Amira foods seeks to be "globally local" by balancing a global approach with understanding local customers. While standardizing operations globally allows for economies of scale, understanding local markets and customizing the brand's offering for each is important. Emerging economies will account for over half of global consumption by 2025, with China and India containing over 120 million middle-class households seeking global products. Seeing globalization trends, Amira views it as an opportunity to showcase products from different regions to new communities worldwide by localizing for each market.