The document outlines a media campaign launched to address the state of homelessness in America, detailing key findings from a research report on homeless counts, economic indicators, and demographic drivers. Notable statistics include a 3% increase in overall homelessness and significant challenges faced by vulnerable populations such as veterans and youth. The document also emphasizes the importance of strategic federal resource allocation and proposals for preventing homelessness through targeted interventions.

1. Media Campaign Launch: The State of Homelessness in America January 5, 2011

2. Introductory Logistics Lines are muted to facilitate this call. Submit Questions! If you have questions during the webinar, submit them in the question box on your control panel. We will answer as many as possible at the end of the webinar. A recording of the webinar will be posted online this week.

3. Agenda Introduction Report: Overview and Major Findings Media: Key Messages and Suggested Strategies Questions

4. State of Homelessness in America A Research Report on Homelessness

5. State of Homelessness webinar Contents Homeless counts Economic indicators Demographic drivers Major findings Other findings Notes on data analysis

6. Homeless counts Overall homeless population Chronic population People in families Unsheltered population

7. Economic indicators Severe housing cost burdened households Unemployed people Income of working poor people Foreclosed properties

8. Demographic drivers Doubled up population People discharged from prison Young adults aged out of foster care Uninsured population

9. Major findings Homeless counts Overall homelessness up 3 percent Family homelessness up 4 percent Chronic homeless change was stagnant 4 out of 10 people were unsheltered

10. Major findings, continued Economic indicators 72 percent of poor households are severely housing cost burdened Unemployment increased by 60 percent Income of working poor people decreased by 2 percent Foreclosures increased by over 20 percent

11. Major findings, continued Demographic drivers Odds of experiencing homelessness All of U.S. = 1 in 200 In poverty = 1 in 25 Veteran = 1 in 10 Doubled up person = 1 in 10 Discharged prisoner = 1 in 11 Aged out of foster care = 1 in 6 Doubled up increased by 12 percent

12. Other findings Examination of places where multiple risk factors exist for worsening homelessness

13. Notes on data analysis Changes are 2008 to 2009 Veterans and youth counts Data sources Data adjustments were necessary (see Appendix) Our numbers differ from HUD’s AHAR

14. Questions and answers?

15. Opportunities Homelessness Counts Economic Indicators Unemployment Foreclosure Real income Severe housing cost burden Demographic Drivers Doubling up Aging out of foster care Release from incarceration Uninsurance

16. Talking Points Maximize the impact and efficacy of federal resources by targeting strategically and implementing proven strategies. Bolster ongoing local plans to end homelessness by turning the goals and strategies of the federal plan into implementable programs and policies. Prevent homelessness before it starts by building the proper interventions into our state institutions, including jails and foster care programs. As states face further budget cuts and need among people experiencing homelessness rises, funding for key federal programs will become ever more critical.

17. Strategies Letters to the editor Easier to get published 150 words or less Op-ed submissions Harder to get published Between 250 – 500 words Pitch emails/phone calls to reporters Follow up

18. Tip: Do Your Homework! READ the paper: get a sense of what they cover and who their readership is. Identify the reporters that cover homelessness, poverty, and social issues – they are most likely to take your call seriously. Find instructions for letters/editorials online (or call the paper). Follow those instructions - make sure to STICK to those parameters – no exceptions! Follow up!

19. More Tips Be local Be specific Be brief Be relevant Be actionable

20. Embargoed Our report is embargoed until Wednesday, Jan. 12. You will receive the report on Monday, Jan. 10.

21. Next Steps January 5: Sample materials sent via email January 10: Embargoed copy of the report sent via email January 12: Official, public release of the report Questions? Contact Amanda Krusemark [email_address]