This document discusses how to build a brand through storytelling. It emphasizes that companies should focus not just on their solution, but on the human problem it solves and the emotions involved. Stories create a more powerful experience for the listener and help journalists understand the value for their audience. The document provides tips for crafting an effective story, such as including characters, conflict, and a universal problem addressed. It also warns against common media mistakes and outlines elements of a compelling story.
This presentation was given by Shelly Gordon of G2 Communications Inc., to the Silicon Valley-based Bio2 Device Group in July 2010.
Find out how to turn scientific research into the most compelling stories to build awareness and demand for medical devices, procedures, treatments, pharmaceuticals, and more.
To stand apart from the crowd you need a great story, with a great hook, whether you're promoting your company, a product or service.
Find out out what you need to successfully promote the kinds of stories that capture media attention.
This presentation was given by Shelly Gordon of G2 Communications Inc., to the Silicon Valley-based Bio2 Device Group in July 2010.
Find out how to turn scientific research into the most compelling stories to build awareness and demand for medical devices, procedures, treatments, pharmaceuticals, and more.
To stand apart from the crowd you need a great story, with a great hook, whether you're promoting your company, a product or service.
Find out out what you need to successfully promote the kinds of stories that capture media attention.
Leveraging Social Media, PR and Internal Comms 2010 - Lars VoedischLars Voedisch
Session at the "PR & Media 2010 Congress" in Singapore: A new paradigm for communicators - Leveraging social media, PR and internal communications in the digital age
What do corporate communicators need to
know about social media and what does it
mean for your organisation
Linking PR efforts to business objectives
Managing strategic media relations in
times of continuous change and crisis
What do our internal stakeholders expect
Identifying and understanding the new
influencers
Leveraging on upcoming trends and
opportunities
Dow Jones - Social Media, PR and Internal Comms - Webinar, 27 May09Lars Voedisch
Social Media, PR and Internal Communications.
What are the latest trends in this area?
See examples on how Dow Jones helps its customers to understand the complex media landscape and efficiently communicate to its workforce and key external stakeholders.
What are the best strategies and techniques to measure and prove the value of corporate communications?
What do corporate communicators need to know about social media and what does it mean for the business?
How can communicators keep employees informed and engaged in times of continuous change and crisis?
Social Media, PR and Crisis Management in a changing Landscape - Lars VoedischLars Voedisch
What corporate communicators need to know about social media and what it means for your organization
Linking PR efforts to business objectives
Managing strategic media relations in times of continuous change and crisis
Identifying and understanding the new influencers
Leveraging upcoming trends and opportunities
Social Media Marketing Made Simple - ExhibitCraft presents Constant Contact 9...Exhibit Craft
Keeping in touch is the most important element to building relationships that sustain and grow a business. To build brand awareness, trade show marketing and social media marketing go hand in hand. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.
Join us and learn how to build strong relationships that will lead to more business and growth through the social media marketing!
AIMS2012 Marketing Associates Quantifying the Buzz Effect.dmadetroit
Keith Shields Marketing Associates Managing Director of the Decisions Science Group
“Quantifying the Buzz Effect: Integrating Social Media with Loyalty & Defection Models”
Social Media Marketing presentation Kansas Pharmacy Association Continuing Education Session, Sept 29. Topics include: Why Businesses Use Social Media, What Social Media “Is” and “Is not,” 10 Tips to “Go & Grow” Your Social Media, Free & Cool Tools, Ways to Grow Your Social Community, Tips to Craft Up Content
Presentation for Office Evolution in Denver, CO. What can you do with the new Timeline for Facebook Pages? Here are a few things on how you can market your company and learn the new Timeline for Facebook.
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
Good PR is the key to any company’s success. Communicate often, and communicate well!
How can PR leverage social media to tell a better story and reach a far wider audience? From 24/7 social listening to influencer engagement, here are 10 ways in which social media is changing the way you do PR for your organization.
This presentation was used as part of celebrating small business week in Southeastern CT. As a Local Authorized Expert with Constant Contact they provide great education materials for Experts in the field to present to businesses and associations.
Humanizing your brand in the digital age - PRecious CommunicationsLars Voedisch
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The good, the bad and the ugly of social media: Highlighting what works and pitfalls to avoid
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Anatomy of Stories for Public Relations
1. Building Your
Brand By
Building Your
Story
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