Alicia freeberg intern presentation
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This document provides an overview of an internship at Woolpert in Dayton, OH. It introduces the intern, Alicia Freeberg, and her goal to gain understanding of marketing operations. It outlines three key projects she worked on: generating contacts for a stormwater webinar, researching the organizational structure of Indianapolis, and updating a military website with new project descriptions. It concludes with her proposed idea as "CEO for a Day" to implement video profiles of each department to improve cross-functional understanding at Woolpert. Her suggestion inspired the company to start a similar monthly employee spotlight series.
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thinkLA AdU: Digital Production 101
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This session will feature real world examples of how gathering and applying actionable insights at key stages of marketing execution can lead to stronger campaign results and more informed decisions. Four core areas, along with use cases, to be addressed include:
Planning – Key metrics needed to effectively plan tomorrow’s marketing activities;
Achieving – At-a-glance key performance metrics relative to marketing goals;
Optimizing – Priority operational metrics for marketers, including sales rep and lead quality insights; and
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Sharon Wong Resume - PM 09-2014
Sharon Wong has over 5 years of experience in product management and marketing roles. She currently works as a Product Owner at Mitchell International where she manages an Agile scrum team and drives the development of new products. Previously she was a Product Manager at Mitchell International where she helped increase sales and decrease customer attrition. She holds a Bachelor's degree in Economics from the University of California, San Diego.
Sharon Wong Resume - PM 09-2014
Sharon Wong has over 5 years of experience in product management and marketing roles. She currently works as a Product Owner at Mitchell International where she manages an Agile scrum team and drives the development of new products. Previously she was a Product Manager at Mitchell International where she helped increase sales and decrease customer attrition. She holds a Bachelor's degree in Economics from the University of California, San Diego.
Build You First App in 5 Easy Steps
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Alicia freeberg intern presentation
- 2. • Introduction • Key Projects • CEO for a Day
- 3. About Me Alicia Freeberg Role: Market Research Intern School: University of Missouri Internship Goal: Gain a better understanding of marketing operations and narrow down what I want to do moving forward
- 4. Projects
- 5. #1: Stormwater Webinar Situation: The Water market hosted a webinar to educate clients on stormwater infrastructure Task: Generate list of conference invitees based on the desired target audience Action: Researched and identified contact information for the target list of invitees and assist with the Webinar run through Result: Delivered a list of 125 contacts for this webinar and future events in the water market
- 6. #2: City of Indianapolis Research Situation: The transportation market needed to gain a better understanding of potential business opportunities in the city of Indianapolis, whose civic website was non-intuitive Task: Provide the market with a breakdown of the city’s departments and key decision makers within those departments Action: Identified the desired information, converted it into a user-friendly format and shared it with the marketing manager Results: Successfully determined the organizational structure of the city and generated a list of key contacts, fueled the sales funnel and identified new opportunities for the transportation market
- 7. #3: Military Website Updates Situation: Due to the new project work that the military market has completed, the website needed to be updated to show qualifications for upcoming task order opportunities Task: Elevate the military webpage content by adding new and relevant project descriptions Action: Analyzed military portfolio to determine projects that were not currently on the website and projects that needed updates, worked with the creative team to have project descriptions written and graphics added Result: Gives more visibility to clients and potential clients so they can better qualify us for potential projects, educates internals on the military market’s area of expertise and the types of projects the market is supporting
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- 10. If I were CEO for a day, I would…. • Implement “Day in the Life” video series for each department to post on the Intranet Why I would do this… • Improves visibility and understanding cross functionally at Woolpert The benefit is… • Breaks down internal walls and improves communication and operational efficiencies CEO for a Day
- 11. Result: My suggestion inspired Woolpert to implement a similar monthly employee spotlight series to break down internal barriers within the company. CEO for a Day
- 12. Thank you!
Editor's Notes
- Business training and marketing, worked with Sam Finke, took time to with Dana to cross-train in other departments