Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Anna Wickham
Don't believe in content marketing? These are the top 10 myths that are keeping business owners from investing in content marketing, and ultimately losing them money.
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
Using Social Media To Enhance EmployabilityEllie Stringer
With 92% of recruiters using social media during the hiring process, it's vital that potential employers get the right first impression after Googling you. This means that managing your digital footprint is of utmost importance in ensuring that they see the side of you that you want them to.
This was a presentation given to students of The University of Southampton by The Southampton Digichamps.
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Anna Wickham
Don't believe in content marketing? These are the top 10 myths that are keeping business owners from investing in content marketing, and ultimately losing them money.
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
Using Social Media To Enhance EmployabilityEllie Stringer
With 92% of recruiters using social media during the hiring process, it's vital that potential employers get the right first impression after Googling you. This means that managing your digital footprint is of utmost importance in ensuring that they see the side of you that you want them to.
This was a presentation given to students of The University of Southampton by The Southampton Digichamps.
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
Algorithm changes, information density and new competition conspire to make content marketing increasingly difficult, This new research report points to essential trends and guidelines to make your content successful in an era of Content Shock.
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
The 1 page marketing plan get new customers, make more money, and stand out f...MarketingForum
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
• How to get new customers, clients, or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
How to make money with you tube earn cash, market yourself, reach your custom...Marketing College Forum
“How Can I Profit from YouTube®?”
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to
their secrets.
Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:
Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising
Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
Social Media for Real Estate Agents discusses the impact of social media for buying and selling real estate. In this presentation about real estate, agents and real estate professionals can learn to own their share of any real estate market.
Free Social Media Marketing Dictionary - http://www.socialmediasecond.com/
Seminar - Successful Social Media Campaign in 15 Minutes Per Day http://skl.sh/1aEu610
How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
Alexis Chateau PR is an independent public relations firm, specializing in working with lifestyle brands. We want to take you from small fish to big kahuna.
Check out some of the work we've done so far, in our business portfolio.
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
8 Distribution Tips That Will Help Your Content Soar After Pressing PublishRoss Simmonds
Ever write a blog post, design an ebook or create a Slideshare and wonder why it fell flat? It's very possible that the content distribution tactics put behind your content simply didn't give it the fuel it needed to take off. If you're looking for a few ways to increase the likelihood that your content will succeed, here's 8 great content distribution tips that are sure to give your content more life!
Algorithm changes, information density and new competition conspire to make content marketing increasingly difficult, This new research report points to essential trends and guidelines to make your content successful in an era of Content Shock.
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
The 1 page marketing plan get new customers, make more money, and stand out f...MarketingForum
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
• How to get new customers, clients, or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.
How to growth hack my startup idea tommaso di bartolo slideshareTommaso Di Bartolo
How many of you can embrace the future with confidence when it comes down to getting traction?
Join Tommaso Di Bartolo's Guest Lecture at Stanford, where he provides a framework on how startups can get traction in the age of Snapchat.
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
How to make money with you tube earn cash, market yourself, reach your custom...Marketing College Forum
“How Can I Profit from YouTube®?”
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to
their secrets.
Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:
Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising
Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.
3 Fundamentals of a Successful Social Selling StrategyMark Schaefer
Social media provides both an opportunity and an impediment to many sales professionals. But the job will be easier if you keep these three fundamentals in mind!
Social Media for Real Estate Agents discusses the impact of social media for buying and selling real estate. In this presentation about real estate, agents and real estate professionals can learn to own their share of any real estate market.
Free Social Media Marketing Dictionary - http://www.socialmediasecond.com/
Seminar - Successful Social Media Campaign in 15 Minutes Per Day http://skl.sh/1aEu610
How To Focus On The Big Picture
As a businessperson, you should not allow the paltriness in your mind to get the better of you. You should not confine yourself to thinking about petty things. What you need to think about is the big picture.
This is where you strategize, foresee and plan things to implement today so that the future of your business is stabilized.
If you only think about your current expenses and the present scenario of your business, then you are going to be stuck in the rut for a very long time. If you want you take your business to a wider clientele and really prosper with it, then you need to think about the big picture.
Gerald
gerald-pilcher.com
Alexis Chateau PR is an independent public relations firm, specializing in working with lifestyle brands. We want to take you from small fish to big kahuna.
Check out some of the work we've done so far, in our business portfolio.
LinkedIn and Social Media Strategy for Customer and Talent AttractionFisher Vista, LLC
There are more than 200 million professionals and companies on LinkedIn, but the fact is, most aren’t coming anywhere close to getting the most out of this powerful social tool.
One of my specialties is helping companies find and attract clients and talent with LinkedIn. Let me show you how you can do more with and get more from LinkedIn.
You will learn:
- How to ensure that your company and your profile are credible, searchable and findable
- How to leverage connections effectively
- How to optimize your professional profile to be credible, search-friendly and brand-aligned
- Basic and advanced LinkedIn usage
- Connection strategies for balancing reach and trust
- Group etiquette and content sharing
Social Media Strategy Workshop [Female Entrepreneurial Week]Chrysopigi Vardikou
Presentation for the Female Entrepreneurial Week, where I was honoured to give a talk about social media strategy.
The FEW took place in Grand Hotel Palace in Thessaloniki, from 26th to 30th November 2018 and it was organized by the Greek Association of Women Entrepreneurs.
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Content & Social Marketing for SMBs (Connected Women #PWIB13)Christel Quek
FEATURED SLIDESHARE OF THE DAY (11 December 2013): Thank you!! https://twitter.com/SlideShareToday/status/410502548672372736
Welcome to the new rules of engagement - and social media marketing + content marketing should be approached from different ways for Small & Medium Businesses
What's covered in this presentation:
- Using Content Marketing & Social Media Platforms to address key challenges faced by SMBs : Value Proposition, Growing Customers, Revenue, & Scaling the Business
- One Size Does not Fit All : Using different social media platforms (Facebook, Twitter, YouTube, LinkedIn, Slideshare) in a targeted fashion that is different from how big brands approach digital strategy
- Resources for SMBs to scale and operationalise their content and social media marketing efforts
- Writing a Simple Social Media Action Plan: Goals, Target Audience, Measurement, Brand Voice & Personality, KPIs, & designing an Overall Content Plan
- The last word on Community: Communities are built on Relationships, not Technology
This presentation was a joint effort by Jamshed Wadia (@JamshedWadia) & Christel Quek (@ladyxtel) for the inaugural Connected Women - Powering Women in Business conference in Singapore, which is supported by Microsoft, StarHub, and Athena Network Singapore & Asia-Pacific.
Social Media for Small Business - @ladyxtel & @jamshedwadiaPiyush Pankaj
The New Rules of Engagement, Its not about Social channels but is about being where people are, And all businesses are run by people for people. How Small Medium business can take benefits from Social Media channel. Social is all about being Sincere, Open, Collaborative, Interested, Authentic and Likeable
SocialBuzzUniversity.com - How to win with Social Media TrainingSebastian Rusk
Take an in depth look on what it really means to listen, care and respond to your community while building your social media presence.
http://SocialBuzzUniversity.com
http://SocialBuzzTV.com
In this presentation, Arik talks about nine trends EVERYONE is talking about. Followed by 9 trends fewer people are talking about--but trends that may end up completely reshaping the PR and marketing industries.
A No-Nonsense Introduction to Social Media’s Real Power and Promise for NH Businesses (Especially in This Untamed Economic Environment)
Created exclusively for
The “A-Ha!” NH Social Media Business Summit, June 15th, 2009
Presented by Lani & Allen Voivod
Co-owners and Content Lovers
of Epiphanies, Inc.
SearchLove London 2016 | Lisa Myers | The Mindset of Successful OutreachDistilled
Creative campaigns can do wonders for SEO, but even the best creative campaign won’t go anywhere without a push. Outreach of creative campaigns is a big part of what makes a campaign successful. Lisa will be sharing the secret of successful outreach; mindset. Inspiring the right mindset is what will push your campaigns and help you achieve the seemingly impossible.
Social Media Metrics - What Really Matters for Recruitment and HRNAS Recruitment
So, you’ve implemented your social media strategy and you’ve been networking and tweeting and blogging every which way. But are you doing all that you need todo to reach your audience? How do you know?
•Discover why traditional Web metrics won’t work with social media
•Learn the two crucial dimensions of social media measurement
•Discover how to set and measure meaningful metrics
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
2. ALEXIS CHATEAU PR 2
TABLE OF CONTENTS
CONTENT PAGE NO.
INTRODUCTION 5
WHAT I DO 6
HIGHLIGHTS 7 - 12
BRANDING 13 - 31
MEDIA RELATIONS 32 - 37
PRESS RELEASES 38 - 42
NEWSLETTERS 43 - 44
WEBSITE COPY 45 - 51
BOOK REVIEWS 52 - 53
FICTION 54 - 58
EDITING 59 - 65
3. ALEXIS CHATEAU PR 3
TABLE OF CONTENTS
CONTENT PAGE NO.
BLOGGING & ARTICLES 66
Alexa Ranking 67
Blog Traffic 68
Social Media Sharing 69
Self-Improvement: How to Make Friends when You Move to a New Location 70
Dating & Relationships: 10 Great First Date Ideas 71
Personal Essay: Heirlooms without Heirs 72
Humor: 5 Thoughts We’ve All Had of Our Upstairs Neighbors 73
Travel Blogging: 5 Things We Learned about Vegas in 5 Days 74
Health: Suberbugs Resistant to Every Available Antibiotics in America 75
Fitness: 6 Tips to Help You Suffer a Little Less at the Gym 76
Home Improvement: How to Make Small Spaces Look & Feel Bigger 77
College Life: 5 Reasons you Shouldn’t Drop Out of College 78
4. ALEXIS CHATEAU PR 4
TABLE OF CONTENTS
CONTENT PAGE NO.
BLOGGING & ARTICLES (cntd.) 66 -
Animal Rights: Do You Know What Your Food Is Eating? 79
Social Justice Petition: Punish Sex Offender Charged with Human Trafficking a Minor 80
Blogging Advice: How to Grow your Audience 81
Media Interview: Sharing Laughs with Kiernan McMullan 82
Entertainment: 5 Music Marketing Tips from Skrillex & FFTL 83 - 84
Featured Piece: Congratulations Shandean: January Winner 85
Current Events: Pepsi & Kylie Jenner Stir Up Controversy with ‘New Jump In’ Ad 86
Career Growth: 4 Ways to Succeed as a Career Housewife 87
Freelancing: 5 Tips for Negotiating a High Price as a Freelancer 88
Business & Entrepreneurship: 5 Inspiring Rags to Riches Stories 89
PR & Marketing: Why You Need a Social Media Manager 90
TESTIMONIALS 91 - 100
5. ALEXIS CHATEAU PR 5
Introduction
I started my PR career at 16 years old in Jamaica, and never looked
back. I then completed an associate’s degree in the arts, followed by
a 4-year bachelor’s degree in business, and a certification in
American Payroll.
My education, coupled with more than a decade’s worth of experience,
and an out-of-the-box creative mindset, brought me many great
clients. This allowed me to expand my skill sets to meet their needs.
Over the past decade, I’ve worked with dozens of brands around the
world, ranging from a billion-dollar private jet company to indie
authors.
My goal with every new client is to take them from small fish to
the big kahuna of their niche.
6. ALEXIS CHATEAU PR 6
What I Do
As the Founder & Managing Director at Alexis Chateau PR, I handle the company’s finances, operations, human
resources, client acquisition, and its PR & marketing. I also handle most of the PR & marketing work for our clients.
The services I provide to clients include:
Business planning
Branding strategy
Market positioning
Media relations
Crisis communications
PR & marketing consultancy
Website development
Website administration
Copy writing & copy editing
Social media management
Community management
Blogging & Article Writing
Speeches & presentations
Creating memes
7. ALEXIS CHATEAU PR 7
HIGHLIGHTS
From being cited in the media to watching my
social media pages grow, I’ve had an amazing
decade in the PR business.
8. ALEXIS CHATEAU PR 8
Going Viral
On October 20th 2017, I
published 14 Word &
Phrases that Mean
Something TOTALLY
Different in Jamaican
Patois.
The post brought in more
than 30k hits to my website in
just a few days; and was
allegedly discussed and
commended on RJR in
Jamaica.
This is still the most popular
post on my blog, today. I have
since published a follow up:
16 MORE English Words & Phrases that Mean Something Totally Different in Jamaican Patois.
9. ALEXIS CHATEAU PR 9
Editors’ Pick on WordPress
Halfway through an 18-hour long road trip, I learned that the
article I penned the night before, had become an Editor’s pick
on WordPress. This opportunity doubled the following on my
blog in a month.
The article is still my most successful piece to date. It was later
selected as one of the Best Articles of 2016 by WordPress
Editors.
Click here to read Translating Becky with the Good Hair.
11. ALEXIS CHATEAU PR 11
Zooming in:
BuzzSumo helps content marketers find the most shared content and the key influencers creating them. The site
ranked my post, A Year of Blogging on WordPress: What I Learned, as the most shared article online on
“learning wordpress” - for 2016.
Click here to read it.
12. ALEXIS CHATEAU PR 12
Over 1 Million Views on Quora
In 2016, one of my answers went viral on Quora. I originally opened the account in 2013, but didn’t start using it
until late October of 2015 at zero views. I now have more than 1 million views total, and an average of 20,000 hits
per month.
13. ALEXIS CHATEAU PR 13
Branding
When it comes to public relations,
branding is at the core of everything I do.
From words to images, I work hard
to create that complete picture
clients can be proud of.
14. ALEXIS CHATEAU PR 14
Websites
All websites built by Alexis Chateau PR, are built by me, and hosted on the WordPress platform.
www.1viewpoint.com
18. ALEXIS CHATEAU PR 18
Social Media
I oversee the handling of all social media accounts managed by Alexis Chateau PR. I take on Facebook, Twitter, and
Instagram accounts. In the past, I also managed Google Plus, LinkedIn, Pinterest, and Tumblr accounts for our
clients.
Appearance
19. ALEXIS CHATEAU PR 19
Views
I get up to 70,000 views on my Quora blogs every month, with an average of about 20,000 views. In the month
this screenshot was taken, I gained more than 43,000 views.
20. ALEXIS CHATEAU PR 20
Social Media Ads
“Teenager backed into the garage door again?
– or just you…
Don’t worry. We can help you fix it.”
- I.S. Enterprise Construction
21. ALEXIS CHATEAU PR 21
Unique Posts
“Sometimes we have to risk a negative to
gain something positive in life.”
#WednesdayWisdom
- My Wander Why
22. ALEXIS CHATEAU PR 22
Engagement
1,014 likes and 102 comments on my Godigio Facebook comment.
23. ALEXIS CHATEAU PR 23
Humor
“When you get all dolled
up, and they cancel at
the last minute.”
24. ALEXIS CHATEAU PR 24
Memes
As you’ve probably guessed by now, I love making memes. Here are some original ones I made for the firm, and
our clients.
29. ALEXIS CHATEAU PR 29
Cohesion
After all the fun and jokes though, the main components of branding are uniqueness and uniformity, as this creates
cohesion. Here’s how I created that with lifestyle coaching brand, My Wander Why.
My Wander Why Website
32. ALEXIS CHATEAU PR 32
Media Relations
Media Relations is the bread and butter
of public relations. It also happens to be one
of the things I’m good at.
33. ALEXIS CHATEAU PR 33
Featured by Business Insider
Recruiter’s Alexa Ranking1: 278
Business Insider
Special Feature:
A popular lifestyle blogger shares
why she decided not to have kids
1
Alexa Ranking: Alexa is a global ranking of websites. The smaller the number, the higher up on a list the website is. For reference,
Google’s Alexa Ranking is 1, and indie blogs are usually in the 5 - 25 million ranges. My blog’s Alexa Ranking is 986,683 as of 11.08.17.
34. ALEXIS CHATEAU PR 34
Featured by NBC News
Recruiter’s Alexa Ranking: 845
NBC News Feature:
How to Use Instagram to Lose Weight and Get Healthier (Really!)
35. ALEXIS CHATEAU PR 35
Featured Twice by Recruiter.Com
Recruiter’s Alexa Ranking: 75,616
First Feature:
9 Ways to Find
your Career
Path When
You’re Feeling
Lost
36. ALEXIS CHATEAU PR 36
Second Feature:
5 Ways to
Stay in Touch
with your
‘Silver Medal’
Candidates
37. ALEXIS CHATEAU PR 37
Featured Twice by My Corporation
My Corporation’s Alexa Ranking: 188,296
First Feature:
Experts Weigh In: How has luck
played a role in starting your
business?
Second Feature:
Experts Weigh In: How are
your New Year’s resolutions
going?
38. ALEXIS CHATEAU PR 38
Press Releases
Experts claim that people don’t
bother to read press releases anymore.
Yet… my press releases are the most popular
pieces on the Alexis Chateau PR website.
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New Hire
One of the most boring press release types are those announcing new hires, but our new hire announcement for
Shadow the PR Cat at Alexis Chateau PR, is still one of our most popular releases.
Read the full
press release
here.
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Corporate Social Responsibility
As the owner of an immigrant-run firm, on February 15th I published a press release showing our intention to
support a peaceful boycott. This is another of the most popular releases at the firm.
Read the
full press
release
here.
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Product Release
On March 18, 2017, we launched our media relations services. On the 20th, I wrote a press release, now published
on the website. Rather than discuss the service, we shared the highlights covering the first month of testing media
relations at the firm.
Read the
full press
release
here.
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Big Announcement: Contest Winner
I manage a monthly contest at College Mate. At the end of every month, we announce the new winner and
promote them on Facebook and Twitter.
Read the full
press release
here.
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Newsletters
If my newsletters don’t
entertain and provide value
and opportunities to readers, then
they’re not worth sending.
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Big Announcements
Read the published newsletter here.
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Website Copy
A website without words
is a book without a story.
I bring brand stories to life
through copy on their websites.
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Fiction Editing: September 1836
Before
If I could peek through a crack in the ceiling of the Steubenville courtroom in September of 1836, what might I see
and hear? Wall sconces glowing with flickering light. Men in dark tail coats, linen shirts, doubled-breasted vests, and
pantaloons. Every stitch hand-sewn by a woman. Women in long full dresses, capelets, and bonnets. Every stitch
hand-sewn by a woman. Insects buzzing in and out of open windows. The clip-clop of horse hooves on the streets
outside. Birds chirping in early autumn trees. Whispers of men and women waiting for court to be called into session.
This might be the first time Isabella Huston had ever seen the inside of a courtroom. On this day, decisions made
by the common pleas judge could alter her life, including the selection of guardians for her two young children. As
if life hadn't been cruel enough to this young lady - so far away from home! Just another hurdle to jump. Another
hill to climb. Another smack in the face to further toughen her resilient spirit! It all started over two years ago
following the death of her ambitious 35-year-old husband, John Huston. So many more goals they planned to achieve!
So quickly they had moved along -- working hard to make once-impossible dreams come true! Then, in a blink of
an eye he was gone! She was left to manage the farm, the babies, the hunting, the house. . .everything. . .on her
own! How heartbreaking it must have been! And John wasn't all she lost! How much can a woman's heart be called
upon to bear? At least five others from Isabella's rural community of Brush Creek Township joined her in the
courtroom. James Love, Joseph D. Holmes, bachelor brothers Matt and John Russell, and their cousin, Robert Russell,
were all in attendance. Matt and John were natives of Ireland and nephews of the late pioneer Matthew Russell, who
died in 1830. Matthew, his wife, Susannah, and their children were among the very first settlers of Brush Creek
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Township, having migrated from Pennsylvania shortly after 1800. He was also a native of County Tyrone - John and
Isabella's homeland. He had family living in land sections all over the Brush Creek valley. John and Isabella had
obviously grown close to the large Russell family, particularly Matt and John and Arthur and Sarah, who were all
close in age with the Huston's. Yet, Isabella would have no idea at this time that they would one day be kin, when
her son married Arthur and Sarah Russell's daughter in 1853. While court was in session, Isabella was likely asked
the names and ages of her children. Recorded in the Jefferson County, Ohio Common Pleas Journal H, page 327,
Sept. 1836:
After
If I could peek through a crack in the Steubenville courtroom and see the events of September in 1836, what
might I have seen?
Wall sconces, perhaps – the flicker of light dancing on the wall as people breathed uneasily in their seats. I
picture men in dark tail coats over pantaloons, and double-breasted vests, covering up neatly pressed linen shirts
– every stitch of cloth hand-sewn by women in a time when the delicate sex was known for little more than
household chores.
I picture these women, too, wearing long dresses with full skirts, and flowery caplets. On their heads would be tiny
bonnets keeping tame long tresses that had no doubt been teased by an autumn wind.
By the window, insects would buzz and squirm their way inside to escape the Ohioan cold. Outside, the clip and
clop of horse shoes on the cobble stone pavements would echo loudly, amidst the colorful chirp of birds making
64. ALEXIS CHATEAU PR 64
song in the flame-colored trees.
And as they waited for the court to be called to session, the whispers of men and women would join them – a low
buzz growing into an apprehensive clamor of concern.
Is that what Isabella Huston saw when she set eyes on the inside of a courtroom, for what may have been the
very first time? Before the day’s end, she would leave an altered woman, owing to the decisions of the common
pleas judge. The most difficult decision involved the selection of new guardians for the children she had birthed.
Such a cruel thing to suffer, and even worse, to suffer it so far away from home. And yet, it was just another
hurdle for Isabella, another hill to climb.
It all started two years prior, when her husband, John Huston, passed away. An ambitious man, John had worked
hard to make a happy home and provide for his family. Then, like a flash of lightning, his light went out and left
nothing but darkness where he had shined so brilliantly before.
This left Isabella to manage the farm, take care of the children, and manage household duties. In a time when
single mothers and independent women were almost unheard of, only her resilient spirit kept her alive.
But on this day, John wouldn’t be the only thing she had lost.
Today, she would lose their babies as well…
At least five others from Isabella’s small, countryside community of Brush Creek Township joined her in the
Courtroom. There was James Love; Joseph D. Holmes; bachelor brothers, Matt and John Russell; and their cousin,
65. ALEXIS CHATEAU PR 65
Robert Russell. Natives of Ireland, Matt and John were nephews of the late pioneer Matthew Russell, who passed
away in 1830.
Having migrated from Pennsylvania shortly after 1800, Matthew, his wife, Susannah, and their children were
among the very first settlers in Brush Creek Township. Matthew was a native of County Tyrone, which was the
homeland of John and Isabella.
His family had also settled in lands all over the Brush Creek valley. Thus, John and Isabella had developed a strong
bond with the Russell family; especially with Matt, John, Arthur and Sarah, who were close in age with the
Huston’s.
While in court, Isabella was likely asked the name and ages of her children. This must have felt like pouring salt in
the wound. Little did she know the one thing that might have given her some small comfort. The Resells’
friendship would soon turn them to kin when her son married Sarah Russel’s daughter in 1853.
Recorded in the Jefferson County, Ohio Common Pleas Journal H, page 327, Sept. 1836
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Blogging & Articles
Once a wordsmith,
always a wordsmith.
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Alexa Ranking
Most independent websites and blogs fall in the 5 – 25 million Alexa Rank. I launched my personal blog in the
summer of 2015. Its Alexa Ranking is 954,893. All the other websites I own also rank in the 2 million ranges, and
less.
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Blog Traffic
When it comes to blogging and SEO, I mostly pay attention to my Alexa
Ranking. However, traffic is also important. As shown on the left, my
personal blog, the most popular one I own, averages 25 views per hour,
but can spike to almost 900 views per hour.
This screenshot was taking on October 22, 2017 within the WordPress
App for Android.
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Social Media Sharing
Great content is unique, entertaining and/or informative, well-articulated, and fact-checked. Great content also
encourages people to take action; whether by sharing a post, leaving a comment, or making a purchase. The article
above was shared more than 10,000 times on Facebook. The related article pictured to the right was shared on
Facebook more than 3000 times.
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Self-Improvement: How to Make Friends When You Move…
Read the full article here.
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Dating & Relationships: 10 Great First Date Ideas
Read the full article here.
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Personal Essay: Heirlooms without Heirs
Read the full article here. Business Insider published a feature on me for a related topic here.
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Humor: 5 Thoughts We’ve All Had of Our Upstairs Neighbors
Read the full article here.
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Travel Blogging: 5 Things We Learned About Vegas in 5…
Read the full article here.
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Health: Superbugs Resistant to Every Available Antibiotic…
Read the full article here.
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Fitness: 6 Tips to Help You Suffer a Little Less at the Gym
Read the full article here.
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Home Improvement: How to Make Small Spaces Look &…
Read the full article here.
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College Life: 5 Reasons You Shouldn’t Drop Out of College
Read the full article here.
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Animal Rights: Do You Know What Your Food Is Eating?
Read the full article here.
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Social Justice Petition: Punish Sex Offender Charged With…
Read the full article here.
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Blogging Advice: How to Grow your Audience
Read the full article here.
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Media Interview: Sharing Laughs with Kiernan McMullan
Read the full article here.
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Entertainment: 5 Music Marketing Tips from Skrillex & FFTL
This post was originally written for and published on Godigio – and was liked by Travis Richter, bandmate of
Skrillex, and a founding member of From First to Last (FFTL). Article was later reclaimed and republished on
www.alexischateaupr.com as payment for outstanding debts to the firm.
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Thank You!
Thank you for taking the time to view my portfolio. Please submit all business queries to:
Alexis Chateau, CPP
alexischateaullc@gmail.com
404-519-0245