How To Make Tons Of
                   Money Using Social
                 Media In Your Business
                        ...
How To Understand, Use, and Hack Social
          Media So All Your Evil Desires Come True.
          (Or...How to use it ...
Community

               Stories

               Reach

               Relating to others

               It’s about you
...
Social Media: What?
                Social media is all about
                community, sharing, and
                buil...
Twitter!
         Twitter tries to
         answer the
         question: “What
         are you doing?”,
         in less...
Twitter!
         Twitter tries to
         answer the
         question: “What
         are you doing?”,
         in less...
Facebook




Monday, February 16, 2009
Facebook




Monday, February 16, 2009
Facebook




Monday, February 16, 2009
Facebook
         Facebook was focused on
         colleges then branched out as a
         way to stay connected with lot...
Bought by Google
                            for billions,
               YouTube      YouTube allows
                    ...
Branding Strategies
         for Amazing Social Media
         Success




Monday, February 16, 2009
It’s NOT About
          Numbers...




Monday, February 16, 2009
Delivering Results In
         Advance
         People want to be valued-their stories shared,
         their opinions val...
Do You
                             Give
                            Value?

Monday, February 16, 2009
What Do Your Customers
         Or Employers Want?
               They want a connector
               They yearn for emot...
Connecters
                              are the new
                              shoemakers.
                           ...
Are You On The Island?


               When we watch LOST or 24, we watch to connect as
               much as we watch t...
Look up what companies are actually creating value in
               their markets
               Why? This means higher p...
Want More? Here’s What
         You Must Do
         Go to http://www.ChilesAdvertising.com
         and sign-up for the R...
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Social Media: Keys To Successfully Dominating Your Audience, Lawton Chiles @ Florida State University

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Learn how to leverage your brand or company to succeed in social media and new media

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  • Social Media: Keys To Successfully Dominating Your Audience, Lawton Chiles @ Florida State University

    1. 1. How To Make Tons Of Money Using Social Media In Your Business http://flickr.com/photos/refractedmoments/ Monday, February 16, 2009
    2. 2. How To Understand, Use, and Hack Social Media So All Your Evil Desires Come True. (Or...How to use it for massive marketing success. ) Monday, February 16, 2009
    3. 3. Community Stories Reach Relating to others It’s about you It’s about me Monday, February 16, 2009
    4. 4. Social Media: What? Social media is all about community, sharing, and building your audience into people that matter to you. Yes, that’s right. Social media not about numbers of followers, subscribers, or profits. It is about reach, influence, and conversation. It is about a cafe culture. It is about you. Monday, February 16, 2009
    5. 5. Twitter! Twitter tries to answer the question: “What are you doing?”, in less than 140 characters... Monday, February 16, 2009
    6. 6. Twitter! Twitter tries to answer the question: “What are you doing?”, in less than 140 characters... Monday, February 16, 2009
    7. 7. Facebook Monday, February 16, 2009
    8. 8. Facebook Monday, February 16, 2009
    9. 9. Facebook Monday, February 16, 2009
    10. 10. Facebook Facebook was focused on colleges then branched out as a way to stay connected with lots of friends at once. Monday, February 16, 2009
    11. 11. Bought by Google for billions, YouTube YouTube allows anyone to be their own TV show. Monday, February 16, 2009
    12. 12. Branding Strategies for Amazing Social Media Success Monday, February 16, 2009
    13. 13. It’s NOT About Numbers... Monday, February 16, 2009
    14. 14. Delivering Results In Advance People want to be valued-their stories shared, their opinions validated. Our strategy will aim to do this FIRST, and then ask them for favors second. Monday, February 16, 2009
    15. 15. Do You Give Value? Monday, February 16, 2009
    16. 16. What Do Your Customers Or Employers Want? They want a connector They yearn for emotional connections to their brands If you can create or foster those, you win Monday, February 16, 2009
    17. 17. Connecters are the new shoemakers. They can do what others http:// cannot... flickr.com/ photos/ liamdunn/ Monday, February 16, 2009
    18. 18. Are You On The Island? When we watch LOST or 24, we watch to connect as much as we watch the shows b/c we like them. We want to share in the experience. Does anyone actually KNOW what is hapening on LOST? Monday, February 16, 2009
    19. 19. Look up what companies are actually creating value in their markets Why? This means higher profits and a bigger emotional reach for them. Duh. Monday, February 16, 2009
    20. 20. Want More? Here’s What You Must Do Go to http://www.ChilesAdvertising.com and sign-up for the RSS and e-mail subscriptions. FOLLOW ME on Twitter-http://lawtonchiles1 Monday, February 16, 2009

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