Startupfest 2015: RANA EL KALIOUBY (Affectiva) - Keynote
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Rana el Kaliouby presented on bringing emotional intelligence to digital devices and technologies. She discussed how emotions influence our lives and how current devices lack emotional intelligence (EQ). Her company Affectiva is developing technologies to recognize and interpret human emotions using facial analysis. They have created the world's largest emotional data repository analyzing over 3 million faces across 75 countries and 1,400 brands. Affectiva is working on applications in media/advertising, education, health, cars, smartphones and more to enhance digital experiences with emotional intelligence.
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Startupfest 2015: RANA EL KALIOUBY (Affectiva) - Keynote
- 1. Bringing Emotional Intelligence to the Digital World R a n a e l K a l i o u b y C o - F o u n d e r , C h i e f S c i e n c e & S t r a t e g y O f f i c e r A f f e c t i v a @ k a l i o u b y @ a f f e c t i v a
- 2. Emotions organize rather than disrupt our rational thinking @ a f f e c t i v a @ k a l i o u b y
- 3. Emotions influence every aspect of our lives @ a f f e c t i v a @ k a l i o u b y
- 4. Internet of Things 26 Billion connected units by 2020 Source: Gartner Emotions are missing from our digital world @ a f f e c t i v a @ k a l i o u b y
- 5. @ a f f e c t i v a @ k a l i o u b y Our devices have high IQ but no EQ
- 6. @ a f f e c t i v a @ k a l i o u b y Except …
- 7. What if our devices had Emotion Intelligence? @ a f f e c t i v a @ k a l i o u b y
- 12. Duchenne de Boulogne, (1862) The Mechanism of Human Physiognomy. Charles Darwin, (1872) The Expression of The Emotions in Man and Animals. Ekman and Friesen (1978) The Facial Action Coding System. @ a f f e c t i v a @ k a l i o u b y
- 13. How do you train a machine to read facial expressions of emotion? @ a f f e c t i v a @ k a l i o u b y
- 18. @ a f f e c t i v a @ k a l i o u b y
- 19. Demo @ a f f e c t i v a @ k a l i o u b y
- 20. From Academia to Startup @ a f f e c t i v a @ k a l i o u b y
- 21. Wearable Devices for Autism @ a f f e c t i v a @ k a l i o u b y
- 22. Commercial interest beyond autism @ a f f e c t i v a @ k a l i o u b y
- 23. Bringing emotional intelligence to the digital world @ a f f e c t i v a @ k a l i o u b y
- 24. First Market: Media and Entertainment 4XAds with Strong positive emotion dynamics and lack of negative dynamics are more likely to lead to an increase in sales, by: @ a f f e c t i v a @ k a l i o u b y
- 25. 75 countries measured 1400 brands 3M faces analyzed 12B+ emotion data points 14K media units 1/3 of Fortune Global 100 Affectiva has amassed the The World’s Largest Emotional Data Repository @ a f f e c t i v a @ k a l i o u b y
- 26. enjoyment enjoyment @ a f f e c t i v a @ k a l i o u b y In the US, pet care and baby care ads elicit the most enjoyment!
- 27. enjoyment enjoyment enjoyment enjoyment @ a f f e c t i v a @ k a l i o u b y In Canada, it’s the cereal ads!
- 28. Real time audience feedback Video Communications Live streaming and VR Gaming Mood of a crowd
- 29. Emotion-enabled digital experiences The Hershey Smile Sampler Builds a brand connection by delivering an in-store happiness moment centered around a smile – at the point of purchase.
- 30. New Paradigm of Digital Experiences Twilight Concert Series - TrueCar L.E.D. (Light Emotion Data) 70,000 LED lights powered by crowd density, gestures and emotion
- 31. 30 % K-12 students left behind 1.2 M Drop out of high school 75 % Crimes by HS dropouts 50 % Drop out of college 50 B Economic costs Education Real-time emotion engagement, personalize curriculum & lower dropout
- 32. Health and Wellness Wearables for autism, Telemedicine, Virtual therapists for Depression @ a f f e c t i v a @ k a l i o u b y SimSensi diagnoses depression by tracking body movements and facial expressions, USC.
- 33. Cars that sense emotion and engage people in it Smartphones that react to your mood Kiosk recommendations based on your reaction Remote healthcare monitors emotional state Social robots with empathyGames that respond to players Emotion Chip: A future where technology is enriched with emotion
- 34. 1- Be the world's expert in what you do > Hire the best team and surround yourself by other experts 2- Focus but not myopically / dogmatically > A journey with multiple stops /markets 3- Ignore people who say it cannot be done > Persevere and Persist! Key learnings
- 35. L e a r n m o r e a t a f f e c t i v a . c o m @ a f f e c t i v a @ k a l i o u b y
Editor's Notes
- Here we also say that people with higher IQ …
- In the United States: Over 40% of K-12 students are left behind. 1.2 million students in the US drop out of high school These high school dropouts commit 75% of crimes. 50% of students drop out of college or similar institutions Costs over $50B Enormous economic and social impact We are working w/ early adopter partners. Engage students early to disrupt the cycle. Real-time assessment of student engagement. - Personalize curriculum accordingly. We see an opportunity to reverse these trends by 20-50% annually. Ability to enhance the education system, reverse debilitating trends and garner tremendous savings. that’s a student every 26 seconds .. or 7000 a day. by helping students earlier through emotion engagement. that’s a student every 26 seconds .. or 7000 a day. by helping students earlier through emotion engagement.
- 1- Be the world's expert in what you do. Hire the best team … surround yourself by other experts .. 2- Focus but not myopically / dogmatically - (don’t focus w/ blinders) be willing to shift if market dynamics change. (too myopically .. now listening - directing our focus based on oppoerunituties .. flexible / agile) 3- Don’t listen to people who say it cannot be done - Persevere and Persist! (that won’t work, won’t get funding .. we stuck with it .. believed we have an idea .. )