1. REPUTATION: THE IMPACT ON
THE HEALTHCARE INDUSTRY

2. 1st Half of the Year
HOW 2009 IS SHAPING UP—
UP—
JANUARY—DC perspective on the Obama era
JANUARY—DC perspective on the Obama era
JUNE 2009 John Kamp & Pat Clinton
John Kamp & Pat Clinton
FEBRUARY—Successful Applications of Media Metrics
FEBRUARY—Successful Applications of Media Metrics
Charlie Hunt & Russ Haderer/BPA
Charlie Hunt & Russ Haderer/BPA
MARCH—NEXUS AWARDS
MARCH—NEXUS AWARDS
APRIL—Integrated Marketing Panel
APRIL—Integrated Marketing Panel
Mark Bard—Kartik Shah—Eugene Lee
Mark Bard—Kartik Shah—Eugene Lee
MAY—Verispan Update
MAY—Verispan Update
Mike Passanante
Mike Passanante
JUNE—Reputation—the Impact on the Healthcare Industry
JUNE—Reputation—the Impact on the Healthcare Industry
Paul Oestreicher
Paul Oestreicher

3. Our Reputation is Improving

4. PM360 Article Response
DECEMBER 2008 ISSUE—
NOTE:
NOTE:
the 12/08 PM360 article “Journal Readership: Has Physician
the 12/08 PM360 article “Journal Readership: Has Physician
Behavior Changed” makes false claims suggesting that
Behavior Changed” makes false claims suggesting that
physicians' reading has dramatically declined.
physicians' reading has dramatically declined.
As you all know, our data does not support this. Rather, as
As you all know, our data does not support this. Rather, as
Charlie Hunt presented—journals remain the #1 source
Charlie Hunt presented—journals remain the #1 source
across EVERY SINGLE SPECIALTY in terms of information.
across EVERY SINGLE SPECIALTY in terms of information.

5. Most Important Resource
In ALL SPECIALTIES—
SPECIALTIES—
Journals rank #1
As the
Most Important
Sources
of
Medical Information

6. PM360 Responses Posted
AMM REFUTES CLAIMS OF DECLINE IN PHYSICIAN READERSHIP

7. Great Article: June MM&M

8. Publishing Is Platform Agnostic
TOP WOMEN IN MAGAZINE PUBLISHING—
Michela O’Connor Abrams, President/Publisher, Dwell Media
Michela O’Connor Abrams, President/Publisher, Dwell Media
MaryAnn Bekkedahl, EVP, Group Publisher, Rodale Inc.
MaryAnn Bekkedahl, EVP, Group Publisher, Rodale Inc.
Stacey Levy, VP/Publishing Dir, Technology & Living, Future US Inc.
Stacey Levy, VP/Publishing Dir, Technology & Living, Future US Inc.
Christine Oldenbrook, Director of Mktg/eMedia, Bobit Business Media
Christine Oldenbrook, Director of Mktg/eMedia, Bobit Business Media
Lauren Wiener, SVP, Meredith Interactive, Meredith Corp.
Lauren Wiener, SVP, Meredith Interactive, Meredith Corp.

9. Some Other Great Resources
WHERE TO FIND THEM—
THEM—
Publishing Executive: pubexec.com
Publishing Executive: pubexec.com
BtoB: mediabusinessonline.com
BtoB: mediabusinessonline.com
Folio Magazine: foliomag.com
Folio Magazine: foliomag.com
Mashable: the Social Media Guide: mashable.com
Mashable: the Social Media Guide: mashable.com
MIN Magazine: minonline.com
MIN Magazine: minonline.com
Selling Power: sellingpower.com
Selling Power: sellingpower.com
Smashing Magazine: smashingmagazine.com
Smashing Magazine: smashingmagazine.com

10. What’s New: ammonline.org
A BRAND NEW PLATFORM—
Enhanced Member Features:
Members-only content access
Job posting
Bulletin boards
Polling features
Online member directory
Extensive reporting & search capabilities

11. Providing Online Robustness

12. Come Follow Us!
www.ammonline.org

13. A Few Words From John Kamp
TAX DEDUCTION SITUATION FOR
ADVERTISING COSTS—
COSTS—
•
• Draft of the Healthcare Reform Act:
Draft of the Healthcare Reform Act:
–
– SEC. 1452. LIMITATION ON TAX DEDUCTIONS FOR ADVERTISING BY
SEC. 1452. LIMITATION ON TAX DEDUCTIONS FOR ADVERTISING BY
CERTAIN MANUFACTURERS OF DRUGS, DEVICES, OR MEDICAL
CERTAIN MANUFACTURERS OF DRUGS, DEVICES, OR MEDICAL
SUPPLIES.
SUPPLIES.
•
• WE NEED YOUR HELP!!!!!
WE NEED YOUR HELP!!!!!

14. Today’s Presentation
Paul Oestreicher, President
Oestreicher Communications
TOPIC:
Reputation: The Impact on the
Healthcare Industry