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O documento resume o livro "O Ponto de Virada" de Malcom Gladwell, que analisa como se propagam epidemias sociais. Gladwell propõe três fatores necessários para uma ideia viralizar: a Regra dos Eleitos (comunicadores, experts e vendedores influenciam outros), o Fator de Fixação (ideias simples e memoráveis se espalham mais) e o Poder do Contexto (o momento certo é crucial para disseminação).
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