Alaa Zeineddin is a Syrian professional with extensive experience in restaurant management and operations, currently serving as a restaurant area manager for Bricco Pizza & Pasta in Dubai. His background includes roles at IHOP and Colobiano Coffee House, emphasizing sales growth, quality management, staff training, and operational efficiency. He is fluent in Arabic and English, holds various computer skills, and possesses a valid UAE driving license.

1. ~ Curriculum Vitae ~
Alaa Zeineddin _____________________
Personal Details:
Nationality: Syrian Date & Place of Birth: 09/11/1976, Syria – Residence of UAE.
Gender: Male. Marital Status: Married
Mobile: +971 50 1883457 E-mail: alaazeineddin@yahoo.com
Objective:
A Relevant and Challenging Position Where I Can Express My Knowledge and Invest My Experience, also where
I can get a Chance to Improve My Efficiency with the Ever Changing Professional Challenges.
Education:
 High School Certificate 1997 (Syria).
 Computer Course Certificate 1998 (Lebanon).
 Computer information System Course 1998-2001 (Tulsa Community college - USA).
Professional Experience:
 February 2013 – Present: Bricco Pizza & Pasta Airest restaurant Middle East
casual dining (Dubai International Airport – UAE)
Restaurant Area Manager:

2. Responsible for 2 restaurants in a defined region. responsible for increasing sales and profits through financial
management and leadership practice Provides leadership, direction and support to the Restaurant General
Managers with the overall goal of ensuring the effective operation and success of company restaurants.
Essential Responsibilities
Sales and Profits
 Develops and implements creative and targeted sales-building strategies for assigned company
restaurants to ensure optimal sales and earnings.
 Meets or exceeds budgeted sales in the Area.
 Maximizes profits and Area by controlling expenses within established budget guidelines.
 Identifies, evaluates and responds appropriately to labor efficiency problems.
 Monitors restaurant management and employee schedules.
 Assists restaurant management in identifying sales growth opportunities in restaurant merchandising and
local restaurant marketing ideas.
 Executes and follows up on the financial results on a period basis.
 Executes and is accountable for all controllable financial results on a period basis according to plan.
Operations and Quality Standards
 Ensure all restaurants meet or exceed Operations and Quality Standards.
 Performs visitations of each restaurant on a period basis to ensure each restaurant management
staff understands strengths and developmental opportunities as they relate to quality standards and
should complete the Action Report for each visit.
 Follows up action plan for long forms.
 Ensures professional restaurant and team image through to restaurant cleanliness, uniforms, and
appearance standards.
 Follows and enforces compliance with all brand standards, company policies and procedures.
 March 2010 – January 2013: IHOP restaurant casual dining (Dubai – UAE)
Alshaya company
 Coordinating the entire operation of the restaurants during scheduled shifts.
 Managing branch managers and supervisor and providing them with feedback.
 Responding to customer complaints.
 Ensuring that all employees fallow the company's standards.
 Meeting and greeting customers and organizing table reservations.
 Advising customers on menu and choices.
 Recruiting, training and motivating staff.
 Organizing and supervising all the staff.

3.  March 2008 – January 2010: colombiano coffee house (Abu dhabi – UAE)
Restaurant Manager:
Business activities:
 Taking responsibility for the business performance of the restaurant.
 Analyzing and planning restaurant sales levels and profitability.
 Organizing marketing activities, such as promotional events and discount schemes.
 Preparing reports at the end of the shift/week, including staff control, food control and sales.
 Creating and executing plans for department sales, profit and staff development.
 Setting budgets and/or agreeing them with senior management.
 Planning and coordinating menus
 Maintaining high standards of quality control, hygiene, and health and safety.
 Checking stock levels and ordering supplies.
 Preparing cash drawers and providing petty cash as required.
 Helping in any area of the restaurant when circumstances dictate.
 2003- 2007: IHOP Corporation Restaurants - Tulsa Oklahoma (USA).
Restaurant Manager:
 Reporting to Director of operation.
 Provides functional assistance and direction to the outlet.
 Attend and contribute to all food & beverage area meetings.
 Supervise the day-to-day functions of the restaurant employees facilities, sales and costs
 Weekly (PNL) duties carried out.
 Responsible for grand opening of all new stores in my region.
 Supervise, coordinate and direct prompt, efficient and courteous, serving of food and beverage in the
restaurant.
 Carry out health and safety procedures and ensure evacuation procedures are in place..
 Maintain standards in relation to hygiene and personal presentation.
 Ensure daily procedures are carried out to the correct standard.
 Cheek and analyze daily revenue figures.

4.  Control and analyze on an ongoing basis the following:
Quality levels of production, guest satisfaction, merchandising and marketing.
 Organize costs, sanitation, cleanliness and hygiene.
 Ensure optimum performance in each of the above areas & improving sales awareness in employees
 Organize special promotions, increase business in low periods.
 Assist and organize the renewal of menu and drinks on an annual basis establish and maintain effective
employee relations.
 Conduct under the guidance of the food & beverage manager such functions as interviewing hiring
employee orientation on-the-job.
 Performance, coaching, counseling and suspension if necessary to ensure appropriate staffing and
productivity.
 Develop formal training plans and implement on –the-job training scissions for all employees.
 Ensure that the Restaurant grooming and appearance standards are met.
 Attendance records duty rosters. Controls and overtime.
 2000 - 2003: IHOP Corporation Restaurants - Tulsa Oklahoma (USA).
Assistant Restaurant Manager:
 Reporting to restaurant manager.
 Ensure that required set up place is complete prior to opening hours.
 Liaise with kitchen and stewarding to ensure all equipment needed for service is present.
 Supervise waiters, ensuring that they carry out their duties satisfactorily.
 Examine reservation lists, checking for advance orders, large groups, arrange tables are appropriate.
 Checks the physical condition of equipment, ensuring adequate operating stock levels are maintained,
expiry & equipment is kept up to standard.
 Maintain an awareness of menu changes and promotional activities’ within the restaurant
 To take notice of the menu including the Soup of the day, Cake of the day, Beef of the day.
 Discuss/ suggest menu and beverage list items with guest and offer advise if necessary, being aware of
opportunities to maximize sales.
 T ensure there are no delays in both food and beverage orders opening guest bills, adding additional
items as ordered thought the meal, adhering to company handling procedures.
 Check the bill against the guest order and assure every item has been charged.
 Ensure daily procedures are carried out to the correct standard to report on duty punctually according to
the duty roster and at all times be mindful of his/her personal appearance and grooming.
 Train and supervise waiters in technical expertise and legislative requirements.

5.  1998 - 2000: IHOP Corporation Restaurants - Tulsa Oklahoma (USA).
Waiter and casher:
 Reporting to the assistant Manager.
 Ensure that required setup place is complete prior to service.
 Maintain an awareness of menu changes and promotional activities within the restaurant.
 To strive to anticipate client needs wherever possible and react to these to enhance client satisfaction.
Computer Skills:
 Good user for Microsoft Windows (XP, Vista, 7)
 Good experience in Ms. Office (Word, Excel, PowerPoint, Outlook)
 Internet Access.
Languages:
 Arabic: Mother language.
 English: Speak, Read & Write “fluent.”
References:
Mr. Adam Salam – owner of IHOP – Fort Smith Arkansas USA – Tel: 001 4796854467.
Mr. Jalal alkatib _ area manager for IHOP _ Joplin Missouri USA_ Tel: 001 4177734467.
Note: Having a Valid UAE Driving License.

6.  1998 - 2000: IHOP Corporation Restaurants - Tulsa Oklahoma (USA).
Waiter and casher:
 Reporting to the assistant Manager.
 Ensure that required setup place is complete prior to service.
 Maintain an awareness of menu changes and promotional activities within the restaurant.
 To strive to anticipate client needs wherever possible and react to these to enhance client satisfaction.
Computer Skills:
 Good user for Microsoft Windows (XP, Vista, 7)
 Good experience in Ms. Office (Word, Excel, PowerPoint, Outlook)
 Internet Access.
Languages:
 Arabic: Mother language.
 English: Speak, Read & Write “fluent.”
References:
Mr. Adam Salam – owner of IHOP – Fort Smith Arkansas USA – Tel: 001 4796854467.
Mr. Jalal alkatib _ area manager for IHOP _ Joplin Missouri USA_ Tel: 001 4177734467.
Note: Having a Valid UAE Driving License.