Emotive analytics and affective processing use big data, machine learning, and neural networks to analyze inputs like voice, visual cues, and biometrics to predictively understand and respond to human emotions. Current applications include apps that analyze speech to detect disease, robots that teach social skills to children with autism, and humanoid robots created for entertainment, education, and memorial purposes. As content professionals, we will be affected through opportunities in content creation, usability, customer experience, service, and building brand loyalty that are tailored based on emotional analytics. However, there are also risks to consider regarding privacy and how this technology could potentially be misused. The future applications of these techniques are still emerging.

1. Android Dreams
emotive analytics, affective processing, and the future of content

2. Get to the point
• What is emotive analytics and affective processing (affective computing) and
how does it work?
• What are some of the current and future applications?
• How does this affect me as a content professional?
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3. The basics
Output
• Predictive
analytics
• Customized
response(s)
Processing
• Big data and
machine learning
• Deep learning /
neural nets
Input
• Voice
• Visual
• Biometrics
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4. How does voice recognition and
analytics work?
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5. How does face recognition work?
• Haar Cascade
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6. The anti-face: CV Dazzle
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7. How does face analytics work?
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8. Affectiva and Affdex
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• Created from MIT
Media Lab project
• Rana el Kaliouby, CEO
• Quantify emotion
• Download SDKs and
APIs
• AffdexMe is
opensource version

9. Beyond Verbal
• Israeli company
Yuval Mor, CEO
• Analyze emotions
from
• Download an app
called Moodies. It
will analyze speech
• Main focus is
healthcare. They
want to use the
voice as a
biomarker in
detecting disease
symptoms
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10. Milo the Robot
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• Built by RoboKind
• Fred and Richard Margolin
• Programmed by Autism Treatment Center
of Dallas and Callier Center for
Communication Disorders at University of
Texas – Dallas
• Teaches social behaviors such as the
understanding and meaning of emotions
and expressions, and how to demonstrate
appropriate social behavior and responses.
• Improved therapy outcomes for children on
the autistic spectrum.
• Milo’s face can smile, frown, blink and look
angry, happy, sad, and surprised.

11. Hanson Robotics
• Dr. David Hanson
• We bring robotics to life
• Teach, entertain, serve
• Sophia has been featured at SXSW
and many news channels
• Einstein science instructor
• Bina48, a living memorial
• Interview with Philip K Dick
• Interview with Joey Chaos (jump to
3:45. See the laptop below his
shoulders, and watch as he tracks
the researcher from left to right)
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12. How does this affect me?
• Content creation
• Usability and UX
• Help documentation
• Brand building and loyalty
• Customer journey and CX
• Customer service and
interaction
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13. The double-edged sword
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14. So what lies ahead?
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15. Questions and answers
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• www.technicallyeclectic.com