This document outlines Amanda Estridge's role as government relations manager for the American Cancer Society Great Lakes Division. It describes the steering committee and coalition members working to pass smoke-free air legislation in Indiana. It details the funding and strategies used in the successful 2012 campaign, which resulted in a statewide smoke-free bill being signed into law. Implementation activities and an evaluation plan are also mentioned.

1. Amanda M. Estridge, M.A.
American Cancer Society, Great Lakes Division

6. STEERING COMMITTEE MEMBERS
•American Cancer Society, Great Lakes Division
•American Heart Association
•American Lung Association in Indiana
•Campaign for Tobacco Free Kids
•Indiana Academy of Family Physicians
•Indiana State Medical Association
COALITION MEMBERS
•Alliance for Health Promotion
• Americans for Nonsmokers’ Rights
•Coalition for Advanced Practice Nurses
•Hoosier Faith & Health Coalition
• Indiana Black Expo
•Indiana Cancer Consortium
•Indiana Chapter of the American Academy of
Pediatrics
•Indiana Dental Association
•Indiana Dietetic Association
•Indiana Hospice & Palliative Care Association
•Indiana Hospital & Health Association
•Indiana Latino Institute
•Indiana Minority Health Coalition
•Indiana Perinatal Network
•Indiana Public Health Association
• Indiana Rural Health Association
•Indiana Society for Public Health Education
•Indiana Tobacco Prevention & Cessation
•Indiana University Health
•Indiana University Simon Cancer Center
•Little Red Door Cancer Agency
•March of Dimes
•Mental Health America of Indiana
•The Leukemia & Lymphoma Society

7.  ACS CAN - receives$258,000
 Use of funds: create a groundswell of
advocates calling on lawmakers to pass a
smokefree law in Indiana.
 Hire PR firm-Coles Marketing
 Radio tour-over 150 radio affiliates across the
state
 Hire 2 additional grassroots specialists

8.  Great Lakes Division-$50,000 match
 Tobacco Free Kids-$50,000
 American Lung Association-$3,500 (website)
 Indiana Tobacco Prevention & Cessation-
$500,000
 Pfizer-$10,000 to ACS CAN
 American Heart Association-$20,000

9. 2012-statewide smokefree air bill passes senate public
policy committee for first time-moves to senate floor
-Bill contains exemptions for bars, private clubs,
casinos and nursing homes
-Pre-empts locals
-Not supported by ICSA-supports process
-Small victory-bill moves further along in process
-Bill is strengthened in conference committee
removes exemptions for nursing homes, pre-
emption, charitable gaming

10.  Bill passes house and senate after changes in
conference committee
 Governor signs bill
 Effective July 1, 2012

11.  http://www.youtube.com/watch?v=_SRd6A4dU1

12.  http://www.youtube.com/watch?v=NgsM4ip6tFM

14.  MARCH-APRIL
 CREATE EDUCATIONAL TOOLKIT FOR
BUSINESSES
 DEVELOP POSTCARDS FOR BUSINESSES
 MAY
 Website continues to build
 COORDINATE INFORMATIONAL EVENTS
▪ TOWN HALL STYLE
 JUNE
 CHECK IN ON BUSINESSES FOR COMPLIANCE

15.  ONGOING EVALUATION
 ONGOING MEETING NEEDS

16.  TIERED PRIORITY CAMPAIGNS

19.  FOR MORE INFORMATION
 http://in.gov/isdh/tpc/2684.htm

20. AMANDA M. ESTRIDGE, M.A.
IN GOVERNMENT RELATIONS MANAGER
AMERICAN CANCER SOCIETY,
GREAT LAKES DIVISION
amanda.estridge@cancer.org