2. Get to the point
• What is emotive analytics and affective processing (affective computing) and
how does it work?
• What are some of the current and future applications?
• How does this affect me as a content professional?
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3. The basics
Output
• Predictive
analytics
• Customized
response(s)
Processing
• Big data and
machine learning
• Deep learning /
neural nets
Input
• Voice
• Visual
• Biometrics
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4. How does voice recognition and
analytics work?
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5. How does face recognition work?
• Haar Cascade
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8. Affectiva and Affdex
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• Created from MIT
Media Lab project
• Rana el Kaliouby, CEO
• Quantify emotion
• Download SDKs and
APIs
• AffdexMe is
opensource version
9. Beyond Verbal
• Israeli company
Yuval Mor, CEO
• Analyze emotions
from
• Download an app
called Moodies. It
will analyze speech
• Main focus is
healthcare. They
want to use the
voice as a
biomarker in
detecting disease
symptoms
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10. Milo the Robot
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• Built by RoboKind
• Fred and Richard Margolin
• Programmed by Autism Treatment Center
of Dallas and Callier Center for
Communication Disorders at University of
Texas – Dallas
• Teaches social behaviors such as the
understanding and meaning of emotions
and expressions, and how to demonstrate
appropriate social behavior and responses.
• Improved therapy outcomes for children on
the autistic spectrum.
• Milo’s face can smile, frown, blink and look
angry, happy, sad, and surprised.
11. Hanson Robotics
• Dr. David Hanson
• We bring robotics to life
• Teach, entertain, serve
• Sophia has been featured at SXSW
and many news channels
• Einstein science instructor
• Bina48, a living memorial
• Interview with Philip K Dick
• Interview with Joey Chaos (jump to
3:45. See the laptop below his
shoulders, and watch as he tracks
the researcher from left to right)
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12. How does this affect me?
• Content creation
• Usability and UX
• Help documentation
• Brand building and loyalty
• Customer journey and CX
• Customer service and
interaction
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