The document compares traditional commerce and e-commerce, noting key differences in areas like product inspection, reach, and accessibility. It then profiles Jack Ma, founder of Alibaba, covering his background and the company's evolution from 1999 to present day. Finally, it analyzes Alibaba's strengths, weaknesses, opportunities, and threats through a SWOT analysis.

1. Current
Corporate
Analysis

2. TRADITIONAL COMMERCE E-COMMERCE
1.Focus on exchange of products and
services
1. Carrying out commercial transactions
via internet
2. Manual 2. Automatic
3. Limited time of accessibility 3. 24x7 accessibility
4. First-hand inspection of goods
possible before purchase
4. First-hand inspection not possible
before purchase
5. Direct customer-seller interaction 5. Interaction only with a screen
6. Limited reach 6. Global reach
7. Instant delivery 7. Delivery takes time

3. Born “Ma Yun” on September 10, 1964 in Hangzhou, China.
Learnt English at an early age.
A former English teacher from Hangzhou Teacher’s institute
1995: Travelled to US where he discovered the internet.
April 1995: Founded “China Yellow Pages”.
1999: Founded “Alibaba” with 17 other founders.
2013: Stepped down as CEO Alibaba. Current Net worth of $40 Billion
Jack Ma

4. Mission
To make it easy to
do business
anywhere
Vision
Aim to build the
future
infrastructure of
commerce

5. (1999 - 2002)
> $20million :
Softbank
> Became Profitable
(2015 - 2016)
> New York Stock
Exchange
(2003 - 2005)
> Took over Yahoo!
China
> Founded Taobao
(2010 - 2014)
> Acquired One-
touch
> Established
Alibaba
foundation
(2017 - 2018)
> Launches OS’car
> Entertainment Group
(2006 - 2009)
> Completed first IPO
> Acquired HiChina

10. Amazon Alibaba eBay
Holds Inventory Yes No No
Consumer Credit services Co-Branded Credit Card No Bill-Me Later
Advertising Services Yes Yes Yes
Available technology
platform
Yes(Amazon Web Service) Yes Yes(Open Source
platform)
E- Payment Service No AliPay PayPal
Direct Sales Yes No No
Matches Buyers and
Sellers
Yes Yes Yes
Content provider Yes(Streaming Videos/e-
books)
No No
Publisher Yes(Books/Music/Films) No No
Membership Fees Yes(Prime) Yes No

11. #53 Amazon.com on Forbes list.
Its Market Share is.$777.8 Billion
#81 Alibaba on Forbes list.
Its Market Share-$499.4 Billion.
#897 eBay on Forbes list.
Its Market Share -$38 Billion.
Amazon.com is the world's largest online retailer. The company operates as both a B2C
and a C2C market, meaning it markets goods directly to customers and allows users to
sell goods themselves.
C2C, or customer-to-customer, or consumer-to-consumer, is a business model that facilitates the
transaction of products or services between customers. eBay is the best example of it.
Alibaba is for B2B sales, Taobao (a service of alibaba) is for small business-to-consumer and consumer-
to-consumer sales.

12. • It is the measure of the returns on shares over a period of time.
Its basically the ability to increase or decrease the wealth of its
share holders.
• The most common approach is to calculate its total returns to
shareholders (TRS) over time.
• The second approach is by calculating return on investment(ROI)
or by calculating stock earnings per share (EPS).
• ROI (2016): 21.06%
• ROI (2017): 9.26% (due to deterioration of net income)

14. S
Strength
Product portfolio
Strength
Demand for
marketing
services
Strength
Largest C2C sales
channel
Strength
Global value
propositions
Strength
Growth
Strength
Growing
customer base
Strengths
SWOT ANALYSIS

15. W
Weaknesses
Over
dependence on
Chinese
economy
Weaknesses
Decreasing
EBITDA margin
Weaknesses
SWOT ANALYSIS

16. O
Opportunities
Capture
greater market
share
Opportunities
Cloud computing
Opportunities
SWOT ANALYSIS

17. T
Threats
Competition
Threats
Pre existing local
players
Threats
Increase in
number of fakes
Threats
SWOT ANALYSIS

18. • Creating a Strong Infrastructure For Commerce.
- Integrating online and offline shopping
• Global Growth.
• Leveraging Cloud Computing Power.

19. Creating Job Opportunities
Supporting Rural Development
In China
Charitable Donation And
Participation
Selected Efforts To Address Social Problems

20. • Traditional Commerce vs Ecommerce
• Jack Ma and company evolution
• Business and Revenue Model
• SWOT Analysis
• Current situation of Alibaba
• 7Ps of Marketing and Alibaba
• Future goals and prospects
• Corporate Social Responsibility