Red bull

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Red bull

  1. 1. RED BULL:Final Presentation Outline<br />Social Media Marketing Proposal<br />
  2. 2. Red Bull’s Foundation“It Gives You Wings”<br />An energy drink company founded in 1982 and introduced in the USA in 1997<br />Strengths <br />Enormous Media Budget<br />Own the Market Share<br />Strong brand loyalty<br />Event and Athlete Sponsorships<br />Weaknesses<br />Non-diversified product line <br />Higher price than its competitors <br />
  3. 3. Red Bull’s Foundation<br />Opportunities<br />Emerging markets <br />New Products<br />Growing popularity of “action sports”<br />New media marketing opportunities<br />Threats<br />Lower cost competitors<br />Health concerns<br />
  4. 4. Campaign Goals<br />Significantly increase followers on Twitter<br />Create a Red Bull YouTube channel <br />Increase views of Red Bull sponsored athletes and events<br />Significantly increase Facebookfans<br />Build a blogging community<br />Over-arching Goal:<br />Raise overall brand awareness by increasing Red Bull’s online presence across four various mediums <br />
  5. 5. The Online Components<br />
  6. 6. Campaign Ideas:Social Networking Sites<br />Facebook Fan Page<br />SEO <br />More frequently updated fan page<br />Promotions/Contests/Coupons<br />Surveys<br />Twitter<br />SEO <br />Link Red Bull sponsored athlete’s to the brand’s page<br />Tweet more frequently <br />Provide useful brand information<br />
  7. 7. Campaign Ideas:Extreme Blogging Community<br />Red Bull sponsored athletes are some of the most famous and unique people in the world<br />They live incredibly unique and interesting lives<br />Require Red Bull sponsored athletes to blog about their day-to-day lives.<br />Each athlete’s blog is linked to the next one<br />
  8. 8. Campaign Ideas:YouTube Channel<br />Create a Red Bull YouTube channel<br />Post all Red Bull sponsored content here<br />Athletes and Events from across the globe<br />A single destination for all Red Bull video<br />
  9. 9. The Budget<br />Free Mediums<br />Facebook, Twitter, YouTube<br />Almost Free Mediums<br />Blogging <br />Cost of Labor<br />The only significant cost of this campaign will come from paying employees to monitor and update the four online mediums<br />
  10. 10. Evaluating Campaign Success<br />Google Analytics<br />Facebook fans<br />Twitter followers<br />Youtube subscribers/video views<br />Blog followers<br />

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