1.
LEAN
EXPERIMENTS
@alissadesigns
FOR
AGILE TEAMS

2.
@alissadesigns
HEAD OF DESIGN
PLANGRID
ALISSA BRIGGS

3.
@alissadesigns

4.
@alissadesigns

5.
@alissadesigns

6.
@alissadesigns

7.
@alissadesigns

8.
@alissadesigns

9.
WHY
EXPERIMENT?
@alissadesigns

10.
@alissadesigns

11.
@alissadesigns

12.
@alissadesigns

13.
@alissadesigns

14.
@alissadesigns
1. RUN GOOD
EXPERIMENTS
2. TURN DATA
INTO DECISIONS
3. EXPERIMENT
EVERYWHERE
HOW TO

15.
RUN GOOD
EXPERIMENTS
1
@alissadesigns

16.
@alissadesigns
START WITH A
CHALLENGE

17.
EXPERIMENT
GRID
@alissadesigns

18.
@alissadesigns

19.
1. IDEA
Hire someone
who’s job is to
keep the coffee
pot full
Put a note
on the coffee
pot
Webcam
monitors for
coffee offenders
@alissadesigns
Smart coffee pot
that tweets when
empty

20.
2. ASSUMPTIONS
What assumptions have we made
about customers & their world?
@alissadesigns

21.
2. ASSUMPTIONS
@alissadesigns
People will refill the coffee pot
after seeing the note.

22.
3. HYPOTHESES
If we do _________,
then __% of people
will _____________
@alissadesigns

23.
3. HYPOTHESES
If I put a note on the coffee pot,
then 75% of people
will refill the coffee pot when it’s empty.
@alissadesigns

24.
4. EXPERIMENT
Cheapest + fastest way to
validate our hypothesis
@alissadesigns

25.
CONCIERGE
WIZARD OF OZ
IMPOSTER JUDO
DRY WALLET
VIDEO TRAILER
A/B TEST
More at alissabriggs.com/experiment-grid
CHANNEL TEST
BLOG POST
HIGH HURDLE
@alissadesigns

26.
4. EXPERIMENT
Put a note on the coffee pot.
DESCRIPTION
% of people who refill the coffee pot
after finishing it
METRICS
@alissadesigns

27.
@alissadesigns
passiveaggressivenotes.com

28.
Put note on coffee pot
People will refill the coffee
pot after seeing the note.
If I put a note on the coffee pot,
then 75% of people
will refill the coffee pot when it’s empty.
Put a note on the
coffee pot.
% who refill coffee pot

29.
TURN DATA
INTO
DECISIONS
2
@alissadesigns

30.
LET’S MEASURE
@alissadesigns

31.
@alissadesigns
passiveaggressivenotes.com

32.
@alissadesigns
%whorefilledcoffee
0
25
50
75
100
Day 1 Day 2 Day 3 Day 4 Day 5
COFFEE EXPERIMENT DATA

33.
Put note on coffee pot
People will refill the coffee
pot after seeing the note.
If I put a note on the coffee pot,
then 75% of people
will refill the coffee pot when it’s empty.
Put a note on the
coffee pot.
% who refill coffee pot
% who refilled
dropped below
75% after day 2

34.
BE HONEST
@alissadesigns

35.
ASK “WHY?”
BE HONEST
@alissadesigns

36.
MAKE A DECISION
ASK “WHY?”
BE HONEST
@alissadesigns

37.
Put note on coffee pot
People will refill the coffee
pot after seeing the note.
If I put a note on the coffee pot,
then 75% of people
will refill the coffee pot when it’s empty.
Put a note on the
coffee pot.
% who refill coffee pot
% who refilled
dropped below
75% after day 2
interview users
& iterate

38.
Put non-snarky note on coffee pot
People will refill the coffee
pot if there’s a non-snarky
note.
If I put a non-snarky note on the coffee
pot, then 75% of people
will refill the coffee pot when it’s empty.
Put a non-snarky
note on the coffee pot.
% who refill coffee pot

39.
@alissadesigns

40.
AGILE
@alissadesigns
EXPERIMENTS
+

41.
From: http://www.itinfo.am/eng/agile-project-management/

42.
Align on goal
Experiment
#1
Experiment
#2
Experiment
#3
Experiment
#4
Experiment
#n
Lean Experiment
From: http://www.itinfo.am/eng/agile-project-management/

43.
@alissadesigns
GOAL: INCREASE FIRST SESSION DURATION
SPRINT 1 SPRINT 2 SPRINT 3
+ Measure sample project + Measure video demo
Sample Project Video Demo Setup Wizard

44.
@alissadesigns
EXPERIMENTS
BETTER DECISIONS
=

45.
EXPERIMENT
EVERYWHERE
3
@alissadesigns

46.
@alissadesigns
START WITH A
CHALLENGE

47.
@alissadesigns
HOW MIGHT WE GET
DESIGN INVOLVED
EARLIER?

48.
@alissadesigns

49.
@alissadesigns

50.
@alissadesigns
EXPERIMENT
EVERYWHERE

51.
1. RUN GOOD
EXPERIMENTS
2. TURN DATA
INTO DECISIONS
3. EXPERIMENT
EVERYWHERE
EXPERIMENT YOUR
WAY TO SUCCESS
@alissadesigns

52.
EXPERIMENT
WITH
EXPERIMENTS
@alissadesigns

53.
@alissadesigns
alissabriggs.com/experiment-grid
EXPERIMENT GRID
plangrid.com/jobs
EXPERIMENT WITH US

54.
@alissadesigns