital Chavada Khodal Chowk
65. Mrs. Hansaben Chavada Amar Society
66. Miss Divya Chavda Amar Society
67. Miss Silky Dhameja Sindhunagar
68. Mrs. Kokila Dave Gogha Circle
69. Miss Dhruti Mehta Sanskar Mandal
70. Dr. N. A. Raninga Hill Drive
71. Mrs. Kumud Raval Ram mantra Mandir
72. Mrs. Ruksana Panjawani Talaja Road
73. Mrs. Uma Mehta Rubber Factory Circle
74. Mrs. Magna Makwana Kalvibid
75. Miss Asmita Mandaliya Vadva Chora
76. Miss Aarti Patel Vijayrajnagar
77. Miss Dhara Patel Vijayrajnagar
23
24. 78. Miss Priti Patel Subhashnagar
79. Mrs. Divyaba Jadeja Opp. Central Salt
80. Miss Janki Patel Hill Drive
81. Mrs. Neeta Makwana Hill Drive
82. Mrs. Bhavana Kawa Hill Drive
83. Mrs. Manjula Makwana Ridhi Park
84. Miss Deepti Rathod Gayatrinagar
85. Mrs. Madhuri Solanki Kumbharwada
86. Miss Priyanka Pandya Rubber Factory Circle
87. Mrs. Nandu Solanki Kumbharwada
88. Miss Tejal Jani Kanabivad
89. Mrs. Ila Oza Saradarnagar
90. Mrs. Kailash Vegad Kumbharwada
91. Mrs. Rachana Gohil Sahakarnagar
92. Mrs. Hetal Gohil Sahakarnagar
93. Miss Sunita Budhadev Vijayrajnagar
94. Miss Khanjan Vhara Devarajnagar
95. Miss Bansi Pandya Shivaji Circle
96. Mrs. Bharati Boricha Kumbharwada
97. Mrs. Hansa Makwana Kumbharwada
98. Mrs. Kantu Makwana Kumbharwada
99. Mrs. Ranjan Makwana Kumbharwada
100.Mrs.Nirmala Boricha Kumbharwada
24
25. QUESTIONNAIRE FOR RETAILERS
SHOP NAME: AREA:
ADDRESS:
1. Do you keep Amul’s products?
(A) Yes [ ] (B) No [ ]
2. Do you know about “Amul Kool Flavoured Milk”?
(A) Yes [ ] (B) No [ ]
3. How do you come to know about “Amul Kool Flavoured Milk”?
(A) By distributors [ ] (B) By customers [ ]
(C) By other shopkeepers [ ] (D) Others [ ]
4. Do you keep “Amul Kool Flavoured Milk”?
(A) Yes [ ] (B) No [ ]
5. Which kind of flavor is the most popular in your shop?
(A) Kesar [ ] (B) Elaichi [ ] (C) Rose [ ] (D) Mango [ ]
6. How many bottles do you sell in a month?
(A) 1 to 5 [ ] (B) 6 to 10 [ ] (C) More than 10 [ ]
7. Did you keep “Amul Kool Flavoured Milk”?
(A) Yes [ ] (B) No [ ]
8. Why do you not keep “Amul Kool Flavoured Milk”?
(A) As distributors still not approach you. [ ]
(B) Customers do not buy this product. [ ]
(C) You feel that this product will not sale. [ ]
(D) You do not get regular supply/service. [ ]
(E) Other reasons. [ ]
9. Retailers view about why consumers do not buy “Amul Kool
Flavoured Milk”?
(A) Unawareness about product. [ ]
(B) Does not like taste. [ ]
(C) Higher Price. [ ]
(D) Other reasons. [ ]
10. How much stock do you keep approximately?
(A) 1 to 5 [ ] (B) 6 to 10 [ ] (C) More than 10 [ ]
11. Do you think that the packaging of “Amul Kool Flavoured Milk” is
attractive?
(A) Yes [ ] (B) No [ ]
12. Do you think that logo of “Amul” is required to increase the sale of
“Amul Kool Flavoured Milk”?
(A) Yes [ ] (B) No [ ]
25
26. 13. What are your ideas about to increase the sale of “Amul Kool
Flavoured Milk”?
(A) Price should be decreased. [ ]
(B) Change in the taste. [ ]
(C) Improvement in the promotion system. [ ]
(D) Other ideas. [ ]
14. Why do people buy “Amul Kool Flavoured Milk”?
(A) Better quality. [ ] (B) Good taste. [ ]
(C) Cheaper than other products. [ ] (D) Hobby [ ]
(E) Other reasons. [ ]
15. Do you get sufficient stock of the product?
(A) Yes [ ] (B) No [ ]
16. Which other brands do you keep?
(A) Amul Kool [ ] (B) Amul Kool Thandai [ ]
(C) Rajavadi Mast [ ] (D) Amul Kool Chocolate Milk [ ]
(E) Other brands
17. Which is the most popular brand at your shop?
(A) Amul Kool Chocolate Milk [ ] (B) Amul Kool [ ]
(C) Amul Kool Flavoured Milk [ ] (D) Rajavadi Mast [ ]
(E) Other [ ]
18. How much profit do you get on other products?
(A) Less than “Amul Kool Flavoured Milk [ ]
(B) Same as “Amul Kool Flavoured Milk [ ]
(C) More than “Amul Kool Flavoured Milk[ ]
THANK YOU
26
27. QUESTIONNAIRE FOR CONSUMERS
CONSUMER NAME: AGE:
ADDRESS:
1. Do you know about “Flavoured Milk?
(A) Yes [ ] (B) No [ ]
2. Do you know about “Amul Kool Flavor Milk”?
(A) Yes [ ] (B) No [ ]
3. How did you come to know about “Amul Kool Flavoured Milk”?
(A) By friends [ ] (B) By relatives [ ]
(C) By shopkeepers [ ] (D) By advertisement (E) Others [ ]
4. By which media of advertisement you knew about “Amul Kool Flavored
Milk”?
(A) Newspaper [ ] (B) Television [ ] (C) Magazine [ ] (D) Others [ ]
5. Do you buy “Amul Kool Flavoured Milk”?
(A) Yes [ ] (B) No [ ]
6. Why do you buy “Amul Kool Flavoured Milk”?
(A) Good quality [ ] (B) Good taste [ ] (C) Cheaper than other products [ ]
(D) Branded company [ ] (E) Other reasons [ ]
7. Which flavor do you like most in the “Amul Kool Flavoured Milk”?
(A) Rose [ ] (B) Mango [ ] (C) Elaichi [ ] (D) Kesar [ ]
8. Why do you not buy “Amul Kool Flavoured Milk”?
(A) Unawareness [ ] (B) Don’t like taste [ ] (C) Higher price [ ]
(D) Other reasons [ ]
9. Did you buy “Amul Kool Flavoured Milk”?
(A) Yes [ ] (B) No [ ]
10. Which other brands do you buy?
(A) Amul Kool [ ] (B) Amul Kool Thandai [ ]
(C) Amul Kool Chocolate Milk [ ] (D) Other product [ ]
11. Which brand do you like most?
(A) Amul Kool Chocolate Milk [ ] (B) Amul Kool Flavoured Milk [ ]
(C) Amul Kool [ ] (D) Amul Kool Thandai [ ] (E) Other [ ]
THANK YOU
27
28. DATA ANALYSIS & INTERPRETATION OF TRADE RESPONSE
1. Do you keep Amul’s products?
Yes 94.00%
No 6.00%
6.00%
94.00%
Yes
No
Out of 150 retailers, 94% (141) retailers keep Amul’s products and only 6% (9)
retailers do not keep Amul’s products.
28
29. 2. Do you know about “Amul Kool Flavoured Milk”?
Yes 80.67%
No 19.33%
Awareness of "Amul Kool Flavor Milk"
19.33%
80.67%
Yes
NO
Out of 150 retailers, 80.67% (121) retailers know about Amul Kool Flavoured
Milk and 19.33% (29) retailers do not know about the product. So the G.C.M.M.F.
needs to go for aggressive marketing strategies to get attention in the market.
29
30. 3. How do you come to know about “Amul Kool Flavoured Milk”?
By distributors 57.85%
By customers 13.22%
By other shopkeepers 14.05%
Others 14.88%
Mode of awareness to retailers
14.88%
14.05%
13.22% 57.85%
Distributor Customers Other shopkeepers Others
From the entire sample retailers, majority 57.85% (70) retailers were come to
know about the product by distributors, so other modes of communication needs to be
exercised properly for creating more awareness among retailers.
30
31. 4. Do you keep “Amul Kool Flavoured Milk”?
Yes 47.11%
No 52.89%
Do you keep "Amul Kool Flavor Milk"?
47.11%
52.89% Yes
No
As it can be seen in the graph that majority of the retailers do not keep “Amul
Kool Flavoured Milk.” Only 47.11% (57) retailers keep “Amul Kool Flavoured Milk.”
So the G.C.M.M.F. needs to advertise its product.
31
32. 5. Which kind of flavor is the most popular in your shop?
Kesar 50.88%
Rose 21.05%
Elaichi 28.07%
Most popular flavor
28.07%
50.88%
Kesar
Rose
21.05% Elaichi
Out of 4 flavors of the product, Kesar is the most popular 50.88% and Elaichi is
the 2nd most popular flavor in the Bhavnagar city. So the G.C.M.M.F. needs to
advertisement for the flavor of Rose and Mango.
32
33. 6. How many bottles do you sale in a month?
1 to 5 66.67%
6 to 10 19.30%
More than 10 14.03%
Bottles sold in a month
1 to 5
6 to 10
14.03% 66.67%
More than 10
19.30%
33
34. 57 retailers keep “Amul Kool Flavor Milk”, out of them 66.67% (38) retailers can
sale the bottles 1 to 5 in a day. 6 to 10 bottles can be sold by 11 retailers in a day.
7. Did you keep “Amul Kool Flavor Milk”?
Yes 66.94%
No 33.06%
Retailers who were kept earlier
33.06%
Yes
No
66.94%
34
35. Out of 121 retailers, 66.94% (81) retailers were keeping and 33.06% (40) retailers
were not keeping “Amul Kool Flavor Milk”. So the G.C.M.M.F. needs to advertise its
product.
8. Why do you not keep “Amul Kool Flavor Milk”?
Distributors still not approach you. 3.13%
Customers do not buy this product. 54.69%
Feel that this product will not sale. 6.25%
You do not regular supply. 6.25%
Other reasons. 29.36%
Reasons for not keeping the product
3.13%
29.69%
54.69%
6.25%
6.25%
Dist. Not approached you
Customers don't buy
feel that this product will bot sale
don’t get teguler supply
other reasons 35
36. Out of 64 retailers, 54.69% (35) retailers do not keep the product due to customer
do not purchase this product. So the G.C.M.M.F. needs to advertise its product.
9. Retailers view about why consumers do not buy “Amul Kool Flavor Milk”.
Unawareness about the product. 29.97%
Do not like taste. 6.61%
Higher price . 52.07%
Other reasons. 17.36%
Perception of Retailers about not
buying the product by consumers
17.36%
29.97% Unawareness
about product
Does not like
taste
Higher Price
6.61%
52.07% Other reasons
36
37. As per the retailers view, 52.07% (63) retailers say that due to higher price,
customers do not buy this product.
Where as 23.97% (29) retailers say that they are not aware about the product. So
there is need of advertisement.
10. How much stock do you keep approximately?
1 to 5 8.77%
6 to 10 7.02%
More than 10 84.21%
STOCK OF THE GOODS
8.77%
7.02%
1TO 5
6TO10
More than 10
84.21%
37
38. Out of 57 retailers, 84.21% (48) retailers keep more than 10 bottles in the stock. Where
as 8.77% (5) retailers keep 1 to 5 bottles in the stock.
11. Do you think that the packaging of “Amul Kool Flavor Milk” is attractive?
Yes 71.90%
No 28.10%
Is packaging of the product is
attractive?
28.10%
71.90%
Yes No
38
39. Out of 121 retailers, 71.90% (87) retailers say that the packaging of the product is
attractive.
So the packaging of the “Amul Kool Flavor Milk” is attractive.
12. Do you think that the logo of “Amul” is required to increase the sale of the product?
Yes 69.42%
No 30.58%
Requirement of "Amul" logo.
30.58%
Yes
No
69.42%
39
40. Out of 121 retailers, majority of the retailers 69.42% (84) retailers say “yes” and
30.58% (37) retailers say “no”.
So the logo of “Amul” is required to increase the sale of the product.
13. What are ideas about to increase the sale of the “Amul Kool Flavored Milk”?
Price should be decreased 68.60%
Change in the taste 9.09%
Improvement in the system 19.01%
Other ideas 3.30%
Ideas to increase the sale
3.30%
Price should
19.01% 68.60% be decreased
Change in the
taste
9.09%
Improvement
in the
promotion
Other ideas
40
41. Majority of the retailers 68.60% (83) retailers say that the price should be decreased and
19.01% (23) retailers are in favor of improvement in the promotion strategy.
So the G.C.M.M.F. should advertise to increase the sale of the product.
14. Why do people buy “Amul Kool Flavor Milk”?
Better quality 56.20%
Good taste 23.14%
Hobby 2.48%
Other reasons 18.18%
Reasons of buying the product by
customers
18.18% Better quality
Good taste
2.48%
Cheaper than
other products
Hobby
23.14%
Other reasons
56.20%
41
42. 56.20% (68) retailers believe that the consumers buy this product because of
better quality. 23.14% (28) retailers say about good taste.
So the quality of the product is good.
15. Do you get sufficient stock of the product?
Yes 92.98%
No 7.02%
Sufficient stock of the product
7.02%
Yes
No
92.98%
42
43. Majority of the retailers 92.98% (53) retailers are getting sufficient stock of the
product. So the production management of the G.C.M.M.F. is good.
16. Which other brands do you keep?
Amul Kool 43.32%
Amul Kool Thandai 29.36%
Amul Kool Chocolate Milk 18.35%
Other brands 9.17%
Other brands kept by shopkeepers
9.17% Amul kool
18.35% Amul Thandai
43.32%
Rajwadi mast
0.00%
Amul kool
29.36% choclate milk
other brands9
43
44. Out of 109 retailers, 43.12% (47) retailers keep “Amul Kool” while 29.36% (32)
retailers keep “Amul Kool Thandai” while 18.35% (20) retailers are keeping “Amul
Kool Flavor Milk”.
17. Which is the most popular brand at your shop?
Amul Kool Chocolate Milk 6.94%
Amul Kool 40.28%
Amul Kool Flavor Milk 41.67%
Other brands 11.11%
Most popular brand
11.11% 6.94% Amul Kool
0.00% 40.28% Chocolate
Milk
Amul Kool
Amul Kool
41.67% Flavored Milk
Rajvadi Mast
Others
44
45. Out of 72 retailers, 41.67% (30) retailers say about “Amul Kool Flavor Milk.”
While the “Amul Kool” is the 2nd most popular brand.
18. How much profit do you get on other brands?
Less than “Amul Kool Flavor Milk” 38.46%
Same as “Amul Kool Flavor Milk” 15.38%
More than “Amul Kool Flavor Milk” 46.15%
Profit margin on other brands
compare to "Amul Kool FlavorMilk"
38.46%
46.15%
15.38%
Less than "Amul Kool Flavor Milk"
Same as "Amul Kool Flavor Milk"
More than "Amul Kool Flavor Milk
45
46. Out of 39 retailers, 46.15% (18) retailers are getting profit more than “Amul Kool
Flavor Milk” while 15.38% (6) retailers are getting same as “Amul Kool Flavor Milk.”
DATA ANALYSIS & INTERPRETATION OF CONSUMER BEHAVIOR
1. Do you know about “Flavor Milk”?
Yes 74%
No 26%
Awareness of “Flavor Milk”
26%
Yes
No
74%
46
47. Out of 100 consumers, 74% (74) people know about “Flavor Milk” and 26% (26)
people do not know about “Flavor Milk.” So the G.C.M.M.F. should advertise for
product to increase the level of the awareness and sales of the product.
2. Do you know about “Amul Kool Flavor Milk”?
Yes 74%
No 26%
Awareness of “Amul Kool Flavor Milk”
Awareness
26%
Aa
Yes
No
74%
47
48. Out of 100 consumers, 74% people know about “Amul Kool Flavor Milk” and
26% people don’t know about “Amul Kool Flavor Milk.” So the G.C.M.M.F. should
advertise to increase the level of awareness and sales of the product.
3. How did you come to know about the “Amul Kool Flavor Milk”?
By friends 13.51%
By relatives 9.46%
By shopkeepers 38.57%
By advertisements 34.29%
Others 8.11%
Know about “Amul Kool Flavor Milk”
8.11% 13.51%
By friends
34.29% 9.46%
By relatives
By
shopkeepers
By
advertisement
38.57% Others
48
49. Out of 74 consumers, 38.57% (27) consumers have come to know about the
product by shopkeepers and 34.29% (24) people have come to know by advertisement.
So the G.C.M.M.F. needs more advertisement to increase the sale of the product.
4. By which media of advertisement you knew about “Amul Kool Flavor Milk”?
Newspapers 20.83%
Television 45.83%
Magazine 8.33%
Others 25.00%
Media of advertisement
25.00% 20.83%
Newspaper
Television
Magazine
8.33%
Others
45.83%
49
50. Out of 24 people who have come to know about this product, from them 45.83%
(11) consumers have known by television and 8.33% (2) consumers have known by
magazine.
So the G.C.M.M.F. should increase the advertisements.
5. Do you buy “Amul Kool Flavor Milk”?
Yes 77.03%
No 22.97%
Buying of the product
22.97%
Yes
No
77.03%
50
51. Out of 74 consumers, 77.03% (57) consumers buy this product and 22.97% (17)
consumers do not buy this product.
So the G.C.M.M.F. should launch beneficial strategy for the consumers to increase
the sale of this product.
6. Why do you buy “Amul Kool Flavor Milk”?
Good quality 36.84%
Good taste 47.37%
Cheaper than other product 1.75%
Branded company 14.04%
Other reasons 0.00%
Reasons of buying the product
0.00%
14.04%
Good quality
1.75%
36.84%
Good taste
Cheaper than
other product
Branded
company
Other reasons
47.37%
51
52. Out of 57 consumers, 36.84% (21) consumers buy because of good quality,
47.37% (27) consumers buy because of good taste and 14.04% (8) consumers purchase
because of branded company.
7. Which flavor do you like most in the “Amul Kool Flavor Milk”?
Rose 19.30%
Mango 8.77%
Elaichi 35.09%
Kesar 36.84%
Flavor like most in the “Amul Kool Flavor Milk”
19.30%
36.84%
8.77%
Rose
Mango
Elaichi
Kesar
35.09%
52
53. Out of 57 consumers, 36.84% (21) consumers like Kesar, 35.09% (20) consumers
like Elaichi, 19.30% (11) consumers like rose and 8.77% (5) consumers like mango.
So Kesar is the most popular flavor in Bhavnagar city.
8. Why do you not buy “Amul Kool Flavor Milk”?
Unawareness 60.47%
Don’t like taste 2.32%
Higher price 11.63%
Other reasons 25.58%
Reasons of not buying the product
Unawareness
25.58% Don't like taste
Higher price
Other reasons
11.63% 60.47%
2.32%
53
54. Out of 43 consumers, 60.47% (26) consumers do not buy because of unawareness,
25.58% (11) consumers do not buy because of other reasons and 11.63% (5) consumers
do not buy because of higher price.
9. Did you buy “Amul Kool Flavor Milk”?
Yes 72.97%
No 27.03%
Did you buy “Amul Kool Flavor Milk”?
27.03%
Yes
No
72.97%
54
55. Out of 74 consumers, 72.97% (54) consumers are loyal consumers of this product.
And the 27.03% (20) consumers were not buying this product in the past.
10. Which other brands do you buy?
Amul Kool 26.32%
Amul Kool Thandai 7.02%
Amul Kool Chocolate Milk 38.60%
Other product 8.77%
Other brands purchased by consumers
8.77%
26.32% Amul Kool
Amul Kool
Thandai
Amul Kool
Chocolate Milk
Other product
38.60%
7.02%
55
56. Out of 57 consumers, 38.60% (22) consumers buy Amul Kool Chocolate Milk,
26.32% (15) people buy Amul Kool and 19.30% (11) people do not buy any product
except Amul Kool Flavor Milk.
11. Which brand do you like most?
Amul Kool Chocolate Milk 30.30%
Amul Kool Flavor Milk 45.45%
Amul Kool 15.15%
Amul Kool Thandai 3.03%
Others 6.06%
Brand like most
6.06%
3.03% Amul Kool
30.30% Chocolate Milk
15.15%
Amul Kool
Flavor milk
Amul Kool
Amul Kool
Thandai
Others
45.45%
56
57. Out of 66 consumers, 45.45% (30) consumers like Amul Kool Flavor Milk most,
30.30% (20) consumers like Amul Kool Chocolate Milk most and only 3.03% people like
Amul Kool Thandai.
So most of the people like “Amul Kool Flavor Milk.”
MARKET POTENTIAL OF THE PRODUCT
Bottles sold in a month by 57 retailers.
Approximately Middle Value Retailers Total
1 to 5 3 38 114
6 to 10 8 11 88
More than 10 13 8 104
Total 306
Approximately 306 bottles may be sold in a month.
Total Bottles sold in a year by 57 retailers.
306 * 12 = 3672
Approximately 3672 bottles may be sold in a year.
Total retailers of the Bhavnagar city who keep this product
Out of 150 retailers, only 57 keep this product.
So, out of 500, how many keep this product?
500 * 57 = 190
150
Out of 500 retailers of the Bhavnagar city, 190 retailers keep this product.
57
58. Total bottles sold in a year by 190 retailers.
3672 * 190 = 6, 97,680
Here the total population is 7, 50, 000 in the city. Out of them, 10% are belong to class A,
18% are belong to class B, 21% are belong to class C, 22% are belong to class D and 29% are belong
to class E. Here we will count only A, B, and C class of the total population that is 49%.
So,
Out of 100, we will select only 49
So, out of 7, 50,000, how many we should select?
7, 50,000 * 49 = 3, 67, 500
100
Out of the total population, we will select 3, 67, 500.
Now in my research work, the sample size of the consumers is 100. In that 74 people are
belonging to A, B, and C class to whom we will select.
Out of these 74 people, 57 are the consumers of this product. Now we will find the total
consumers of this product in the Bhavnagar city.
Total consumers in the city.
Out of 74 people, 57 buy this product
Then out of 3, 67, 500, how many buy this product?
3, 67, 500 * 57 = 2, 83, 074
74
2, 83, 074 people buy this product.
Frequency of the consumers to buy the product.
Here we will divide the total bottles sold in a year with the consumers.
58
59. 6, 97, 680 = 2.46
2, 83, 074
So we have found that the frequency of the consumers is 2.46 per year. That means every 2
years, the consumer buys 5 bottles.
FINDINGS & CONCLUSION
During the survey, it was found that still there 19.33% retailers are unaware about the “Amul
Kool Flavor Milk.”
From the survey it was found that only 47.11% retailers keep “Amul Kool Flavor Milk.”
Because customers do not buy the product according to the retailers.
The price of the product is very high as compare to its quantity of the product.
Kesar is the most popular flavor in the “Amul Kool Flavor Milk.”
Generally people buy the product because of better quality and brand name.
74% people are aware about this product in Bhavnagar city.
Advertisement should be given to increase the level of awareness and sale of the product.
From the awareness level, more than 77% people buy this product.
From the consumers view, more than 47% people buy this product because of good taste.
The Amul Kool Flavor Milk is the most popular brand and Amul Kool Chocolate Milk is the
2nd most popular brand in the Bhavnagar city.
59
60. The total retailers in the Bhavnagar city for the product are 190 and the total bottle sold in a
year is 6, 97, 680.
The total consumers in the city are 2, 83, 074 and after every 2 years, the consumer buys 5
bottles.
SUGGESTIONS
In order to maintain and increase the sales in the city of Bhavnagar, the following
recommendations regarding “Amul Kool Flavor Milk”; particularly regarding promotional policies is
hereby suggested;
The price of the product is so high. So the price should be decreased to increase the sale
of the product.
The G.C.M.M.F. should advertise for the product to increase the awareness level and sales
of the product.
The G.C.M.M.F. should launch beneficial schemes like 2+1 or 4+1, etc. to increase the
sale of the product.
60
61. LIMITATIONS
Limited time available for interviewing the respondents. As a result of this it was not possible
to gather full information about the respondents.
The respondents were not very comfortable while revealing their correct usage pattern, no
cause they may feel that they would be called or visited again and again.
Non-cooperative approach and rude behavior of the respondents.
If the respondents answer does not falls between amongst the options given then it will turn up
to be a biased answer.
61