Michael S. Shaw is a physician, entrepreneur, and digital communication pioneer who has established two successful healthcare communication companies. He has produced over 1,100 medical education programs and received over 330 national and international awards. Shaw currently serves as President of Shaw Science Partners, a strategic science and communication agency he founded in 1999 that works with major pharmaceutical companies.

1. MICHAEL S. SHAW, MD, MBA
8930 Old Southwick Pass • Alpharetta, GA 30022 • 404.862.4229 • mshaw@shawscience.com
PRESIDENT, SHAW SCIENCE PARTNERS
Digital communication pioneer and physician entrepreneur dedicated to improving
clinician understanding of medical science and enhancing patient care through
high-quality, innovative medical communication technology.
Award-winning physician who has established and managed two profitable healthcare
communication companies—Shaw Science Partners (1999-Present) and Health Science Media
(1979-1998)—with revenue up to $6M/year and 32 employees. Media and communication
expert who produced and directed more than 1,100 medical education programs and received
more than 330 national/international awards for communication programs across career.
Selected professional highlights include:
• Coordinated multiple partnerships between the industry and the National Institutes of
Health (NIH), National Institute of Mental Health (NIMH), National Asthma Education and
Prevention Program (NAEPP), and U.S. Olympic Committee that resulted in the
development of national professional education programs.
• As the only physician elected to the Directors Guild of America (1986-Present), co-
produced/co-directed seven national PBS television specials on various topics in medicine
as well as produced/directed an NIH documentary on the Human Genome Project in
collaboration with Drs. James Watson and Francis Collins and the 50th
Anniversary
program of the NIMH with Dr. Steven Hyman.
• Established a non-profit organization, EthicAd.org, with Michael E. DeBakey, MD,
dedicated to establishing standards for Direct-to-Consumer (DTC) advertising. In 2001,
testified in front of the U.S. Senate Subcommittee on Consumer Affairs, Foreign Commerce
and Tourism of the Committee on Commerce, Science, and Transportation regarding DTC
advertising of prescription drugs (https://www.gpo.gov/fdsys/pkg/CHRG-
107shrg89956/pdf/CHRG-107shrg89956.pdf).
LEADERSHIP STRENGTHS & VALUE OFFERED
Digital Media Applications for Physician and Patient Education | Computer Animation Design
and Production | Interactive Design | Web Technology | Exhibit Technology | Distance Learning
Financial Oversight/P&L | Business Operations Leadership | Strategic Planning & Positioning
Contract Negotiation | Television/Film Production/Direction | Curriculum Design
Instructional Design | Medical Writing | Continuing Medical Education (CME) | U.S. Senate
Expert Testimony | Keynote/Public Speaking | Government/Industry/Academic Relations

2. MICHAEL S. SHAW, MD, MBA
Page 2 of 7
CAREER HISTORY
SHAW SCIENCE PARTNERS – Atlanta, GA 1999-Present
A strategic science and communication agency helping emerging and in-line brands establish
key scientific messages, develop a clear scientific story, and plan the optimum scientific
communication strategy for marketed products.
President/Principal
Invented and launched Shaw Science Partners as the first comprehensive Science Agency®
, a
company specializing in developing the scientific foundation for the launch of new, innovative, and
first-in-class biopharmaceutical products. Grew company from a self-funding start-up with two
projects totaling $500K and five employees to $5M in annual revenue and 22 employees. Clients
include AbbVie, AstraZeneca, Bristol-Myers Squibb, Eli Lilly, GlaxoSmithKline, and Pfizer.
Key Achievements:
• Awarded contracts as the Science Agency®
for 70+ major biopharmaceutical products.
• Established the widely utilized Science Agency®
concept and the Science Story®
, a unique
three-stage methodology for consensus-building among global thought leaders that
received six registered trademarks. Received 330+ major national awards, including the
2009 Surgeon General’s Award from the International Health and Medical Media Festival
and the 2006 Medical Marketing & Media (MM&M) Website of the Year Award.
ETHICAD.ORG – Atlanta, GA 2000-2008
Nonprofit group established with Michael E. DeBakey, MD, and founded based upon
contributions from its membership with the goal to institute voluntary standards for the evolving
phenomena of DTC advertising.
Executive Director
Developed a National Advisory Board of 30+ prominent clinical/scientific experts and respected
Ivy League educators charged with creating national standards for DTC advertising. Created a
strategic partnership between EthicAd and FDA and liaised with public service organizations,
FDA, and NIH at various meetings/conventions to promote acceptance of standards that were
largely adopted by Pharmaceutical Research and Manufacturers of America (PhRMA).
Key Achievement:
• Developed and produced the official FDA website on DTC advertising, an FDA/EthicAd
partnership (www.fda.gov/drugs/resourcesforyour/consumers/prescriptiondrugadvertising/default.htm).
HEALTH SCIENCE MEDIA (HSM) – Atlanta, GA 1979-1998
Leading medical communication company and premier developer of innovative educational
media for the pharmaceutical industry with expertise in video, computer animation, interactive
multimedia, and print media.
President
Co-founded HSM with Lee Bobker, a five-time Academy Award-nominated writer, producer, and
film director. Turned $30K start-up investment into a $6M company (with 32 employees) in 1996
before transitioning HSM to new leadership during acquisition by True North Communications
(an FCB holding company) while focusing on the establishment of Shaw Science Partners.
Oversaw P&L and business operations in addition to producing and directing most programs.
Key Achievements:
• Realized 20%-30% YoY growth with profitability consistently exceeding 20% (well above
industry norm).

3. MICHAEL S. SHAW, MD, MBA
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President, HEALTH SCIENCE MEDIA (HSM), Continued…
• Established HSM as a pioneer in advanced media applications to become the preferred
producer for most major pharmaceutical companies, including Pfizer, Parke-Davis, Merck,
GSK, Bristol-Myers Squibb, Upjohn, and Searle.
• Produced product launch media components for Viagra, Aricept, Zoloft, Cozaar, Rezulin,
and Ambien.
NATIONAL LIBRARY OF MEDICINE/NATIONAL INSTITUTES OF HEALTH – Atlanta, GA 1976-1979
Advisor to medical specialty societies in the development of educational media for continuing
medical education, producer of educational media for professional education.
Medical Advisor
Served as an NIH consultant to professional organizations and medical societies to catalyze the
development of educational media in postgraduate professional education and continuing
medical education.
Key Achievements:
• Worked with the American College of Cardiology, American College of Surgeons,
American Academy of Family Physicians and other organizations to help these
organizations integrate media into CME.
• Served as an NIH representative to the American Medical Association.
• Developed expertise in interactive instructional design.
EARLY EXPERIENCE: Served as a Commissioned Officer, U.S. Public Health Service (1977-
1980) while entering into academia as Clinical Faculty, Department of Internal Medicine at
Emory University School of Medicine (1978-1982) and as Clinical Faculty, Emergency
Medicine at Grady Memorial Hospital (1982-1984). Practiced emergency medicine as an ER
Physician at St. Joseph’s Hospital/Shallowford Community Hospital, Atlanta, GA (1980-1986).
EDUCATION & CREDENTIALS
Doctor of Medicine (MD) – EMORY UNIVERSITY (1975)
Internal Medicine Residency – Atlanta Medical Center (1975-1976)
Master of Business Administration (MBA) – GEORGIA STATE UNIVERSITY (2001)
Bachelor of Science (BS) in Chemistry – EMORY UNIVERSITY/UNIVERSITY OF MIAMI (1970)
SPEAKING ENGAGEMENTS
§ “Issues and Concerns with DTC Advertising” – Direct-to-Consumer Advertising in
Canada (2001)
§ “Trends in Healthcare – Direct-to-Consumer Advertising” – The Economist Healthcare
Conference (2001)
§ “Evolving Ethical Standards for DTC Advertising” – Drug Information Association
Conference (2000)

4. MICHAEL S. SHAW, MD, MBA
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GOVERNMENT, INDUSTRY & JOURNAL COLLABORATIONS
§ American College of Chest Physicians
§ American College of Emergency Medicine
§ American College of Surgeons
§ American Heart Association
§ Centers for Disease Control and Prevention
§ Cystic Fibrosis Foundation
§ Food and Drug Administration (FDA)
§ Human Genome Project
§ National Asthma Education and Prevention Program (NAEPP)
§ National Cholesterol Education Program (NCEP)
§ National Heart, Lung, and Blood Institute (NHLBI)
§ National Institute of Mental Health (NIMH)
§ New England Journal of Medicine (NEJM)
§ Society of Critical Care Medicine (SCCM)
SELECTED AWARDS (2000-Present)
Over 330 Major National and International Awards, including:
§ Aegis Awards First Place Award (22)
§ Cine Awards Golden Eagle (10)
§ Davey Awards Gold Award (7)
§ Davey Awards Silver Award (28)
§ Global Awards First Place Award (7)
§ International Health & Medical Media Awards Freddie Award (15)
§ International Health & Medical Media Awards Surgeon General Award (1)
§ Marcom Awards Platinum Award (3)
§ Marcom Awards Gold Award (2)
§ MM&M Awards Website of the Year (1)
§ MM&M Awards First Place Award (13)
§ New York Festivals International Film and Video Winner (13)
§ Rx Club Awards Award of Excellence (26)
§ Summit Creative Awards Winner (20)
§ Telly Awards Gold Trophy Winner (11)
§ Telly Awards Silver Trophy Winner (3)
§ Telly Awards Bronze Trophy Winner (16)
§ The WebAwards Outstanding Website (1)
§ US International Film and Video Festival Gold Camera Award (5)
§ US International Film and Video Festival Silver Screen Award (7)
§ WorldFest Houston Platinum Remi (8)
§ WorldFest Houston Gold Remi (13)
§ WorldFest Houston Silver Remi (13)
COMMUNITY CONTRIBUTIONS & VOLUNTEER ROLES
§ Strategic Partner, Georgia Institute of Technology (2010-Present)
§ Volunteer Executive Director, EthicAd (2000-2011)
§ Volunteer Advisor, National Health Museum (2008-2010)
§ Volunteer Advisor, FDA (2001-2007)

5. MICHAEL S. SHAW, MD, MBA
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COMMUNITY CONTRIBUTIONS & VOLUNTEER ROLES, Continued…
§ National Advisory Board – DrKoop.com (2000-2003)
§ Chairman, Filmmaker’s Committee, International Health and Medical Media Festival
(1995-1999)
§ National Advisory Board, International Health and Medical Media Festival (1995-2009)
§ National Advisory Board, John Muir Medical Film Festival (1988-1995)
MEMBERSHIPS & AFFILIATIONS (Past and Current)
Directors Guild of America | BioCommunications Association | New York Academy of Sciences
Writers Guild of America | American Medical Writers Association
SELECTED PUBLICATIONS
“Speaking to Doctors in Their Own Language” – Pharmaceutical Executive (2004)
“The Need for Standards in DTC Advertising” – Pharmaceutical Executive (2001)
PBS NATIONAL TELEVISION SPECIALS
§ “How do you thank someone for a heart?” – Denton Cooley, MD – Sponsored by GSK
(1995)
§ “Alzheimer’s Disease” – Sponsored by GSK (1992) | “Bone Marrow Transplantation” –
Sponsored by GSK (1990)
§ “The Mystery of Sleep” – Sponsored by Upjohn (1988) | “Living Well” – Sponsored by
Searle (1987)
§ “Headache – The Ancient Enemy” – Sponsored by Ayerst (1986)
§ “The Journey Inward – Brain Imaging” – Sponsored by Pfizer (1984)
SELECTED PROFESSIONAL EDUCATION PROGRAMS
2011-2016
§ Respiratory Syncytial Virus Academy, Interactive Training Program – Sponsored by
AbbVie (2016)
§ Multiple Sclerosis Academy, Interactive Training Program – Sponsored by AbbVie
(2016)
§ The Pathophysiology of Alzheimer’s Disease – Sponsored by Eli Lilly (2015)
§ Evolving Global Standards for Biosimilars – Supported by Pfizer (2015)
§ Zurampic® Mechanism of Action Animation – Supported by AstraZeneca (2015)
§ The Immunopathogenesis of Psoriasis – Supported by Novartis (2015)
§ The Hepatitis C Viral Lifecycle, Interactive iPad Program – Sponsored by AbbVie (2014)
§ Mechanism of Action of Dolutegravir in HIV – Sponsored by ViiV (2014)
§ Cosentyx Mechanism of Action – Supported by Novartis (2014)
§ Trulicity Launch Video – Sponsored by Eli Lilly (2014)
§ Acute Kidney Injury – A Serious Complication of Major Cardiac Surgery – Sponsored by
Abbott (2014)
§ ASP2215: An Inhibitor of FLT3 and AXL in Acute Myeloid Leukemia – Sponsored by
Astellas (2014)
§ Virtual Viewpoint – Issues in COPD Management, Stephen I. Rennard, MD; Antonio
Anzueto, MD; Richard Casaburi, MD, PhD; Donald P. Tashkin, MD – Sponsored by
Novartis (2014)
§ Virtual Lung – An Interactive Learning System on COPD – Sponsored by Novartis (2013)

6. MICHAEL S. SHAW, MD, MBA
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SELECTED PROFESSIONAL EDUCATION PROGRAMS, Continued…
§ Femara Mechanism of Action – Sponsored by Novartis (2013)
§ Afinitor Mechanism of Action – Sponsored by Novartis (2013)
§ New Approaches to the Treatment of Hyperuricemia – Sponsored by AstraZeneca (2013)
§ Type 2 Diabetes and Glucose Balance – Sponsored by AstraZeneca (2013)
§ 3D Stereoscopic Animation – Linzess Mechanism of Action – Sponsored by Allergan
(2013)
§ Patient Education for Peptic Ulcer Disease – Sponsored by AstraZeneca (2012)
§ Advances in Acromegaly – Three Part National Webcast – Sponsored by Pfizer (2012)
§ Forxiga Mechanism of Action Animation – Sponsored by AstraZeneca (2012)
2006-2010
§ The Evolution of Autoimmune Therapy Exhibit Program – Supported by Eli Lilly (2010)
§ Direct and Indirect Thrombin Inhibition – Sponsored by Boehringer Ingelheim (2010)
§ BAFF – IL-17-JAK – The Eli Lilly Autoimmune Pipeline Exhibit Program – Supported by
Eli Lilly (2010)
§ Pain and the Brain – Sponsored by Eli Lilly (2010)
§ MTOR Inhibition, George Thomas, PhD; Hope S. Rugo, MD; Kjell Oberg, MD, PhD;
Franco Cavalli, MD – Sponsored by Novartis (2009)
§ The Complement Cascade – Sponsored by GSK (2008)
§ Tyrosine Kinase Inhibition – Sponsored by GSK (2008)
§ HER2 Pathways and Breast Cancer – Sponsored by GSK (2008)
§ Reclast Launch Program – Supported by Novartis (2008)
§ The Female Sexual Response – Sponsored by Boehringer Ingelheim (2008)
§ Hot Topics: Making Sense out of the TZD Class – Ralph DeFronzo, MD; Jorge Plutzky,
MD – Sponsored by Takeda (2008)
§ Promacta Experiential Reality Program – Sponsored by GSK (2008)
§ The Platelet Development Cycle – Sponsored by GSK (2007)
§ Diabetes – The Power to Know – Ralph DeFronzo, MD; Daniel Einhorn, MD; Henry
Ginsberg, MD; Jorge Plutzky, MD – Sponsored by Takeda (2006)
§ Ticagrelor – A New Mechanism in ADP Inhibition – Sponsored by AstraZeneca (2006)
2000-2005
§ American Heart Association – Clinician’s Guide to Coagulation – Jack Hirsch, CM, MD –
Sponsored under an educational grant from AstraZeneca (2005)
§ Byetta Launch Program – Sponsored by Eli Lilly (2005)
§ GI Hormones and Glucose Metabolism – Daniel Drucker, MD; Prof. Michael Nauck, MD;
Peter Butler, MD – Sponsored by Eli Lilly (2005)
§ The American College of Chest Physicians Coagulation Guidelines – Jack Hirsch, CM,
MD; William H. Geerts, MD; Harry R. Büller, MD; Gregory W. Alberts, MD; Robert A.
Harrington, MD; Peter Berger, MD; Carlo Patrono, MD; Jeffrey I. Weitz, MD – Sponsored
under an educational grant from AstraZeneca (2004)
§ Understanding Angiogenesis – Sponsored by Genentech (2004)
§ Management of COPD – Sponsored by Pfizer and Boehringer Ingelheim (2004)
§ Dopamine-Serotonin System Stabilization – Jeffrey A. Lieberman, MD; Carol A.
Tamminga, MD; Daniel R. Weinberger, MD – Sponsored by Bristol-Myers Squibb (2004)
§ Angiotensin Receptor Blocker Therapy – Benefits Beyond Blood Pressure Control –
Bradford C. Berk, MD, PhD; Gary H. Gibbons, MD; Marc A. Pfeffer, MD, PhD – Funded
under an educational grant from Novartis (2002)

7. MICHAEL S. SHAW, MD, MBA
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SELECTED PROFESSIONAL EDUCATION PROGRAMS, Continued…
1997-1999
§ New Insights into the Management of the Patient with Coronary Atherosclerosis – Sidney
C. Smith, Jr., MD; William C. Roberts, MD – Funded under an educational grant from
Merck (1998)
§ Beneficial Effects of ACE Inhibition in Post-MI Patients – Gary S. Francis, MD; Salvador
Moncada, FRCP, FRS; Douglas E. Vaughan, MD – Funded under an educational grant
from Merck (1998)
§ Tissue ACE – Michael A. Weber, MD; Victor J. Dzau, MD – Funded under an educational
grant from Parke-Davis (1998)
§ Breaking Through Insulin Resistance – Jerrold M. Olefsky, MD; Edward S. Horton, MD
(1998) – Sponsored under an educational grant from Parke Davis
§ Preterm Labor – Sponsored by Ortho McNeil (1998)
§ HIV – The Challenge of Viral Resistance – Douglas D. Richman, MD; Daniel R. Kuritzkes,
MD – Sponsored under an educational grant from GSK (1998)
§ HIV – A Window into Virology – Anthony S. Fauci, MD; Daniel R. Kuritzkes, MD; Michael
S. Sagg, MD – Sponsored under an educational grant from GSK (1998)
§ Acute Benefits of Cholesterol-Lowering Therapy – B. Greg Brown, MD, PhD; David G.
Harrison, MD – Funded under an educational grant from Merck (1997)
§ Cox2 Virtual Reality Program – Supported by Searle (1997)
1994-1996
§ Official NIMH 50th
Anniversary Program – Frontiers of Psychiatry – Steven Hyman, MD –
Sponsored by GSK (1996)
§ The Human Genome Project – Official Documentary – Advances in Genetics – James
Watson, MD; Francis S. Collins, MD, PhD – Sponsored by GSK (1996)
§ The Role of BNP in Cardiovascular Regulation – Professor Henry J. Dargie; John C.
Burnett, MD – Funded under an educational grant from Merck (1996)
§ Silent Danger – The Role and Treatment of Elevated Cholesterol in Type II Diabetes –
Ramachandiran Cooppan, MD; Richard W. Nesto, MD; Philip Raskin, MD – Funded
under an educational grant from Merck (1996)
§ Cooperative Program with the U.S. Olympic Committee – Exercise Induced Asthma –
Sponsored by Glaxo Wellcome (1996)
§ Cooperative Program with National Heart and Lung Institute/NAEPP – The Essence of
Life – Floyd J. Malveaux, MD, PhD – Sponsored by Glaxo Wellcome (1995)
§ The Laboratory Diagnosis of Heart Failure – John Cleland, MD; Simon Davies, MA,
MRCP; Marvin A. Konstam, MD; Philip A. Poole-Wilson, MD, FRCP; Hubert Pouleur, MD,
PhD – Funded under an educational grant from Merck (1995)
§ The Role of ACE Inhibitors in the Post-Infarction Patient – Marvin A. Konstam, MD; Marc
A. Pfeffer, MD, PhD; Philip Poole-Wilson, MD, FRCP – Funded under an educational
grant from Merck (1995)
§ The Role of Tissue ACE in Hypertension – Victor J. Dzau, MD; Michael A. Weber, MD –
Funded under an educational grant from Parke-Davis (1995)
§ Atherosclerosis – Antonio Gotto, Jr., MD; Victor J. Dzau, MD – Funded under an
educational grant from Glaxo Wellcome (1995)
§ The Heart as an Endocrine Organ – Karl T. Weber, MD – Sponsored by Stuart
Pharmaceuticals (1994)