The Art of Persuasion - Matt Alder

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Originally presented at RecFest 2014 www.recfest14.com

Published in: Business, Technology
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The Art of Persuasion - Matt Alder

  1. 1. metashift limited © 2014 The Art of Persuasion Matt Alder matt@metashift.co.uk
  2. 2. metashift limited © 2014
  3. 3. metashift limited © 2014 What I’m going to talk about • The Persuasion Problem • Persuasion In the Digital Age • Persuasion In Action
  4. 4. metashift limited © 2014 The Persuasion Problem © MetaShift 2012
  5. 5. metashift limited © 2014 Reactive Recruitment
  6. 6. metashift limited © 2014 The Old Ways Don’t Work “I don’t believe a word employer careers sites say, it’s all just spin” -A Job Seeking Finance Director
  7. 7. metashift limited © 2014
  8. 8. metashift limited © 2014 Mobile is changing everything…… The Paradigm Shift
  9. 9. metashift limited © 2014 Text only is dead
  10. 10. metashift limited © 2014 Noise!
  11. 11. metashift limited © 2014 Persuading the right people
  12. 12. metashift limited © 2014 Persuasion In The Digital Age © MetaShift 2012
  13. 13. metashift limited © 2014 Broken Funnel
  14. 14. metashift limited © 2014 The DNA of Digital Persuasion Magnetic Convincing Convert
  15. 15. metashift limited © 2014 Persuasion In Action © MetaShift 2012
  16. 16. metashift limited © 2014 Persuasion Framework
  17. 17. metashift limited © 2014 Persuasion Framework • Simple • Unexpected • Concrete • Credible • Emotional • Story
  18. 18. metashift limited © 2014 Example
  19. 19. metashift limited © 2014
  20. 20. metashift limited © 2014 Example • Simple • Unexpected • Concrete • Credible • Emotional • Story
  21. 21. metashift limited © 2014 Summary
  22. 22. metashift limited © 2014 For Discussion…… Do you have a persuasion problem? How Broken is your funnel? How can you be Magnetic, Convincing and Drive Conversion from the right audience Is your message Made To Stick (SUCCES)
  23. 23. metashift limited © 2014 matt@metashift.co.uk

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