Amira Foods promotes its Basmati rice brands in the sizable US market through its existing marketing office, utilizing trade expos and retail alliances. The company furthered its American consumer reach by forming an alliance with Sprouts, a leading hypermarket chain with stores in several western states.

1. Amira Foods promotes its brands in US
The market for Basmati products in the US is considerable, owing to the ethnic mix of
nationalities in the region. Amira Foods already has a marketing office in the US, and has been
active in promoting its brands through mediums including trade expos and retail alliances.
The company took a step forward reach American homes and consumers by forging an alliance
with Sprouts, a leading hypermarket retail chain with stores across California, Arizona, Colorado
and Texas