The marketing plan aims to raise awareness for the American Cancer Society's upcoming Relay for Life event at MCC on June 23rd. The plan is to have MCC's lacrosse teams wear purple socks at an upcoming double header game to bring attention to the event. Surveys will also be conducted at the game to estimate how many attendees may participate in Relay for Life. The goal is to influence just 3% of the estimated 366 people reached through the sock promotion and game attendance to attend and help raise $100 for the event.
The document outlines a public relations campaign for the Susan G. Komen Austin Affiliate focusing on a sponsorship social event to attract potential and previous sponsors. The event, called the "2010 Think Pink Sponsor Social", will be held on May 21, 2010 at the Aloft Hotel to thank sponsors and boost potential sponsorships. The goals are to increase sponsorship funding, attract new sponsors for the Race for the Cure, and increase promotion of the social event.
Best Practices from Susan G. Komen for the Cureckocek
The document provides an overview of the history and success of the Susan G. Komen Foundation, which has become one of the most successful nonprofits in history focused on breast cancer research, awareness, and support. It details the foundation's origins in 1982, growth over time including expanding globally and partnerships with over 200 corporations, and impact through fundraising over $1.5 billion for research and community programs. Key milestones, partnerships, and case studies of successful corporate sponsorship programs are examined to explain how the foundation was built into a global leader in the fight against breast cancer.
Walking Miracles is a nonprofit organization in West Virginia that provides assistance to families affected by cancer through helping with travel expenses, counseling, and patient navigation. The organization is currently run solely by its founder and needs to establish its brand and increase donations in order to continue operating and potentially expand its services. The core problem is that Walking Miracles needs to better establish its brand and ensure sufficient funds to meet its goals of continuing to support local families impacted by cancer.
Denver Charity Crisis - Final - Edited - For SubmissionStacey Troup
The document discusses several Denver area charities that are struggling due to increasing needs and decreasing donations. It focuses on three charities - Food Bank of the Rockies, Community of Faith, and New Genesis. Food Bank of the Rockies is the largest charity in the state, providing over 44 million meals annually through various programs. However, even it struggles with fundraising efforts. Smaller charities like Community of Faith and New Genesis rely heavily on partnerships with larger charities and face challenges in maintaining funding and operations. The document calls for greater community support of local charities to ensure their continued assistance of those in need.
The document summarizes a research poster presentation on the Pink Ribbon Red Ribbon campaign. It discusses how the campaign emerged from a public-private partnership in 2011 to promote breast and cervical cancer awareness in Africa and Latin America. However, the campaign is representative of modern philanthropic campaigns that fail to address underlying inequality issues and contribute to structures that produce inequality. The summary analyzes how the campaign depicts issues in developing countries and how it has been influenced by shifts toward marketing-based philanthropy and corporate social responsibility in conceptualizations of aid.
The Olentangy Liberty DECA chapter organized a campaign called "Liberty Has Heart" to raise awareness and funds for the American Heart Association. The campaign targeted students at Olentangy Liberty High School and surrounding schools in Powell, Ohio. Through various events at the schools and local media outreach, the campaign raised $5,445 and reached over 141,000 people. The document provides details on the campaign activities and goals, as well as information on heart disease and the target community.
Honeycomb PR proposes a public relations campaign to increase awareness of and attract more volunteers to Friends in Service Helping (FISH), a non-profit organization that provides free medical transportation to residents of Tompkins County, New York. The campaign will focus on creating a sense of appreciation for current volunteers and diversifying FISH's volunteer base. Tactics will include developing branded materials, launching social media initiatives, securing media coverage and developing relationships with local colleges and organizations to recruit more volunteers and increase awareness of FISH's services.
The document outlines a public relations campaign for the Susan G. Komen Austin Affiliate focusing on a sponsorship social event to attract potential and previous sponsors. The event, called the "2010 Think Pink Sponsor Social", will be held on May 21, 2010 at the Aloft Hotel to thank sponsors and boost potential sponsorships. The goals are to increase sponsorship funding, attract new sponsors for the Race for the Cure, and increase promotion of the social event.
Best Practices from Susan G. Komen for the Cureckocek
The document provides an overview of the history and success of the Susan G. Komen Foundation, which has become one of the most successful nonprofits in history focused on breast cancer research, awareness, and support. It details the foundation's origins in 1982, growth over time including expanding globally and partnerships with over 200 corporations, and impact through fundraising over $1.5 billion for research and community programs. Key milestones, partnerships, and case studies of successful corporate sponsorship programs are examined to explain how the foundation was built into a global leader in the fight against breast cancer.
Walking Miracles is a nonprofit organization in West Virginia that provides assistance to families affected by cancer through helping with travel expenses, counseling, and patient navigation. The organization is currently run solely by its founder and needs to establish its brand and increase donations in order to continue operating and potentially expand its services. The core problem is that Walking Miracles needs to better establish its brand and ensure sufficient funds to meet its goals of continuing to support local families impacted by cancer.
Denver Charity Crisis - Final - Edited - For SubmissionStacey Troup
The document discusses several Denver area charities that are struggling due to increasing needs and decreasing donations. It focuses on three charities - Food Bank of the Rockies, Community of Faith, and New Genesis. Food Bank of the Rockies is the largest charity in the state, providing over 44 million meals annually through various programs. However, even it struggles with fundraising efforts. Smaller charities like Community of Faith and New Genesis rely heavily on partnerships with larger charities and face challenges in maintaining funding and operations. The document calls for greater community support of local charities to ensure their continued assistance of those in need.
The document summarizes a research poster presentation on the Pink Ribbon Red Ribbon campaign. It discusses how the campaign emerged from a public-private partnership in 2011 to promote breast and cervical cancer awareness in Africa and Latin America. However, the campaign is representative of modern philanthropic campaigns that fail to address underlying inequality issues and contribute to structures that produce inequality. The summary analyzes how the campaign depicts issues in developing countries and how it has been influenced by shifts toward marketing-based philanthropy and corporate social responsibility in conceptualizations of aid.
The Olentangy Liberty DECA chapter organized a campaign called "Liberty Has Heart" to raise awareness and funds for the American Heart Association. The campaign targeted students at Olentangy Liberty High School and surrounding schools in Powell, Ohio. Through various events at the schools and local media outreach, the campaign raised $5,445 and reached over 141,000 people. The document provides details on the campaign activities and goals, as well as information on heart disease and the target community.
Honeycomb PR proposes a public relations campaign to increase awareness of and attract more volunteers to Friends in Service Helping (FISH), a non-profit organization that provides free medical transportation to residents of Tompkins County, New York. The campaign will focus on creating a sense of appreciation for current volunteers and diversifying FISH's volunteer base. Tactics will include developing branded materials, launching social media initiatives, securing media coverage and developing relationships with local colleges and organizations to recruit more volunteers and increase awareness of FISH's services.
This document provides an overview of non-profit public relations. It discusses that non-profits serve the public interest rather than generating profit. It also notes that the majority of non-profits' income comes from individual contributions rather than corporations or foundations. The document outlines that non-profit public relations differs from traditional public relations in its focus on recruiting and engaging volunteers. It also describes various types of non-profits including advocacy groups, social service organizations, and discusses common fundraising and communication strategies used.
The Blood Connection (TBC) established a diversity council in 2002 to address low blood donation rates among African Americans in their service area. The council's goals were to increase blood drives sponsored by African American organizations and recruit 300 new donors. Through outreach efforts, the council helped recruit over 1,000 new African American blood donors. Five years later, the council continues its work to diversify the blood supply and promote donation through education and awareness. TBC has now expanded its efforts to include other minority groups.
There are 1.5 million non-profits with an estimated $2.6 trillion in assets. Some are huge operations including the United Way, Red Cross, American Cancer Society and the YMCA. Some lobby. Some compete against non-profits. They all compete against each other for donations. All face compassion fatigue, and many run into PR difficulties ... or worse (see Lance Armstrong and Livestrong). They may not be for profit and for the most part they are well respected, but they still need reputation and brand management in our 24-7-365 digital society.
The document discusses the Leukemia & Lymphoma Society (LLS), the largest non-profit dedicated to blood cancer research and patient support. It outlines LLS's mission and impact, including allocating over $814 million to research. It then describes several local programs and services provided by LLS that require additional funding, such as education programs, support for children with cancer returning to school, and financial aid for patients. Finally, it discusses various LLS fundraising campaigns and partnerships that allow access to diverse demographics to support the organization's efforts.
The document discusses bringing together those in recovery and those who have lost loved ones to addiction. It notes that while those in recovery celebrate survival, those who have lost loved ones grieve deeply. It advocates finding ways for these groups to come together, understand each other's perspectives, and work towards the shared goal of increased access to treatment. It announces plans for a family support group to provide resources and comfort to those affected by a loved one's addiction.
Wings of Hope Family Crisis Services is launching a campaign to raise awareness of domestic violence and its services across five counties. The campaign will increase awareness through owned media like a newsletter and social media, paid media like radio spots and newspaper ads, and earned media like speakers in schools. The goal is to generate conversation around domestic violence and let people know help is available.
The document provides a literature review on food insecurity and successful food summits. It defines key terms like "food desert" and outlines statistics on food insecurity in the US. One in six Americans experiences food insecurity. Food deserts, where there is limited access to affordable healthy food, disproportionately impact low-income and minority communities. The review then discusses two successful food summits that addressed food insecurity - the 2014 Idaho Summit which brought together over 250 people to discuss solutions through workshops, and The Voices of Hunger summit which found success by tailoring solutions to individual community issues through storytelling and photography.
This document provides a plan for a campaign by the Greater High Point Food Alliance to raise awareness and establish itself in the community. It outlines research goals to understand levels of awareness around food insecurity and who is already involved in addressing it. It also discusses opportunities for partnership. The overall goal is to increase awareness of the Alliance in order to build relationships, gain volunteers and donors, and create positive change.
The document provides a literature review on food insecurity and successful food summits. It defines key terms like food desert and food insecurity. It notes that over 23.5 million Americans live in food deserts and minorities are especially affected. The review highlights two successful food summits: the 2014 Idaho Summit addressed a range of hunger issues through workshops and identified priority initiatives; The Voices of Hunger summit in Indiana and India found success through a personalized, culture-centered approach like using photographs to connect donors with those in need.
A sampling of work created by Janina Quintana, a 360* marketing, communications and public relations professional with an arsenal of talents and skills.
This document provides strategies for effective communications campaigns around difficult issues. It discusses identifying clear goals and compelling messaging aligned with core audience values. The importance of research, targeting the right audiences, using spokespeople and traditional and social media is covered. Case studies demonstrate crafting a counter-narrative through research, reframing the issue around shared values of health and the environment, and getting the new message out through various communications tools and earned media. Measuring success through metrics like media clips and social reach is also recommended.
This document provides information about sponsorship opportunities with Susan G. Komen Greater Cincinnati to support the fight against breast cancer. Partners can contribute $500 or more annually through general donations, event sponsorships, fundraising, or in-kind donations. The organization has invested over $10 million locally in breast health programs and research since 1997. Last year's Race for the Cure had nearly 12,000 participants and raised over $1 million. Sponsorships provide benefits like aligning with a respected cause and increasing visibility in the community.
This booklet is a thorough walkthrough of a project designed for GD 301 by Jenna Lucey, Sarah Boon, Hailey Gollehon, and Kathryn Mullis, all juniors at NC State University. Students were asked to create an idea of an entity, annotate its potential stakeholders, users, audiences, etc. and anticipate needs and matching design touch points in the areas of branding, interaction design and service design.
Nancy has been nominated as a Woman of the Year candidate for the Long Island Chapter of The Leukemia & Lymphoma Society. She is asking for donations to support her fundraising goal of $20,000-$50,000 to help the 957,000 Americans living with blood cancer. She has dedicated her campaign to her friend Michael who lost his battle with leukemia at age 32, leaving behind a wife and two children. Donations can be made online or via check by May 1st and will help fund critical research and patient services for blood cancer patients.
Learning Outcomes
-Making a case for donor relations in the quest to renew first-time supporters
-Introducing key terms you need to know
-Defining the value of relationship building
-Identifying steps to a strong donor relations program
-Providing names and sources for more information
The document describes the founding and mission of Go:Goldglobal, a non-profit organization dedicated to raising awareness and funding for pediatric cancer. It was started by Sarah Rich after being affected by friends' children battling cancer. The organization aims to increase federal funding for pediatric cancer research, which currently receives only 3.8 cents of each research dollar. Go:Goldglobal hopes to educate about and support clinical trials, treatments, and ultimately finding a cure through awareness events and partnering with other organizations with similar goals.
This document discusses strategies for continuing and growing relationships with donors after special events. It emphasizes the importance of stewardship, transparency, emotional engagement of donors, and establishing trust. Successful long-term relationships involve recognizing donor levels, communicating regularly, involving donors in additional opportunities, and providing impact updates. Partnering donors with patients, researchers, and leadership can further deepen their commitment and lead to increased giving over time.
Doris Ison, a tomato picker who lacked access to adequate healthcare, founded Community Health of South Florida (CHI) in the 1960s to provide healthcare access to underserved communities. Starting with just two trailers, CHI has now grown to 10 health centers and 42 school-based programs under Ison's vision of healthcare for all. Ison advocated tirelessly for healthcare access until her death in 1989, and CHI honored her legacy with a Black History Month celebration in February 2015, attended by her family, where they reflected on how far CHI has come from its humble beginnings.
COSO is a private sector organization established in 1985 by five accounting associations to improve financial reporting and governance. It developed a framework for internal control that defines it as a process run by management to reasonably ensure objectives are achieved. The framework outlines five components of internal control - control environment, risk assessment, control activities, information/communication, and monitoring. It also discusses categories of objectives around operations, reporting, and compliance.
The marketing plan aimed to promote Relay for Life by raising awareness of the American Cancer Society and the event at MCC lacrosse games. They created purple socks for the teams to wear and set up a table outside the games to provide information and snacks in exchange for donations. Their goals were to create awareness, inform people about Relay for Life, and positively influence donations or attendance. At the lacrosse games attended by around 370 people, they raised over $200 through snack sales and donations, exceeding their $100 goal.
Este documento describe los objetivos de una empresa para ofrecer un buen servicio al cliente, incluyendo satisfacer sus necesidades, agregar valor, desarrollar al personal, y durar a largo plazo. Explica que los "momentos de la verdad" son cuando un cliente interactúa con la empresa y que tratarlos como "prisioneros" afectará negativamente la experiencia del cliente. Resalta la importancia de brindar un servicio que "deleite" al cliente y supere sus expectativas de manera eficiente.
This document provides an overview of non-profit public relations. It discusses that non-profits serve the public interest rather than generating profit. It also notes that the majority of non-profits' income comes from individual contributions rather than corporations or foundations. The document outlines that non-profit public relations differs from traditional public relations in its focus on recruiting and engaging volunteers. It also describes various types of non-profits including advocacy groups, social service organizations, and discusses common fundraising and communication strategies used.
The Blood Connection (TBC) established a diversity council in 2002 to address low blood donation rates among African Americans in their service area. The council's goals were to increase blood drives sponsored by African American organizations and recruit 300 new donors. Through outreach efforts, the council helped recruit over 1,000 new African American blood donors. Five years later, the council continues its work to diversify the blood supply and promote donation through education and awareness. TBC has now expanded its efforts to include other minority groups.
There are 1.5 million non-profits with an estimated $2.6 trillion in assets. Some are huge operations including the United Way, Red Cross, American Cancer Society and the YMCA. Some lobby. Some compete against non-profits. They all compete against each other for donations. All face compassion fatigue, and many run into PR difficulties ... or worse (see Lance Armstrong and Livestrong). They may not be for profit and for the most part they are well respected, but they still need reputation and brand management in our 24-7-365 digital society.
The document discusses the Leukemia & Lymphoma Society (LLS), the largest non-profit dedicated to blood cancer research and patient support. It outlines LLS's mission and impact, including allocating over $814 million to research. It then describes several local programs and services provided by LLS that require additional funding, such as education programs, support for children with cancer returning to school, and financial aid for patients. Finally, it discusses various LLS fundraising campaigns and partnerships that allow access to diverse demographics to support the organization's efforts.
The document discusses bringing together those in recovery and those who have lost loved ones to addiction. It notes that while those in recovery celebrate survival, those who have lost loved ones grieve deeply. It advocates finding ways for these groups to come together, understand each other's perspectives, and work towards the shared goal of increased access to treatment. It announces plans for a family support group to provide resources and comfort to those affected by a loved one's addiction.
Wings of Hope Family Crisis Services is launching a campaign to raise awareness of domestic violence and its services across five counties. The campaign will increase awareness through owned media like a newsletter and social media, paid media like radio spots and newspaper ads, and earned media like speakers in schools. The goal is to generate conversation around domestic violence and let people know help is available.
The document provides a literature review on food insecurity and successful food summits. It defines key terms like "food desert" and outlines statistics on food insecurity in the US. One in six Americans experiences food insecurity. Food deserts, where there is limited access to affordable healthy food, disproportionately impact low-income and minority communities. The review then discusses two successful food summits that addressed food insecurity - the 2014 Idaho Summit which brought together over 250 people to discuss solutions through workshops, and The Voices of Hunger summit which found success by tailoring solutions to individual community issues through storytelling and photography.
This document provides a plan for a campaign by the Greater High Point Food Alliance to raise awareness and establish itself in the community. It outlines research goals to understand levels of awareness around food insecurity and who is already involved in addressing it. It also discusses opportunities for partnership. The overall goal is to increase awareness of the Alliance in order to build relationships, gain volunteers and donors, and create positive change.
The document provides a literature review on food insecurity and successful food summits. It defines key terms like food desert and food insecurity. It notes that over 23.5 million Americans live in food deserts and minorities are especially affected. The review highlights two successful food summits: the 2014 Idaho Summit addressed a range of hunger issues through workshops and identified priority initiatives; The Voices of Hunger summit in Indiana and India found success through a personalized, culture-centered approach like using photographs to connect donors with those in need.
A sampling of work created by Janina Quintana, a 360* marketing, communications and public relations professional with an arsenal of talents and skills.
This document provides strategies for effective communications campaigns around difficult issues. It discusses identifying clear goals and compelling messaging aligned with core audience values. The importance of research, targeting the right audiences, using spokespeople and traditional and social media is covered. Case studies demonstrate crafting a counter-narrative through research, reframing the issue around shared values of health and the environment, and getting the new message out through various communications tools and earned media. Measuring success through metrics like media clips and social reach is also recommended.
This document provides information about sponsorship opportunities with Susan G. Komen Greater Cincinnati to support the fight against breast cancer. Partners can contribute $500 or more annually through general donations, event sponsorships, fundraising, or in-kind donations. The organization has invested over $10 million locally in breast health programs and research since 1997. Last year's Race for the Cure had nearly 12,000 participants and raised over $1 million. Sponsorships provide benefits like aligning with a respected cause and increasing visibility in the community.
This booklet is a thorough walkthrough of a project designed for GD 301 by Jenna Lucey, Sarah Boon, Hailey Gollehon, and Kathryn Mullis, all juniors at NC State University. Students were asked to create an idea of an entity, annotate its potential stakeholders, users, audiences, etc. and anticipate needs and matching design touch points in the areas of branding, interaction design and service design.
Nancy has been nominated as a Woman of the Year candidate for the Long Island Chapter of The Leukemia & Lymphoma Society. She is asking for donations to support her fundraising goal of $20,000-$50,000 to help the 957,000 Americans living with blood cancer. She has dedicated her campaign to her friend Michael who lost his battle with leukemia at age 32, leaving behind a wife and two children. Donations can be made online or via check by May 1st and will help fund critical research and patient services for blood cancer patients.
Learning Outcomes
-Making a case for donor relations in the quest to renew first-time supporters
-Introducing key terms you need to know
-Defining the value of relationship building
-Identifying steps to a strong donor relations program
-Providing names and sources for more information
The document describes the founding and mission of Go:Goldglobal, a non-profit organization dedicated to raising awareness and funding for pediatric cancer. It was started by Sarah Rich after being affected by friends' children battling cancer. The organization aims to increase federal funding for pediatric cancer research, which currently receives only 3.8 cents of each research dollar. Go:Goldglobal hopes to educate about and support clinical trials, treatments, and ultimately finding a cure through awareness events and partnering with other organizations with similar goals.
This document discusses strategies for continuing and growing relationships with donors after special events. It emphasizes the importance of stewardship, transparency, emotional engagement of donors, and establishing trust. Successful long-term relationships involve recognizing donor levels, communicating regularly, involving donors in additional opportunities, and providing impact updates. Partnering donors with patients, researchers, and leadership can further deepen their commitment and lead to increased giving over time.
Doris Ison, a tomato picker who lacked access to adequate healthcare, founded Community Health of South Florida (CHI) in the 1960s to provide healthcare access to underserved communities. Starting with just two trailers, CHI has now grown to 10 health centers and 42 school-based programs under Ison's vision of healthcare for all. Ison advocated tirelessly for healthcare access until her death in 1989, and CHI honored her legacy with a Black History Month celebration in February 2015, attended by her family, where they reflected on how far CHI has come from its humble beginnings.
COSO is a private sector organization established in 1985 by five accounting associations to improve financial reporting and governance. It developed a framework for internal control that defines it as a process run by management to reasonably ensure objectives are achieved. The framework outlines five components of internal control - control environment, risk assessment, control activities, information/communication, and monitoring. It also discusses categories of objectives around operations, reporting, and compliance.
The marketing plan aimed to promote Relay for Life by raising awareness of the American Cancer Society and the event at MCC lacrosse games. They created purple socks for the teams to wear and set up a table outside the games to provide information and snacks in exchange for donations. Their goals were to create awareness, inform people about Relay for Life, and positively influence donations or attendance. At the lacrosse games attended by around 370 people, they raised over $200 through snack sales and donations, exceeding their $100 goal.
Este documento describe los objetivos de una empresa para ofrecer un buen servicio al cliente, incluyendo satisfacer sus necesidades, agregar valor, desarrollar al personal, y durar a largo plazo. Explica que los "momentos de la verdad" son cuando un cliente interactúa con la empresa y que tratarlos como "prisioneros" afectará negativamente la experiencia del cliente. Resalta la importancia de brindar un servicio que "deleite" al cliente y supere sus expectativas de manera eficiente.
Human rights (Universal Declaration of Human Rights)Angie Magdasoc
This document discusses human rights and provides an overview of the Universal Declaration of Human Rights. It describes how human rights are inherent to all humans, regardless of attributes and without discrimination. It outlines the key characteristics and principles of human rights. The document also summarizes the civil, political, economic, social and cultural rights that are laid out in the 30 articles of the Universal Declaration of Human Rights. It concludes by briefly mentioning some human rights issues in the Philippines and listing some local and international human rights organizations.
El segundo molar superior es el séptimo diente a partir de la línea media que erupciona a los doce años. Tiene una forma similar al primer molar pero más pequeña, con tres posibles fisionomías oclusales: cuatro cúspides, trilobular o de perro. La corona empieza a calcificarse a los 2-3 años y termina de mineralizarse a los 14-16 años.
The document is a presentation by Tony Jensen, President and CEO of GSA Investor Day in March 2016. It contains forward-looking statements about expected gold equivalent ounce production and mine life estimates from its properties. It discusses record quarterly results, growing margins, maximizing returns per share, growing and diversifying its portfolio through new streams on properties like Pueblo Viejo and Rainy River. It also covers returning capital to shareholders through dividends and investment results including its successful capital allocation with few impairments of invested dollars.
Este documento define lo que es un Entorno Virtual de Aprendizaje (EVA), describe sus características, tipos y dimensiones. Explica que un EVA es un espacio educativo en la web que permite la interacción didáctica entre estudiantes y profesores de forma sincrónica o asíncronica. Los EVA más comunes en la escuela son las plataformas de e-learning, blogs, wikis y redes sociales. El documento también destaca la importancia de los EVA para la educación actual y el rol fundamental del profesor como facilitador del apre
With International Women's Day coming up this week, this description of major female political leaders as chancellors, presidents and vice presidents highlights the continued under- representation of women as heads of state.
El documento describe diferentes tipos de conducta humana como innatas, aprendidas, fisiológicas, no operativas, operativas, anormales y normales. Define la conducta como el comportamiento observable de un individuo en un contexto dado, influenciado por factores socioculturales. Las conductas innatas están presentes desde el nacimiento mientras que las aprendidas se desarrollan con el entorno.
The document provides an integrated marketing plan for the Leukemia and Lymphoma Society (LLS). It identifies the LLS's mission and history. The target audience is identified as millennials aged 24-32 who are engaged in their communities. Objectives include increasing donations, volunteers, and digital engagement. Strategies include content marketing, public relations, paid social media, and events. Creative executions will feature local community stories and calls to action. Measurement of goals will track key metrics.
The American Cancer Society was founded in 1913 and has grown to support millions globally in its mission of disease research, prevention, and patient support. It operates through local divisions and over 900 offices nationwide run primarily by 264,000 volunteers. Though fundraising is challenging, events like Relay for Life raise substantial funds, with the East Central Division averaging $89,700 per event. The Society aims to conquer cancer through research, education, advocacy, and by empowering people to reduce their risk.
This document discusses issues with some charity organizations and how donation funds are used. It notes that while some charities do help those in need, many use most donations for operational costs, administrative salaries, and marketing instead. Some charities are even complete scams that don't help anyone. The document advises donors to research charities to verify they are legitimate and that a significant portion of funds go to the actual cause. Cause marketing partnerships between for-profit companies and charities are also criticized as mainly benefiting the companies. Large charity events on TV are noted as being very expensive to produce.
Red Cool Blood (Integrated Marketing Communications Plan)Shanae Sharon
The Red Cool Blood Campaign aims to increase blood donations among youth ages 17-30 by creating a fun experience around donating blood. It will position donating blood as a "cool" thing to do rather than focusing on altruism. The campaign will use "Blood Spas", exclusive parties, discounts and incentives to attract donors. It will promote through social media, branded items, and events on college campuses. The goals are to increase donations by 20% and awareness by 70% among the target demographic.
The document discusses the importance of public relations for nonprofits and provides examples of how PR can help nonprofits achieve their missions. Specifically, it discusses how PR can help nonprofits generate awareness of their cause, enhance fundraising efforts, and survive crises. It provides case studies on housing and homeless shelters that used PR campaigns to increase awareness, change perceptions, and boost donations. The document emphasizes having a clear PR plan, crisis management plan, and evaluating success metrics.
Account Planning Portfolio (Draft) - Jason PotteigerJason Potteiger
My name is Jason Potteiger and I am an account planner seeking an agency. This is a first draft of my planning portfolio. More updates and revisions to follow. Feedback, notes and criticism are always welcome. Thanks, @JPotteiger.
The document provides a SWOT analysis, key facts, and marketing problem for the New York Organ Donor Network (NYODN). The SWOT highlights NYODN's long reputation but lack of advertising, leading to public misconceptions. Minorities have higher organ transplant needs but lower donor rates. The marketing problem is addressing misconceptions among minority groups through promotion to increase awareness and donor registration, targeting 18-24 year old minorities.
2015 us young lions competitions assignment briefPR Council
2015 US Young Lions Competitions partnered with Every Mother Counts, a nonprofit organization dedicated to making pregnancy and childbirth safe for every mother around the world. Every year the US Young Lions judges look for the most creative and innovative campaign ideas. The winning team for each category will represent the country as “TEAM USA” at the global competitions in France.
For the first time the United States will be sending a team for the PR category. This team is sponsored by the PR Council, the trade association for America public relations Firms.
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
The National Breast Cancer Foundation's mission is to provide early detection through mammograms and support services to help those with breast cancer. Its goals are to increase awareness about breast cancer and provide support and confidence to help patients fight the disease. It achieves this through various programs including free mammograms, support groups, educational resources, and fundraising events with celebrity support. The foundation aims to prevent breast cancer diagnoses and help the over 2 million breast cancer survivors in the US.
The document discusses the Susan G. Komen organization's mission to end breast cancer. It states that in the Komen South Florida service area each week, 28 women will be diagnosed with breast cancer, 9 will have late-stage disease, and 6 will lose their lives to the disease. It introduces the BigWigs campaign, which engages local leaders to raise funds and awareness in the fight against breast cancer. BigWigs commit to raising or donating a minimum of $5,000 over 4-6 weeks to support breast health services, education, and research.
The Canadian Blood Services is facing an increasing demand for blood products that is outpacing population growth. Currently, only 4% of eligible Canadians donate blood, compared to over 5% in countries like Sweden, Australia, and England. To meet demand, CBS needs to increase both new donors and donor retention. This marketing plan evaluates alternatives to address the problem, including an advertising campaign promoting the personal health benefits of donating blood, and requiring elective medical procedures to supply their own blood donations. After analyzing the alternatives and market, the plan recommends a combination of the advertising campaign and the latter alternative to boost both first-time and repeat donations.
April 5, 2017
Crowdfunding for medical care—seeking financial contributions from a large number of donors, often via social networks, to pay medical expenses—is growing in popularity in both the US and Canada. While the practice can have tangible benefits for some patients, it also raises challenging ethical and equity questions at the social level and for individual donors and campaigners. In this lecture, Professor Valorie Crooks examined some of these questions, identified important directions for ethics-focused research, and discussed what we know about the medical expenses people are seeking to have covered.
Learn more on our website: http://petrieflom.law.harvard.edu/events/details/crowdfunding-medical-care
Canadian Blood Services is a non-profit organization that collects approximately 850,000 units of blood annually from over 1600 locations across Canada. They process and distribute blood and blood products to hospitals. To increase their donor base, especially among younger people aged 18-35, they plan to expand their marketing from traditional channels to digital platforms like social media. Their action plan includes TV, radio, and online ads to attract more donors and raise awareness of the donation process.
The document describes the story of Sameer Bhatia who was diagnosed with Acute Myelogenous Leukemia and needed a bone marrow transplant to survive. His friend Robert organized an email campaign that led to over 24,000 people registering as bone marrow donors. While Sameer ultimately passed away, his story inspired Jennifer Aaker and others to launch an OpenIDEO challenge to design ways to increase bone marrow registration and save more lives. The challenge generated hundreds of concepts and led to over 100,000 new registrations within 11 weeks.
Running Head All About The United Way of Greenville County6.docxSUBHI7
Running Head: All About The United Way of Greenville County
6
The United Way of Greenville County
All About The United Way of Greenville County
Project Analysis: Fundraising
By: Ameki Lee
MPA6100 SU01 Non-profit Fundraising and Volunteer Development
Dr. Elizabeth Dugan
8/8/2018
Introduction
There are so many parents that can’t afford for their children to go to school these, because it is very expensive. It is also highly expensive for adults as well. There are so many families out there that struggle to put food on their tables, clothes on their back, because time is truly hard. I think every child and adult deserves a chance to excel, and succeed in life. There is one particular organization that helps give everyone in need that chance, and to learn how to be their own person. This organization is called The United Way of Greenville County. The United Way of Greenville is a spectacular organization for a child to be in, to learn everything they need to know in school. It also helps adults get their GED, or high school diploma. The United Way of Greenville’s vision is for everyone in Greenville County to be successful in life. United Way of Greenville’s mission is to bring everyone together as a whole, and to help them learn. They want all of their graduates to be prepared and to find great jobs in the future . The United Way of Greenville constantly challenge their selves to quickly stay on their toes, to reach for greatness, to think outside of the box, and to work together to be able to build success for everyone in Greenville County.
United Way of Greenville’s Net Contributed Income
In 2017, The United Way of Greenville had raised an awesome amount of $16,662,591. In 2016, they have raised about $125,000 less then what they did last year. There were also no more than 1,500 volunteers (Mitchell, 2018). Although the United Way of Greenville is not quite the largest charity in town, they still manage to keep raising money, and maintain an incredibly well net income. United Way raises all of their money so they could help any, and everyone they possibly can to become successful in life. United way is strengthened by all of their supporters, staff, and all of the people they help support. I think The United Way of Greenville constantly keep increasing their number of donors, because if they keep increasing their income will definitely increase as well. United Way has donors that give them a great deal of money, because they believe in them and know they will continue to strive for their community. Any organization should build a good friendly relationship with all of their supporters, as well as their potential supporters. I think if you get in good with them, they would spread the work on how nice, and genuine your organization truly is.
The Usage of United Way’s funds
The United Way of Greenville uses their funds on getting all of the books, and supplies that everyone needs to perform well on their academics. The ...
Crowdfundamentals: What your nonprofit needs to know about today's crowdfundingJeffTe
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Executive Summary:
The goal of our project is to raise awareness for the American Cancer Society’s Relay for
Life taking place at MCC on June 23rd. Relay for Life is a walk that many schools participate in,
in America, to raise awareness and money for the American Cancer Society to fight back at
cancer.
Our idea is for the MCC sports teams to wear purple socks to raise awareness for the
event during a game in early April. We would also ask for a short announcement to be made at
the start of the game to explain the reason why the team is wearing the purple apparel. We
would be willing to provide the script for this announcement. The target audience will be the
MCC students and parents in attendance for the game. Also, since the players are bringing
attention for the event, they as well are part of the target audience. We also want to survey a few
people in the stands to ask them if they think they will attend Relay for Life in order to make
accurate financial predictions.
Cancer awareness is at an all-time high due to effective marketing the ideals of the ACS
through both charitable and government programs. Getting the word out about these events is
vital to attract potential donors/participants. Without them, there would be no money being
raised for cancer research.
With your permission, it would be our request to have any MCC athletic teams willing to
participate in our project to help out The American Cancer Society and Relay for Life.
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I. Competitive overview:
The American Cancer Society’s Relay for Life is a charity event held in order to
raise funds for the fight against cancer. The Relay for Life teams enter for a small fee
and then walk around a track set up at a community venue. All money raised goes
towards the fight against cancer and teams spend the night walking around,
socializing, and remembering cancer victims. As this is a not-for-profit charity, it may
seem as if this event would have little competition, but someone could donate to any
charity instead of Relay for Life, and that would be a potential competitor.
Consumers have a limited amount of money and if they donate to one charity, it is
less likely they will donate to another. Charity events are schedule not to not happen
at the same time in order to maximize funds raised though this will not eliminate all
competition. One of the main reasons people attend charity events is because they feel
the need to convince themselves they are good people. If a person attended a charity
event just a month ago it is unlikely they will feel obligated to attend another for
some time. As such, any charitable events happening in within the month of June can
be considered a competitor to Relay for Life.
The most serious competitive threat to Relay for Life is the Canandaigua Run for
Their Lives’ event. This charitable 5k event is happening on the same day as the
Relay for Life event going on at MCC and may potentially lure away several
prospects from Relay for Life.
Advantages for Relay for Life are that no physical fitness is required, removing a
barrier for entry of many applicants, Relay for Life’s registration fee is $10,
compared opposed to the Run for Their Lives’ events’ $25. Lastly, Relay for Life is a
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more social event as opposed to the competitive atmosphere of a 5k. All these factors
should be taken advantage of in marketing efforts.
II. Objectives/Goals:
Relay for Life’s objectives are twofold. While it is obvious that the American
Cancer Society aims to raise money for cancer research, an often overlooked
objective is raising awareness of the dangers of cancer in the general population. Both
these goals are equally important. Raising awareness of cancer means people are
more likely to donate to the American Cancer Society to help rid the world of cancer.
If someone has no connection to Cancer, such as a family member with the disease,
they will unlikely recognize the seriousness of the condition and be willing to donate
money. Furthermore, raising cancer awareness can help reduce the prevalence of
activities that cause cancer. There is no doubt that cancer awareness has contributed
to the declining rates of smokers and in turn declining rate of lung cancer since the
1950s. Such raising awareness is of great benefit to the ACS, as it helps them
accomplish their goal of raising money to combat cancer and to also eliminate
thousands of incidences of cancer directly through discouraging carcinogenic
activities.
III. Situation Analysis:
Cancer awareness is at an all-time high due to years of effectively marketing the
ideals of the ACS through both charitable and government programs. While cancer
awareness remains high, declining rates of cancer and breakthroughs in its treatments
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have many regarding the threat as less severe than it was several years ago. With
outbreaks of diseases such as HIV and widespread coverage of national disasters,
many are opting to donate their money towards other charities such as the American
Red Cross, leaving the American Cancer Society struggling to raise funds. These
factors are threats to the continued success of the American Cancer Society.
A strength of the Relay for Life fundraiser is its ability to engage donors by
providing a full night’s worth of activities. This event has proved to be successful for
two equally important reasons. First, donors are more likely to donate if they can
receive something for their money. Participants in the relay gain a night’s worth of
entertainment and conversation through their donation instead of just having their
money vanish into research and developments that they never actually perceive.
Second, donors are more likely to donate again as the night spent at the event helps
many form an emotional connection with the disease that wasn’t there before. Many
participants have never had or known someone who had cancer and simply attend as a
social event the first time. Once they leave however, they will have met several
people who either directly or indirectly battled cancer and this can form a lasting
impact on a person.
A weakness of the Relay for Life is its focus exclusively on cancer research.
There is a vast majority of people that have not been touched by cancer, in which they
remain unaware of the seriousness of the condition. As such, they feel little need to
donate to rid the world of a disease which to them barely exists. This one dimensional
approach is integral to the American Cancer Society which has just one goal, but the
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fact is more people could be reached if donations went to a more diverse assortment
of causes.
Lastly, an opportunity for the American Cancer Society is that there is a sense of
optimism present in the public’s opinion cancer survivors. Cancer treatments have
become vastly more successful over the past few years. If the American Cancer
Society can stress the role they played in making these breakthroughs possible, they
may be able to increase the amount of donations received. Potential donators often
feel their donations never really help to change anything, but through advertisement,
the American Cancer Society can establish the link between their efforts and
continued success in the field of cancer research, thereby reaching more potential
donors.
IV. STP Analysis:
Relay for Life is a fundraiser that raises millions of dollars each year for the
American Cancer Society. Relay for Life’s main goal is to raise money to help fight
back against cancer. In order to raise money, Relay for Life needs to get the message
out and have people participate in the event. Participants or donors could be anyone,
but they can’t help if they don’t know about the event. We will choose to market
Relay for Life to MCC students and parents by using the MCC athletic teams to help
us. At MCC sporting events, there will be students at the game that will become
aware of Relay for Life, along with parents that go to their children’s games. Using
this target market, we should reach out to two different groups of people.
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V. Marketing Strategy:
As far as our marketing strategy goes, we will be using both the MCC men’s and
woman’s lacrosse teams in order to engage with our target market. By having the
members of the team wear the purple socks, we will reach our target market of
college students as they will be attending the games and the athletes who are
competing. Also, by having members of our team present at a table during the games,
we will reach the target market as they are entering the stands. Thinking about the
marketing mix, the “product” that we are attempting to sell to the market is the Relay
for Life event. The “place” will be sporting events around the campus, most notably
at a home game of the baseball team. The only price that will be involved will be if
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people want to donate money for the socks the athletes will be wearing. Our
promotion will be getting the word out about the event and bringing it to the fans’
attention. The sustainable advantage that we can gain over the other groups is having
a wall around the market by involving the sports teams.
VI. Financial Projections:
The American Cancer Society is a non-profit organization. Thus, most of its
income is support from public. Relay for Life is the most successful event created by
the organization for its capacity. 3.5 million people in 5,200 different communities
are involved within the United States, as well as 19 other countries. This nationwide
event creates more than 40% of public support for America Cancer Society. The
following data will show you how successful this event is:
Support from public revenue (in millions)
Year 2006 2007 2008 2009 2010 2011 2012
Relay For Life 375 406 409 386 388 385 378
Total support from the public 989 1039 1002 930 898 896 889
Percentage 37.92% 39.08% 40.82% 41.51% 43.21% 42.97% 42.52%
Even though the fund from Relay for Life is slightly shrinking, it is still the biggest
portion of the total income. In addition, this event gains things far more than money
including connections, participation, and awareness, which are not easily exchanged
by money.
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VII. Implementation Plan:
Our event will take place on Saturday, April 12th due to multiple sporting events
taking place on the same day. We have the support of both lacrosse teams in which
both teams will wear the socks during a double header. With each player wearing the
purple socks, awareness is aimed towards Relay for Life. Creating the ability for
someone to recognize Relay for Life and even attending the events is our main goal
and will be executed with our plan.
VIII. Evaluation Metrics & Control:
The aim of our marketing plan is not to directly raise money for Relay for Life by
asking for donations, but rather to spread awareness of the event in order to increase
attendance. As such, we will not be able to definitively measure the success of our
marketing efforts until the actual date of the event. What we can do however, is form
projections based on the number of people we reached with this promotion. The
statistics for the men’s game attendance are not posted but we know men’s lacrosse at
MCC has an average attendance of 66. The attendance for the women’s game is
posted however and number is in at 255. It is thus reasonable to estimate that we had
a reach of 321 individuals. In addition, there are 17 members of the women’s lacrosse
teams and 28 members on the men’s team. Taking into account the fact that we also
exposed the players to Relay for Life, we can more accurately say we reached 366
people. Keeping in mind our goal of $100 dollars, at $10 dollars per entry, if we
influenced just 3% of the individuals we reached into attending, we will have
achieved our goal.