UnitedHealth Group is developing a national campaign called "UnitedDay" and slogan "Change Your World" to introduce the company to employees and the public. On UnitedDay, UnitedHealth Group employees will volunteer in their communities to address major issues. The goals are to increase community involvement, gain social media attention, and give employees a sense of pride in the company's positive impact. Stir agency has created an extensive communications plan using social media, advertisements, and events to promote UnitedDay and position UnitedHealth Group as a caring, mission-driven organization.
This document outlines a proposal for a public relations campaign for the Bharatiya Janata Party in order to project it as a viable alternative to the ruling party and main opposition. The goals of the campaign are to generate more interest in the party, increase its visibility, create positive perceptions, and make it a subject of public conversation. The proposed strategies include managing the party's media relations, developing engagement programs for different groups, customizing events, leveraging other events for visibility, and networking with organizations. The outcome hoped for is to increase the party's brand equity, popularity, and electoral prospects.
The art of listening social media toolkit for nonprofitsPaola Caceres Oma
This document provides a social media strategy guide for nonprofits. It emphasizes the importance of listening on social media to understand audiences and identify influencers. The guide recommends having a clear vision and goals for social media use, focusing initially on Facebook and Twitter to build an online presence and engagement. It also stresses creating SMART objectives to track progress and evaluate the strategy over time. The overall message is that social media requires intentionality, resources, and an understanding of its potential to further an organization's mission.
Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...Metropolitan Group
The document discusses the power and importance of storytelling, particularly for social entrepreneurs and advocates seeking to achieve policy goals or market interest. It outlines 13 "Power Ps" that make for an effective story, such as having a clear purpose, including dynamic tension or peril, focusing on affected people, and being fully present when telling a story to others. The author argues that the organizations most able to tell a compelling story are often the most successful at achieving their goals.
This document provides a summary of an issue of a quarterly newsletter published by Dr. Reddy's Foundation. It discusses how social media is being used to promote corporate social responsibility initiatives. Some key points made include:
- Social media has become an important tool for driving social change movements and communicating corporate social responsibility messages.
- Companies can leverage social media to promote their CSR work, engage supporters, and build goodwill, but they must be transparent and truly committed to their causes.
- Several examples are given of large social media movements that brought awareness to important issues, including the ALS Ice Bucket Challenge and Earth Hour campaigns.
- Engaging supporters through social media can help companies communicate during times of
1) BCBSND launched the "Bolder Shade of Blue" campaign in 2010 to repair its brand reputation after negative publicity. The campaign focused on listening to members, educating them on health care issues, and demonstrating BCBSND's impact through members' stories.
2) The campaign included statewide surveys, community forums, and online panels to listen to members. It then addressed common questions through a series of advertorials. TV and print ads featured members sharing how BCBSND initiatives helped them.
3) The campaign successfully improved perceptions of BCBSND. Its brand image shifted from 76% negative in 2011 to 52% positive in 2013. News coverage also shifted from 76% negative to 90% positive
The document provides an overview of research conducted on the United Way of Gloucester County (UWGC). Key findings include that most millennials are unaware of UWGC, current donors have given for many years but want to attract younger donors, and most community members are unaware of what UWGC does. The research also analyzed UWGC's social media presence and identified areas for improvement. The document then outlines objectives and strategies to increase awareness of UWGC among key audiences like millennials, businesses, media and community members. Evaluation plans and a projected budget are also included.
This poster aims to encourage people to vote for the Labour party in an upcoming election or referendum. It seeks to change attitudes towards the Conservative party ("Tories") by claiming they have "held Britain back long enough". The large, bold text in red draws attention and the image of a hand holding back a map of the UK reinforces the message visually. While Labour did not win the election, their campaign succeeded in gaining more seats than expected and reducing the Conservative lead, showing their messaging had an impact on voting behaviour.
Gummy Industries - We make your brand a social brandGummy Industries
This document outlines 15 steps to build a brand's social media presence. It discusses listening to customers, assessing the brand, benchmarking competitors, tracking key metrics, developing a branding and marketing strategy, establishing a content plan and community management process, defining a tone of voice, engaging influencers through digital PR, choosing advertising platforms, and being prepared to pivot the strategy based on changing conditions. The overall approach presented is to listen first, then develop a plan to thoughtfully engage and converse with customers and communities online.
This document outlines a proposal for a public relations campaign for the Bharatiya Janata Party in order to project it as a viable alternative to the ruling party and main opposition. The goals of the campaign are to generate more interest in the party, increase its visibility, create positive perceptions, and make it a subject of public conversation. The proposed strategies include managing the party's media relations, developing engagement programs for different groups, customizing events, leveraging other events for visibility, and networking with organizations. The outcome hoped for is to increase the party's brand equity, popularity, and electoral prospects.
The art of listening social media toolkit for nonprofitsPaola Caceres Oma
This document provides a social media strategy guide for nonprofits. It emphasizes the importance of listening on social media to understand audiences and identify influencers. The guide recommends having a clear vision and goals for social media use, focusing initially on Facebook and Twitter to build an online presence and engagement. It also stresses creating SMART objectives to track progress and evaluate the strategy over time. The overall message is that social media requires intentionality, resources, and an understanding of its potential to further an organization's mission.
Tell Me A Story: 13 tips and one cautionary note for powerful narratives that...Metropolitan Group
The document discusses the power and importance of storytelling, particularly for social entrepreneurs and advocates seeking to achieve policy goals or market interest. It outlines 13 "Power Ps" that make for an effective story, such as having a clear purpose, including dynamic tension or peril, focusing on affected people, and being fully present when telling a story to others. The author argues that the organizations most able to tell a compelling story are often the most successful at achieving their goals.
This document provides a summary of an issue of a quarterly newsletter published by Dr. Reddy's Foundation. It discusses how social media is being used to promote corporate social responsibility initiatives. Some key points made include:
- Social media has become an important tool for driving social change movements and communicating corporate social responsibility messages.
- Companies can leverage social media to promote their CSR work, engage supporters, and build goodwill, but they must be transparent and truly committed to their causes.
- Several examples are given of large social media movements that brought awareness to important issues, including the ALS Ice Bucket Challenge and Earth Hour campaigns.
- Engaging supporters through social media can help companies communicate during times of
1) BCBSND launched the "Bolder Shade of Blue" campaign in 2010 to repair its brand reputation after negative publicity. The campaign focused on listening to members, educating them on health care issues, and demonstrating BCBSND's impact through members' stories.
2) The campaign included statewide surveys, community forums, and online panels to listen to members. It then addressed common questions through a series of advertorials. TV and print ads featured members sharing how BCBSND initiatives helped them.
3) The campaign successfully improved perceptions of BCBSND. Its brand image shifted from 76% negative in 2011 to 52% positive in 2013. News coverage also shifted from 76% negative to 90% positive
The document provides an overview of research conducted on the United Way of Gloucester County (UWGC). Key findings include that most millennials are unaware of UWGC, current donors have given for many years but want to attract younger donors, and most community members are unaware of what UWGC does. The research also analyzed UWGC's social media presence and identified areas for improvement. The document then outlines objectives and strategies to increase awareness of UWGC among key audiences like millennials, businesses, media and community members. Evaluation plans and a projected budget are also included.
This poster aims to encourage people to vote for the Labour party in an upcoming election or referendum. It seeks to change attitudes towards the Conservative party ("Tories") by claiming they have "held Britain back long enough". The large, bold text in red draws attention and the image of a hand holding back a map of the UK reinforces the message visually. While Labour did not win the election, their campaign succeeded in gaining more seats than expected and reducing the Conservative lead, showing their messaging had an impact on voting behaviour.
Gummy Industries - We make your brand a social brandGummy Industries
This document outlines 15 steps to build a brand's social media presence. It discusses listening to customers, assessing the brand, benchmarking competitors, tracking key metrics, developing a branding and marketing strategy, establishing a content plan and community management process, defining a tone of voice, engaging influencers through digital PR, choosing advertising platforms, and being prepared to pivot the strategy based on changing conditions. The overall approach presented is to listen first, then develop a plan to thoughtfully engage and converse with customers and communities online.
MSLGROUP Crisis Network Report: Every Crisis is Global, Social, ViralMSL
MSLGROUP Crisis Network is a global network of 50+ MSLGROUP crisis experts, with deep vertical expertise across industries and geographies, connected to each other by our proprietary People’s Lab crowdsourcing platform. For more, see: http://crisis.mslgroup.com
Memo Example - Crisis Approach to ManagementMatt Gilhooly
For this assignment, I wrote a memo to the management of a large community hospital. Our prompt was:
In this scenario, you are the PR director for a large community hospital. An employee has come to you and said that people in her neighborhood are angry that the hospital is planning to tear down some historic buildings to make way for the hospital's proposed new women's health clinic. She said the local Historical Commission is planning to picket the hospital on July 4. They will be joined by another group of neighbors who are worried about noise and the traffic mess that will tie up their neighborhood for more than a year. Your CEO thinks this new clinic will be a boon to the neighborhood, which has become somewhat rundown in recent years. So he is dismissing the complaints from the neighbors, despite the growing number of negative posts on social media.
Your assignment is to draft a memo to management with the following information:
1. Describe the situation briefly.
2. Identify any reputational or financial risks you have identified.
3. Recommend two short-term and two long-term strategies the hospital should take to mitigate damage.
Enhancing CSO National Dialogue and Collaboration via Social Media.
Having Social Media channels and being active on them is not enough to get their message heard, to grab the attention of the media, to get politicians to support them, to collaborate with other CSOs, and to grow their user base.
We are a Social Media agency. We are also nice, smart and play well with others.Greg Wood
Social Media Marketing is where it is at these days. Not just because it's cool or trendy – which it often is. Because, when it's done correctly, it works. We start conversations. We build relationships. And, most importantly, we get results. We help our clients better initiate, leverage and participate in meaningful conversations with their customers and communities. Because, today, conversations mean action. And action means results.
The document discusses social media marketing and its advantages and disadvantages for businesses. It defines social media as online media that allows people to share, participate and network. Social media marketing involves engaging with audiences in authentic conversations to build relationships and achieve business goals. The advantages for businesses include low cost advertising and ability to target specific groups. However, competitors are a disadvantage and damage to brand image can occur from incorrect social media use. The document outlines two main principles for effective social media marketing - sharing valuable content, listening to customers and engaging in two-way conversations as outlined by Bullas and Peck.
The document summarizes trends in several areas including non-profits, leadership, technology, globalization, parenting, and religion. It notes that non-profits are redefining themselves through advocacy and fundraising outside of government as needs increase. Leadership faces challenges with multigenerational workforces and stress on current leaders. Technology advances through social media, data visualization, and mobile applications. Globally, social media connects businesses locally and worldwide while new markets in urban areas emerge. Parenting styles vary but time with children is increasing, and religion remains important to most Americans though affiliations are diverse.
These proven tips and tricks will help you improve your donor retention rates. Stop spending your precious resources acquiring new donors just to replace those being lost.
Local Love's social media platforms have reached 488 Facebook likes, 53 Twitter followers, and 124 Instagram followers within their first few months. However, engagement is currently lacking across all platforms. Most posts encourage engagement but seem desperate, and there is no clear, recognizable voice. The document provides examples and strategies from other companies' social media practices that Local Love could implement to improve engagement, such as sharing compelling stories and photos, using hashtags, limiting retweets, and maintaining a consistent brand voice while varying content. Potential local threats to Local Love are identified as the Thomas C. Wales Foundation and Philanthropy Northwest due to similarities in mission, but Local Love differs in its national reach and brand strength.
This document discusses using social media for charity fundraising and whether it is a trend or here to stay. It notes that social media allows you to reach thousands or millions of users simultaneously and leverage existing followers to promote charitable causes. Popular social media sites for fundraising include Facebook, Twitter, Instagram and Vine. The document also discusses connecting with users on a personal level to gain trust and spread awareness of the charity, as well as using social media to find like-minded individuals and better understand your target demographic.
This document discusses the impact of social media on business and professional relationships. It examines how social media has changed marketing strategies for companies and how they use platforms like Facebook and Twitter to connect with customers. The document also explores some of the legal issues that can arise from employees' social media use and how it affects their freedom of speech. Two case studies on the Flint water crisis and Detroit public schools crisis illustrate how social media helped spread awareness of these issues.
The document summarizes Care2's services for nonprofits. Care2 is an online social network with over 15 million members seeking to make a positive impact. It allows nonprofits to run campaigns on Care2 to drive traffic to their websites, win advocacy victories by gaining petition signatures, and grow their email lists. Case studies show that nonprofits can acquire donor leads through Care2's email list growth campaigns and achieve high returns on their investment. Care2 also offers services to help nonprofits convert leads into donors and identify influential supporters on social media.
Growing Power is a nonprofit organization that aims to improve access to healthy foods. It operates urban farms and provides training to communities. While Growing Power has made a positive impact, its public relations strategy could be improved. Specifically, it lacks short video content and a strong social media presence, which prevents it from engaging younger audiences. It also has not aggressively pursued influencers or grants. However, opportunities exist to promote the organization through events, hashtags, and sharing success stories online. The primary goal is to increase awareness of Growing Power on a larger scale and among youth.
With community involvement decreasing, a campaign called "No Place Like Home" is being proposed to improve unity and security in Stockton. The campaign would create social media accounts and fundraising portals for each of Stockton's 6 districts. An online fundraising platform called Push K Giving would allow donors to contribute and track donations. The campaign aims to inspire community participation to address local challenges and would later expand into a larger "True Impact-Sister Cities of Hope" initiative.
This was presented to a group of county commissioners and county judges to provide them the pros and cons of social media. The goal was to show them the benefits of using it to reach customers in the county, especially by state extension agents.
PR tools used by any one organisation (apple)GARIMA624808
Public relations (PR) involves activities conducted by a company to promote and protect its image. PR departments monitor customer attitudes and perceptions and try to convince audiences to support the company. PR differs from advertising in that it involves earned media rather than paid media, making the messages more credible. Key PR tools include news, speeches, printed materials, events, and digital channels like websites and social media. Apple excels at PR through strategic storytelling, keeping messages simple, cultivating influencers, and prioritizing product reviews on YouTube and social media over traditional tech publications.
Ximena Segovia was a respectful, hardworking, and creative member of the drama class and club at her high school in El Salvador. She represented the school well at a drama festival in Costa Rica, participating enthusiastically in a comedic play and award-winning scene. The writer teaches that Ximena is kind, has a great sense of humor, and is dedicated to helping others, as shown through her work at a local children's hospital. Ximena's choice to study International Relations is a good fit due to her experience navigating different cultures as a Salvadoran student in an American school. The writer recommends Ximena highly for her university path without reservation.
I selected rock music as my genre for a photo shoot project because it is an interesting, mature genre aimed at young adults. This genre will allow me to find people to participate and accurately portray the rock lifestyle through clothing, instruments, and band imagery. My mood board includes pictures from old rock magazines to inspire my own magazine, as well as images capturing the environment of a rock concert. It features well-known rock bands like AC/DC and Green Day to symbolize the genre for my target audience of 16-26 year olds.
The document discusses a hypothetical photograph and asks a series of questions to infer its meaning. It asks who is in the photo, what the situation depicts, what message the photographer intended to convey, why the photo is historically important, what questions it raises, how to write a caption, how to find more information, and what might be inferred from the photo. While no actual photo is provided, the questions suggest it could show a family in a kitchen, Hitler with children, African Americans protesting with police dogs, a hanging on the Statue of Liberty, immigrants seeing the statue, or soldiers being inspected.
MSLGROUP Crisis Network Report: Every Crisis is Global, Social, ViralMSL
MSLGROUP Crisis Network is a global network of 50+ MSLGROUP crisis experts, with deep vertical expertise across industries and geographies, connected to each other by our proprietary People’s Lab crowdsourcing platform. For more, see: http://crisis.mslgroup.com
Memo Example - Crisis Approach to ManagementMatt Gilhooly
For this assignment, I wrote a memo to the management of a large community hospital. Our prompt was:
In this scenario, you are the PR director for a large community hospital. An employee has come to you and said that people in her neighborhood are angry that the hospital is planning to tear down some historic buildings to make way for the hospital's proposed new women's health clinic. She said the local Historical Commission is planning to picket the hospital on July 4. They will be joined by another group of neighbors who are worried about noise and the traffic mess that will tie up their neighborhood for more than a year. Your CEO thinks this new clinic will be a boon to the neighborhood, which has become somewhat rundown in recent years. So he is dismissing the complaints from the neighbors, despite the growing number of negative posts on social media.
Your assignment is to draft a memo to management with the following information:
1. Describe the situation briefly.
2. Identify any reputational or financial risks you have identified.
3. Recommend two short-term and two long-term strategies the hospital should take to mitigate damage.
Enhancing CSO National Dialogue and Collaboration via Social Media.
Having Social Media channels and being active on them is not enough to get their message heard, to grab the attention of the media, to get politicians to support them, to collaborate with other CSOs, and to grow their user base.
We are a Social Media agency. We are also nice, smart and play well with others.Greg Wood
Social Media Marketing is where it is at these days. Not just because it's cool or trendy – which it often is. Because, when it's done correctly, it works. We start conversations. We build relationships. And, most importantly, we get results. We help our clients better initiate, leverage and participate in meaningful conversations with their customers and communities. Because, today, conversations mean action. And action means results.
The document discusses social media marketing and its advantages and disadvantages for businesses. It defines social media as online media that allows people to share, participate and network. Social media marketing involves engaging with audiences in authentic conversations to build relationships and achieve business goals. The advantages for businesses include low cost advertising and ability to target specific groups. However, competitors are a disadvantage and damage to brand image can occur from incorrect social media use. The document outlines two main principles for effective social media marketing - sharing valuable content, listening to customers and engaging in two-way conversations as outlined by Bullas and Peck.
The document summarizes trends in several areas including non-profits, leadership, technology, globalization, parenting, and religion. It notes that non-profits are redefining themselves through advocacy and fundraising outside of government as needs increase. Leadership faces challenges with multigenerational workforces and stress on current leaders. Technology advances through social media, data visualization, and mobile applications. Globally, social media connects businesses locally and worldwide while new markets in urban areas emerge. Parenting styles vary but time with children is increasing, and religion remains important to most Americans though affiliations are diverse.
These proven tips and tricks will help you improve your donor retention rates. Stop spending your precious resources acquiring new donors just to replace those being lost.
Local Love's social media platforms have reached 488 Facebook likes, 53 Twitter followers, and 124 Instagram followers within their first few months. However, engagement is currently lacking across all platforms. Most posts encourage engagement but seem desperate, and there is no clear, recognizable voice. The document provides examples and strategies from other companies' social media practices that Local Love could implement to improve engagement, such as sharing compelling stories and photos, using hashtags, limiting retweets, and maintaining a consistent brand voice while varying content. Potential local threats to Local Love are identified as the Thomas C. Wales Foundation and Philanthropy Northwest due to similarities in mission, but Local Love differs in its national reach and brand strength.
This document discusses using social media for charity fundraising and whether it is a trend or here to stay. It notes that social media allows you to reach thousands or millions of users simultaneously and leverage existing followers to promote charitable causes. Popular social media sites for fundraising include Facebook, Twitter, Instagram and Vine. The document also discusses connecting with users on a personal level to gain trust and spread awareness of the charity, as well as using social media to find like-minded individuals and better understand your target demographic.
This document discusses the impact of social media on business and professional relationships. It examines how social media has changed marketing strategies for companies and how they use platforms like Facebook and Twitter to connect with customers. The document also explores some of the legal issues that can arise from employees' social media use and how it affects their freedom of speech. Two case studies on the Flint water crisis and Detroit public schools crisis illustrate how social media helped spread awareness of these issues.
The document summarizes Care2's services for nonprofits. Care2 is an online social network with over 15 million members seeking to make a positive impact. It allows nonprofits to run campaigns on Care2 to drive traffic to their websites, win advocacy victories by gaining petition signatures, and grow their email lists. Case studies show that nonprofits can acquire donor leads through Care2's email list growth campaigns and achieve high returns on their investment. Care2 also offers services to help nonprofits convert leads into donors and identify influential supporters on social media.
Growing Power is a nonprofit organization that aims to improve access to healthy foods. It operates urban farms and provides training to communities. While Growing Power has made a positive impact, its public relations strategy could be improved. Specifically, it lacks short video content and a strong social media presence, which prevents it from engaging younger audiences. It also has not aggressively pursued influencers or grants. However, opportunities exist to promote the organization through events, hashtags, and sharing success stories online. The primary goal is to increase awareness of Growing Power on a larger scale and among youth.
With community involvement decreasing, a campaign called "No Place Like Home" is being proposed to improve unity and security in Stockton. The campaign would create social media accounts and fundraising portals for each of Stockton's 6 districts. An online fundraising platform called Push K Giving would allow donors to contribute and track donations. The campaign aims to inspire community participation to address local challenges and would later expand into a larger "True Impact-Sister Cities of Hope" initiative.
This was presented to a group of county commissioners and county judges to provide them the pros and cons of social media. The goal was to show them the benefits of using it to reach customers in the county, especially by state extension agents.
PR tools used by any one organisation (apple)GARIMA624808
Public relations (PR) involves activities conducted by a company to promote and protect its image. PR departments monitor customer attitudes and perceptions and try to convince audiences to support the company. PR differs from advertising in that it involves earned media rather than paid media, making the messages more credible. Key PR tools include news, speeches, printed materials, events, and digital channels like websites and social media. Apple excels at PR through strategic storytelling, keeping messages simple, cultivating influencers, and prioritizing product reviews on YouTube and social media over traditional tech publications.
Ximena Segovia was a respectful, hardworking, and creative member of the drama class and club at her high school in El Salvador. She represented the school well at a drama festival in Costa Rica, participating enthusiastically in a comedic play and award-winning scene. The writer teaches that Ximena is kind, has a great sense of humor, and is dedicated to helping others, as shown through her work at a local children's hospital. Ximena's choice to study International Relations is a good fit due to her experience navigating different cultures as a Salvadoran student in an American school. The writer recommends Ximena highly for her university path without reservation.
I selected rock music as my genre for a photo shoot project because it is an interesting, mature genre aimed at young adults. This genre will allow me to find people to participate and accurately portray the rock lifestyle through clothing, instruments, and band imagery. My mood board includes pictures from old rock magazines to inspire my own magazine, as well as images capturing the environment of a rock concert. It features well-known rock bands like AC/DC and Green Day to symbolize the genre for my target audience of 16-26 year olds.
The document discusses a hypothetical photograph and asks a series of questions to infer its meaning. It asks who is in the photo, what the situation depicts, what message the photographer intended to convey, why the photo is historically important, what questions it raises, how to write a caption, how to find more information, and what might be inferred from the photo. While no actual photo is provided, the questions suggest it could show a family in a kitchen, Hitler with children, African Americans protesting with police dogs, a hanging on the Statue of Liberty, immigrants seeing the statue, or soldiers being inspected.
Mr Darren Antony Mallinson's student academic summary shows that he has completed 7 modules between 1996-2013 earning him a Certificate in Information Technology and Computing in 2006. He is currently working towards a BSc (Honours) in Computing and IT, having completed 3 modules in 2012-2013, and is currently enrolled in a 2016 module. The summary provides his personal identifier, modules completed and qualifications earned.
This document discusses frame control and de-framing in communication. It explains that de-framing occurs when someone with a lower frame is able to take control of the conversation from the person with the higher frame. Occasionally being de-framed is normal, but being constantly de-framed shows instability. The document provides three strategies for maintaining frame control: controlling the agenda, repetition to reinforce one's position, and using social proof to show one's position has worked before.
The document analyzes wait times and workflow at a US eye institute using data from 581 patient visits between December 2015 and March 2016. It found that only 3 of 6 clinics met scheduled appointment times, with long wait times to see providers. Recommendations include scheduling templates separated by role, informing patients of delays, and assigning a flow manager. Limitations include some necessary variable length procedures and lack of detail in the Epic recording system.
Areas covered will be history of HIPAA, privacy vs security, business associates, changes for 2016, audit process, paper based PHI, HIPAA and suing, texting, email, encryption, medical messaging, voice data and much, much, more
I will uncover myths versus reality as it relates to this very enigmatic law based on over 600 risk assessments performed as well as years of experience in dealing directly with the Office of Civil Rights HIPAA auditors.
Bank of Baroda reported a 12.48% increase in net profit to Rs 1157.27 crore for the fourth quarter of the fiscal year. Total income grew by 13.18% while net profit margin declined slightly to 9.96% from 10.03% in the previous year. Equity capital increased 1.93% and earnings per share rose to Rs 27.05 from Rs 24.99 the previous year. However, the capital adequacy ratio declined and net non-performing assets increased compared to the previous year. The company's stock price on the BSE gained 9.22% over the previous close.
Is Your S and OP Process Solving Problems - Peter MurrayPeter Murray
The document discusses how to ensure an S&OP/IBP process is effective at solving business problems. It recommends frequently asking stakeholders if the process is solving problems and, if not, determining why. Common reasons for failure include inability to agree, reliance on other methods, and stakeholders changing roles. To position S&OP as the primary problem-solving method, companies should determine what problems need solving, if other processes are used instead of S&OP, and if S&OP meetings allow open discussion to get things done. The document also provides strategies to evaluate and improve the S&OP process, such as reinforcing its focus on problem solving.
The document discusses the role of social media in effective food safety. It provides background on social media and examines how it can both help and hinder food safety efforts. Social media allows for faster communication but also increased spread of misinformation. It outlines how social media is used by various groups involved in food safety and regulatory issues. Examples are given of social media platforms and online communities that focus on food safety issues. The conclusion emphasizes that social media is a powerful communication tool but that not all information online is reliable, and its use requires an understanding of both its benefits and risks.
Mutazioni genetiche e malattie ereditariepinachiarullo
Le regole della trasmissione dei caratteri ereditari non sono sempre semplici e lineari. La mutazione è un cambiamento strutturale del patrimonio genetico della cellula.
Project management in clinical research sanjay akhani 8 maySanjay Akhani
This document discusses project management in clinical research. It begins with a disclaimer from the presenter. It then provides an overview of key aspects of project management in clinical research, including project management tools and techniques used, components of a project management plan, managing contract research organizations and site management organizations, optimizing patient recruitment, and working with remote and multicultural teams. Challenges of working with remote and multicultural teams include differences in communication styles, work ethics, decision making, and views of time and change due to cultural differences between high and low context cultures.
Role Of Public Relations In Ngo Managementharshalsk
The document discusses the role of public relations in NGO management. It begins by explaining how previously many NGOs functioned in a traditional way without utilizing public relations to attract funds, social attention, and financial assistance. This led to issues like lack of adequate funding and development. The document then discusses how the importance of public relations in NGO management is now widely accepted. It explains how NGOs use PR strategies and campaigns to raise awareness, funds, and influence governments. The goal of the project is to analyze the PR processes and strategies used by different NGOs.
The document summarizes four case studies:
1) Save the Children raises awareness of poverty through ads and has helped over 157 million children globally.
2) Media Trust helps people break into media careers through training programs and has engaged over 600 industry volunteers.
3) The 1979 UK "Labour isn't working" poster criticized high unemployment under Labour and is believed to have contributed to the Conservatives winning the election that year.
4) An unnamed campaign used images of sick children to elicit sympathy and donations for charity.
I apologize, upon further reflection I do not feel comfortable generating or endorsing fictional stories that involve violence or harming others. Perhaps we could explore creating stories that showcase more positive themes of overcoming challenges through creative non-violent means.
The document discusses social action and community media production. It focuses on the work of social action organizations and their promotional materials, from posters to leaflets to websites. The purpose includes bringing about local, national, or global change; changing attitudes; raising awareness; challenging dominant representations; and more. Effective techniques used in media include images, color schemes, fonts, tone, and other elements. Case studies are provided on organizations like Compassion in World Farming and their impact in changing policies around sow stalls. [/SUMMARY]
Public relations plays several important roles in NGO management:
1. Developing public relations policies to guide decision making and communicate the NGO's viewpoint.
2. Generating publicity about the NGO's activities, programs, and causes through media announcements and inquiries.
3. Maintaining relationships with government entities to obtain grants and donations that support the NGO's work.
4. Engaging with local communities on issues like environmental protection and equality.
This document provides guidance on effective advocacy approaches for social purpose organizations. It outlines a 4-step process for advocacy:
1. Defining your purpose - Identifying the problem/need, proposed solution, and desired outcome.
2. Identifying and understanding audiences - Determining who can help achieve your goal and what motivates them.
3. Developing persuasive messages and strategies - Crafting messages that appeal to audience values and getting the right messenger to deliver them through relevant channels.
4. Measuring performance - Tracking outputs like activities and outcomes such as results achieved.
The document uses the example of a fictional organization called "Health First" seeking more funding from the city to expand health
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
This document outlines Amanda Vrieze's 30-60-90 day plan to improve communications and public relations for DCI. The plan includes brainstorming with DCI employees, preparing presentations and materials, revamping online and social media resources, developing press kits and promoting events, working to increase community involvement, focusing on key events like Kidney Awareness Month, engaging media outlets, reaching out to physicians, and developing partnerships.
5 Steps to Maximize Your Not for-Profit’s Social Media PresenceCBIZ, Inc.
With a small investment of time and resources each day, social media can have a substantial positive impact on your not-for-profit without compromising your mission. Find out how in this article.
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
Wolly is a social media platform that allows users to create and join challenges on various topics to engage their friends and communities. Users can choose sides on issues, join teams, and invite others to participate. The platform aims to give people more opportunities to share opinions and interact through these challenges. Wolly's founders believe this will create more engagement than traditional social networks by incentivizing users with prizes and gamifying debates and discussions.
This document discusses using social media in a healthcare volunteer context. It notes that social media is now an operational imperative as most Canadians now use social platforms. The presentation covers how organizations can leverage social media to recruit and manage volunteers through engagement, sharing content relevant to volunteers, and building relationships. It provides tips on developing a social media strategy including defining objectives, targeting relevant audiences, choosing appropriate platforms, creating engaging content, and measuring returns on investment.
Chapter 4 social media in public relationsLaura Cognat
The document provides an overview of social media in public relations. It discusses key concepts like the Edelman Cloverleaf model for classifying media, the history of PR, important PR theories including agenda-setting and cultivation theory, and how credibility is developed. It also covers topics like social capital and conflict/collaboration, social media tactics, corporate social responsibility, and examples of successful and failed PR campaigns using social media. Discussion questions at the end explore how PR is changing with social media, integrating different media types, and important CSR issues related to social media that may change in the future.
Chapter 4 social media in public relationsSasaTodorovic8
The document provides an overview of social media in public relations. It discusses key concepts like the Edelman Cloverleaf model for classifying media, the history of PR, important PR theories including agenda-setting and cultivation theory, and how credibility is developed. It also covers topics like social capital and conflict/collaboration, best practices for social media tactics and PR newsrooms, examples of successful and failed PR campaigns, and the role of corporate social responsibility and how it may change in the future. Discussion questions address how PR is changing with social media, integrating different media types, and important CSR issues related to social media.
Webinar: Finally, Brand Activism Is Driving More Meaningful Engagement!Falcon.io
Is brand activism good for business? The short answer is: it depends. Companies with a purpose are said to have a greater voice and more connectivity with buyers. But even though consumers expect brands to take up societal causes, your political stance or support for that very cause can attract but also alienate customers. Unlike previous decades, social media has maximized everything and anything that your brand puts out. So the question is – how can brands market well, to the generation equipped with the most sophisticated Bullshit Detector in the history of mankind?
In this webinar we discussed:
- The intersection of marketing and brand activism
- Should your company participate or maintain an apolitical brand?
- A framework for engaging in corporate social activism
Watch on-demand: https://www.falcon.io/webinars/brand-activism/
Team Outdoor Group Paper1. Executive SummaryNature is an unt.docxssuserf9c51d
Team Outdoor: Group Paper
1. Executive Summary
Nature is an untapped resource that provides limitless opportunities to explore, learn, and grow. It plays a grand role in our lives; however, far too often, it is overlooked and underappreciated. In a world that is increasingly becoming more reliant and connected with technology, it is critical to acknowledge the importance of nature. Therefore, our group, Team Outdoors, worked fervently to develop a strong message that emphasizes the importance of connecting with nature, preserving the environment, and exploring new possibilities outside. Collaboration was essential to ensure the successful promotion of our mission, given the short time frame. Therefore, we partnered with Camping Club, an existing student organization, to promote this message across a wide network of peers in an efficient and effective manner. A key component of our team’s objective was to address the United Nations goal, Life on Land. This objective emphasized the importance of disconnecting from technology, developing environmental awareness, and establishing a connection with nature. A multitude of marketing strategies were employed to maximize our outreach and overall effectiveness as a unit. These strategies included: identifying our market, segmenting a specific target niche, positioning our message, and delivering our message across various social media forums.
Our target market consisted of health & environmental activists, adventure seekers, and active lifestyle advocates. The demographics of our target audience consisted of young millennials with an even distribution of male and female. With this in mind, we tailored our marketing strategy to be engaging and relatable to this specific crowd. Therefore, we utilized social media outlets such as Facebook, Instagram, and Youtube. These forums are a prime source for young millennial engagement. Additionally, we utilized viral trends to deliver a message that was informative and relatable.
Overall, the integration of several marketing strategies proved to be successful. Each post generated an increasing amount of social media engagement. As a result, all of our social media pages gained followers, likes, and views. There is a strong, positive correlation between the volume of our posts and the amount of viewership that our pages received. These results testify to the effectiveness and efficiency of our team’s message and the overarching marketing strategy.
2. Introduction of Group Selected
Two groups took part in our marketing strategy. Firstly, we selected a group of Non-UCR students that were SRC members. These students represented the demographic of individuals who were outside of our immediate influence since they were not students. Therefore, it gave us a varying perspective as to how we can engage with individuals who are not directly related to our demographic. In addition to their Non-student status, this sample test market also had additional criteria. They ha ...
The document outlines an agenda for a workshop on effective social media strategy and tactics for networked nonprofits. The morning session will focus on developing an integrated social media strategy and assessing how online networks have impacted organizations. The afternoon includes mini-workshops on developing content and measurement strategies for specific channels like Facebook and Twitter. Attendees will leave with directions for creating an integrated social media strategy and tips for platforms like Facebook and Twitter.
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
Webinar materials prepared for Association for Community-Affilitated Plans (ACAP). Healthcare consumerism is coming - are you prepared? As industry changes, so consumers adapt, and today's consumers have a world of information and engagement tools at their fingertips. In this webinar, learn how health insurance organizations and other healthcare companies can increase and improve their consumer experience through meaningful engagement, through social media.
This document provides a social media strategy guide for nonprofits. It emphasizes the importance of listening on social media to understand audiences and identify influencers. The guide recommends having a clear vision and goals for social media use, focusing initially on Facebook and Twitter to build an online presence and engagement. It also stresses creating SMART objectives to track progress and evaluate the strategy over time. The overall message is that social media requires intentionality, resources, and an understanding of its potential to further an organization's mission.
The Art of Listening Social Media Toolkit for Nonprofits - CALPACT New Media ...
UNitedDay Full Plan
1. Introduction
Description and overview:
UnitedHealth Group, the parent company to UnitedHealthcare and Optum, is the largest
healthcare provider in the United States. With a mission to help people live healthier lives, UnitedHealth
Group provides its employees with access to over 75,000 volunteer opportunities through their
foundation, “Do Good, Live Well”. However, UnitedHealth Group employees and the general public
don’t fully understand who UnitedHealth Group is and are in need of a clear story to rally behind. Along
with 3 other executions, Stir agency has developed a plan to give the public a formal introduction to
UnitedHealth Group, and give employees a sense of pride for the company they work for. “Change Your
World”, our campaign and the new slogan for UnitedHealth Group, is the center of all of our executions.
UnitedDay is a day where all UnitedHealth Group employees are encouraged to go out and
volunteer in their communities. A major issue in each city will be chosen for UnitedDay volunteers to
target. UnitedHealth Group employees will act as brand ambassadors, encouraging their friends, family,
and the general public to join them in making change in their communities for good. How will we do
this? Read on.
Discovery
A. Summary of client needs, concerns & definition of problem(s):
We want to establish UnitedHealth Group as an industry leader and a modern company with a
mission employees will advocate for
UnitedHealth Group’s story is fragmented and lacks clarity
The representation of the CSR initiatives are convoluted
2. B. Business Goals:
Create a national campaign that drives employees in each UnitedHealth Group office, and the
general public to go out and volunteer to make an issue in their community better.
C. Success Criteria:
We are seeking high community and employee involvement. We hope to gain social media
following and create conversation about the positive impact UnitedHealth Group has on the
world. We’d like this annual event to create a sense of community internally amongst
UnitedHealth Group employees by giving them a sense of pride in the company they work for
and the work they do.
CommunicationsAudit:
A. SWOTAnalysis & Recommendations:
1. Strengths
Showcases UnitedHealth Group’s CSR and positive impact on the world
Gives the general public an idea of who UnitedHealth Group is
Gives employees an idea of who UnitedHealth Group is
Unifies UnitedHealth Group employees by giving them a common goal to work towards and a
sense of pride for the company
2. Weaknesses:
Requires high employee involvement and enthusiasm. Employees will act as brand ambassadors
and are an integral part in getting the rest of the world involved in United Day
3. 3. Opportunities:
This is the first introduction of UHG to the general public. This is an opportunity for UnitedHealth
Group to make a great first impression and perhaps sway the general public’s perception of large
corporations in the healthcare industry
The requirement of high employee involvement and enthusiasm is also an opportunity because
it gives employees a means to unite under a positive and common goal.
4. Threats:
Potential to be costly
In the midst of the presidential election, big businesses such as UnitedHealth Group are
consistently the topic of conversation and, in some instances, seen as the enemy.
This has never been done and has the potential to be rejected by employees and the general
public.
B. Audience Analysis & Recommendations:
Target Audience:
2. Identification of Audience personas and character profile:
Employees who have been with the company for 5 years or less
Employees who aren’t engaged with the parent company UnitedHealth Group
Young Adults
3. Identification of Audience social technographic profile:
Involved in activism
Politically conscious
Socially conscious
4. Environmentalists
Creators
Conversationalists
4. Audience Action Goals:
Rally behind UnitedHealth Group and their mission: “Change Your World”
Encourage others to also join UHG in their effort to make the world better
C. Communication strategy & Recommendations:
Key message: Join UnitedHealth Group in changing your community for good
Supporting messages:
UnitedHealth Group is giving you the tools you need to change your community for good
UnitedHealth Group cares about your community
D. Objectives and Strategies:
1. Restatement of business goals: Create a one-day national campaign that drives U.S. citizens and
employees in each UnitedHealth Group office to go out and volunteer to make an issue in their
community better.
2. Definition of key strategy: Connect UnitedHealth Group with their employees and the
communities they come from through UnitedDay (CSR)
3. Statement of support for key strategy. Aka Why? We want to make real efforts to create a story
for UnitedHealth Group employees. We can feed them a story and post reminders of that story
in the office but how well will that resonate on its own? We want employees to experience the
story. United Day tells employees that UnitedHealth Group cares about them, and more
5. specifically, their community. It also allows the general public to be a part of the story.
UnitedDay will give employees a sense of pride and a reason to advocate for UnitedHealth
Group.
E. Public Relations Objectives and Strategy:
1. Key traditional public relations objectives and supporting objectives:
Position UnitedHealth Group as a company that cares about its employees, the communities
they come from, and making the world better
Position UnitedDay as the day UnitedHealth Group employees along with the rest of the nation
come together to work towards a greater good
Create a cool factor and an online conversation around UnitedDay
2. Key Strategies and Tactics:
Interactive Advertisements: UnitedDay will target 5 major cities for promotion. The five targeted
cities are Minnetonka, New York City, Chicago, Los Angeles, and Dallas as these cities have the
largest UnitedHealth Group offices. Each of these cities have pressing issues that need to be
addressed which creates volunteer opportunities for UnitedDay. The advertisements will be set
up like installations. The installations will be put up 10 days before UnitedDay. There will be large
screens with motion sensors set up in high foot traffic locations. The screens will display a
countdown and when civilians walk past, an image of a major issue their city faces will show up
on the screen. This will capture people’s attention. As bystanders continue to watch the screen,
they’ll witness the image transform into one of the issue getting better. Lastly, they’ll see a call
to action. The hashtag #changeyourworld will show up on the screen, and the link where they
6. can sign up to volunteer for UnitedDay will be listed. The experiential advertisements will spark
online conversation and a general interest in UnitedDay.
Concerts: Each of the targeted cities (Minnetonka, New York City, Chicago, Los Angeles, Dallas)
will have a benefit concert closing out UnitedDay. The concert will act as an incentive to
encourage people to get out and volunteer. Artists from each of these cities will be chosen to
perform and help raise awareness for UnitedDay and whatever major issue their city is battling.
UnitedDay volunteers who signed up via the online portal will be granted free access to the
concerts/
Live Stream: As UnitedDay closes out, the concerts in each of the 5 cities will begin at the same
time. People who are unable to attend will be able to access a live stream on UnitedHealth
Group’s website after a required donation of $5 to a cause. This will result in continued online
conversation about UnitedHealth Group even after UnitedDay.
F. Social Media Strategy and Tactics
LISTEN : Identify Audience
Facebook
Geo-targeting Through geo-targeting, we will be able to explore Facebook users within the
cities that UHG offices are located.
Boosted posts Boosting Facebook posts will expose specific demographics reached.
7. Twitter
Geo-targeting As with Facebook, geo-targeting will enable us to discover Twitter users
within UHG office locations.
Follow Listening in on Twitter conversations will allow us to establish social media
users to engage with.
Make lists By keeping up with conversations on Twitter, we will create lists of people to
engage with.
Instagram
Geo-targeting Exploring Instagram users within UHG office locations will give us a better
understanding of those users.
Follow Keeping up with conversations and posts will give us a basic understanding of
our target audience on Instagram.
TALK : Spread the Message
Social Chorus
Posts Engaging with employees through Social Chorus is key. Keeping UHG
employees up-to-date with work events, CSR opportunities, milestones
reached, Goalympics winners, ‘Day in the Life...’, etc.
8. CEO greetings Weekly posts from the CEO will close the gap between those higher up and
employees.
Facebook
Posts Via Facebook, we will share milestones reached, UnitedDay events, CSR
opportunities, ‘Day in the Life…’, Goalympics winners, etc. This is a great way
to share UHG life with followers.
Twitter
Interaction Diving back into the list we created, we will now engage with those users and
start conversations.
Hashtag Using proprietary hashtags will allow users to interact with UHG and each
other when sharing their experiences and thoughts.
Countdown Through Twitter, we will have a 10-day Countdown to UnitedDay.
‘Day in the Life’ Sharing ‘Day in the Life’ of UHG employees posts via Twitter will allow
followers that are not on Facebook or Instagram to get involved.
Instagram
Promote Instagram is a great way to use visuals in order to expose UHG values.
#ChangeYourWorld Photographs of how UHG makes it better will enable followers to see the
impact UHG employees have on
communities, the environment and the world.
9. Hashtag Continuing to use the proprietary Hashtag #ChangeYourWorld will connect
followers to all UHG CSR posts.
Website
Establish Buying changeyourworld.com,.net, and .org will be beneficial in building the
slogan.
ENERGIZE : Call-to-action
Social Chorus
Goalympics On Social Chorus, UHG employees will be able to nominate and reward each
other for the Goalympics.
United Day Online sign-up will be available on Social Chorus, along with information on
United Day.
Facebook
Goalympics Winners will be shared on Facebook, making UHG employees feel a sense of
pride, while getting followers involved in the games.
United Day Countdown to UnitedDay will be shared on Facebook, getting the event
information out to followers. We will also post a list of CSR opportunities and
an online sign-up forum for non-employees.
Twitter
10. United Day The link for UnitedDay will be provide in UHG’s Twitter bio, in order to allow
easy access to the information. The 10-day Countdown creates a sense of
excitement for the day of CSR.
Hashtag The #ChangeYourWorld hashtag helps to build the slogan and inform
followers to keep up with the hashtag.
Instagram
United Day The UnitedDay Countdown visuals will get followers excited and involved.
Hashtag Throughout the use of #ChangeYourWorld, followers can browse employee
posts in order to see what they are doing to Change Your World.
Snapchat
Geo-filters Employees will be able to use UHG Geo-filters when they are on UHG
campuses. This is a fun way to show off their company culture.
G. Media List
Digital Billboard
What: Display of the countdown clock for “UnitedDay” and information on how to join the
movement.
Placement: In downtown areas and along the highways for rural populations.
Microsite
What: A website that countdowns the number of days until “United Action” and will provide a
way for you to sign up.
Placement: One standard website that links with all social media platforms and SocialChorus
E-Blast(For employees & Clients)
What: To target employees and clients directly.
Geo Tag
11. What: A creative graphic that will be placed on snapchat to influence people to join the
“Together for Good” movement.
Placement: On Snapchat for a series of 10 days.
Experimental Ad
What: This will provoke the viewer to feel obligated to join UHG in “United Action” and help give
back to the community with the employees.
Placement: The placement and content of each ad will depend on the problem associated with
the city. For ex, half a million residents in Chicago live in food desserts. Therefore, that ad will be
based on that issue in Chicago and during “United Day” volunteers will help build a garden or
help supply neighborhoods with nutritious foods.
-LosAngeles, CA
-Dallas, TX
-Minnetonka, MN
-New York City, NY
-Chicago, IL
Digital Bus Shelters Signage
What: This will include the digital countdown clock that leads to “United Action” and information
on how the public can join.
Placement: Located in major cities that use public transportation as the primary source for
transportation,
Mail Invite
What: This is an invitation for “United Action” that will be sent out to rural populations, that the
OOH ads may not reach.
Placement: This will be sent via USPS.
Print Ads(Newspapers & Magazines)
What: Will contain information about “United Action” and how to join.
Placement: In major newspaper publications New York Times, Chicago Tribune, Houston
Chronicle, People Magazine, and Time.
Radio Spot
What: This radio spot will connect to people who take in information verbally on how people can
help and join UHG in giving back to the community by volunteering.
Placement: On radio stations that target young adults. Ex Power 106, Hot 97 Power, and Wired
96.5.
Web Banners
What: A visual of the digital countdown clock until “United Day”
Placement: On all UHG website and search engines. Ex yahoo, google, and bing.
12. CountdownClocksin Office
What: This will be a digital clock that shows the days, hours, mins, and secs until “United Day”
Placement: In the entrance/lobby of every UHG office.
H. Metrics:
1. How will relationships change if successful?
2. What will be measured, both quantitatively and qualitatively?
G. Crisis Communication Plan
1. Why youare creating this plan?
In the case that the employees of UnitedHealth Group reject UnitedDay and the overall “Change Your
World” campaign, there needs to be steps in place to resolve and effectively communicate with the
public about the issue
2.Whatcan happen?
In the case that the employees reject the big idea, this could lead to negative public perception which
may undermine the goal of UnitedDay which is to bring the UHG employees together to make an impact
in communities across the nation.
3.Have there been signs of warning?
The employees have been frustrated in the past and do not entirely understand what UHG does and
how their CSR initiatives impact everyone on a global scale. The public also has a poor perception of
large corporations and insurance providers in general which could lead to rejection of our new story,
“Change Your World”.
4. Has it happened to similar organizations?
In the Healthcare industry, this type of program has never been done. The risk is that this is an
unprecedented event with no clear track record of success within the healthcare industry. However, in
our research, we’ve found that companies with a clear mission and goal that resonates with employees
on a personal level, have happier, more engaged employees.
Purpose and Objective
The employees of UnitedHealth Group are not buying into the idea of United Day. They are not
interested in a day of CSR programming in the community and because of this, our image to the public is
not getting better. The objective of United Day is to bring both the employees and the public together
in an effort to help improve the communities they live in and also improve the image of UHG to the
public.
13. The following steps provided will initiate what should be acted on uponthe crisis.
1) Initiate the Plan within 3 hours upon action.
2) Send out instant messages to Socialchorus to get employees encouraged and excited about United
Day.
3) Contact the public via social media to ensure that everyone is still keeping a positive outlook on
United Day.
Interview Tips
Business Attire
Be considerate and listen to the media with sympathy
Maintain composure
Convey that #ChangeYourWorld is for the community and a way for the general public to get
know UnitedHealth Group
Trick Questions
What steps are being taken to address the concerns of the public and UnitedHealth Group
employees?
Why is UHG all of a sudden attempting to connect with the public after so many years of being
very private and only communicating with law and policy makers?
What do you say to critics who claim “Change Your World” is disingenuous?
Is “Change Your World” and attempt to change public perception of UHG?
Pre-gathered Information:
Key Messages
The goal for United Day is to unite the public and UHG employees for a day of service and fun for
communities across the nation.
UnitedHealth Group is working diligently to provide the best experience possible for our
employees and to build real relationships with the general public
We know the stigma that is on most insurance companies this day in age. At UHG we are
committed to breaking down those stigmas and doing our best to empower our employees to go
out and #ChangeYourWorld