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Air finder Supertag Webinar
- 2. AirFinder SuperTag Webinar Overview • Introduction to Link Labs • Challenges and Opportunities in Indoor/Outdoor Asset Tracking and Monitoring • How Link Labs meets the Challenge: AirFinder and the AirFinder SuperTag • Three SuperTag Use Cases • Q&A
- 3. Introduction to Link Labs • Leader in low-power, low-data use wireless solution development • First FCC-certified LoRa device • First carrier-certified LTE-M1 device on the Verizon LTE-M network • Link Labs’ solutions focus on power and data efficiency without sacrificing performance • Hundreds of customer requests for tracking solutions
- 4. But technical and business challenges remain 1. GPS fails indoors and indoor tracking technologies are expensive 2. Cellular networks are not optimized for industrial and commercial operations Indoor and Outdoor Tracking and Monitoring The emergence of low-power, long-range technologies (LTE-M, NB-IOT, LoRa) have lowered the cost of asset tracking and monitoring
- 5. Indoor and Outdoor Tracking and Monitoring • The key features for indoor/outdoor asset tracking and monitoring: • Fine—grained indoor location possible at low cost • Seamlessly indoor/outdoor tracking • Ensure long life of tags (up to years or more) • Cellular in-fill and gap coverage
- 6. AirFinder and the SuperTag meet the Challenge • AirFinder is a complete indoor/outdoor/anywhere asset monitoring and tracking solution • Low-power and low-data technology base • Provides in-fill and cellular gap coverage • Indoor location accuracy is flexible based on use case AirFinder Location Platform Reference Points (optional) IndoorsOutdoors
- 7. Introducing the AirFinder SuperTag • The AirFinder SuperTag takes the performance of the AirFinder solution anywhere • Operates like a standard AirFinder BLE tag indoors • In-built sensors: temperature, shock, vibration • Indoor/outdoor tracking in a single device • Easy deployment • Simple UI and API integration AirFinder Location Platform Reference Points (optional) IndoorsOutdoors
- 8. Use case 1: SuperTag in Manufacturing • Commercial Use Case: Manufacturing processes • Existing GPS options cannot report indoors, existing indoor RTLS options cannot work outside • The AirFinder SuperTag delivers: • Low-cost indoor solution with outdoor options • Seamless tracking from receiving, through WIP, to packaging and shipping Over-the-Road Receiving Work In Progress Shipping
- 9. Use case 2: SuperTag vs. (LTE-M) GPS Trackers • Commercial Use Cases: shipment and container tracking; specialty packaging; equipment tracking; • Existing have power and data limitations; other LTE-M trackers don’t deliver refined indoor location • The AirFinder SuperTag delivers: • Power optimization • Data efficiency • Seamless indoor and outdoor tracking • Included condition monitoring – temperature, shock, vibration
- 10. Use case 3: SuperTag vs. Data Loggers • Commercial Use Cases: Pharma, chemicals, refrigerated food • Data Loggers are widely used, but have limitations • The AirFinder SuperTag delivers • Active tracking • Automated data collection • Alerts before shipments are ruined
- 11. AirFinder SuperTag In Action • With the AirFinder user interface or direct data integration, we work with customers to provide actionable data • Set predetermined check-in times or condition-driven messages from devices • Geofencing for alerts and notifications • Indoor location data for WIP and process improvements, as well as security and other alerting • Daily reports – duration, exception tracking, etc.
- 12. AirFinder SuperTag Value Proposition • The AirFinder Supertag delivers low-power, low-cost indoor/outdoor tracking and monitoring • Lowest cost of ownership for indoor/outdoor asset tracking • The SuperTag can do what other solutions cannot and it is available today on a leasing model • As low as $5-10 per device per month with no hardware costs
Editor's Notes
- Indoor location capability. It’s no surprise that GPS does not work indoors. And the reality is, most “things” businesses want to track are often stored, used, or located indoors. The list of items is that move indoors and out is endless—from finished goods, to bikes to tools to specialty racks and totes for shipping. While GPS fails indoors, other indoor location technologies – passive RFID, UWB, WiFi – have expensive infrastructure and no or limited outdoor/in-transit capabilities. Lack of network coverage. Cellular networks have been optimized for use by people streaming videos and data, not for the bytes and bits required for business and industrial IOT use cases. The reality is that network coverage rarely exists in the four corners of factories, warehouses, distribution centers, refineries, and the like. But it is exactly inside the facilities where things need to be tracked and monitored. What options exist that can provide low-cost, high-performance indoor tracking and monitoring?
- a viable enterprise-grade IoT solution for Enable fine—grained indoor location at low infrastructure and data costs Seamlessly track assets inside and outside in one data platform/UI Ensure long life of tags (up to years or more) Cover gaps or provide fill-in for cellular coverage indoors for wireless, low-cost indoor tracking
- It leverages new, low-power and low-data rate technologies to overcome cost/deployment/technical challenges of existing architectures LoRa service layer provides fill-in and cellular gap coverage while supporting a high-performance, active indoor tracking solution Higher indoor location accuracy is available at low marginal cost and without increasing data requirements
- The AirFinder SuperTag takes the performance of the AirFinder solution anywhere A regular AirFinder tag inside an AirFinder network, it uses multiple location options outside, with LTE-M1 for backhaul In addition to location, SuperTags can report temperature, shock, vibration and other conditions in real-time from anywhere with LTE coverage The AirFinder SuperTag delivers low-cost, seamless indoor/outdoor tracking and monitoring in a single device Simple – easy setup. Provision and install in minutes More fixes in the cost structure – less overhead and more payload data. Benchmark on how many fixes you get, how long it lasts, and how much do I pay for the device and the data. Total cost of ownership – replacement cycle is less frequent. Cost of data is lower
- The primary one is if you need precise indoor tracking, or have a high value asset that is primarily indoors (even with coarse location), but wanders outdoors from time to time. The former is obvious; the latter is driven by power consumption, because you would be primarily using SymBLE for backhaul, since if you only need coarse indoor location you can use wifi sniffing. The secondary would be if you are checking in more frequently than once an hour. This would be driven by data pricing, and the fact that more frequently than this would put standard users in a higher data plan. This can be mitigated slightly by using MQTT, even more so using CoAP like us, or more simply, with negotiation with the cellular provider. For larger customers they're more interested in monthly revenue than the price per byte, so this can also be solved in a non-technical way also. The third would be checking in less frequently than 2-4x per day, where good low power design is important for extending battery life. We don't have a monopoly on that, and with PSM it is *easier* to implement, but it is still somewhat differentiated.
- Commercial Use Cases: shipment and container tracking; specialty packaging; shipment condition tracking; equipment tracking; etc. Existing and emerging GPS tracking devices are great for fleet telematics and related tracking, but have power and data limitations New offerings using LTE-M solve some of the data and location challenges, but aren’t optimized for enterprise-grade indoor location The SuperTag with AirFinder flows seamlessly into the enterprise-grade indoor location capability of AirFinder, while also being a low-power, low-data cost outdoor tracking device The SuperTag also gives condition monitoring “for free” – temperature, shock, vibration The other thing to consider when looking at the SuperTag against existing 2G/3G trackers is the current schedule of phase out for both technologies. It’s worth considering now what
- The Supertag would be used in lieu of a data logger. It remains event driven to stave off shipment loss. If full data storage is needed, a modified version of the supertag is possible. Data Loggers are widely used for monitoring conditions of shipments When the shipment arrives, the data logger provides a full set of data of the condition of the shipment throughout its journey. And if the shipment is out of spec, one can then dispose of it Active tracking with a SuperTag gives real-time data visibility from inside the facility before shipping, en route, and at arrival With pre-programmed settings, a SuperTag can alert about an emerging situation before it happens (temperature getting too high/low) Interventions can be made to save shipments before they are lost With real-time location, companies can also alert their customers to arrival times of shipments Data for shipment arrival
- Why can we deliver the lowest cost of ownership? Considered for a solution that delivers fine-grained active indoor location and seamless outdoor location at low data and hw cost. How do we get there? - we have the best overhead to payload ratio; - The solution is battery power optimized indoors and outdoors; - The ability to provide full indoor coverage with granularity down to 2 m without any IT requirements Lease costs – depend on MOQ and number of fixes depending on the number of fixes; no hardware costs
- Why can we deliver the lowest cost of ownership? Considered for a solution that delivers fine-grained active indoor location and seamless outdoor location at low data and hw cost. How do we get there? - we have the best overhead to payload ratio; - The solution is battery power optimized indoors and outdoors; - The ability to provide full indoor coverage with granularity down to 2 m without any IT requirements Lease costs – depend on MOQ and number of fixes depending on the number of fixes; no hardware costs