ALA Consumer Outreach Program for Energy Efficient Lighting
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Phase-In of Energy-Efficient Lighting Briefing Larry Lauck, Vice President, Communications, America Lighting Association October 20, 2010. An informative briefing on efforts planned and underway by a variety of key stakeholders to ensure the successful phase-in of efficient lighting. Hosted by the Alliance to Save Energy and the National Electrical Manufacturers Association.
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KEL563 ©2011 by the Kellogg School of Management at N.docx
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©2011 by the Kellogg School of Management at Northwestern University. This case was prepared by Aarti Kumar ’09, Hilary Meyer
’09, Coby Neuenschwander ’09, Sang’ona Oriedo ’09, Mallika Pradhan ’09, and Garima Sethi ’09 and revised by Pallavi Goodman
under the supervision of Professor Mohanbir Sawhney. Cases are developed solely as the basis for class discussion. Cases are not
intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. To order copies or
request permission to reproduce materials, call 800-545-7685 (or 617-783-7600 outside the United States or Canada) or e-mail
[email protected] No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or
transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of
the Kellogg School of Management.
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©2011 by the Kellogg School of Management at Northwestern University. This case was prepared by Aarti Kumar ’09, Hilary Meyer
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under the supervision of Professor Mohanbir Sawhney. Cases are developed solely as the basis for class discussion. Cases are not
intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. To order copies or
request permission to reproduce materials, call 800-545-7685 (or 617-783-7600 outside the United States or Canada) or e-mail
[email protected] No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or
transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of
the Kellogg School of Management.
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Transforming our Nation’s Transportation Sector –The Role of Natural Gas
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Energy Efficiency Implementation & Finance
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Essential Expertise for Water, Energy and Air
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Saving Water Along with Energy
The document discusses saving both water and energy. It notes that by 2030, two billion more people will live in urban areas, putting increased stress on water resources. The Coca-Cola Company and Coca-Cola Africa Foundation are dedicating $6 million to water and sanitation partnerships to improve access for 250,000 women and girls in Africa. This builds on Coca-Cola's 5 BY 20 initiative to empower 5 million female entrepreneurs globally by 2020.
Sailing the Great Green Fleet
The document summarizes the U.S. Navy's efforts to increase energy efficiency and use of alternative fuels to meet energy goals. It discusses the Navy's transition from sail to coal, oil, nuclear, and biofuel power sources over time. The Navy's goals include having 50% of energy come from alternative sources by 2020 and demonstrating a "Great Green Fleet" powered by biofuels by 2016. The Navy is focusing on energy efficiency through technologies like solar, wind, and geothermal at installations and biofuels and efficient systems on ships and aircraft to cut costs and increase security.
Ukraine Energy Efficiency Ads
Ukraine relies heavily on imported fuel for energy and loses significant heat in multistory buildings, so citizens are encouraged to close common area doors, insulate windows and walls to conserve heat and energy as part of the "Save Heat-Save Ukraine" campaign.
Shopping for Efficient Bulbs
This document compares the properties of three different light bulbs - a Sylvania Ultra LED labeled "soft white" with a 2700K color temperature and 400 lumens, a Utilitech compact fluorescent flood light with 400 lumens, 50 watts and a 3500K color temperature labeled "bright white", and an Ecosmart CFL labeled "daylight" with a 5000K color temperature and 1750 lumens with a bright natural color appearance best used for outdoor spaces like porches and patios or indoor workshop lighting.
Lexus air climate generic version
The document discusses a student team from West Branch Community School District that conducted an energy efficiency project. The team identified opportunities to upgrade inefficient lighting and implement renewable energy sources at local businesses and their high school. They conducted energy audits, educated business owners, and successfully persuaded some to upgrade. Their efforts identified annual savings of over $9,000 and 68,000 kWh at the high school. The team shared their findings through newspaper articles, presentations, and a website to raise community awareness of energy and cost savings opportunities.
Sun public relations
The document provides information about promoting the Green Campus Program (GCP) at Cal State Long Beach. It discusses the program's history at the campus and media exposure it has received. It also offers tips for finding stakeholders, identifying popular media sources, making the program stand out, effective interviewing, and thanking partners. The document concludes by thanking the campus intern team and energy staff and inviting questions.
Sun potential savings
This document provides guidance for identifying and evaluating potential large-scale energy efficiency retrofit projects on a university campus. It outlines that the reader will help their university identify retrofit opportunities by researching areas with high energy usage. It explains that potential savings from retrofits are valuable and lists the key steps as finding a good, feasible retrofit project, calculating the expected energy and cost savings, performing a financial analysis, and presenting findings to stakeholders. The document emphasizes that the reader should ask for help and focus on presenting the financial benefits to gain approval for projects.
Sun entering workforce
This document outlines a presentation on navigating the transition from college to the workplace. It will provide an overview of best practices, testimonials from recent graduates, and a group discussion. The presentation focuses on the importance of the first 90 days in acclimating to a new job and advancing up the learning curve. Common barriers to a successful transition include unfamiliarity with company culture and networks. The presentation suggests promoting yourself, accelerating learning, and building relationships to overcome these barriers and reach the "breakeven point" where value created exceeds value consumed.
Sun bpi survey_results
The survey of over 2,000 people who received BPI certification found:
- Most respondents were male, over 47 years old, and had some level of college education. Common prior certifications included HERS and from local energy programs.
- About half worked full-time in renewable energy and efficiency, while others were seeking or had previously held jobs in the field. Median wages ranged from $14-26 per hour depending on role.
- Respondents spent most of their time (over 75% for many) on renewable energy and efficiency work, especially those at non-profits, contractors specializing in energy efficiency, and government programs. However, benefits and wages varied significantly depending on employer
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- 1. ALA Consumer Outreach Program for Energy Efficient Lighting W. Lawrence Lauck Vice President, Communications American Lighting Association
- 2. Energy Efficient Lighting Leverage Partnerships ALA to leverage partnership with Meredith Corp. Publisher of 175 titles including Better Homes & Gardens, Ladies Home Journal, Family Circle, Parents, Kitchen and Bath Ideas
- 3. Energy Efficient Lighting Publish Lighting Magazine 5th Edition, April 2011 on newsstands for $6.99 Circulation nearly ½ Million 1500 ALA retail showrooms to distribute Lighting for free to consumers in U.S. and Canada Colorful display rack to drive consumer attention Cover tag to draw attention to energy efficiency
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- 6. Energy Efficient Lighting Expand ALA’s own online consumer marketing efforts Bright Ideas e-newsletter Feature energy efficiency information Delivered to over 100,000 consumers each month Retail showrooms customize for their email marketing
- 7. Energy Efficient Lighting ALA to produce short consumer videos on energy efficient lighting Upload on YouTube and ALA website Distribute to media Distribute to Showrooms to display on websites Send releases to 4,680 print/online editors