This document summarizes a seminar about healthy data and institutional identifiers. It discusses why healthy, accurate data is important for business insights and decision making. Poor quality data can cause problems in understanding relationships with institutions and analyzing data. Unique identifiers can help by disambiguating institutions, consolidating records, and integrating data across systems. The document recommends using institutional identifiers like ISNI to improve data quality, integrate data sources, and strengthen links across the scholarly communications supply chain.
Christine Orr, Sales Director for North America, spoke at SSP on Wednesday May 27. This pre-meeting seminar addressed Implementing Next Generation ID Standards for the New Machine Age: 'The Ties That Find'.
Access Management for Libraries by John Paschoud & Masha GaribyanJISC.AM
This presentation explores the impact of the move towards federated access management on libraries, including a discussion of the Athens administrator role, changes to library processes and the impact on the end-user.
Good metadata is critical to helping people find information. Metadata can be used to enhance search tools, drive navigation and relate documents to one another. Unfortunately, manually adding metadata to content is cumbersome for small batches of content and impractical or impossible for large content sets.
Enterprise Knowledge understands the difficulty and importance of maintaining metadata. In this session, we will share 6 different ways to simplify and/or automate metadata management even on extremely large content sets. We will share the tools and techniques we have used with our clients to make metadata management possible and provide real world examples as to how these techniques can be applied to your content.
Presentation delivered by Ludo Hendrickx and Joris Beek on 11 December 2013 Dutch at the Ministry of Interior, The Hague, The Netherlands. More information on: https://joinup.ec.europa.eu/community/ods/description
Taxonomies are developed in communities and evolve over time. From the outset there is a need to evaluate existing schemes for organizing content and questions about whether to build or buy them. Once built out and implemented, taxonomies require ongoing revisions and periodic evaluation to keep them current and structurally consistent. Taxonomy evaluation includes the following dimensions which are discussed in this webinar.
- Editorial evaluation –including depth and breadth, comprehensiveness, currency, relationships, polyhierarchy(is it applied appropriately), and naming conventions.
- Collection analysis -category usage analytics (is distribution of categories appropriate), completeness and consistency, and query log/content usage analysis.
- Market analysis –including industry standards/leaders, user surveys, card sorting, and task based usability.
Christine Orr, Sales Director for North America, spoke at SSP on Wednesday May 27. This pre-meeting seminar addressed Implementing Next Generation ID Standards for the New Machine Age: 'The Ties That Find'.
Access Management for Libraries by John Paschoud & Masha GaribyanJISC.AM
This presentation explores the impact of the move towards federated access management on libraries, including a discussion of the Athens administrator role, changes to library processes and the impact on the end-user.
Good metadata is critical to helping people find information. Metadata can be used to enhance search tools, drive navigation and relate documents to one another. Unfortunately, manually adding metadata to content is cumbersome for small batches of content and impractical or impossible for large content sets.
Enterprise Knowledge understands the difficulty and importance of maintaining metadata. In this session, we will share 6 different ways to simplify and/or automate metadata management even on extremely large content sets. We will share the tools and techniques we have used with our clients to make metadata management possible and provide real world examples as to how these techniques can be applied to your content.
Presentation delivered by Ludo Hendrickx and Joris Beek on 11 December 2013 Dutch at the Ministry of Interior, The Hague, The Netherlands. More information on: https://joinup.ec.europa.eu/community/ods/description
Taxonomies are developed in communities and evolve over time. From the outset there is a need to evaluate existing schemes for organizing content and questions about whether to build or buy them. Once built out and implemented, taxonomies require ongoing revisions and periodic evaluation to keep them current and structurally consistent. Taxonomy evaluation includes the following dimensions which are discussed in this webinar.
- Editorial evaluation –including depth and breadth, comprehensiveness, currency, relationships, polyhierarchy(is it applied appropriately), and naming conventions.
- Collection analysis -category usage analytics (is distribution of categories appropriate), completeness and consistency, and query log/content usage analysis.
- Market analysis –including industry standards/leaders, user surveys, card sorting, and task based usability.
An introduction to the FAIR principles and a discussion of key issues that must be addressed to ensure data is findable, accessible, interoperable and re-usable. The session explored the role of the CDISC and DDI standards for addressing these issues.
Presented by Gareth Knight at the ADMIT Network conference, organised by the Association for Data Management in the Tropics, in Antwerp, Belgium on December 1st 2015.
FAIR Data Knowledge Graphs–from Theory to PracticeTom Plasterer
FAIR data has flown up the hype curve without a clear sense of return from the required data stewardship investment. The killer use case for FAIR data is a science knowledge graph. It enables you to richly address novel questions of your and the world’s data. We started with data catalogues (findability) which exploited linked/referenced data using a few focused vocabularies (interoperability), for credentialed users (accessibility), with provenance and attribution (reusability) to make this happen. Our processes enable simple creation of dataset records and linking to source data, providing a seamless federated knowledge graph for novice and advanced users alike.
Presented May 7th, 2019 at the Knowledge Graph Conference, Columbia University.
An overview on FAIR Data and FAIR Data stewardship, and the roadmap for FAIR Data solutions coordinated by the Dutch Techcentre for Life Sciences. This presentation was given at the Netherlands eScience Center's "Essential skills in data-intensive research" course week.
BioPharma and FAIR Data, a Collaborative AdvantageTom Plasterer
The concept of FAIR (Findable, Accessible, Interoperable and Reusable) data is becoming a reality as stakeholders from industry, academia, funding agencies and publishers are embracing this approach. For BioPharma being able to effectively share and reuse data is a tremendous competitive advantage, within a company, with peer organizations, key opinion leaders and regulatory agencies. A few key drivers, success stories and preliminary results of an industry data stewardship survey are presented.
Semantic Applications for Financial ServicesDavidSNewman
This presentation provides an overview of the business and technical drivers for building financial service applications using Semantic Technology. Multiple use cases are provided as examples.
Dataset Catalogs as a Foundation for FAIR* DataTom Plasterer
BioPharma and the broader research community is faced with the challenge of simply finding the appropriate internal and external datasets for downstream analytics, knowledge-generation and collaboration. With datasets as the core asset, we wanted to promote both human and machine exploitability, using web-centric data cataloguing principles as described in the W3C Data on the Web Best Practices. To do so, we adopted DCAT (Data CATalog Vocabulary) and VoID (Vocabulary of Interlinked Datasets) for both RDF and non-RDF datasets at summary, version and distribution levels. Further, we’ve described datasets using a limited set of well-vetted public vocabularies, focused on cross-omics analytes and clinical features of the catalogued datasets.
Edge Informatics and FAIR (Findable, Accessible, Interoperable and Reusable) ...Tom Plasterer
Edge Informatics is an approach to accelerate collaboration in the BioPharma pipeline. By combining technical and social solutions knowledge can be shared and leveraged across the multiple internal and external silos participating in the drug development process. This is accomplished by making data assets findable, accessible, interoperable and reusable (FAIR). Public consortia and internal efforts embracing FAIR data and Edge Informatics are highlighted, in both preclinical and clinical domains.
This talk was presented at the Molecular Medicine Tri-Conference in San Francisco, CA on February 20, 2017
As BioPharma adapts to incorporate nimble networks of suppliers, collaborators, and regulators the ability to link data is critical for dynamic interoperability. Adoption of linked data paradigm allows BioPharma to focus on core business: delivering valuable therapeutics in a timely manner.
The Pistoia Alliance Biology Domain Strategy April 2011Pistoia Alliance
Michael Braxenthaler (Roche and external liaison officer for Pistoia) describes the Pistoia Alliance biology domain strategy at the first Pistoia Alliance Conference in April 2011.
Metadata Standards: A Golden Age Arrives? - Christine Orr at STMRinggold Inc
Metadata standards for describing information about authors, institutions, and funders make possible a high level of precision and clarity on published research and data.
Together, standards promise even more: An interoperable world of scientific and scholarly information where end-to-end workflow solutions drive innovation and collaboration.
Recent developments suggest a Golden Age looms for STM publishers, brought on by widespread adoption of standards. Have we reached the tipping point, at last? Are publishers united in their enthusiasm? Will authors prove to be the last piece in the puzzle?
Emerging Standards: Data and Data Exchange in Scholarly Publishing - Jay Henr...Ringgold Inc
Ringgold is one of several organizations that are putting forth ideas to standardize data and data exchange throughout scholarly publishing. This session discussed new initiatives that address such challenges as standardizing conflict of interest reporting, easily identifying funding sources, clarifying contributor roles for research papers, and managing institution disambiguation.
An introduction to the FAIR principles and a discussion of key issues that must be addressed to ensure data is findable, accessible, interoperable and re-usable. The session explored the role of the CDISC and DDI standards for addressing these issues.
Presented by Gareth Knight at the ADMIT Network conference, organised by the Association for Data Management in the Tropics, in Antwerp, Belgium on December 1st 2015.
FAIR Data Knowledge Graphs–from Theory to PracticeTom Plasterer
FAIR data has flown up the hype curve without a clear sense of return from the required data stewardship investment. The killer use case for FAIR data is a science knowledge graph. It enables you to richly address novel questions of your and the world’s data. We started with data catalogues (findability) which exploited linked/referenced data using a few focused vocabularies (interoperability), for credentialed users (accessibility), with provenance and attribution (reusability) to make this happen. Our processes enable simple creation of dataset records and linking to source data, providing a seamless federated knowledge graph for novice and advanced users alike.
Presented May 7th, 2019 at the Knowledge Graph Conference, Columbia University.
An overview on FAIR Data and FAIR Data stewardship, and the roadmap for FAIR Data solutions coordinated by the Dutch Techcentre for Life Sciences. This presentation was given at the Netherlands eScience Center's "Essential skills in data-intensive research" course week.
BioPharma and FAIR Data, a Collaborative AdvantageTom Plasterer
The concept of FAIR (Findable, Accessible, Interoperable and Reusable) data is becoming a reality as stakeholders from industry, academia, funding agencies and publishers are embracing this approach. For BioPharma being able to effectively share and reuse data is a tremendous competitive advantage, within a company, with peer organizations, key opinion leaders and regulatory agencies. A few key drivers, success stories and preliminary results of an industry data stewardship survey are presented.
Semantic Applications for Financial ServicesDavidSNewman
This presentation provides an overview of the business and technical drivers for building financial service applications using Semantic Technology. Multiple use cases are provided as examples.
Dataset Catalogs as a Foundation for FAIR* DataTom Plasterer
BioPharma and the broader research community is faced with the challenge of simply finding the appropriate internal and external datasets for downstream analytics, knowledge-generation and collaboration. With datasets as the core asset, we wanted to promote both human and machine exploitability, using web-centric data cataloguing principles as described in the W3C Data on the Web Best Practices. To do so, we adopted DCAT (Data CATalog Vocabulary) and VoID (Vocabulary of Interlinked Datasets) for both RDF and non-RDF datasets at summary, version and distribution levels. Further, we’ve described datasets using a limited set of well-vetted public vocabularies, focused on cross-omics analytes and clinical features of the catalogued datasets.
Edge Informatics and FAIR (Findable, Accessible, Interoperable and Reusable) ...Tom Plasterer
Edge Informatics is an approach to accelerate collaboration in the BioPharma pipeline. By combining technical and social solutions knowledge can be shared and leveraged across the multiple internal and external silos participating in the drug development process. This is accomplished by making data assets findable, accessible, interoperable and reusable (FAIR). Public consortia and internal efforts embracing FAIR data and Edge Informatics are highlighted, in both preclinical and clinical domains.
This talk was presented at the Molecular Medicine Tri-Conference in San Francisco, CA on February 20, 2017
As BioPharma adapts to incorporate nimble networks of suppliers, collaborators, and regulators the ability to link data is critical for dynamic interoperability. Adoption of linked data paradigm allows BioPharma to focus on core business: delivering valuable therapeutics in a timely manner.
The Pistoia Alliance Biology Domain Strategy April 2011Pistoia Alliance
Michael Braxenthaler (Roche and external liaison officer for Pistoia) describes the Pistoia Alliance biology domain strategy at the first Pistoia Alliance Conference in April 2011.
Metadata Standards: A Golden Age Arrives? - Christine Orr at STMRinggold Inc
Metadata standards for describing information about authors, institutions, and funders make possible a high level of precision and clarity on published research and data.
Together, standards promise even more: An interoperable world of scientific and scholarly information where end-to-end workflow solutions drive innovation and collaboration.
Recent developments suggest a Golden Age looms for STM publishers, brought on by widespread adoption of standards. Have we reached the tipping point, at last? Are publishers united in their enthusiasm? Will authors prove to be the last piece in the puzzle?
Emerging Standards: Data and Data Exchange in Scholarly Publishing - Jay Henr...Ringgold Inc
Ringgold is one of several organizations that are putting forth ideas to standardize data and data exchange throughout scholarly publishing. This session discussed new initiatives that address such challenges as standardizing conflict of interest reporting, easily identifying funding sources, clarifying contributor roles for research papers, and managing institution disambiguation.
Persistent Identifiers in Scholarly Communications - Christine Orr at SSP 2016Ringgold Inc
Persistent Identifiers in Scholarly Communications: What, Why, How, Where, and Who?
Persistent identifiers (PID) are vital to a strong research infrastructure. Unambiguous connections between people, places, and things that PIDs enable build trust in, improve discoverability of, and enable recognition for research contributions. And, in a world where researchers and their institutions are increasingly required to report on their research contributions across multiple systems, it’s critical to be able to do so in as simple, streamlined, and accurate a way as possible. PIDs can help by enabling the automated processes, validating and ensuring correct attribution of works, and facilitating discoverability across multiple platforms and systems. This session brought together representatives from organizations that create different types of PIDs with those who use them. After a brief introduction to what PIDs are and why they’re important, the panel demonstrated how they are being used in researcher systems and workflows, provided an update on recent and upcoming developments, and discussed the challenges and opportunities for widespread adoption of PIDs across the scholarly community. Speakers induded a publisher, a librarian, a manuscript submission system vendor, and representatives from PID organizations. The session included a brief overview from each followed by an informal panel discussion and audience Q&A.
Using Data to Drive Discovery of New Scholarly WorksRinggold Inc
Jean Brodahl, Publisher and Library Relations for Ringgold's ProtoView service, presented at the Previews Session: New and Noteworthy Product Presentations at SSP on Thursday 28 May. She showed how ProtoView helps publishers increase the profile of their content within the scholarly supply chain.
In May 2014, we introduced ProtoView to our free webinar series. With ProtoView we promote your titles through professionally created abstracts, bibliographic entries, and expanded metadata delivered to the scholarly supply chain. In this webinar, we talked about the new developments in academic markets and how to maximize your titles' presence in web scale discovery services. (Hint: It's all about discoverability.)
We discussed the metadata elements included in ProtoView, the different levels of service available for print and electronic books and journals, and custom solutions available by sending electronic data in conjunction with print review copies.
Institutional Identifiers in Practice: Christine Orr at CESSE 2015Ringgold Inc
Christine Orr, North American Sales Director for Ringgold, spoke at the CESSE 2015 annual meeting session 'Adding Value to Your Process: Supporting Researchers and Data Requirements'.
Emerging Standards: Data and Data Exchange in Scholarly PublishingRinggold Inc
Jay Henry, Ringgold’s Chief Marketing Officer, presented at the Council of Science Editors Annual Conference in Philadelphia, and discussed 'Emerging Standards: Data and Data Exchange in Scholarly Publishing' on Sunday 17 May 2015.
Metadata & Standards in Scholarly CommunicationRinggold Inc
Ringgold was excited to present at the 2015 Frankfurt Book Fair, Professional & Scientific Information Hot Spots Stage.
'Metadata & Standard Identifiers in Scholarly Publishing’ showed how your organization can benefit from our data services in the ever-challenging scholarly landscape.
Persistent Identifiers - The 5 Things You Need To KnowRinggold Inc
Ringgold presented at the Frankfurt Book Fair Hot Spots stage on Wednesday 19 October 2016. The use of persistent identifiers has become much more widespread in scholarly communication. Ringgold, the institutional identification experts, explained the importance of persistent identifiers and why you should be using them to your advantage whatever your role in scholarly communications.
Small Data, Big Benefits - Christine Orr at SSP 2016Ringgold Inc
Small Data, Big Benefits: Mining for End User Relationships
In today’s environment publishers need more user interest and engagement in order to keep institutional subscriptions and submissions strong and growing.
Ringgold Webinar Series: 2. Core Strength - Standard Identifiers as the Found...Ringgold Inc
The second session took place on Wednesday January 29 and discussed Ringgold IDs - what they are and what other identifiers can do for your business. We addressed:
- The current landscape of standard identifiers applicable to scholarly publishing including Ringgold IDs, ISNI, and ORCID. What are they, and why are they important?
- How & why to incorporate them into your internal data silos and into your supply chain activities
- Ringgold Identifiers and the Identify database: Service overview & typical use cases
This introductory session on Wednesday 15 January covered the following:
- A review of what constitutes good data health
- Data health plan: data governance and how it can drive your business
- Overview of standard identifiers currently used in the scholarly publishing supply chain
- Introduction to Ringgold services and how we support our clients
Crossref LIVE: The Benefits of Open Infrastructure (APAC time zones) - 29th O...Crossref
In November 2020, Crossref formally adopted the “Principles of Open Scholarly Infrastructure” (POSI). POSI is a list of sixteen commitments that will now guide the board, staff, and Crossref’s development as an organisation into the future.
This webinar took place on the 29th October at 03:00 PM AEST (UTC+10) and covered:
- What are the Principles of Open Scholarly Infrastructure (POSI) and why are they needed?
- Why POSI is important for Crossref and how it will help realise the Research Nexus
- Open metadata and infrastructure services from Crossref
Presented in English by Cameron Neylon, Professor of Research Communications, Centre for Culture and Technology, at Curtin University, Amanda Bartell, Head of Member Experience at Crossref, and Vanessa Fairhurst, Community Engagement Manager at Crossref.
On November 21st 2014 at the Tufts University Medford campus and November 25th 2014 at the campus of the University of Massachusetts Medical School in Worcester, the BLC and Digital Science hosted a workshop focused on better understanding the research information management landscape.
Jonathan Breeze, CEO of Symplectic, reflected on the emergence of research information management systems and the resulting benefits they can provide.
There’s no doubt that everyone wants to access data to be better in their operations, decision making and innovate to make a difference. The good news is that data exists, it’s everywhere indeed. The bad news is that one can’t figure out what data is available, what it means, and if it is trustworthy. If you’re lucky enough to solve this first challenge, then you’ll face disparate formats, incompatible relationships, and various level of quality that will prevent you in turning data into its real insight and value for you.
Gianthomas Volpe from Alation and Bertrand Cariou from Trifacta will explain how they have solved these incredibly complex challenges using applied machine learning in their solutions and leveraging the unlimited scaling capabilities of Hadoop
University systems, state governments, and economic development organizations are developing new expertise and resource portals to foster university-industry engagement. These portals expose subject matter experts conducting research and university resources like core facilities willing to engage with industry, making experts and resources discoverable by search and easier to connect with.
Presentation of use cases for using ORCID with eScholarship and other services/applications from the California Digital Library at the University of California.
What ARE we thinking? Collections decisions in an Academic LibraryLinda Galloway
When faced with multiple competing priorities for investment in library resources, there are many important aspects to consider. From student enrollment to prominence of programs, there are both data-driven and intangible factors to weigh. In addition, most library collections now focus on the immediate needs of students and researchers instead of collecting for posterity. This just-in-time versus just-in-case collection development mindset prioritizes different resource attributes and requires an often unfamiliar level of acquisitions flexibility.
A Big Picture in Research Data ManagementCarole Goble
A personal view of the big picture in Research Data Management, given at GFBio - de.NBI Summer School 2018 Riding the Data Life Cycle! Braunschweig Integrated Centre of Systems Biology (BRICS), 03 - 07 September 2018
Using your Data to Drive Revenue – Laura Cox at London Book Fair 2018 Ringgold Inc
Laura Cox, Ringgold Chief Financial and Operating Officer, chaired this session at London Book Fair 2018 on 10 April.
The session featured expert speakers across several types of publishing data and gave practical advice including:
How to utilise the information held about customers
How to use taxonomies to help improve search and discovery
How to evaluate technologies that will help organisations make the most of their content through effective storage and semantic exploitation
More details: https://www.londonbookfair.co.uk/en/Sessions/58553/Use-your-Data-to-Drive-Revenue
The final session took place on Wednesday 26 February and we offered concrete, simple take-aways that will allow you to quickly improve the state of your most valuable customer and prospect records. Also, we discussed how our auditing service may help those needing a more robust solution:
- 3 Quick Tips to improve the state of your most valuable client records - all of which you can do on your own
- Ringgold’s Audit service: outsourcing the standardization of your subscriber records
Ringgold Webinar Series: 3. Lean and Mean - Publication Metadata to Enhance D...Ringgold Inc
The third session took place on Wednesday 15 February and covered making content easily discoverable. Well-structured and complete metadata about your published works are the key to ensuring content can be easily found, purchased, and used - particularly within the emerging Demand Driven Acquisition Model. The discussion explored:
- The changing landscape of discovery and collection development
- Current industry initiatives surrounding publication metadata
- Review of discovery platforms and discovery layers
- Ringgold's ProtoView service - supporting publishers with the creation and targeted dissemination of quality metadata
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
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#conversion
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
4. Why is healthy data important?
Good quality, healthy data can be
utilized to gain insight into customers,
business relationships and to support
strategic planning, decision making,
and ongoing business operations.
But when it’s unhealthy….
5. Poor data has real consequences
Hard to get a true picture of relationships with institutions
Lack of quality author (and affiliation) data
Inability to see overlap between authors, members and
customers
Inaccurate holdings and revenue reports
Protracted time and effort taken to analyse data
Everything becomes more difficult, and less accurate
6. Healthy records are:
Complete
Accurate
Free of duplicates
Current
Consistent
Conform to standards
7. Unique Identifiers
What are they? How can they help?
Numeric or alpha-numeric designations which are associated with
a single entity
Entities can be an institution, person, or piece of content
Enable the disambiguation of each entity
Proper understanding of the customer, author, reader or
institution
Proper identification of content object, article, product, or
package
Can be used internally or in conjunction with external partners
8.
9. Why we should worry about data now?
Number of researchers increasing by 3% per annum*
Number of articles increasing by 3% per annum, current
output is 1.8-1.9 million per year*
Number of journals increasing by 3.5% per annum*
Growth in China has been in double digits for over 15 years*
Increased demand for anytime/anywhere access
Library budgets are frozen or being cut, less money for more
content means we have to work smarter
* Ware, M and Mabe, M, The STM Report, 2012
10.
11. What are Institutional Identifiers for?
Disambiguating:
UCL:
University College London (UK)
Université Catholique de Louvain
(Belgium)
Universidad Cristiana
Latinoamericana (Ecuador)
University College Lillebælt
(Denmark)
Centro Universitario Celso Lisboa
(Brazil)
Union County Library (USA)
NPL:
National Physical Laboratory (UK)
National Physical Laboratory
(India)
York University
University of York (UK)
York University (Canada)
Northeastern University:
Northeastern University
(Boston, USA)
Northeastern University
(Shenyang, China)
12. What are Institutional Identifiers for?
Consolidating:
Hierarchy View:
University of Oxford
University of Northampton
Univ. Oxford
Northampton Business School
Oxford University
School of Education
Library, Oxford Univ.
Radcliffe Science Library
School of Health
School of Science and Technology
Bodleian Library
Bodleian, Oxford
Oxford, University of
Division of Computing
Division of Engineering
Environmental & Geographical Sciences
Institute for Creative Leather
Technologies
School of Social Sciences
School of The Arts
13. Use cases – the why
Identifiers enforce uniqueness
Disambiguate institutional records
Eradicate duplication of data
Ensure correct delivery, entitlements and access rights
Better understand your customer base and relationships with
institutions
Improve “trust” in data
Map institutions into their hierarchy
14.
15. Common data problems
Most publishers have problems with data:
Multiple accounts for each customer
Multiple internal IT systems for different purposes
Data entry without standard names or ID numbers
Lack of hierarchy information
No formal manner to track customers across systems
16. The challenge: Data Sources
Multiple data sources – ‘system’ data silos
Multiple locations – ‘geographic’ data silos
Data entered by different people for different purposes
Data from third parties in the supply chain
Data from bought-in sources
17. The challenge: Data Sources
Typical publisher systems:
Data can be entered by:
Financial system
Organisation staff
CRM/Sales database
Authors
Authentication system
Society members
Fulfilment
Agents in the supply chain
Usage statistics
Submissions system
Author database
Document Storage (contracts and
licences)
…..
3rd party organisations
…..
18.
19. Implementing a data governance plan
Important considerations:
What data is held, where it is held and how it is accessed?
How can the data be used to further benefit different
departments, processes or activities?
Could the use of current or planned systems be expanded for
further benefit?
Is data highly accurate and consolidated or in need of cleansing?
Are there applications of data that have not been explored?
What requirements are there for additional data?
20. Improve data capture
If you can – use web forms
Implement required fields
Data validation – at a minimum use naming conventions
Address validation – postcode lookup
Institution validation – institution lookup
Web form consistency across systems
Avoid free-text fields
Make institutional identifiers a requirement
23. Data integration
CRM
Using Institutional Identifiers
to link internal systems:
Electronic
document
storage
Financial
System
Prevent duplicate account
creation
Break down silos
Keep data up-to-date and
systems synchronised
Enable staff to use data more
effectively
Simplify data transmission
Improve overall data quality
Authentication
Institutional
Identifiers
Membership
system
Usage
statistics
Author
Database
Fulfilment
system
24. Linking author and institution IDs
When authors and their affiliations are linked
correctly, publishers gain:
Market intelligence about authors and institutions
Author and subscriber information mapped together
Knowledge of where research funding is concentrated
Reduction in time taken calculating open access charges (APCs)
Institutions gain information about their overall research
output
Funders gain information about where authors reside and
publish
25.
26. The scholarly supply chain
Purpose:
Serving the author and reader
Disseminate content as widely as possible
Ensure content is easily discoverable
Provide information in an efficient and trouble-free manner
regardless of:
Content type
User requirements
Desired methods of access
27. The supply chain (simple version)
Author
Funders
Submission
and Peer
Review
System
End User
Discovery
Service
Consortium
Consortium
Data
Providers and
Systems
(multiple)
Publisher
Online Host
or
Technology
Partner
Library
Fulfilment
House or
System
Subscription
Agent or
Sales Agent
Societies
29. What could possibly go wrong?
Records are unconnected through the supply chain, links fail:
Between entities
Between internal systems
Between external systems
Renewals are mishandled
Journal transfers are mishandled
Access and authentication is mishandled
Authors and individuals are not linked to their institution
Open access fees have to be checked manually
Authors are not linked to their research
Funders are not linked to the research they fund
30. Where stronger links are needed
Finding a path to using standardized data, which:
Eradicates duplicate records within and between systems
Enables seamless communication between organizations
Smoothes the supply chain, removing ambiguity or lack of
information for any party
Enables higher quality of service
Increases understanding of customer base and enables better
decision making for everyone involved
33. The vision
In an ideal world we would be able to utilise, provide and
obtain data that is accurate, complete and easily joined
together:
Reducing problems and errors
Providing better overall service
Creating seamless processes
Providing a better understanding of customers and our own
businesses
34. External linking – in the supply chain
Using Identifiers will:
Ensure accuracy of information
Speed up data transactions
Reduce queries
Reduce costs
Open data up to new uses
Ensures that authors receive credit for the work they produce
Ensures that end users receive uninterrupted access to the
content they need
37. Institutional Identifiers – which ones?
JISC and CASRAI (Consortia Advancing Standards in Research
Administration Information) report on Organisation IDs:
http://repository.jisc.ac.uk/5381/1/CC549D0011.0_org_ID_landscape_study.pdf
Examined the landscape of organisational identifiers in the UK
and identified 23 different IDs
Based on interviews with key individuals
Lots of detail on use cases for publishing, funders, and
institutions
38. CASRAI report
Disambiguating organisational information from multiple
sources typically described as “a nightmare”
Benefits from effective unique identifiers are truly realised
when data is shared
Key aspects of identifiers that support the widest range of
uses:
Governance
Trust
Transparency
Temporal
Appropriate metadata
42. ISNI
ISNI Number
ISNI Number
Party ID 1
Party ID 2
Proprietary
Information and/or
Metadata
Proprietary
Information and/or
Metadata
ISO Standard 27729
ISNI is designed to be a
“bridge identifier”
Covers any type of entity
43. ISNI IDs
Ringgold is an ISNI Registration Agency for institutions
Unique ISNI Institutional ID number can connect any data
and any systems
ISNI IDs should be used by publishers and across the
scholarly supply chain to:
Link systems using the ID numbers
Link data sets which contain proprietary metadata
Provide clean data transmission
44. ISNI spans all industries, market segments, and regions
Academia
Medical
Corporate
Government
Not-for-profit
Public libraries
Schools
Publishers
Funding bodies
Intermediaries
Distributors
http://isni.org/
45.
46. What can YOU do now?
Engage with the problems you have with data
Find some resources – think about time not just money
Consider how data could better serve your organisation
Appoint a data champion and document everything
Generate a data governance policy
Create some basic rules for data entry
Utilise universal identifiers to clean and link your data
Work with suppliers and customers to utilise institutional
identifiers to strengthen the supply chain