The document discusses the product life cycle stages of introduction, growth, maturity, and decline as they relate to Airbus A380 aircraft. It provides details on the pre-launch, introduction, growth, and current maturity stages of the A380. It also makes assumptions about how innovation may allow the A380 to avoid a silent death in decline, potentially extending its life cycle past 2050.

3. The Presentation Flow About the company and product The Pre-launch Stage The Introduction stage The Growth stage The Maturity stage The Decline stage

4. Product Life Cycle Stages Introduction Stage Objective Create Awareness Sales Low Cost High Profits Negative or negligible Competition Few Growth Stage Objective Increase Market Share Sales Increasing Cost High Profits Rising Competition Increasing Maturity Stage Objective Defending Market Share Sales Peak Sales Cost Reduced cost Profits Most profitable Competition Reduced but fierce Decline Stage Objective Maintain the product Sales Declining Cost Decreasing Profits Declining Competition Starts to Reduce Pre- Launch Stage Objective: Product Development and communicating the product before launch

5. A Glance on the PLC of A380

6. An Introduction to the Product Airbus: An Introduction Families of Airbus About the Project: Airbus A380 Why is this product different from others? ¥ Passenger Carrying Capacity ¥ Floor Space ¥ Fuel Consumption ¥ Ecology Friendly

7. The Pre- Launch Stage Market Research Target Market: South Asian Countries, Singapore and Taiwan. Break Even Point 1: 250 Planes

8. Alpha testing – Prototype Wing Strength Weight Testing Cold Weather Testing Beta Testing Trade Show – On 27th April, 2005 in Saudi Arabia Delivery Defaults B.E.P. 2 – 450 Planes The Pre- Launch Stage

9. The Introduction Stage 25 th April, 2007 Trade Shows Increasing Sales Recession Fuel Prices

10. The Growth Stage Stabilizing Economy Infrastructural Development Benefits of Airbus The Thin Transit Route Concept Break Even Point Concentration on Cargo Sector

11. The Present Scenario Reality Types of Recession U-Shaped Recession W-Shaped Recession Will follow a usual PLC curve Might lead to the death of the product

12. The Maturity Stage Stage One- Profits will Increase Stage Two - Profits will Stabilize Stage Three- Profits will fall Possibility 1- Maturity will be achieved by 2035 Possibility 2- “ W-Shaped” recession – Fad Pattern

13. The Decline Stage Innovation

14. Our Assumption Innovation will start by 2050 A Silent Death like concord

15. Reference Material Books Philip Kotler - Marketing Management Marketing: The Core By Roger A. Kerin, Steven William Hartley, William Rudelius Websites www.airbus.com – Company and Product Information www.reports.eads.net – Research of Airbus www.en.wikipedia.org – Orders and Deliveries www.johnstark.com – PLM Reports www.experiencefestival.com – About Airbus History www.msnbc.msn.com – News of cancellations www.news.bbc.co.uk – About the product delays www.aircraftguru.com – Airbus Info