Willbrook is an international real estate corporation operating in Central and Eastern Europe since 1998. It develops high-end residential, office, retail, and industrial projects. Willbrook aims to combine international expertise with local innovation in a sustainable way. It has four divisions: real estate development, property management, hospitality, and a new medical center. Willbrook's latest project, Platinum, is a green office complex in Bucharest that aims for LEED platinum certification with innovative energy and water conservation strategies.
The document discusses SAS Institute's approach to helping customers move from data to visual decision making. It describes SAS's analytics framework that allows customers to access, manage, analyze, and visualize data from various sources to gain insights. SAS has over 35 years of experience in analytics and invests heavily in research and development to help customers address challenges in various industries such as banking, insurance, and retail.
Bogdana butnar, digital marketing consultant top social brands2011RevistaBiz
This document discusses social media exhaustion and strategies for managing social media presence. It provides statistics on the short lifespans of social media messages and specialists. The key points are:
1) The lifespan of a typical social media message is only 5 minutes among 100 friends and 35 seconds among over 100 friends.
2) The lifespan of a social media specialist is only about 20% of the lifespan of a typical social media strategy.
3) A complete social media strategy includes measuring engagement, maintaining a presence, handling crises, having tactical and seasonal objectives, and planning creatively while remaining flexible.
XWiki Enterprise, un wiki dédié à l'usage professionnelXWiki
Présentation, réalisée dans le cadre du salon Solutions Intranet et Travail Collaboratif 2010. Elle vise à montrer la diversité des usages et des fonctionnalités professionnels, à travers plusieurs cas clients.
XWiki : des usages avancés pour la collaborationXWiki
XWiki est une plateforme collaborative permettant non seulement de créer et de collaborer autour du contenu mais aussi de l'organiser et d'adresser des besoins professionnels diversifiés par le biais de solutions dédiées (intranet collaboratif, base de connaissance, support technique...). Cette présentation, réalisée lors d'i-expo 2013, permet, à travers la présentation de 3 exemples, de découvrir une palette riche d'utilisations possibles d'XWiki et d'appréhender la puissance d'un tel outil.
Présentation que Vincent Massol (XWiki) et Tugduall Grall (eXo Platform) ont réalisée à USI 2009, qui vous permet d'en savoir plus sur les CMS et les wikis, leurs points communs et leurs différences, leur évolution au cours de ces dernières années et leurs usages.
Intre amant și soț: cum optimizezi prezența brandului în rețelele socialeCiprian Gavriliu
Prezentare despre prezenta brandurilor in Social Media susţinută pe 3 Iunie 2011 la Marketing 24/7 Sibiu.
Februarie 2011 în cadrul workshop-urilor de la Digital Marketing Forum.
Willbrook is an international real estate corporation operating in Central and Eastern Europe since 1998. It develops high-end residential, office, retail, and industrial projects. Willbrook aims to combine international expertise with local innovation in a sustainable way. It has four divisions: real estate development, property management, hospitality, and a new medical center. Willbrook's latest project, Platinum, is a green office complex in Bucharest that aims for LEED platinum certification with innovative energy and water conservation strategies.
The document discusses SAS Institute's approach to helping customers move from data to visual decision making. It describes SAS's analytics framework that allows customers to access, manage, analyze, and visualize data from various sources to gain insights. SAS has over 35 years of experience in analytics and invests heavily in research and development to help customers address challenges in various industries such as banking, insurance, and retail.
Bogdana butnar, digital marketing consultant top social brands2011RevistaBiz
This document discusses social media exhaustion and strategies for managing social media presence. It provides statistics on the short lifespans of social media messages and specialists. The key points are:
1) The lifespan of a typical social media message is only 5 minutes among 100 friends and 35 seconds among over 100 friends.
2) The lifespan of a social media specialist is only about 20% of the lifespan of a typical social media strategy.
3) A complete social media strategy includes measuring engagement, maintaining a presence, handling crises, having tactical and seasonal objectives, and planning creatively while remaining flexible.
XWiki Enterprise, un wiki dédié à l'usage professionnelXWiki
Présentation, réalisée dans le cadre du salon Solutions Intranet et Travail Collaboratif 2010. Elle vise à montrer la diversité des usages et des fonctionnalités professionnels, à travers plusieurs cas clients.
XWiki : des usages avancés pour la collaborationXWiki
XWiki est une plateforme collaborative permettant non seulement de créer et de collaborer autour du contenu mais aussi de l'organiser et d'adresser des besoins professionnels diversifiés par le biais de solutions dédiées (intranet collaboratif, base de connaissance, support technique...). Cette présentation, réalisée lors d'i-expo 2013, permet, à travers la présentation de 3 exemples, de découvrir une palette riche d'utilisations possibles d'XWiki et d'appréhender la puissance d'un tel outil.
Présentation que Vincent Massol (XWiki) et Tugduall Grall (eXo Platform) ont réalisée à USI 2009, qui vous permet d'en savoir plus sur les CMS et les wikis, leurs points communs et leurs différences, leur évolution au cours de ces dernières années et leurs usages.
Intre amant și soț: cum optimizezi prezența brandului în rețelele socialeCiprian Gavriliu
Prezentare despre prezenta brandurilor in Social Media susţinută pe 3 Iunie 2011 la Marketing 24/7 Sibiu.
Februarie 2011 în cadrul workshop-urilor de la Digital Marketing Forum.
Prezentarea din timpul webinarului din 20 aprilie 2021 despre resurse de tehnologie și instrumente de fundraising online care te pot ajuta să-ți dezvolți organizația.
Înregistrarea audio-video este disponibilă aici: https://www.youtube.com/watch?v=TsZFzsSouVk
Despre ce am discutat?
1️⃣ Peer to peer fundraising — cum poți să transformi fanii în fundraiseri online, cu exemple și insight-uri din platforma Galantom.ro.
2️⃣ Programul TechSoup România (techsoup.ro) — cum îți echipezi organizația cu instrumente digitale, licențe de software, soluții cloud și oportunități de învățare despre tehnologie. Primii pași în fundraising digital: cum soliciți Google Ad Grants prin Programul Google for Nonprofits și cum pornești la drum alături de Programul Airbnb Social Impact Experiences.
Cine au fost gazdele evenimentului?
- Gabriel Solomon și Andrei Chirtoc de la platforma Galantom.ro.
- Natalia Șeremet, Ana Stamatescu și Gabriela Anghel de la Asociația Techsoup.
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Atelierul a făcut parte din seria de întâlniri Sharing The Good Work inițiate de platforma Galantom.ro, la care ni se alătură și Asociația Techsoup.
Seria atelierelor sunt dedicate ONG-urilor și grupurilor de inițiativă. Prin ele vrem să încurajăm schimbul de experiență în domeniul fundraisingului și fundraisingului online în special.
Webinar "Social media pentru ONG-uri" sustinut de Ligia Adam, consultant comunicare online UNICEF Romania, special pentru organizatiile neguvernamentale din comunitatea TechSoup
Facebook in e commerce - Prezentare Imworld 2012Gomag
Vezi prezentarea SilkWeb de la Internet & Mobile World 2012.
Studiu de caz asupra implicatii social media in e-commerce , mai exact rezultate concrete obtinute Facebook.
Sfaturi utilie.
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.
6. Am fani
• 16.738 pagini (Facebrands)
• 9/10 utilizatori au intrat măcar o dată pe o pagină de brand
• Un utilizator urmărește în medie 3 branduri
• 1 din 2 fani NU a revenit pe pagina după ce a dat like
• 7 din 10 romani cu conturi pe Facebook urmăresc Fan Pages
– Branduri și companii (36,2% )
– Cântăreți și formații (34,5%)
– Țări și orașe (26,5%)
Sursa: 2010 Daedalus Millward Brown/Evensys
7. Am fani. Câți?
THE PRACTICE: +15 de pagini care au
de la
+2.000 la +450.000 de fani!
9. Am fani. Cât costă?
Cât costă?
• 1,07 $ costă un fan pe pagina unui brand (WebTrendscare -11.000
campanii pe Facebook din US)
• 14 $ “costă” un share pe Facebook (ChompOn,2011)
• 8$ “valorează” un like (ChompOn,2011)
12. Cine sunt fanii (în realitate*)?
“Fanii de (a)casă”: Angajații, Prietenii, Nevastă-ta, Copiii
Ce faci cu ei: Vanity URL
Clienții actuali
Ce faci cu ei: Insentivare
Clienții potențiali
Ce faci cu ei: Îi cumperi, dar nu musai (FB ads)
Media— P.R.
Ce faci cu ei: Îi influențezi
Bodyguarzii
Ce faci cu ei: Umbrele
*nu daca ii cumperi de pe eBay
12
15. Ce fac cu ei?
• Le dau ce vor: INFORMAȚIE
• Le cer ce vreau: INFORMAȚIE
• Îi ajut sa obțină: REWARD
• Mă ajută să obțin: ADVOCACY
15
16. Le dau ce vor: INFORMAȚIE
Concepte cheie:
• Bun simț: Fanii cer lucruri de bază: MĂCAR să li se
răspundă.*
• Ajutor
• Corectitudine
• Pertinență/Relevanță
Cum?
• Omul din interior/ Customer Care
• Insource/Outsource
• Q&A clar (evidența răspunsurilor)
• Politica de management al comentariilor inclusă
în strategia de social media
• VirualOz Agents (27/7): Ask Nick or Chloe (IVAs)
*Doar 9% din pagini de companie răspund
18. Le cer ce vreau: INFORMAȚIE
Concepte cheie în engleză
• “Casual R&D” / Watercooler Research
• Crowdsourcing –the new black
• Fans ownership of the brand
Cum? (tot în engleză)
• The simple way: Facebook Questions
• The creative way: Consumer engagement campaign
• The complex way: Integrated campaign
p.s. "If I had asked people what they wanted, they would have said faster horses.“ Henry FORD
19. Studiu de caz
De la margarină la Opera din Sydney, de la cutia de conserve la Doritos Viralocity
20. ÎI ajut să obțină: REWARD
Concepte cheie:
• Jocuri și concursuri
• Premii diverse
• Mereu, mereu altele
Cum:
• Relevanță
• Conținut
• Recompensă
22. Mă ajută să obțin ce vreau: ADVOCACY
Concepte cheie:
• Criză, criză, criză…
• FU&K! FU&K! FU&K!
• Hateri/Troli
• Clienți nemulțumiți
• Inegalitatea fanilor
• Social Media Bodyguard
Cum:
• Strategie de social media (analiză riscuri, nu doar oportunități)
• Strategie de crisis management (cu capitol special de social media)
• O agenție bună de PR. A dracului de bună.