SPC Intro Deck

Same Page Capital Overview

Accelerating Early-Stage Business Growth
Creating a Portfolio of Early-Stage Investment Opportunities

© 2008 by Same Page Capital, LLC Proprietary & Confidential

Contents
 The Problem = Start Ups Lack Access to Business Acumen

 The Solution = Same Page Capital (“SPC”), the Early Stage Accelerator

 Market Opportunity = Full of M&A Opportunity

 Competitive Landscape = Major Gap filled by SPC

 Services = Sell Side + Buy Side

 Appendix:
o Partner Clients
o References

© 2008 by Same Page Capital, LLC Proprietary & Confidential 2

“Why Has Andreessen Horowitz Raised $2.7B in 3 Years?”

In general, founding CEOs perform better than professional CEOs over the long term …

A venture capital firm that enables founding CEOs to succeed would help build the best
companies and yield superior investment returns …

In what ways are professional CEOs superior to founder CEOs?
1.Superior skill set
2.Superior network

-- Ben Horowitz, Co-Founder, Andreessen Horowitz

“The technology business is fundamentally the innovation business … if a
technology company ceases to innovate, it will die.” – Ben Horowitz


Start-Ups Face Numerous Challenges to Success …
Finding Financial Capital and a Business Partner
o “Solutions seeking problems” continue to get funded.
o The business proposition is not connected to the reasons Buyers buy.
o Institutional Money = A little like the blind leading the deaf.

Slow to Create Investor Value
o Technologists are typically not good market-facing sales people.
o They don’t have access to the business decisions driving the ecosystem.
o No practical experience, area expertise, or earned trust within industry.

No Practical Ability to Build Scale
o Lacking hands-on ability to scale business processes and a sales organization.
o Lack the right contacts to quickly, efficiently, and profitably grow revenues.
o Having a technology does not a business make.

Start-Ups lack the practical business experience, industry contacts, and
operational know-how to quickly scale their business.


Solution: SPC, the Early Stage Accelerator
Provide strategic business expertise and in-market execution within:
o Sales, Business Development, Strategic Partnerships
o Investor Communications and Introductions (not a licensed broker)
o Product Development and Marketing

Connect start-ups with senior industry contacts who accelerate investor value:
o Agencies, Trading Desks, and their Holding Companies
o Publishers, Ad Networks, and Exchanges
o Brands and Marketers
o Corporate Innovation Labs

Our Revenue Model:
o Fees + Commissions + Equity = Cash Flow + Upside Potential

Funding and Exit Partnerships forged @
o M&A boutiques
o Investors: angels, seed, strategic, and VC

Same Page Capital bridges the gap from funding to scalable success with a
clear vision for exit prospects, including partners carrying domain
expertise.


Marketplace: Ripe for Consolidation and Acquisition

In 2011 …
Investment in Internet companies hit its highest level in a decade …
o $6.9B (+68%)
o 997 deals (+24%)
While a slightly smaller number of acquisitions got a lot more expensive …
o $46.4B in acquisitions (+30%)
o 460 deals (-13%)
MoneyTree Report by PricewaterhouseCoopers LLP and the National Venture Capital Association
Based on data from Thomson Reuters


Competition: SPC Fills a Huge Gap
Investment firms: Lots of capital, but very little operational support …
Incubators: Seed-to-sprout, yes, but not sprout-to-fruit …
Consultants: Outside the business looking in …
Advisors: Lots of advice, but not a lot of action …
Agency Holding companies: Introductions, but no commitments …
Innovation Labs: Clients in need of solutions, but no delivery mechanisms …

Same Page Capital …
 Takes equity stakes as business operators with skin-in-the game
 Limits risk by generating revenue to fund operations
 Facilitates financial transactions and exits
 Attracts follow-on investors to increase valuation and exit options
 Finds new opportunities to take equity stakes

Same Page Capital are strategic business partners to portfolio start-ups, focusing
on deals that fit the business’ short- and long-term needs.


Ecosystem Overview: Powering Value Creation

Investment Types:
Friends+Family
•Cash M&A
•Support 1.Cash
2.Sweat Equity
3.Services
Angel •Investor Relations
Cash •Investor Introductions
•Advisors
VC
•Strategic Partnerships
•Contacts •Strategic Investors
•Business Development
•Product Marketing
•Follow On Funding
Incubator
•Exit Strategies
•Office Space
•Advisors
Private Equity
•Contacts

Invest: <$500k Grow: $1M - $10M Exit: $5M - $50M


Sell Side Services: Business Acceleration
Global Holding Companies
Media//Creative Agencies
Trading Desks

Publishers
Ad Networks
Ad Exchanges DEVELOP:
DSP//SSP//DMP Value Prop
Sales Collateral Start-Ups:
C-Level Meetings USA
3rd Party Technologies LATAM
AdTech CLOSE: Israel
Strategic Partnerships
Investors
Advisors
VC Customers
Private Equity
M&A Boutiques


Buy Side Services: Innovation Acceleration

Partner Investment Fund(s)

COLLABORATE:
Innovation Labs
Clients Innovation Lab 1 Gather Clients’ Needs

DUE DILIGENCE:
Source start-ups
Present to clients

CLOSE:
Start-Ups:
Build Pilot Programs
USA
Clients Innovation Lab 2 Execute Pilots
LATAM
Generate Customers Israel

FUND:
The Winners

Clients Innovation Lab 3


Executive Leadership Experienced in Success
Proven leader with over (16) years of digital marketing and management experience.

o Early stage member of technology companies including CKS Partners, DoubleClick,
Google, Flycast, Mail.com, Kontera Technologies, Datran Media, x+1, etc
o IPOs:
 NASDAQ: FCST
 NASDAQ: MAIL
o Acquisitions:
 FCST sold to CMGI for $2.3B
 DoubleClick sold to Hellman & Friedman for $1.1B
 DoubleClick sold to Google for $3.1B
 Tumri, Inc. acquired by Collective (both firms privately-held)
o Fundraising:
 Flycast: $8M
 Kontera: $10M
o National Rolodex of Founders, C-level and VP-level industry contacts serving as
Advisors, Associates and business partners on every SPC project.
REGIONAL ACCESS Top locations in yo
o Industry Panelist and Moderator 12%
1. Greater New York City Area
10%
2. San Francisco Bay Area
1,826 4%
Your Connections 3. Greater Los Angeles Area
Your trusted friends and colleagues 4%
4. Greater Boston Area
3%
5. Greater Chicago Area

Same Page Capital brings a mix of Human, Intellectual - and now Financial
- working capital to every start-up in its portfolio.


Appendix
o Representative Partner Clients

o References


Partner Client:

o Launching new game-changing ad exchange for media futures.
o Leveraging strategic partners to accelerate distribution and adoption.
o Not using funds for technology development; using existing infrastructure.
o Smart financial model provides for incentives for order flow over exchange.
o Agreements signed and/or verbal with each:
 DarkStar - Technology platform by leading FinTech Engineering Team
 Facilitate Digital - Integration into industry Workflow Tools (buy and sell side)
 InterPublic Group and media assets management business unit Mediabrands
as lead strategic advisor and demand side partner
 Pilot Programs - Verbal commitments from display, video, and television
content publishers, MSO’s, cable operators, and news consortiums


Partner Client:

o Launched multi-channel ad creative platform with client Martini Media.
o Several successful campaigns with brands like VISA, Clinique, MINI
o Built-in scalability through channel partnerships in display, mobile, video.


Partner Client:

o Marketing data and systems integrator based in Newport Beach, CA.
o Delivers cross-channel reporting solutions to mid-tail online marketers.
o Bootstrapped by founders; very low burn rate.
o Customers and revenue have been secured; looking to expand.


Partner Client:

o New price optimization technology provider based in Israel.
o Goal is to replicate operational success for launch into US market.
o Little to no Sales DNA on the team.
o Built-in scalability through channel partnerships in search, display, mobile.
o Represents first opportunity to work with seed investors ACLVP-NYC.


Partner Client:

o Cyber Security firm based in San Francisco.
o Delivers preventative malware solutions to large online media companies.
o Bootstrapped by founder; very low burn rate.
o Impressive list of clients including Fox Interactive.
o Leading fund with SBIR focused on R&D in media, marketing and cyber
security.


Partner Client:
o ACLVP raising a fund based in NYC with focus on early stage Israeli firms.
o SPC consolidating business services with ACLVP-NYC in JV effort.
o The JV makes seed investment and brings suite of business services.
o The JV represents an extension of SPC start-up pipeline into Israel.
o ACLVP has senior Sales and Business Development people in local market.


Partner Client:
o NXTP is a seed investment firm and incubator.
o Based in Buenos Aires with focus on early stage LATAM firms.
o SPC consolidating business services with NXTP in JV effort.
o The JV makes seed investment and brings suite of business services.
o The JV represents extension of SPC start-up pipeline into Hispanic markets.
o Series A enabled investment in (50) start-ups in (12) markets.
o Raising Series B to scale investment portfolio to (300) across global Hispanic.


Quotes and References: Don’t take our word for it …
Same Page Capital provided MediaBank with spot-on market strategy, a high profile target prospect list, and
meetings with C-level advertising executives. They helped us re-think our pricing strategy and model, our
target prospect audience, and even got us back into a competitive pitch we'd lost - before the ink on our
contract was dry!
o Greg Rudin, Co-Founder/SVP, GroupOn; SVP, MediaBank (now MediaOcean)

Working with SPC has resulted in substantive and tangible positive outcomes for our business. With a deep
knowledge of the history and current state of the market, SPC provides a unique macro view critical to
any organization seeking to successfully navigate the market.”
o Amihai Ulman, Co-Founder, MASS Exchange

I can say without hesitation that SPC represent a trusted industry resource with deep area-specific expertise
and an unmatched network of senior-most contacts across the entire advertising ecosystem… SPC is
headed by a seasoned and experienced team of professionals that know how things work making them an
invaluable asset to any digital business looking to grow … More importantly though they deliver.
o Julio Deulofeu, Co-Founder, AdXcel

SPC brings top-notch technology start-ups to our attention … which is why I’m grateful that I have Norm as a
long-term trusted business partner … I know that I can trust SPC to bring only the best of breed
companies to us for our consideration. I look forward to continuing to work with SPC and its roster of
start-up clients.
o Sean Cheyney, VP Marketing & Business Development, AccuQuote

As a valuable technology partner, Norm understands how his technology offering increases our strategic value
to our internal and external clients and prospects … This level of sales expertise is extremely important to
me, my team, and the groups within the network with whom Norm worked to generate revenues.
o Will Doherty, Business Development, Dentsu USA

With SPC, I know a technology partner has been vetted and that they can support my agency’s business. If
they’re working with SPC, I know it’s not two guys in a garage with just a good idea.
o Mitch Weinstein, SVP Operations, InterPublicGroup

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