Serate con MilanIN. Lunedi' 26 Novembre ore 20.30 Pacino Cafe: Dove trovo i Soldi??? Direttamente dagli Stati Uniti: Alexander M. Orlando.

1. Presents
Prof. Dr. Alexander M. Orlando
November 26 2012

2. © 2012 Alexander M Orlando, MBA, DBA www.innovahub.ocm amo@innovahub.com

3. The life of 80% start-up

5. IMPOSSIBLE?

6. Overview of financing options
Non-Equity Financing Equity Financing
Angel Financing
Self Finance /
Venture Capital
Bootstrapping
Debt /
Private Equity
Bank Finance
Public
Stock Markets
© 2012 Alexander M Orlando, MBA, DBA www.innovahub.ocm amo@innovahub.com

7. Good reasons to raise equity finance
Pre-requisites
Large Potential
Unique Product Passionate
Market
Or Concept Founding Team
Opportunity
Implications…
Intense
Need to move
competition
rapidly
likely
VC funding supports
Rapid Product
Hiring Partnerships
Development
Infrastructure Commercialization
Internationalization

8. 1. Elevator Pitch 6. Proprietary Tech
2. The Problem 7. Competition
3. Your Solution 8. Marketing Plan
4. Market Size 9. Team / Hires
5. Business Model 10. Money / Milestones

9. The four S of Innovation ©
Individuals that inspire through
their wishes innovation
Inventors or innovators that seek to
to sell, license, or fund their
inventions.
Professionals that utilize their skills
and knowledge to propose
innovative solutions for a prize.
Entrepreneurs, organizations, and
investors that are looking for new
ideas, solutions, or inventions.
InnovaHub © 2012 Alexander M Orlando, MBA, DBA www.innovahub.ocm amo@innovahub.com

10. picture your idea
an effective elevator
pitch is illustrative and tangible.

11. 3 keywords
+ your name
to
describe
your
idea

12. 60 to a max of 90 seconds

14. ….. tell me more…

15. keep your eyes shut while
someone reads your text out loud

16. © 2012 Alexander M Orlando, MBA, DBA www.innovahub.ocm amo@innovahub.com

19. Sharing relevant information
Pre - first meeting Pre - termsheet Post - termsheet
∗ 100 page business • Dialogue rather than • Some additional
plan not required
documentation – expect reference calls with
lots of meetings partners / customers
∗ 20 page ppt which
• Calls with current / • Personal reference calls
clearly answers prospective customers or
main questions is partners
• Legal / accounting audit
best bet (if relevant)
∗ Product • Meeting broader team • Drafting legal
∗ Market
∗ Business Model • Brainstorming around documentation
∗ Team strategy
∗ Competition • Identifying key hires post
∗ Product Roadmap
∗ closing
Technology
Overview • Formal presentation to
∗ Business VC partnership
Development
∗ Financial Status
2-4 weeks 1-2 Months

20. Equity Financing
Early Stage Later Stage Pre-IPO / Private
Seed
Series A, (B) (B),C,D… Buy-out Equity
Investment Size 0 - €1m €2m-€20m €5m-€20m €30m+
Potential Grant-funding Venture Venture Specialist
Sources of Capital Capital Late stage
Funds University seed tech
funds (Wealthy)
investment
Angel
funds
Friends and investors
family Hedge Funds
Angel Investors
(Venture
Capital)
© 2012 Alexander M Orlando, MBA, DBA www.innovahub.ocm amo@innovahub.com

21. The Executive Summary
∗ Stimulate and motivate the investor to learn more.
∗ Hook them on the first page. Most investors are inundated
with business plans. Your first page must make them want
to keep reading.
∗ Keep it simple. After reading the first page, investors often
do not understand the business. If your business is truly
complex, you can dive into the details later on.
∗ Be brief. The executive summary should be 2 to 4 pages in
length.
© 2012 Alexander M Orlando, MBA, DBA www.innovahub.ocm amo@innovahub.com

22. Approaching VC’s
∗ Investing is a people business, and getting a
meeting is all about “who you know”
∗ Best way to approach a VC is some form of
introduction
∗ If you don’t know a VC, find someone who knows you
and get them to introduce you
∗ Entrepreneur, professor, attorney… (Linkedin…)
∗ Sending a plan to info@vcfirmname.com is a waste of
time

23. Contineo Management www.econtineo.com
Accel Partners www.accel.com
Partners500 www.partners500.com
InnovaHub www.InnovaHub.com
ALEXMORLANDO
www.InnovaHub.com
amo@partners500.com
www.facebook.com/alexander.m.orlando
www.linkedin.com/in/alexanderorlando