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Lean Experiments for Agile Teams

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You'll learn:

- How to solve product problems and uncover UX opportunities
- How to plan and track your experiments
- How to supplement qualitative product feedback with quantitative data

Published in: Design
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Lean Experiments for Agile Teams

  1. 1. LEAN EXPERIMENTS @alissadesigns FOR AGILE TEAMS
  2. 2. @alissadesigns HEAD OF DESIGN PLANGRID ALISSA BRIGGS
  3. 3. @alissadesigns
  4. 4. @alissadesigns
  5. 5. @alissadesigns
  6. 6. @alissadesigns
  7. 7. @alissadesigns
  8. 8. @alissadesigns
  9. 9. WHY EXPERIMENT? @alissadesigns
  10. 10. @alissadesigns
  11. 11. @alissadesigns
  12. 12. @alissadesigns
  13. 13. @alissadesigns
  14. 14. @alissadesigns 1. RUN GOOD EXPERIMENTS 2. TURN DATA INTO DECISIONS 3. EXPERIMENT EVERYWHERE HOW TO
  15. 15. RUN GOOD EXPERIMENTS 1 @alissadesigns
  16. 16. @alissadesigns START WITH A CHALLENGE
  17. 17. EXPERIMENT GRID @alissadesigns
  18. 18. @alissadesigns
  19. 19. 1. IDEA Hire someone who’s job is to keep the coffee pot full Put a note on the coffee pot Webcam monitors for coffee offenders @alissadesigns Smart coffee pot that tweets when empty
  20. 20. 2. ASSUMPTIONS What assumptions have we made about customers & their world? @alissadesigns
  21. 21. 2. ASSUMPTIONS @alissadesigns People will refill the coffee pot after seeing the note.
  22. 22. 3. HYPOTHESES If we do _________, then __% of people will _____________ @alissadesigns
  23. 23. 3. HYPOTHESES If I put a note on the coffee pot, then 75% of people will refill the coffee pot when it’s empty. @alissadesigns
  24. 24. 4. EXPERIMENT Cheapest + fastest way to validate our hypothesis @alissadesigns
  25. 25. CONCIERGE WIZARD OF OZ IMPOSTER JUDO DRY WALLET VIDEO TRAILER A/B TEST More at alissabriggs.com/experiment-grid CHANNEL TEST BLOG POST HIGH HURDLE @alissadesigns
  26. 26. 4. EXPERIMENT Put a note on the coffee pot. DESCRIPTION % of people who refill the coffee pot after finishing it METRICS @alissadesigns
  27. 27. @alissadesigns passiveaggressivenotes.com
  28. 28. Put note on coffee pot People will refill the coffee pot after seeing the note. If I put a note on the coffee pot, then 75% of people will refill the coffee pot when it’s empty. Put a note on the coffee pot. % who refill coffee pot
  29. 29. TURN DATA INTO DECISIONS 2 @alissadesigns
  30. 30. LET’S MEASURE @alissadesigns
  31. 31. @alissadesigns passiveaggressivenotes.com
  32. 32. @alissadesigns %whorefilledcoffee 0 25 50 75 100 Day 1 Day 2 Day 3 Day 4 Day 5 COFFEE EXPERIMENT DATA
  33. 33. Put note on coffee pot People will refill the coffee pot after seeing the note. If I put a note on the coffee pot, then 75% of people will refill the coffee pot when it’s empty. Put a note on the coffee pot. % who refill coffee pot % who refilled dropped below 75% after day 2
  34. 34. BE HONEST @alissadesigns
  35. 35. ASK “WHY?” BE HONEST @alissadesigns
  36. 36. MAKE A DECISION ASK “WHY?” BE HONEST @alissadesigns
  37. 37. Put note on coffee pot People will refill the coffee pot after seeing the note. If I put a note on the coffee pot, then 75% of people will refill the coffee pot when it’s empty. Put a note on the coffee pot. % who refill coffee pot % who refilled dropped below 75% after day 2 interview users & iterate
  38. 38. Put non-snarky note on coffee pot People will refill the coffee pot if there’s a non-snarky note. If I put a non-snarky note on the coffee pot, then 75% of people will refill the coffee pot when it’s empty. Put a non-snarky note on the coffee pot. % who refill coffee pot
  39. 39. @alissadesigns
  40. 40. AGILE @alissadesigns EXPERIMENTS +
  41. 41. From: http://www.itinfo.am/eng/agile-project-management/
  42. 42. Align on goal Experiment #1 Experiment #2 Experiment #3 Experiment #4 Experiment #n Lean Experiment From: http://www.itinfo.am/eng/agile-project-management/
  43. 43. @alissadesigns GOAL: INCREASE FIRST SESSION DURATION SPRINT 1 SPRINT 2 SPRINT 3 + Measure sample project + Measure video demo Sample Project Video Demo Setup Wizard
  44. 44. @alissadesigns EXPERIMENTS BETTER DECISIONS =
  45. 45. EXPERIMENT EVERYWHERE 3 @alissadesigns
  46. 46. @alissadesigns START WITH A CHALLENGE
  47. 47. @alissadesigns HOW MIGHT WE GET DESIGN INVOLVED EARLIER?
  48. 48. @alissadesigns
  49. 49. @alissadesigns
  50. 50. @alissadesigns EXPERIMENT EVERYWHERE
  51. 51. 1. RUN GOOD EXPERIMENTS 2. TURN DATA INTO DECISIONS 3. EXPERIMENT EVERYWHERE EXPERIMENT YOUR WAY TO SUCCESS @alissadesigns
  52. 52. EXPERIMENT WITH EXPERIMENTS @alissadesigns
  53. 53. @alissadesigns alissabriggs.com/experiment-grid EXPERIMENT GRID plangrid.com/jobs EXPERIMENT WITH US
  54. 54. @alissadesigns

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