The presentation covers high-level SEO tips for web developers. Start with these basics to ensure your web development isn't impeding your online marketing strategies. References: http://moz.com/beginners-guide-to-seo http://www.mattcutts.com/blog/site-speed/ http://www.searchenginejournal.com/infographic-googles-200-ranking-factors/64316/ http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization http://www.internetlivestats.com/google-search-statistics/ http://www.internetlivestats.com/google-search-statistics/ http://www.marketingcharts.com/wp/online/global-marketers-still-rate-seo-email-marketing-as-tops-for-roi-28385/ http://moz.com/learn/seo/duplicate-content http://moz.com/learn/seo/redirection