Developed a campaign strategy for the American Red Cross to address severe blood shortages that occur every year. Also formulated specific message, media and promotional plans. To accomplish this goal, we extensively researched the problem and current efforts to address it, as well as analyzed consumer behavior.
This presentation contains a business plan on a gift coener shop. Gift Corner will be the best shop for the best boss gifts, corporate gifts and business gifts. Gift Corner is a provider of high-quality, uniquely crafted chocolates, gift baskets and other fine products that are sold for the purpose of raising awareness and funds for customer programs.
Restaurant business plan.
Restaurant is one of the most common business ideas. It’s a kind of business which has a high demand of all the time. If you want to be successful in restaurant business, you must follow some critical success factors. Restaurant business is highly risk averse business idea. If you don't get any business to start then you can easily start the restaurant business to avoid any kind of risky business engagement. If you’ve wanted to start a restaurant for years, it might be the best time to draw up a plan to open your business. You need a restaurant business plan to get the business funding such as Bank Loan, Investors and sponsor-holder etc. Your business plan should include market research, competitors Analysis, target audience, marketing plan, and a financial and budgeting projection. Hopefully this Presentation will help you to write a good Restaurant business Plan.
Knock me for more details https://planforstartup.com/
This presentation contains a business plan on a gift coener shop. Gift Corner will be the best shop for the best boss gifts, corporate gifts and business gifts. Gift Corner is a provider of high-quality, uniquely crafted chocolates, gift baskets and other fine products that are sold for the purpose of raising awareness and funds for customer programs.
Restaurant business plan.
Restaurant is one of the most common business ideas. It’s a kind of business which has a high demand of all the time. If you want to be successful in restaurant business, you must follow some critical success factors. Restaurant business is highly risk averse business idea. If you don't get any business to start then you can easily start the restaurant business to avoid any kind of risky business engagement. If you’ve wanted to start a restaurant for years, it might be the best time to draw up a plan to open your business. You need a restaurant business plan to get the business funding such as Bank Loan, Investors and sponsor-holder etc. Your business plan should include market research, competitors Analysis, target audience, marketing plan, and a financial and budgeting projection. Hopefully this Presentation will help you to write a good Restaurant business Plan.
Knock me for more details https://planforstartup.com/
Nuffic Neso Brazil presents information for Brazilian students who are about to have the experience of their lives in the Netherlands - Pre-Departure information.
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
This is a PDF of a presentation on how Sukarya an NGO can be helped in fundraising through the Airtel Delhi Half marathon 2010. The various options are the Corporate Challenge, Dream Maker, Dream Challenger, IPledge
Many people give the impression of being for overseas job opportunities when they are unhappy with their current job in term of payment and other working surroundings. Some people search for a job abroad out of infatuation and a concentration to experience a different background and living style.
Nuffic Neso Brazil presents information for Brazilian students who are about to have the experience of their lives in the Netherlands - Pre-Departure information.
Making Your School Shine: Tips for Increasing EnrollmentBullpen Marketing
Bullpen is a marketing agency based in Houston, Texas. We specialize in Academic Marketing for private schools. We figure out what makes your school unique, then help you stand out from the crowd. This is a presentation to help private schools shine by increasing enrollment.
This is a PDF of a presentation on how Sukarya an NGO can be helped in fundraising through the Airtel Delhi Half marathon 2010. The various options are the Corporate Challenge, Dream Maker, Dream Challenger, IPledge
Many people give the impression of being for overseas job opportunities when they are unhappy with their current job in term of payment and other working surroundings. Some people search for a job abroad out of infatuation and a concentration to experience a different background and living style.
1. Discuss two major political implications of the Cold War in Eur.docxjackiewalcutt
1. Discuss two major political implications of the Cold War in Europe.
2. Main causes of the fall of state socialism in the Soviet Union. Who were the main
players and what were the main phases of this transformation? Discuss.
3. To what extent the Solidarity movement in Poland contributed to political changes in that country and within the Soviet alliance in general?
4. How would you describe major components of Putin’s political changes in the post-Soviet Russia? Discuss policy changes in both domestic and international areas.
5. Discuss major political and economic components of the European Union.
6. Discuss two major challenges facing the European Union in the 21st century.
Helping Out the Red Cross
What Our Goals Were?
To find out what the Red Cross does for the Erie Community
To find out how they receive their funds and how they use their funds
To find out how we can raise funds to help the Red Cross and to support them in their plans
How We Raised the Funds?
Seek out donations from the people around us
To work alongside Aoyama, the Japanese restaurant in Erie, to raise funds
To spread the word of what the Red Cross does for the Erie community
To help out the people around us, the lessen the stress on the Red Cross
How Successful Were We?
We were able to successfully raise the $1000 dollars we set as the goal for helping out the Red Cross
We were able to get more people to know about the Red Cross and want to help them in the future
Thanks
We had a great time doing this project and we were able to learn a lot from this project as well
Running head: A REPORT
A REPORT 2
Group#7
MGMT 301
PSU
10/8/2014
The America Red Cross is a non-governmental organization with the aim of lowering human suffering during emergencies through mobilization of power from the volunteers and generous donors. It is a worldwide organization with many branches all over the world. Some of theactivities that they do include holding blood donations events, helping the needy people may be affected by the natural calamities like drought, flood, lightening, etc. The organization also attends those suffering from accidents all over the world. It is purely a non-profit organization geared to helping the needy all over the world. These goals pushed us to helping the organization to raise more funds.
To hit our target, we intend to market some pieces of historical artifact in the nation. The sale is to be on an open ground and this time we want to avoid all the challenges we found on our previous event. The sorting of the artifacts according to the time they were popular was initially a problem though at the moment, we have accessed a team of elders who will of great ...
As a member of the Rotary family, you make a difference in your community. Our project demonstrates the value of multi-organizational partnerships, operating across boundaries to the benefit of all. When we join forces with additional organizations, we can maximize our impact both locally and globally.
American Muslim Market 2011: Business Landscape & Consumer Needs StudyDinarStandard
American Muslim Market 2011: Business Landscape & Consumer Needs Study is a first-of its kind grass-roots market landscape and consumer needs study.
Its provides fact-based insights to equip marketers with, a) the demand profile, satisfaction levels, and expectations of American Muslim consumers, and b) actionable resources and a framework for best engaging with this large, complex market.
Similar to American Red Cross Campaign Strategy Presentation (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Meet the Team
Jennie Nguyen - Account PlannerKristen Lombardo - Media
& Marketing Services
Ruby Saenz - Creative Noah Wilson - Account EXECUTIVE
3. Social Problem
● Blood supply shortages have increased in recent years due
to the increase in demand and decrease in supply
● Someone needs blood every 2 seconds
○ Causes the delay of elective surgeries followed by the delay of
semi-elective surgeries in severe cases
○ Costs patients and hospitals hundreds of thousands of dollars per year
4. Campaign Timing
● As of September, the Red Cross reported one of the worst
shortages it has ever seen
● Repeat donor population continues to decrease
○ An estimated 38 percent of the U.S. population is eligible to donate
blood at any given time, but less than 10 percent of that eligible
population actually do each year
● Millennial Report cites current trend of engaging with
causes to help other people
○ Opportunity to present individuals as the solution to directly help save
lives through blood donation
5. Client
● The American Red Cross
○ One of the most recognized non-profit organizations, which has been
in operation for 135 years
○ Accounts for about 40% of donated blood and holds about 600
blood drives everyday
○ The Red Cross blood program relies mainly on the 145,000 blood
drives it hosts annually for about 80% of blood donations, while the
remaining 20% comes from donations at Red Cross donation centers
○ Marketing initiatives
■ “Summer of Stories” blood donor campaign (2013)
■ “Missing Type” campaign (2015)
○ Need an average of 14,000 donations a day to meet the current needs
of hospitals
6. Target Market
● Younger demographic: between the age of 17 and 34
○ Donor eligibility is a key factor
■ Cannot be under the age of 17
■ Must be in general good health
○ Millennials who want to engage with causes to help other people
■ Receptive to campaign problem
● Comprises 23.4% of the U.S. population (roughly 75.4
million people)
7. Key Communication & Behavioral Objectives
● Main communication point: Donating blood is a simple
way for anyone to not only contribute towards the
betterment of society, but to save a person’s life
○ Donating blood allows individuals to contribute to their community in
a way that is more significant, tangible, and relatively simple when
compared to other methods of giving back (i.e. regularly volunteering,
making monetary donations, etc.)
● Main behavioral objective: Compel consumers to donate
blood and encourage more repeat donors
○ To achieve the 14,000 donations a day needed to meet the needs of
hospitals
8. Creative Brief Overview
● Marketing Problem: lack of public awareness of on the
severity and issues of blood supply shortages
● Target Market: Young Adulthood (17-25) and Middle
Adulthood (26-34)
● Selling Idea: donating blood allows individuals to
contribute in a more significant, tangible, and relatively
simple way compared to other methods
● Message Format & Tone: humor and parody ads
10. Television Ad
(Jon Snow wakes up sharply after being brought
back to life)
(Camera cuts to Melisandre’s face; she has a sinister grin
only for it zoom out and she thanks Steve. He explains how
to take care of Jon)
(She thanks Steve and shows him the way out and
says how wonderful blood donation is)
(Jon looks around, confused at what’s going on) (Melisandre returns saying to Jon how thankful he
should be that people donate blood)
(Black Screen comes up)
VO:It’s not magic it’s blood donation, Learn how you
can stop blood shortages at GoTRedCross.com
15. Short Film
(camera pans across a battlefield, people are
getting hit with arrows, horses are flipping over,
etc.)
(Jon Snow finds Tormund, Tormund notifies him
that their troops are losing ground, but Jon has a
“ringer”)
(Camera pans over Jon’s shoulder to show a
clean-cut Steve, who awkwardly waves as a
chaotic battle rages behind him)
(Jon and Tormund discuss Steve’s usefulness as
Steve cowardly avoids trouble in background)
16. Short Film (contd.)
(Tormund questions whether Jon has the right
person who resurrected him)
(Steve chimes in, explaining blood donation
saved Jon & how beneficial it can be for society)
(Jon and Tormund heroically charge into battle as
Steve lags behind, sheepishly joining them)
(Black Screen comes up)
VO: It’s not magic it’s blood donation, learn how you can
end blood shortages at GoTRedCross.com
27. Campaign Budget Allocation ($30 Million)
Category Spending (%) Spending ($)
Advertising 73% $21,900,000
National Contingency 4.5% $1,350,000
Spot Contingency 2.5% $750,000
Consumer Promotions 2% $600,000
Promotional Events 4% $1,200,000
Sponsorships 5% $1,500,000
Website 3% $900,000
Mobile Application 3% $900,000
Influencer Marketing 1% $300,000
Social Media Listening 1% $300,000
Social Media Application 1% $300,000
Total 100% $30,000,000
28. April May June July August September
Net TV - Prime Net TV - Prime Net TV - Prime Net TV - Prime Net TV - Prime Net TV - Prime
Net TV - Sports Net TV - Sports Net TV - Sports Net TV - Sports Net TV - Sports Net TV - Sports
Net TV - Cable Net TV - Cable Net TV - Cable Net TV - Cable Net TV - Cable Net TV - Cable
Digital Digital Digital Digital Digital Digital
Consumer
Promotion
Outdoor Spot TV - Prime Spot TV - Prime Spot TV - Prime Consumer
Promotion
Website Consumer
Promotion
Spot Cable Spot Cable Spot Cable Website
Influencer
Marketing
Website Outdoor Outdoor Outdoor Influencer
Marketing
Social Media Influencer
Marketing
Consumer
Promotion
Consumer
Promotion
Consumer
Promotion
Social Media
Social Media Promotional
Events (6)
Promotional
Events (6)
Promotional
Events (6)
Website Website Website
Influencer
Marketing
Influencer
Marketing
Influencer
Marketing
Social Media Social Media Social Media
30. References
● American Red Cross. (n.d.). Red Cross Blood Supply Drops to Emergency Levels.
Retrieved May 08, 2017, from
http://www.redcross.org/news/press-release/Red-Cross-Blood-Supply-Drops-to-Emerge
ncy-Levels-
● Blood Facts and Statistics. (n.d.). Retrieved February 17, 2017, from
http://www.redcrossblood.org/learn-about-blood/blood-facts-and-statistics
● Fandos, N. (2016, November 03). Connections to a Cause: The Millennial Way of Charity.
Retrieved May 06, 2017, from
https://www.nytimes.com/2016/11/06/giving/connections-to-a-cause-the-millennial-way-
of-charity.html?_r=0
● Scott, R. (2015, March 23). Millennials Rule at Giving Back. Retrieved February 17, 2017,
from
http://www.forbes.com/sites/causeintegration/2015/01/18/need-fundraising-ideas-talk-to
-a-millennial/#33e765885ac1
● Two more donors: Red Cross launches Summer of Stories blood donor campaign. (19,
May 2013). Retrieved May 06, 2017, from
https://www.redcrossblood.org/news/heartofamerica/two-more-donors-red-cross-launc
hes-summer-stories-blood-donor-campaign
● US Census Bureau. QuickFacts. United States Census Bureau. (July 1, 2016). Retrieved
May 07, 2017. https://www.census.gov/quickfacts/table/PST045216/00
