Alcohol Advertising Essay What Is Alcohol Advertising? alcohol and advertising Essay Essay on Alcohol Advertising Alcohol Advertising Alcohol Advertising Essay

1. Alcohol Advertising Essay
Alcohol Advertising
Millions of Americans suffers from the effects of alcohol and drug abuse. It can shatter lives, brake
families, and to rob people of their dreams for the future. Once alcoholism or drug addiction begins,
an individual's problems not only don't go away, but their mental well being as well as physical
ability continues to diminish from the immediate and long–term adverse effects from the drugs and
alcohol abuse. Is it really true that advertising increases alcohol consumption, which increases
alcohol abuse? No it is not. No solid evidence from either scientific research or practical experience
that this theory of advertising is correct was identified. The United States Department of Health and
Human Services in its...show more content...
This is how young people view them. If one treats beverage alcohol as a dangerous substance to be
avoided and not even advertised, he or she inadvertently can raise it up from the ordinary into the
range of the powerful, the tantalizing, and the desirable Big Deal. (Hanson, 1997). In so doing, we
slip into the familiar, failed pattern of demonizing the substance of alcohol rather than discouraging
irresponsible behavior.
Alcohol addiction is a very serious and life threatening illness. Everything can get ruined in one's
life. The life cycle of alcohol addiction begins with a problem, discomfort or some for of
emotional or physical pain a person is experiencing and becomes difficult to deal with. At some
point alcohol or drug enters the picture and provides a temporary, synthetic relief, and for a moment
it seems to act as a solution to the problem. Alcohol addiction can be overcome and the individual
can return to leading a happy, healthy, productive and responsible life once again. Often people drink
during social occasions; it tends to loosen inhibitors.
Unfortunately, the recklessness often is the result of excessive drinking and is a leading cause of
serious injuries and accidental deaths. In addition, alcohol is the most common cause of preventable
birth defects that include fatal alcohol syndrome. The effects of alcohol abuse can be short term and
long term. Short– term effects of alcohol use include: altered
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2. What Is Alcohol Advertising?
1. Tod was the youngest one in his school's varsity wrestling team, and he drank an extra amount of
tequila while he and his team were going back home. 2. The U.S. society encourages drinking
alcohol, they keep drinking in social gatherings and most of their parties.
Alcohol has good advertising which makes people drink more especially young people.
3. One of the U.S. magazines, they posted a full page ad for alcohol represented two men who were
having a party in a fashionable restaurant.
4. Drinking alcohol cause low grades for students, and late or absent for alcoholics people at work,
it is most common at the poor societies.
5. Some alcohol advertisements are which aim to present that alcohol makes people more sexually
like the beachgoers ad where the beautiful woman and the tan man....show more content...
Actually it makes people less sexually by lowing men's and women's hormones.
7. Alcohol advertisers tell people that there is a good relationship between alcohol and athletics, it is
what gives them an energy as they are saying.
8. Alcohol is slowing down people's body, bones, brain, muscles, eyes, and one of the main reasons
of dying and injuries. Also, alcohol badly affects the ability of learning and memory, nutrition, and
many serious diseases.
9. As it appears in commercial ads that alcohol is the way that social problems are solved.
10. In reality, over drinking alcohol destroys relationships. Alcoholics relationships are more likely to
be unhappy than nonalcoholics.
11. Finally, all advertisers want us to believe that alcohol help our health, happiness, sexual, or
success, but it is
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3. alcohol and advertising Essay
Alcohol and Advertising
Throughout the history of television, viewers have raised many questions about alcohol advertising.
Does advertising influence alcohol consumption? Does it has an impact on alcohol abuse or alcohol
related disease and death? How is advertising affecting us? The goal of this essay is to collect
evidence, both theoretical and empirical, that would address the question of whether advertising
affects in any measurable manner alcohol consumption and mortality from alcoholism and alcohol
related disease.
The alcohol and advertising industries argue that as alcoholic drink is a legal product it should be
legally possible for it to be advertised, and that bans on alcohol advertising would have adverse
effects on the...show more content...
These studies keep coming and find nothing because they set themselves up to find nothing.ВЎВЁ
(Abramson 1)
Saffer researchВЎKВЎK
Much of the debate concerns the possible effects on children and young people. The Advertising
Codes prohibit the specific targeting of minors, but the ubiquity of alcohol advertising ensures that it
can hardly be missed by them. Indeed, the evidence is that even young children are aware of alcohol
advertisements and tend to remember them. (Mackiln 251–252)
ВЎВ§The American Academy of PediatricsВЎВЁ shows a recent study of the impact of television
on children and teenagers:
„X American children view over 23 hours of television per week.
„X Teenagers view an average of 21 to 22 hours of television per week.
„X By the time today's children reach age 70, they will have spent to 10 years of their lives
watching television.
ВЎВ§The American Academy of PediatricsВЎВЁ states that television advertising influence
education and conduct of children and adolescents. They believe that ВЎВ§time spent watching TV
could be better spent on constructive activities.ВЎВЁ Some other statistics that are shown are:
„X American children have viewed an estimated 360,000 advertisements on television before
graduating from high school.
„X America children view nearly 2,000 beer and wine
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4. Essay on Alcohol Advertising
Alcohol Advertising
Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not
only to adults but to those who are too young to buy alcohol legally. Although parents and peers
have a large impact on youth decisions to drink, marketing also has a significant impact by
influencing the attitudes of parents and peers and helping to create an environment that promotes
underage drinking. Alcohol companies focus billions of dollars on advertising their products and
still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol
advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally
what actions are being taken to...show more content...
Recognizing this important marketing fact, alcohol companies deliberately devise ads designed to
appeal to heavy drinkers. The heavy user of alcohol is usually an addict. Another interesting
perspective on the industry's claim that it only advertises to encourage moderate drinking to those
of age, is that if this were true, and only the 105 million drinkers of legal age in the US consumed
the official maximum "moderate" amount of alcohol, .99 ounces or roughly two drinks, a day the
industry would suffer a 40 percent decrease in the sale of beer, wine, and distilled spirits. Meaning
that if alcohol companies truly only targeted who they claim they do, they would only be nearly
cutting their profits in half. Besides the heavy drinkers, the young audience plays a great deal to the
alcohol industry. It is no wonder alcohol is appealing to the youth when ads only display very
healthy, attractive, and youthful–looking people. Advertising is a powerful educating force in
American Culture, one that promotes attitudes and values as well as products. Ads are now even
featuring characters with special appeal to children. The makers of some 200 consumer products
including stuffed animals, dolls, T–shirts, posters, and mugs are dedicated to alcohol. Advertisements
have even gone as far as popular children's movies; one example of this was the very popular
"Teenage Mutant Ninja Turtles" movie. The average age which people begin
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5. Alcohol Advertising
Should alcohol manufactures be allowed to advertise their product on television? Television is one
of the main things us humans like to watch. Some of us work in the industry of production, but what
about the advertisement going on while you watch your favorite shows. Manufactures advertise their
product on television to latch peoples attention of their product. Some of this products are cars some
are shoes, or cloths, but what about the alcohol products? What do you think about those? Are they
good or bad? Alcohol advertisement is good because it sells product, creates jobs, and educates the
consumer about the product. Repeated measures of alcohol consumption from mothers and their
offspring were collected as part of the Avon Longitudinal...show more content...
Episodic drinking was characterized as devouring ≥5 (men) on the other hand ≥4 (ladies)
drinks amid ≥1 events amid the past 30 days. The BRFSS is a state–based arbitrary digit–dial
phone overview of individuals matured ≥18 years which is led month to month in all expresses,
the District of Columbia and three U.S. regions. Information were weighted to be illustrative of state
populaces. Broad insights about the BRFSS what's more, its techniques are accessible at
www.cdc.gov/brfss. State–level covariates The non–impose approach score was developed as a
feature of an exertion in building up a total measure of the state liquor approach condition. The
non–impose liquor strategy core was built in light of summing the items between the rescaled
adequacy rating (ER–1)/4 with execution rating for each of the 28 non–assess liquor approaches.
The state–level extent of the populace matured 21 years alternately above, sexual orientation, racial
gatherings, level of urbanization and middle family unit salary were amassed from the American
Community Survey. The religious adherence rate was gotten from the Association of Statisticians of
American Religious Bodies. The police officer rate was gotten in light of information from the
Bureau of Justice Statistics of the U.S. Division of Justices. Direct relapse techniques were
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6. Alcohol Advertising Essay
Alcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol
advertising is persuasive not only to adults but to those who are too young to buy alcohol legally.
Although parents and peers have a large impact on youth decisions to drink, marketing also has a
significant impact by influencing the attitudes of parents and peers and helping to create an
environment that promotes underage drinking. Alcohol companies focus billions of dollars on
advertising their products and still claim that the effect is minimal. I pose a few questions that are;
who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted
by alcohol companies? Finally what actions are being taken to...show more content...
The effects that alcohol advertising induces on its targets are outrageously tragic. More than 40
percent of teenage deaths are caused by motor vehicles. More than half of those are alcohol
related. Alcohol is implicated in at least half of the other major causes of death for young people,
such as suicides, homicides, and accidents. Alcohol use is often a factor in many of the other
problems afflicting this age group, such as teenage pregnancy, date rape, suicide, assault, and
vandalism. At least three of ten adolescents today have serious alcohol problems. A 1996 study
showed that children ages nine to 11 were more familiar with Budweiser's television frogs than
Kellogg's Tony the Tiger, the Mighty Morphing Power Rangers and Smokey the Bear. The Center
on Alcohol Marketing and Youth found that, in 2001, youth in the United States were 93 times
more likely to see an ad promoting alcohol than an industry ad discouraging underage drinking. In
fact, compared to youth, adults age 21 and over were more then twice as likely to see advertising
discouraging underage drinking. A USA Today survey found that teens say that ads have a greater
influence on their desire to drink in general than on their desire to buy a particular brand of alcohol.
Eighty percent of the
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