Read about Air-IT's experience with GrowthAccelerator and how the service has helped them bcome more profitable and slick.

1. Case Study – Air-IT
June 2014
Sector: IT services
No of employees: 29
Turnover: £1.25m (2013)
Location: Nottingham
Growth Manager: Tim Sutton
Service used: Business Development, Leadership & Management Training
Snapshot – impact of GrowthAccelerator
• A strategic plan to achieve sales of £2.5m by 2016 which will
deliver ahead of schedule - the £2m barrier will be broken by
August this year
• A new management structure which includes a tier of newly-
recruited managers who are delivering growth and freeing
directors to focus on strategic planning
• A unique portfolio of business management systems which
is enabling the provision of world class managed services
and the targeting of larger, high-potential clients.
About
Founded in 2005 by Managing Director Todd McQuilkin, Air-IT
provides a full range of outsourced IT support and managed
services to businesses across the East Midlands as well as
nationally and internationally. It has partnerships with leading
software and hardware suppliers including Microsoft, Sage,
Dell, Cisco and Sophos, is the trusted IT partner of over 300
businesses and has a 98% customer retention record. Last year,
the company acquired MBC, a local company providing fully-
managed communication services, enabling it to offer clients a
fully converged ICT solution.
The business challenge
After eight years of healthy, consistent growth - over 20% year
on year - Air-IT was keen to develop a blueprint for the future
that would set out what was needed to
deliver its enhanced offering and accelerated growth and
successfully integrate its newly-acquired communications
services business. ‘They were ahead of the game in wanting to
move from being an IT provider to a managed services provider
and to make this happen they needed strategic direction,
team alignment and the right infrastructure in place,’ explains
Growth Coach Stuart Ross.
How GrowthAccelerator has helped
Starting in May 2013, Stuart worked with Air-IT to
define its vision, values and opportunities and create
a roadmap to reach its objectives. This focused
first on embedding a clear common culture and
communications. Attention then turned to the
structural and system changes needed to continue
the business’s transformation into a unified, high-
performance provider of managed services.
Air-IT is well on its way to realising its ambitions, with a
strengthened management team skilled and motivated
to play its part, following Leadership Management
Training, and a robust business management system
which is differentiating the company’s operations
and enabling it to move beyond its competitors. This
simplified single-business solution streamlines and
automates operations and processes, integrates with
remote monitoring, management and support systems
vital to its expanded offering and will make it easier
to manage all aspects of the business as it grows. With
this platform in place, Air-IT is more confidently and
proactively targeting clients beyond its own region and
has already opened a regional office in Merseyside.
‘GrowthAccelerator has been a positive and
empowering experience and we have become more
profitable and slick as a result,’ says Air-IT Marketing
Director Paul Judge. ‘We needed to take time out and
work with someone from outside the business to look
at what we were doing and where we were going. This
helped us lay down some foundations to enable us
to adapt our mentality and infrastructure and make
the transition to a fully managed service provider.
GrowthAccelerator has contributed to all of this and
we will definitely grow faster than we would otherwise
have done.’